Hotel Korali

What Hotel Korali does

Hotel Korali is a traditional beachfront hospitality business operating under the legal entity HTP Trend Korali AD Sutomore, a Montenegrin joint-stock company registered in Sutomore, Montenegro. The property comprises a hotel complex with three dependances (annex buildings), 325 rooms, 686 beds, and 12 apartments, located directly on the Adriatic coast approximately 30 meters from the sea, with a 170-meter private beach. On-site amenities include an air-conditioned restaurant offering buffet and à la carte service, an aperitif bar with a shaded terrace, a beach bar (operated as a sub-brand called Beach Bar Korali), a sports court with tennis facilities, a gym, and parking for cars and buses.

The company's revenue model is built on three streams: room and apartment rentals (single, double, triple rooms and apartments, with optional meal plan upgrades including bed and breakfast, half board, and full board), food and beverage sales through the restaurant and bars, and beach service rentals (sun umbrellas and wooden loungers). It serves leisure tourists — individuals, families, and groups seeking Mediterranean beach vacations — primarily through direct-to-consumer channels: its own website (korali.me) with online reservations, walk-in guests, and phone/email bookings. The marketing footprint is limited to the website, a Facebook page for the beach bar, and downloadable PDF price catalogs (the most recent reference is 2018-2019).

The business has no disclosed funding, no M&A activity, no leadership changes, no partnerships, no certifications, and no technology differentiation beyond standard hospitality amenities. The 5-employee headcount listed appears to reflect administrative registration rather than total operational staffing, which for a 325-room seasonal property would typically be considerably larger, likely relying on seasonal labor. The company is privately held, serves primarily a regional tourist market, and provides no public financials.

Name

Hotel Korali

Legal name

HTP Trend Korali AD Sutomore

Website

https://korali.me

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Korali is a Montenegrin beachfront hotel in Sutomore operating 325 rooms, 686 beds, and 12 apartments with a 170-meter private beach, restaurant, beach bar, and sports facilities, serving leisure tourists through direct online and walk-in bookings.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Beachfront hotel accommodation
• Mediterranean resort hospitality
• Hotel dining services
• Half board meal plans
• Private beach resort

Headquarters

HQ city

Sutomore

HQ country

Montenegro

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: The primary revenue stream comes from renting hotel rooms, apartments, and beds to tourists. Room types include single, double, triple rooms, and apartments. The hotel offers various meal plan options (bed and breakfast, half board, full board) as add-on services.
2. Food and Beverage: Revenue from the hotel's main restaurant (offering buffet and à la carte service), beach bar, and aperitif bar. Terrace dining is also available.
3. Beach Services: Revenue from beach services including rental of sun umbrellas and wooden loungers on the 170-meter private beach.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hotel Korali operates a 325-room beachfront hotel complex in Sutomore, Montenegro, offering single, double, and triple rooms as well as apartments with terraces and sea views. Guests can combine accommodation with bed & breakfast, half board, or full board meal plans, and access the hotel's restaurant, 170-meter private beach, beach bar, sports/tennis courts, and gym.

Product overview

Hotel Korali is a traditional hospitality business offering accommodation services in Sutomore, Montenegro. The property consists of 3 dependances with 325 rooms, 686 beds, and 12 apartments. Room types include single rooms (Jednokrevetna), double rooms (Dvokrevetna), triple rooms (Trokrevetna), and apartments with sea-view terraces. Additional services include meal plans (bed and breakfast, half board, full board), an on-site restaurant with buffet and à la carte options, a 170-meter private beach 30m from the hotel, a beach bar with live music, sports facilities including tennis courts, and a gym. The hotel offers standard amenities including TV/satellite, internet access, reception safe, and regular linen service. Hotel Korali operates as a single unified hospitality service rather than a platform with modules.

Differentiator

Problem solved

Functional benefit

Brands

• Beach Bar Korali: Beach bar located within Hotel Korali complex offering live music, cocktails, and beach views.

Products and services

• Hotel Korali Accommodation Beachfront hotel rooms and apartments in Sutomore, Montenegro, for individual travelers, families, and groups on coastal leisure holidays; rooms include TV/satellite, internet, air conditioning, and private bathrooms, with apartment units adding terrace, sea view, and minibar.
• Single Room (Jednokrevetna soba) Single-occupancy room type for solo travelers staying at Hotel Korali, furnished with modern decor and standard hotel amenities.
• Double Room (Dvokrevetna soba) Double-occupancy room type for two guests at Hotel Korali, with the option of an extra bed, modern decor, and standard hotel amenities.
• Triple Room (Trokrevetna soba) Triple-occupancy room type for three guests at Hotel Korali, with modern decor and standard hotel amenities.
• Apartment (Apartman) Spacious apartment-style accommodation with terrace and, in most units, sea view, equipped with refrigerator/minibar, air conditioning, TV with satellite channels, and shower bathroom, for guests seeking upgraded stays.
• Bed and Breakfast (Noćenje sa doručkom) Accommodation package that includes overnight stay at Hotel Korali plus daily breakfast served at the hotel restaurant.
• Half Board (Polupansion) Accommodation package that includes overnight stay at Hotel Korali and one main meal per day (breakfast and dinner) served at the hotel restaurant.
• Full Board (Pansion) Accommodation package that includes overnight stay at Hotel Korali and three meals daily (breakfast, lunch, and dinner) served at the hotel restaurant.
• Hotel Restaurant Spacious air-conditioned restaurant at Hotel Korali offering buffet ("švedski sto") or à la carte service, alongside an aperitif bar and shaded park-facing terrace, for hotel guests and walk-in diners.
• Beach Bar Korali Beach bar located on Hotel Korali's premises offering live music performances, daytime parties, summer cocktails, and refreshing drinks with views of the Montenegrin coastline, for hotel guests and beach visitors.
• Hotel Beach 170-meter beach adjacent to Hotel Korali outfitted with modern beach furniture (sun umbrellas and wooden loungers available for rent) for hotel guests and beach visitors.
• Sports Facilities On-site sports and tennis court complex within the Hotel Korali grounds, available for evening recreation by guests of the hotel.
• Hotel Gym (Teretana) On-site gym facility at Hotel Korali available to hotel guests for fitness and exercise during their stay.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves3 records

Expansion highlights1 record

Direct peers

• Aman Sveti Stefan: Iconic luxury island resort on the Montenegrin coast. Comparable as a high-end beachfront hospitality asset within Montenegro, though positioned materially above Hotel Korali in price tier.
• Hotel Splendid Budva: Beachfront conference and resort hotel on the Montenegrin coast near Budva. Directly comparable as a large full-service coastal Montenegrin property competing for the same beach-leisure and group-travel demand as Hotel Korali.
• Avala Resort & Villas: Beachfront resort in Budva, Montenegro, with multiple room categories, restaurants, and a private beach. Highly comparable to Hotel Korali in product mix and coastal Montenegro positioning.
• Regent Porto Montenegro: Upscale international-branded hotel in Tivat, Montenegro. Comparable as a high-end Montenegrin coastal accommodation property targeting leisure and yacht tourism in the same country.

Broad incumbents

• Meliá Hotels International: Spanish global hotel group with multiple Mediterranean beach and resort properties. Comparable as a broad incumbent whose Mediterranean resort playbook, branding, and distribution Hotel Korali would compete against if repositioned.
• Valamar Riviera: Croatian resort and hotel operator running large full-service beachfront properties along the Adriatic. Comparable as a regional incumbent with similar full-service resort model serving Central European leisure demand.
• Maistra Hospitality Group: Major Croatian coastal resort operator in Istria and Dubrovnik. Comparable as a regional incumbent with full-service beach resorts, multiple F&B outlets, and similar Mediterranean leisure customer mix.
• Falkensteiner Hotels & Residences: Austrian-headquartered hotel group with multiple Adriatic properties (Croatia, Montenegro). Comparable as a broader incumbent competing for the same coastal Adriatic leisure segment with branded operations.

Regional players

• Hotel Croatia Cavtat: Full-service historic Adriatic hotel in Cavtat, Croatia, operated by a regional group. Comparable as a regional Adriatic full-service competitor drawing leisure travelers to a similar coastal geography.
• Budva Riviera Hotels: Group of hotels along the Budva Riviera in Montenegro, including beachfront properties. Comparable as a regional Montenegrin cluster of coastal hotels competing for similar Adriatic leisure demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/beachbarkorali
• LinkedInlinkedin.com/company/hotel-korali

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Korali