Koons Arlington Toyota

What Koons Arlington Toyota does

Koons Arlington Toyota is a privately-held franchised Toyota new and used vehicle dealership located at 4045 Cherry Hill Rd in Arlington, Virginia, operating as part of the Koons Auto Group network that has served the greater Washington D.C. metropolitan area since 1964. The dealership was established in 1996 and sells the full Toyota lineup including sedans (Camry, Corolla), SUVs and crossovers (RAV4, Highlander, 4Runner, Sequoia, Land Cruiser), trucks (Tacoma, Tundra), minivans (Sienna), performance models (GR86, GR Supra), and the complete electrified portfolio (Prius, bZ4X, Mirai, RAV4 Hybrid, and plug-in hybrids). Revenue is generated across five streams: new and used vehicle sales, vehicle financing through Toyota Financial Services and third-party lenders, service and maintenance performed by Toyota-trained technicians, Toyota Genuine Parts and accessories sales, and a trade-in / direct vehicle purchase program offering up to $1,000 above market value.

The business combines a traditional physical showroom with the Clicklane online purchasing platform that supports digital browsing, quoting, and transaction completion. Ancillary revenue and retention programs include the Koons Concierge service (virtual walkarounds, in-home test drives, complimentary pickup and delivery, 7-day exchange policy on pre-owned vehicles), ToyotaCare complimentary maintenance and roadside assistance, a Toyota Certified Pre-Owned program, a rental center, a certified collision center, and the Koons Used Car Advantage program. Marketing relies on the company website, an active blog with model overviews and buying guides, Google Analytics and Google Ads remarketing, and Facebook and Twitter social channels.

The customer base is exclusively individual retail consumers in Northern Virginia, Alexandria, Reston, and Washington D.C. The parent Koons Auto Group operates 20 service locations across the region and claims 100,000+ five-star customer reviews network-wide. Headcount at this specific location is reported at 26 employees, and the franchise is privately held with no public ticker, no venture funding, and no disclosed revenue. Pricing is structured around manufacturer-suggested retail pricing with layered APR financing offers (0.0% to 4.99%) and customer cash incentives of $500 to $4,000 on select models, alongside a $995 processing fee and advertised monthly payments in the $546 to $657 range on key sedans.

Name

Koons Arlington Toyota

Legal name

Koons Arlington Toyota

Website

https://koonstoyotaarlington.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Koons Arlington Toyota is a privately-held Toyota franchise dealership in Arlington, Virginia, selling new and used vehicles, financing, service, and parts to individual consumers across Northern Virginia and the Washington D.C. metropolitan area as part of the Koons Auto Group network.

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Primary revenue stream from selling new Toyota vehicles and used vehicles of various makes. Dealership offers both in-person and online purchasing options.
2. Vehicle Finance and Financing Services: Finance department provides vehicle financing, loan arrangements, and credit services for vehicle purchases.
3. Service and Maintenance: Full-service maintenance and repair center including oil changes, tire service, brake service, battery service, and factory scheduled maintenance.
4. Parts Sales: Sale of Toyota Genuine Parts and accessories for vehicle maintenance and repairs.
5. Trade-in and Vehicle Purchase: Purchase of vehicles from customers through trade-in programs and direct purchase programs offering up to $1,000 additional value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Koons Arlington Toyota is a Toyota franchise dealership selling new Toyota vehicles (sedans, SUVs, trucks, minivans, hybrids, plug-in hybrids, and EVs) along with used and certified pre-owned vehicles. It operates an in-house finance department for vehicle loans and leases, a full-service maintenance and repair center staffed by Toyota-trained technicians, a Toyota Genuine Parts ordering department, a certified collision center, and a rental center, all anchored by a physical showroom at 4045 Cherry Hill Rd in Arlington, VA and the Clicklane online purchasing platform.

Product overview

Koons Arlington Toyota operates as a Toyota franchise dealership offering a comprehensive automotive retail platform. The core offering consists of new Toyota vehicle sales across sedans (Camry, Corolla, GR86, GR Supra), SUVs (RAV4, Highlander, 4Runner, Sequoia, Land Cruiser), trucks (Tacoma, Tundra), minivans (Sienna), and electrified vehicles (Prius, bZ4X, Mirai, RAV4 Hybrid, plug-in hybrids). The platform integrates vehicle sales with complementary services including Toyota Financial Services financing, vehicle trade-in/sell programs, ToyotaCare complimentary maintenance, full-service maintenance and repair departments, Toyota Genuine Parts ordering, certified collision center, rental services, and an online Clicklane digital purchasing platform. The business model combines physical dealership operations with digital retail capabilities, supporting the full vehicle ownership lifecycle from acquisition through service and eventual resale.

Differentiator

Problem solved

Functional benefit

Brands

• Koons Used Car Advantage: Certified pre-owned vehicle program offering vehicles under 15k with additional dealer benefits.
• Koons Concierge

Products and services

• New Toyota Vehicles Full line of new Toyota vehicles sold at the dealership, including sedans (Camry, Corolla), SUVs (RAV4, Highlander, 4Runner, Sequoia, Land Cruiser), trucks (Tacoma, Tundra), minivans (Sienna), and electrified models (Prius, bZ4X, Mirai, RAV4 Hybrid, plug-in hybrids). Available to individual consumers in the Arlington and Washington D.C. area.
• Used Vehicles

Quantifiable outcome

• 100,000+ five-star customer reviews demonstrating high customer satisfaction

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pohanka Automotive Group: Long-standing DC-metro auto dealer group with multiple new/used franchises offering comparable sales, financing, and service center capabilities to overlapping consumer customers.
• Ourisman Auto Group: Established Washington D.C.-area dealer group operating multiple brand franchises with parallel sales/service/parts/collision operations; competes for the same DC-area consumer base across all powertrains.
• DARCARS Automotive Group: Regional DC-metro dealer group with multiple new and used franchises, including Toyota, providing directly competitive auto retail and service operations in adjacent geographies.
• Koons Auto Group: Parent/operator group running ~20 sister dealerships across Northern Virginia, including this location and other Toyota franchises; same multi-line retail/service business model and shared customer relationships, providing the most direct internal benchmark for the subject.
• Fitzgerald Auto Group: Mid-Atlantic auto dealer group with multiple franchises serving the greater DC region; comparable operating model across new/used sales, financing, service, and parts with similar consumer-customer orientation.

Broad incumbents

• Lithia Motors: One of the largest US franchised dealer groups, operating hundreds of new and used vehicle stores across multiple brands; analogous business model with much broader geographic and brand footprint than the subject.
• AutoNation: Largest US franchised auto retailer operating 200+ stores across new/used vehicle sales, parts, service, and F&I; directly parallel business model executed at dramatically larger national scale than the subject.
• Penske Automotive Group: Major global franchised automotive retailer with multi-brand new/used vehicle, F&I, and service operations; directly parallel operating model at national and international scale.
• Hendrick Automotive Group: Largest privately-held US auto dealer group, operating an extensive network of franchised new vehicle, used vehicle, F&I, parts, and service stores including Toyota franchises in multiple markets.

Emerging players

• Carvana: Leading online-first used vehicle retailer pioneering car vending machines and direct-to-consumer e-commerce; partial overlap on used vehicle retail but fundamentally different (no franchise, no service) and treated here as a channel disruptor rather than a direct retail peer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/koonsauto
• Facebookfacebook.com/KoonsArlingtonToyota
• LinkedInlinkedin.com/company/koons-arlington-toyota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koons Arlington Toyota