Koulutusavain Oy

What Koulutusavain Oy does

KoulutusAvain Oy, founded in 1992 by Olavi Haataja and headquartered in Kajaani with a secondary office in Oulu, is a Finnish private limited company delivering multi-disciplinary human resources and wellbeing professional services. Its core offerings span career coaching (including the productized Ura-avaimet online program delivered via the Campwire platform at EUR 149 per participant), recruitment and competency assessment (starting at EUR 750 per assessment), psychotherapy and psychological services (individual, couple, family, and group; some Kela-subsidized), workplace supervision, supervisor and work-community training, equality and diversity consulting, workplace mediation, short-term therapy for organizations (EUR 85 per 45-minute session), vocational rehabilitation, and change security / outplacement services. Service delivery is anchored by an A-class-certified Diarium patient information system (audited by KPMG IT Sertifiointi Oy) with encrypted video for remote therapy, and the firm operates under ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications.

The company serves three horizontal segments: private individuals (job seekers, career changers, therapy clients), businesses and private organizations (recruitment, training, employee wellbeing), and public sector organizations (municipalities, wellbeing services counties, ELY-keskukset, TE-palvelut, Kela, the Ministry of Social Affairs and Health). Notable disclosed customers include TE-palvelut, ELY-keskukset, Kainuun sote, Kela, Siun sote, the cities of Kajaani and Oulu, Terrafame, Transtech, and Lähitapiola. Revenue is generated through professional services engagements (per session, per course, per project, or per assessment) and government-funded ESR/ELY development projects, with ancillary income from office space rental in Kajaani. The current leadership team is led by CEO Silja Kauppinen, alongside a multidisciplinary practitioner team of licensed psychologists, psychotherapists, supervisors, and trainers.

The go-to-market is primarily direct sales (website, phone, email) augmented by referral channels through public employment services, event-based demand generation (open houses, workshops), and content marketing via blog, podcast, and the Sinä Osaat! social media presence. Services are delivered in-person at Kajaani and Oulu offices and remotely across Finland.

Name

Koulutusavain Oy

Legal name

KoulutusAvain Oy

Website

https://koulutusavain.fi

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Koulutusavain Oy is a Northern Finland professional services firm delivering career coaching, psychotherapy, psychological assessment, recruitment, and workplace wellbeing services to individuals, businesses, and public sector organizations across Finland.

Ownership category

akta.pro rank

Product category

Professional Training and Wellbeing Services

NAICS

Professional and Management Development Training (61143), Human Resources Consulting Services (541612), Vocational Rehabilitation Services (6243)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Career coaching services
• Psychotherapy services
• Workplace wellbeing training
• Recruitment consulting services
• Supervisor training programs

Headquarters

HQ city

Kajaani

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Training and Coaching Services: Professional services revenue from career coaching, workplace training, supervisor training, and organizational development. Services are priced per engagement or course.
2. Psychotherapy Services: Individual, couple, family, and group psychotherapy services. Some services are covered by Kela (Finnish Social Insurance Institution) subsidies for rehabilitation psychotherapy.
3. Recruitment and Assessment Services: Full recruitment services and competency assessments for employers. Pricing based on scope of service or per assessment.
4. Time-Limited Therapy for Organizations: Short-term therapy services for company employees, priced at 85 EUR per 45-minute session
5. Career Coaching (Ura-avaimet): Online career coaching program delivered through Campwire platform, priced at 149 EUR per participant
6. Government-Funded Projects: ESR and government-funded development projects in collaboration with ELY-keskukset, municipalities, and other public sector partners
7. Office Space Rental: Furnished office space rental in Kajaani center at 350 EUR/month or 50 EUR/day per approximately 10 sqm office room

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Koulutusavain Oy delivers career coaching (including the Ura-avaimet online program on Campwire), full-service recruitment and aptitude assessment, psychotherapy (individual, couple, family, and group), work supervision, supervisor and personnel training, short-term therapy for companies, workplace mediation, equality and diversity consulting, vocational rehabilitation, and change security (outplacement) services. Services are sold to private individuals, businesses, and public sector organizations, delivered from offices in Kajaani and Oulu as well as remotely via secure video across Finland.

Product overview

Koulutusavain Oy operates as a multi-service human resources and wellbeing company offering a portfolio of coaching, psychology, and organizational development services. The core offering includes career coaching programs (Ura-avaimet via Campwire), recruitment and aptitude assessment services, psychotherapy (individual, couple, family, and group), and workplace supervision. These are complemented by supervisor development training, equality and diversity consulting, short-term therapy for businesses, workplace mediation, vocational rehabilitation, and change security services. The company serves private individuals, businesses, and public sector organizations through physical locations in Kajaani and Oulu, as well as remote services nationwide. The portfolio is delivered by a multidisciplinary team of psychologists, psychotherapists, coaches, and training specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Ura-avaimet (Career Keys) Online career coaching program delivered through the Campwire learning environment, providing self-paced modules, video content, podcasts, exercises, and one-on-one sessions with career coaches for career planning and job searching support. Priced at EUR 149 per participant.
• Personnel Recruitment and Aptitude Assessment Full-service recruitment and aptitude assessment services for employers, including competency framework development, job descriptions, interviews, assessment centers, psychological testing, and suitability reporting. Assessment center services start from EUR 750 per assessment.
• Psychotherapy Individual, couple, family, and group psychotherapy services for adults, youth, and children addressing mental health issues, trauma, and relationship challenges, including Kela-supported rehabilitation psychotherapy.
• Work Supervision (Työnohjaus) Professional supervision services for individuals and work communities to examine, evaluate, and develop work performance and professional growth. Supervisor supervision groups are priced at EUR 375 + VAT per participant for 5 sessions (group size 3-8 persons).
• Personnel Training (Henkilöstön valmennus) Supervisor and work community development training covering leadership skills, change management, employee wellbeing, diversity management, feedback culture, and communication.
• Brief Therapy for Companies (Lyhytterapia yrityksille) Short-term therapy services (1-20 sessions) for corporate employees experiencing stress, burnout, or workplace challenges to improve wellbeing and reduce sick days. Priced at EUR 85 per 45-minute session.
• Supervisor Services (Esihenkilöpalvelut) Supervisor development programs including leadership training, 360-degree evaluations, conflict resolution, change management, performance coaching, and workplace mediation services.
• Workplace Mediation (Työyhteisösovittelu) Conflict resolution and mediation services to help work communities resolve disputes, improve mutual understanding, and develop cooperation.
• Equality and Diversity Consulting (Tasa-arvo ja yhdenvertaisuus) Training and consulting on gender equality and diversity for organizations, including equality planning, diversity management, and gender mainstreaming.
• Recruitment Training (Rekrytointikoulutus) Training programs for organizations on recruitment practices, including competency frameworks, job specifications, job advertisements, interview techniques, and employee retention.
• Psychology Services (Psykologipalvelut) Psychological assessment and evaluation services including memory studies, school readiness assessments, work capacity evaluations, and psychosocial functioning assessments.
• Occupational Health Psychologist (Työterveyspsykologi) Workplace psychological support services including individual counseling, workplace assessments, crisis support, and management consultation.
• School and Family Counseling Psychologist (Koulu- ja perheneuvolapsykologi) Psychological services for municipalities providing family counseling, parent guidance, and child/adolescent mental health support.
• Vocational Rehabilitation (Ammatillinen kuntoutus) Vocational rehabilitation services including needs assessment, competency mapping, psychological work capacity evaluation, neuropsychological assessment, work trials, and job coaching.
• Change Security / Outplacement (Muutosturva) Outplacement and change management services for employees facing layoffs, including career counseling, job search support, and retraining programs.

Quantifiable outcome

• Helps reduce sick leave and improve employee retention through workplace wellbeing programs
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Oulu University of Applied Sciences (Oamk)minorStrategic or Co-development Partner · 1 January 2019Collaborated on Sinä Osaat! development project (2019-2022) funded by European Social Fund, aimed at reducing educational and working life gender segregation.
• WoM OycoreStrategic or Co-development Partner · 1 January 2016Collaborated on SEGLI project (2016-2019) promoting gender equality and mitigating segregation in education and working life, funded by Ministry of Social Affairs and Health.
• Mcompetence OycoreStrategic or Co-development PartnerPartnership to provide personnel productivity and work life quality development services with productivity guarantee. Combines Mcompetence's QWL-index measurement tools with Koulutusavain's training and coaching expertise.
• Diarium (Patient Information System)coreTechnology or IntegrationA-class certified patient information system used for therapy and psychology services, provided by Diarium with secure data handling and encrypted communications.
• Lapin yliopisto (University of Lapland)minorStrategic or Co-development PartnerCollaboration with Marko Kesti, docent of personnel productivity, for QWL-index development and work life quality measurement methodologies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Staffpoint Oy: Finnish HR and staffing services firm offering recruitment, training, and workforce solutions for SMEs and public sector clients across Finland. Comparable to Koulutusavain's recruitment, training, and development portfolio, but with broader national scale and a stronger digital footprint.
• Terveystalo Oyj: Largest Finnish public occupational healthcare provider offering occupational health, mental health, psychotherapist services, and workplace wellbeing programs to individuals, employers, and public sector clients. Broadly comparable to Koulutusavain's therapy and workplace wellbeing services, but operates nationwide and at much greater scale.
• VMP Group: Finnish staffing and HR services group providing recruitment, training, coaching, and workforce solutions across multiple industries. Comparable to Koulutusavain's recruitment and HR training portfolio, with similar mid-market enterprise and public sector customer orientation but broader national scale.
• Mehiläinen Oy: Finland's largest private occupational healthcare and social services network offering occupational health, mental health/psychotherapy, and HR-related wellbeing services. National reach and scale contrast with Koulutusavain's regional multi-disciplinary model, but service lines (occupational health psychology, brief therapy, rehabilitation psychotherapy, supervisor support) overlap directly.
• Barona Group: Finnish HR services and staffing group providing recruitment, workforce development, supervisor training, and career coaching across Finland and internationally. Comparable to Koulutusavain's recruitment, supervisor training, and career coaching offerings, but at significantly greater scale and geographic breadth.

Direct peers

• Academic Work Finland: Nordic recruitment and career coaching firm focused on young professionals, trainees, and career changers. Directly comparable to Koulutusavain's Ura-avaimet career coaching and recruitment services targeting job seekers and career transitions.
• Kuntoutussäätiö: Finnish foundation providing vocational rehabilitation, neuropsychological assessments, work trials, and job coaching services for individuals with disabilities or employment barriers. Directly comparable to Koulutusavain's Ammatillinen kuntoutus (vocational rehabilitation) service line for the same target populations.
• Johtamistaidon Opisto (MIF): Finnish institute focused on management and leadership development training, supervisor programs, and organizational development. Comparable to Koulutusavain's Henkilöstön valmennus (personnel training), Esihenkilöpalvelut (supervisor services), and equality consulting offerings, with similar in-person and remote delivery models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/koulutusavain-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koulutusavain Oy