Koons Mazda of Silver Spring

What Koons Mazda of Silver Spring does

Koons Mazda of Silver Spring is an authorized Mazda franchise dealership located at 3111 Automobile Blvd, Silver Spring, Maryland, operating as part of the Koons Motors dealer group. The business retails new Mazda vehicles spanning the Mazda3, CX-30, CX-5, CX-50, CX-70, CX-90, and MX-5 Miata model lines, complemented by Certified Pre-Owned Mazda vehicles and a broader used-vehicle inventory that includes options under $20,000. The underlying product technology is supplied by Mazda, including SKYACTIV engine and chassis technology, the i-ACTIVSENSE safety suite (Lane-Departure Warning, Blind Spot Monitoring, Adaptive Cruise Control, Smart Brake Support, Rear Cross-Traffic Alert, 360-Degree View Monitor), and the i-ACTIV all-wheel-drive system on CX-90 and CX-70 models.

The dealership operates a multi-channel retail model combining a physical showroom with a digital showroom at express.koonsmazda.com that enables online browsing, customization, and purchase. Revenue streams include new vehicle sales at MSRP net of incentives, used and certified pre-owned sales, finance and insurance products through lending partners, parts and service, and the Total Confidence Plus protection package priced at $2,995. Distribution is augmented by mobile service and vehicle pickup/delivery, extending reach across the Washington DC metro area including Arlington VA, Columbia MD, Rockville MD, Marlow Heights MD, and Baltimore MD. Consumer-facing financing includes 0% APR offers up to 72 months, $0 down leases on eligible 2026 models, up to $5,000 in customer cash rebates, and Sunbit service financing with over 95% approval rate.

The customer base is entirely consumer and small-fleet oriented, segmented into individual buyers, budget-conscious shoppers seeking vehicles under $20,000, and families needing three-row SUVs like the CX-90. The dealership holds Mazda's President's Award and Gold Cup Award for excellence, and maintains community partnerships with the Leukemia & Lymphoma Society, Bethesda Soccer Club, Vehicles for Change, and Catholic Charities. The company is privately held with no public ticker and operates with approximately 9 employees recorded in source data, though this likely reflects a subset of a Commissioned sales and technician workforce.

Name

Koons Mazda of Silver Spring

Legal name

Koons Mazda Silver Spring

Website

https://koonsmazda.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Koons Mazda of Silver Spring is an authorized Mazda franchise dealership in Silver Spring, Maryland, part of the Koons Motors dealer group. It retails new, certified pre-owned, and used Mazda vehicles and provides financing, parts, mobile service, and pickup/delivery to consumers across the Washington DC metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Mazda vehicles including sedans, crossovers, SUVs, and sports cars. Revenue from complete vehicle transactions at stated MSRP minus incentives
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Mazdas and other makes. Includes vehicles under $20k for budget-conscious shoppers
3. Parts and Service: Maintenance, repairs, and genuine Mazda parts sales. Services include oil changes, tire rotations, battery replacement, mobile service, and video inspections
4. Financing: Vehicle financing through lending partners, payment calculators, and trade-in appraisal services
5. Extended Warranties and Protection Packages: Total Confidence Plus protection packages offering loaner vehicles, fraud protection, paint protection, roadside assistance, and extended warranties

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Authorized Mazda franchise dealership selling new Mazda sedans, hatchbacks, crossovers, SUVs, and sports cars (Mazda3, CX-30, CX-5, CX-50, CX-70, CX-90, MX-5 Miata), Mazda Certified Pre-Owned vehicles, and a broad used-vehicle inventory. Integrated operations include consumer vehicle financing, trade-in appraisal, factory-certified service and maintenance, genuine Mazda parts, mobile service, and a $2,995 Total Confidence Plus protection package.

Product overview

Koons Mazda of Silver Spring is a car dealership offering a comprehensive automotive retail experience built around Mazda vehicles. The core offering consists of new Mazda vehicles (sedans, hatchbacks, crossovers, SUVs, and sports cars) complemented by certified pre-owned and used vehicle inventories. The dealership provides integrated financial services including vehicle financing and service payment plans. Digital capabilities include an online digital showroom for browsing and purchasing vehicles from home. Service operations feature factory-certified maintenance, mobile service, and genuine Mazda parts. The product portfolio spans from core vehicle sales through after-sale services including trade-in appraisal, parts ordering, and service scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mazda Vehicles Sale of new Mazda sedans, hatchbacks, crossovers, SUVs, and sports cars (Mazda3, CX-30, CX-5, CX-50, CX-70, CX-90, MX-5 Miata) to retail customers in the Washington DC metro area.
• Mazda Certified Pre-Owned Vehicles Pre-owned Mazda vehicles (Mazda3, Mazda6, CX-3, CX-5, CX-9) that have passed Mazda's comprehensive inspection and carry manufacturer-backed warranty coverage.
• Used Vehicles Pre-owned vehicles of various makes and models with prices starting under $20,000 for budget-conscious shoppers, including non-Mazda brands.
• Service & Maintenance Factory-certified mechanic services for Mazda vehicles including oil changes, tire rotations, battery replacement, complex repairs, mobile service, and pick-up/delivery options.
• Genuine Mazda Parts OEM replacement parts and accessories for Mazda vehicles with online ordering capability for customers.
• Total Confidence Plus Protection Package Optional $2,995 protection package including loaner-for-life, digital fraud protection, collision loyalty credit, stolen vehicle assistance, paint and fabric protection, 7-day exchange policy, and roadside assistance.
• Vehicle Trade-In Appraisal Free trade-in valuation service allowing customers to assess their current vehicle's value toward the purchase of a new or used vehicle from the dealership.

Quantifiable outcome

• 30-day satisfaction guarantee on vehicles
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Leukemia & Lymphoma SocietyminorOthersCommunity partnership supporting blood cancer research and patient assistance programs. Koons Mazda participates in fundraising and awareness initiatives.
• Race for Respect 5KminorOthersLocal 5K race event sponsorship supporting community engagement and charitable causes. Dealership serves as event sponsor.
• Bethesda Soccer ClubminorOthersYouth sports organization sponsorship supporting local community athletics. Dealership provides sponsorship and community support.
• Vehicles for ChangeminorOthersNonprofit organization that provides affordable vehicles to families in need. Dealership supports through vehicle donations and partnerships.
• Catholic CharitiesminorOthersCommunity charitable organization serving those in need. Dealership supports through donations and community involvement.
• Koons MotorscoreStrategic or Co-development PartnerParent company and dealer group operating multiple automotive dealerships in the Mid-Atlantic region. Koons Mazda is part of the Koons Motors network providing shared resources, brand partnerships, and operational support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest publicly traded US automotive retailer operating hundreds of franchised dealerships across multiple OEMs including Mazda stores. Broader incumbent that competes for the same retail and service customers but with diversified brand exposure.
• Sonic Automotive: Public US automotive retailer operating franchised dealerships across many volume brands including select Mazda stores. Compares on dealership P&L structure, F&I products, and EchoPark used-vehicle strategy.
• Lithia Motors: Large public dealer group with broad OEM representation across the US, including stores in the Mid-Atlantic. Competes broadly for new and used vehicle share and benchmarks service efficiency across its franchise portfolio.
• Group 1 Automotive: Public multi-brand automotive retailer with US franchise operations including the Mid-Atlantic region. Comparable on franchised dealership economics and service operations, with broader geographic and OEM diversification.
• Penske Automotive Group: Major global automotive retailer with US franchised dealerships across multiple premium and volume brands. Broad incumbent comparable in business model and revenue mix, though operating at much larger scale.

Direct peers

• Koons Toyota of Fallston: Sister dealership under the Koons Motors group, offering comparable new/used vehicle retail, financing, and service operations in the Mid-Atlantic. Most directly comparable peer as it shares parent branding, operational playbook, and digital showroom infrastructure.
• Ourisman Mazda: Competing Mazda franchise dealer serving the Washington DC metro market with new and certified pre-owned Mazda sales and factory service. Same OEM franchise, same regional customer pool, and overlapping service offerings make this a direct competitor.
• Brown's Mazda of Alexandria: Authorized Mazda dealer in the DC metro region selling new and used Mazda vehicles with factory service. Operates the same Mazda franchise model in adjacent geography, competing for the same Silver Spring area customers.
• Passport Mazda: Mazda-only franchise dealer in the greater Washington DC / Maryland area offering new, CPO, and used Mazda sales plus service. Direct competitor for the same OEM customers in overlapping trade areas.

Emerging players

• CarMax: Largest US used-vehicle retailer with a fixed-price omnichannel model that competes directly with franchised dealers' used-car operations. Differentiated model but exerts pricing pressure on the under-$20k and CPO segments where Koons is active.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/koons-mazda-of-silver-spring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koons Mazda of Silver Spring