KOXE-FM STEREO

What KOXE-FM STEREO does

KOXE-FM STEREO (101.3 FM) is a Class C FM radio station licensed to Brownwood, Texas, and operated as the flagship property of Brown County Broadcasting Co., a privately-held, family-owned broadcaster in its fourth generation of ownership since 1941. The station broadcasts at 100,000 watts of stereo power across 13 Central Texas counties, reaching an estimated 130,000 consumers, and operates alongside its sister AM station KBWD 1380 (on air since August 17, 1941). KOXE signed on May 17, 1975, and is staffed by approximately 6 employees under President Wendell Mayes.

The product portfolio consists of the over-the-air FM signal, AM companion programming, internet audio live streaming via securenetsystems.net, video live streams for high school sports, podcasts (Coaches Show, Brownwood Sports, Morning Show, Area Sports, Lone Star Trail Outdoors), and recurring on-air programs including The Morning Show with Jeff and Courtney, Red Dirt Proud with JB Cloud, Saturday Night Oldies with Mike Corley, and The Lone Star Trail Outdoors Show. KOXE holds exclusive broadcast rights for Brownwood, Bangs, and Coleman high school athletics and Howard Payne University sports, and has been rated #1 in its market for 35 consecutive years with Best Radio Station awards from 2017 through 2021.

Revenue is generated almost entirely through advertising sales: the station markets customized advertising plans to local and regional Central Texas businesses, leveraging its 13-county reach. Distribution channels include over-the-air FM, internet streaming, and direct field sales to advertisers. Pricing is not publicly disclosed; sales are quote-based and relationship-driven. The company is not capitalized via institutional funding, has no public ticker, and shows no M&A, leadership-change, or restructuring activity in the available record.

Name

KOXE-FM STEREO

Legal name

Brown County Broadcasting Co.

Website

https://koxe.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1–10 employees

Short description

KOXE-FM STEREO (101.3 FM) is a family-owned Brownwood, Texas radio station broadcasting at 100,000 watts across 13 Central Texas counties to roughly 130,000 consumers, selling advertising to local and regional businesses and holding exclusive rights to area high school sports broadcasts.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Radio broadcasting
• FM radio station
• Local advertising
• Radio airtime sales
• Community radio

Headquarters

HQ city

Brownwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: The station generates revenue primarily through advertising sales to local and regional businesses in Central Texas. The station markets itself as reaching 130,000 consumers across 13 counties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

KOXE-FM STEREO (KOXE 101.3 FM) is a flagship radio station owned and operated by Brown County Broadcasting Co., broadcasting at 100,000 watts of stereo power and covering 13 Central Texas counties and approximately 130,000 consumers. The station sells advertising airtime and customized advertising plans to local and regional businesses, and complements that with internet live streaming, podcasting, and live video streaming of local sports and community events. Programming includes country and Red Dirt music, classic oldies, morning shows, and exclusive broadcast coverage of Brownwood, Bangs, and Coleman high school sports.

Product overview

KOXE-FM STEREO (101.3 FM) and its companion station KBWD AM (1380 AM) constitute the core radio broadcasting products of Brown County Broadcasting, a family-owned media company serving Central Texas since 1941. KOXE operates as a 100,000-watt FM station covering 13 counties, while KBWD provides AM programming with an adult contemporary format. Together, the stations offer a portfolio of radio programs including morning shows, sports broadcasts, music programs (Red Dirt Proud), and community event coverage. The product line also includes live audio streaming via the web, video streaming of sports events, podcasts, and comprehensive local news and sports reporting.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brown County Broadcasting Co.coreOthersParent company that owns and operates KOXE FM and KBWD AM stations. Family owned and operated since 1941, providing local radio broadcasting services to Brown County and Central Texas communities.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Salem Communications: Owns and operates local radio stations in mid-sized U.S. markets, often with news/talk and sports formats. Comparable to KOXE as a small-market radio group operator focused on local content and regional advertisers.
• Townsquare Media: Owns and operates local radio stations in small-to-mid-sized U.S. markets, often as clusters. Comparable to KOXE as a direct competitor in the same small-market local radio advertising space, with a similar focus on community-driven local content and regional advertisers.
• Emmis Communications: Operates local radio stations in select U.S. markets along with regional publishing assets. Comparable to KOXE as a small-market-focused local radio operator with similar broadcast/advertising model, though smaller scale.
• Alpha Media: Operates a portfolio of local radio stations primarily in mid-sized U.S. markets. Closely comparable to KOXE in business model (local radio advertising, music and sports programming, community engagement) and scale profile (regional clusters rather than national footprint).
• Beasley Broadcast Group: Family-influenced operator of local radio stations in mid-sized U.S. markets, with comparable emphasis on local content and community ties. Directly comparable to KOXE as a peer in small/mid-market local radio advertising with multi-station portfolios.

Broad incumbents

• iHeartMedia: Largest U.S. radio operator with hundreds of local stations, Premier Networks, and a major digital/audio streaming platform (iHeartRadio). Comparable to KOXE because it sells advertising on local FM/AM stations broadcasting to defined regional markets, but operates at vastly greater scale and with a national digital stack.
• Audacy (formerly Entercom): Major U.S. radio operator with a large station portfolio and a significant digital audio platform (Audacy app). Comparable to KOXE in its local FM broadcasting and advertising business, but operates at national scale with integrated streaming and podcasting.
• Cumulus Media / Westwood One: Major U.S. radio broadcaster operating hundreds of local stations plus the Westwood One network. Comparable to KOXE in its local-station advertising model and diversified programming (music, talk, sports), but operates at national scale with much larger headcount and digital infrastructure.

Regional players

• Educational Media Foundation (K-LOVE / Air1): Operates nationwide Christian contemporary music radio networks (K-LOVE, Air1) reaching small and mid-sized U.S. markets. Comparable to KOXE because it competes for local radio listenership and ad dollars in markets like Brownwood, but operates as a national noncommercial network rather than a local station.
• Coastal Radio Group: Operates small clusters of local radio stations in Texas and adjacent markets. Comparable to KOXE as a regional radio operator serving local advertisers and communities with music and local content, focused on a similar Texas geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/browncountybroadcasting
• LinkedInlinkedin.com/company/koxe-fm-stereo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOXE-FM STEREO