PT. Kerinci Permata Motors

What PT. Kerinci Permata Motors does

PT. Kerinci Permata Motors is a privately held Indonesian company operating as an authorized Mitsubishi vehicle dealer in Jambi Province. The company distributes Mitsubishi light commercial vehicles (Colt T120SS, L300), trucks (Colt Diesel), pickup trucks (Strada Triton), and passenger vehicles (Pajero Sport, Grandis, Lancer) through a main showroom and service workshop at Jl. Kol. Abunjani No. 10 in Jambi city, supported by branch offices in Sarolangun and Merlung. Its authorized dealer status is granted by PT. Krama Yudha Tiga Berlian Motors, the ATPM (Agen Tunggal Pemegang Merek) of Mitsubishi in Indonesia, which provides OEM supply, brand affiliation, and joint marketing support such as the 2010 Truck Campaign that produced 226 orders in a single event.

The company's revenue is generated through three streams: (1) one-time vehicle sales across the Mitsubishi LCV and PC lineup, (2) after-sales maintenance, repair, and genuine spare parts replacement at the authorized workshop, and (3) financing facilitation through a channel partnership with PT. Dipo Star Finance, which provides 0% interest installment packages for the commercial and pickup models. Customer engagement is supported by periodic Truck Campaign events, LCV and Small Gatherings, Pasar Festival activities, and a SerPrize loyalty campaign that in 2010-2011 offered 30 Universal Studios Singapore tour packages as service-rewards. Go-to-market is sales-led, executed through direct dealer interactions, financing partnerships, and event-driven demand generation.

The core operating technology is conventional automotive retail and workshop infrastructure with no proprietary digital platform, API, or AI components disclosed. Marketing relies on a Blogger-hosted website, organic social sharing, and on-the-ground customer events rather than digital advertising or automation. The business model is fundamentally that of a regional franchise dealer, with growth and competitive position tied to OEM relationship continuity, financing partner reliability, and Jambi Province end-market demand for commercial and passenger Mitsubishi vehicles.

Name

PT. Kerinci Permata Motors

Legal name

PT. Kerinci Permata Motors

Website

https://kpmjambi.blogspot.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Kerinci Permata Motors is an authorized Mitsubishi vehicle dealer in Jambi Province, Indonesia, selling LCVs, trucks, pickups, and passenger cars through a main showroom and branches, supported by an authorized service workshop and 0% financing via PT. Dipo Star Finance.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYCRAOANAJ

Heavy-duty truck, trailer & commercial vehicle parts distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

Keywords

• Automotive dealership services
• Vehicle sales financing
• After-sales maintenance
• Commercial vehicle dealer
• Passenger car dealership

Headquarters

HQ city

Jambi

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Sales of Mitsubishi vehicles including LCV and PC segments such as Pajero Sport, Strada Triton, Grandis, Lancer, Colt T120SS, L300, and Colt Diesel trucks.
2. After-Sales Service and Parts: Vehicle maintenance, repair services, and spare parts replacement. Promotional service offers for Mudik Lebaran period and special pricing on parts replacement.
3. Financing Packages: Facilitates vehicle financing through partnership with PT. Dipo Star Finance offering 0% interest packages for Mitsubishi vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PT. Kerinci Permata Motors is an authorized Mitsubishi dealer in Jambi Province, Indonesia, selling Mitsubishi passenger and commercial vehicles including the Pajero Sport, Strada Triton, Grandis, Lancer, Colt T120SS, L300, and Colt Diesel. The company operates a showroom and authorized workshop that provides vehicle maintenance, repair, and genuine spare parts, and facilitates vehicle financing through a partnership with PT. Dipo Star Finance, including 0% interest installment packages.

Product overview

PT. Kerinci Permata Motors is an authorized Mitsubishi vehicle dealer in Jambi Province, Indonesia. The company offers a portfolio of Mitsubishi vehicles including SUVs (Pajero Sport), MPVs (Grandis, Lancer), light commercial vehicles (Colt T120SS, L300), pickup trucks (Strada Triton), and trucks (Colt Diesel). The dealer provides vehicle sales, maintenance services through its workshop facility, and facilitates vehicle financing through partnerships with PT. Dipo Star Finance. The company also runs promotional campaigns including service promos, Truck Campaign events, LCV Gatherings, and Small Gatherings to engage customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitsubishi Pajero Sport

Quantifiable outcome

• 226 vehicle orders generated in single Truck Campaign event

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• PT. Krama Yudha Tiga Berlian Motors (KTB)coreStrategic or Co-development Partner · 27 November 2010PT. Krama Yudha Tiga Berlian Motors Jakarta serves as the ATPM (Authorized Distributor) of Mitsubishi vehicles in Indonesia. PT. Kerinci Permata Motors operates as the authorized dealer of Mitsubishi in Jambi Province. The partnership involves joint promotional events such as Truck Campaign 2010 Periode II featuring entertainers and executive attendance including Director of Market Strategy Mr. Nobukazu Tanaka.
• PT. Dipo Star Finance (DSF)coreChannel Partner/ Reseller/ DistributorPT. Dipo Star Finance provides vehicle financing solutions for Mitsubishi customers purchasing through PT. Kerinci Permata Motors. Offers 0% interest installment packages (Paket Bunga 0%) for Mitsubishi Colt T120SS, L300, Colt Diesel, and Strada Triton models.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Indomobil Sukses Internasional: A major Indonesian automotive distributor and dealer group representing multiple brands. Comparable as a broad incumbent dealer network, though operating at a much larger scale and with a multi-brand portfolio rather than single-OEM focus.
• PT. Krama Yudha Tiga Berlian Motors: The ATPM (Authorized Distributor) of Mitsubishi vehicles in Indonesia and KPM's principal partner. KTM operates as the principal/importer and broader brand owner, while KPM operates as a regional dealer, making them hierarchically related rather than directly competitive.
• Auto2000 (Astra International): Indonesia's largest Toyota dealer network and part of Astra International. Comparable as a multi-branch authorized dealer with sales, service, financing partnerships, and loyalty programs, but at vastly larger scale and a different OEM.

Direct peers

• PT. Sun Star Motor: An authorized Mitsubishi dealer in Indonesia with multi-branch sales and service operations. Comparable to KPM as a same-brand authorized dealer with showroom, service, and parts distribution functions.
• PT. Bumen Redja Abadi: An authorized Mitsubishi dealer group in Indonesia. Directly comparable as a same-brand dealer network with vehicle sales, after-sales service, and parts distribution functions targeting both consumer and fleet customers.
• PT. Srikandi Diamond Motors: An authorized Mitsubishi dealer group operating across multiple regions in Indonesia. It is directly comparable as another authorized Mitsubishi retail dealer with similar sales, service, and parts operations under the same ATPM umbrella.

Others

• PT. Dipo Star Finance: A financing partner of KPM that provides vehicle credit for Mitsubishi buyers. Comparable as an ecosystem participant whose 0% installment offerings directly enable KPM's sales, though it is a financing services provider rather than a dealer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pt-kerinci-permata-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Kerinci Permata Motors