Kopwaarts

What Kopwaarts does

Kopwaarts is a privately held Dutch occupational health and reintegration consultancy headquartered in The Hague, serving employers, employees, the Dutch Employee Insurance Agency (UWV), and municipalities across the Netherlands. The firm specializes in mental and psychological absenteeism — a category it explicitly distinguishes from generic 'stress' framing — and operates on a prevention-to-reintegration continuum that includes preventive coaching, vitality programs, wait-time bridging support during GGZ waiting periods, and formal reintegration trajectories under Dutch Spoor 1 and Spoor 2 frameworks.

The service portfolio is built around HBO-certified experiential expert coaches (professionals with lived recovery experience) deployed nationwide via a regional network covering all Dutch provinces. Service delivery is hybrid, combining in-person coaching with a digital layer provided through the CAICH partnership (announced 2026) and a gamified wellness app offered through the NewU partnership (March 2025). Supporting the core coaching services are training programs (Mental First Aid at Work, UWV deskundigheidsbevordering), a content-led knowledge centre with sector-specific whitepapers (healthcare and business services), and a free downloadable toolkit for early signaling and team monitoring. There is no proprietary technology platform; the firm uses standard WordPress, Google Analytics, and partner-supplied tooling.

The business model is professional services, with revenue generated primarily from contracted reintegration trajectories billed per case to employers (Spoor 1), UWV (Spoor 2), and municipalities (social-benefit reintegration), supplemented by preventive coaching, training, and presentations sold to employers. Pricing is not publicly disclosed and is quoted per contract. Lead generation relies on a content-marketing funnel (SEO-optimized knowledge centre, whitepapers, email capture), free 60–90 minute presentations for employers and HR, and direct outreach by phone and email. Third-party credibility is supported by affiliation with Blik op Werk's complaints body. The company is small (6 employees), bootstrapped with no disclosed funding or institutional investors.

Name

Kopwaarts

Legal name

Kopwaarts

Website

https://kopwaarts.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kopwaarts is a Dutch occupational health consultancy specializing in mental and psychological absenteeism, providing reintegration trajectories, preventive coaching, and training to employers, UWV, municipalities, and employees across the Netherlands via a nationwide network of HBO-certified experiential expert coaches.

Ownership category

akta.pro rank

Product category

Occupational Mental Health Services

NAICS

Vocational Rehabilitation Services (6243), Other Individual and Family Services (624190)

SIC

Services-Employment Agencies (7361), Services-Social Services (8300)

akta.pro primary industry

Workplace/Occupational Rehab & Work Conditioning (HSADAIAI)

akta.pro secondary industries

Stress Management & Burnout Prevention Coaching (HSADAGAD), Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

Keywords

• Occupational mental health
• Reintegration services
• Preventive coaching
• Vitality programs
• Workplace absenteeism

Headquarters

HQ city

Den Haag ('s-Gravenhage)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Re-integratietrajecten (Spoor 1 & Spoor 2): Core revenue stream from guiding employees with mental/psychological absence back to sustainable work, serving employers, municipalities, and UWV. Billed per traject under contract.
2. Preventieve coaching en programma's: Prevention services including wait-time support, vitality programmes, preventive coaching, and hybrid coaching (CAICH) sold to employers and organisations.
3. Trainingen en workshops: Mental First Aid training for the workplace, deskundigheidsbevordering sessions for UWV professionals, and awareness programmes for teams and employees, offered both online (Teams/Zoom) and in-person.
4. Presentaties en keynotes: Free 60–90 minute presentations on mental absence offered as lead-generation tools; no direct revenue charged currently.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Kopwaarts delivers occupational mental health coaching and reintegration services across the Netherlands, guiding employees from prevention through recovery to sustainable return to work. The core offering includes Re-integratietrajecten (Spoor 1 & 2), preventive coaching, wait-time support, vitality programmes, and hybrid coaching via CAICH, delivered by HBO-certified experiential expert coaches to employers, UWV, municipalities, and individual clients.

Product overview

Kopwaarts is a Dutch mental health coaching and reintegration consultancy operating across the Netherlands. Their offering is a unified coaching platform spanning prevention through reintegration, built around HBO-certified experiential expert coaches. The core portfolio includes Re-integratietraject (Spoor 1 en Spoor 2) for occupational reintegration, Preventieve coaching for early intervention, Wachttijdondersteuning for GGZ waiting period support, Vitaliteitsprogramma for vitality programs, and Hybride coaching met CAICH for blended support. These are complemented by training programs (Mentale eerste hulp op de werkvloer, Deskundigheidsbevordering UWV), knowledge resources (Whitepapers, Toolkit Mentale Veerkracht), and the NewU wellness app partnership. The unified approach integrates expert coaching, specialized support, awareness training, and multidisciplinary assistance to address mental and psychological absenteeism comprehensively.

Differentiator

Problem solved

Functional benefit

Brands

• CAICH: Hybrid coaching collaboration partner mentioned on the website
• NewU

Products and services

• Re-integratietraject (Spoor 1 en Spoor 2)

Quantifiable outcome

• 195–288 days average absenteeism duration for mental health cases; €250–400 per day per employee cost; total €50,000–€115,000 per long-term case
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• NewUminorGTM or Marketing Partner · 1 March 2025NewU is an innovative health app that supports employees in developing healthy habits through gamification and personalised feedback. The partnership enables Kopwaarts to offer digital vitaliteit support alongside their coaching services, extending prevention offerings into a mobile/app-based format for employers.
• UWVcoreGTM or Marketing PartnerUWV is the Dutch employee insurance agency. Kopwaarts provides specialist reintegration services (Spoor 1 & Spoor 2) for UWV-insured individuals with mental/psychological complaints, as well as free deskundigheidsbevordering (professional development) sessions for UWV professionals. Kopwaarts is listed as a service provider for UWV on their website.
• CAICHcoreTechnology or IntegrationCAICH provides the hybrid coaching platform used by Kopwaarts to deliver coaching both in-person and digitally, enabling flexible and accessible support. The partnership is promoted as 'Hybride coaching met CAICH' and is a named service offering on Kopwaarts' prevention page. The collaboration was publicly announced July 2026.
• Ruisch CoachingminorStrategic or Co-development PartnerRuisch Coaching appears in the collaborations (samenwerkingen) section of the Kopwaarts website, indicating a working partnership in the mental health/reintegration space.
• Home Base FoundationminorStrategic or Co-development PartnerHome Base Foundation appears in the collaborations section of the Kopwaarts website, indicating a partnership in supporting mental health and reintegration.
• TrioraminorStrategic or Co-development PartnerTriora (mental health treatment provider) appears in the collaborations section, suggesting a referral or shared care partnership.
• ACENetwerkminorChannel Partner/ Reseller/ DistributorACE Netwerk appears in the collaborations section, indicating a network partnership in the HR/occupational health ecosystem.
• ZuyderwendeminorStrategic or Co-development PartnerZuyderwende appears in the collaborations section — a mental health or care-related partner organisation.
• USG RestartminorChannel Partner/ Reseller/ DistributorUSG Restart appears in the collaborations section, indicating a reintegration services network partner.
• Leger des Heils (Salvation Army)minorStrategic or Co-development PartnerLeger des Heils (Salvation Army Netherlands) appears in the collaborations section, suggesting a social reintegration partnership.
• Castle CraigminorStrategic or Co-development PartnerCastle Craig (addiction treatment clinic) appears in the collaborations section, indicating a referral or shared care partnership for addiction-related mental health cases.
• Brain at WorkminorStrategic or Co-development PartnerBrain at Work appears in the collaborations section, indicating a partnership in workplace mental health services.
• Blik op WerkminorGTM or Marketing PartnerKopwaarts is affiliated with Blik op Werk's complaints line and College van Arbitrage for dispute resolution, providing third-party quality assurance and credibility for clients.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Interapy: Dutch e-mental health platform delivering online therapy and coaching for anxiety, depression, and burnout. Comparable in mental health focus and Dutch employer channel, with a digital delivery model that contrasts with Kopwaarts' coach-led approach.
• iPractice: Dutch online psychology practice offering therapy and coaching for employers and individuals. Comparable in mental health service delivery and Dutch employer channel, with a digitally-enabled model.
• OpenUp: Amsterdam-based mental health platform serving Dutch employers with preventive, coaching, and therapy services. Directly comparable to Kopwaarts in B2B employer mental health, though delivered via a digital-first model rather than coach-led reintegration.
• Mentaal Beter: Dutch mental health provider offering treatment and coaching for employers and individuals, with regional coverage. Comparable in target customer (employers, municipalities) and mental health focus, but operates at larger scale with clinical treatment capabilities.
• Headspace for Work: Global employer-focused mental health and wellbeing platform. Comparable in B2B employer mental health proposition, though at vastly larger scale and with a global content/technology platform rather than a coach-led reintegration model.

Emerging players

• Spring Health: Global precision mental health platform for employers. Comparable in employer mental health and reintegration adjacency, with a technology-driven model that could compete with Kopwaarts' enterprise HR buyers globally.

Broad incumbents

• HumanTotalCare: Large Dutch occupational health provider under the HumanTotalCare group, offering reintegration, case management, and workplace health services. Comparable in reintegration services but at significantly larger scale and broader scope.
• ArboNed: One of the largest Dutch occupational health (arbodienst) providers, serving employers with absenteeism, reintegration, and prevention services. Overlaps with Kopwaarts on reintegration but offers a much broader arbodienst portfolio.
• Zorg van de Zaak: Large Dutch occupational health and reintegration group serving employers and government. Comparable in reintegration and absenteeism services, with a broader integrated care portfolio and significantly larger scale.

Others

• USG Restart: Dutch reintegration and outplacement provider already listed as a Kopwaarts partner. Comparable in reintegration service delivery and employer channel, with a larger network and broader geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kopwaarts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kopwaarts