Kranich Apotheke

What Kranich Apotheke does

Kranich Apotheke is an independent German retail pharmacy operating from a single physical storefront at Niederrheinallee 315a, 47506 Neukirchen-Vluyn, legally registered as a sole proprietorship (einzel Kaufmann) under Apotheker Herr Axel Stoßno. The 8-employee business serves local residents with statutory-health-insurance-reimbursed prescription medications, over-the-counter (OTC) drugs, medical devices (including diabetes monitoring and inhalation equipment), cosmetics and skincare, homeopathic remedies, and natural health products. Customer segments are explicitly targeted around general walk-in traffic, diabetes patients requiring ongoing supplies, multimorbid seniors with complex medication regimens, families with young children, and expectant or nursing mothers needing specialized advice.

The pharmacy runs a hybrid distribution model layered on top of the Ventalis Portal e-commerce platform. Operational channels include the in-store counter, an online storefront at kranich-apo-vluyn.de, the third-party 'Meine Apotheke' iOS/Android app, a WhatsApp-based ordering and customer service channel branded Kranich-Post, a 24-hour automated pickup machine (Abholautomat), and a free same-day Botendienst delivery service for orders placed before 2 PM on weekdays. E-Rezept (electronic prescription) processing was added to support redemption via electronic health card, QR code, or CardLink, in line with the 2024 nationwide German e-prescription mandate.

Revenue is generated primarily through retail pharmacy transactions: prescription dispensation at statutory regulated pricing with patient co-payments of approximately €5-10 per item, plus OTC and ancillary retail sales positioned competitively with permanent low-price (Dauertiefpreis) offers and monthly promotional flyers. No external investors, parent entities, subsidiaries, or M&A activity are disclosed, and all operations are confined to a single store with a defined local delivery radius in the Neukirchen-Vluyn / Lower Rhine region of Germany.

Name

Kranich Apotheke

Legal name

Apotheker Herr Axel Stoßno e.K.

Website

https://kranich-apotheke-vluyn.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kranich Apotheke is an independent German retail pharmacy in Neukirchen-Vluyn operated by a sole proprietor, dispensing prescription and OTC medications through a single storefront augmented by an e-commerce site, mobile app, WhatsApp ordering, 24-hour pickup machine, and free local delivery serving local residents.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

OTC, Vitamins & Supplement Management (HSABALAM)

akta.pro secondary industry

Prescription Pickup & Pharmacy Runs (HSACAIAF)

Keywords

• Retail pharmacy services
• Prescription medications
• Over-the-counter products
• Pharmaceutical retail
• Medication management

Headquarters

HQ city

Neukirchen-Vluyn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Pharmacy Sales: Revenue from dispensing prescription medications (covered by statutory health insurance) and selling over-the-counter (OTC) products, cosmetics, medical devices, and health supplements to individual consumers at competitive prices with ongoing promotions
2. Delivery Service (Botendienst): Free delivery service for orders placed before 2 PM on weekdays, providing added convenience and driving customer loyalty
3. Digital Services: E-prescription processing, online ordering platform fees, and app-based service facilitation

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Kranich Apotheke is a community retail pharmacy that dispenses prescription medications (covered by statutory health insurance) and sells OTC products including allergy, pain, cold/flu, dermatology, wound care, diabetes, homeopathy, natural remedies, medical devices, and cosmetics/skincare. Beyond dispensing, it delivers same-day local delivery (Botendienst), operates a 24-hour automated pickup machine, processes e-prescriptions (E-Rezept) via the electronic health card or QR code, and provides pharmacist-led medication management and travel/vaccination consultations, supported by a website, mobile app, and WhatsApp channel.

Product overview

Kranich Apotheke operates as a traditional German pharmacy with both physical storefront and online presence. The offering consists of a comprehensive pharmaceutical retail platform combined with multiple service modules: in-store and online medication sales (prescription and OTC), a same-day/next-day Botendienst delivery service, E-Rezept (electronic prescription) processing via health card or QR code, a 24-hour automated pickup machine, the 'Meine Apotheke' mobile app, and WhatsApp-based customer service (Kranich-Post). Product portfolio spans prescription medications, OTC drugs, medical devices (diabetes supplies, diagnostic equipment), natural remedies/homoeopathy, and skincare/cosmetics (brands: Avene, CeraVe, Eucerin, La Roche Posay, Vichy). Additional services include medication management consultations, travel/vaccination counseling, and monthly promotional flyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pharmaceutical Medications (Prescription & OTC)

Quantifiable outcome

• Same-day delivery for orders placed before 2 PM on weekdays
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ventalis PortalcoreTechnology or IntegrationVentalis Portal provides the e-commerce platform powering Kranich Apotheke's online pharmacy services, including product catalog, order management, prescription upload functionality, and customer account systems. The portal enables the digital storefront experience and integration with inventory and fulfillment systems.
• Meine Apotheke App PlatformcoreTechnology or IntegrationPartnership with the 'Meine Apotheke' mobile application platform (developed by Aponet/de Bit) enabling e-prescription processing, prescription QR code upload, CardLink functionality for health card-based prescription redemption, and mobile ordering capabilities. Available on iOS and Android app stores.
• Gebrauchs.infominorGTM or Marketing PartnerListed as a partner on Gebrauchs.info, a German product information platform, suggesting a marketing partnership for product visibility and consumer information.
• Doc-GreenminorGTM or Marketing PartnerListed as a partner of Doc-Green, a health-related platform, indicating a marketing partnership for health product promotion and visibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aponeo: Berlin-based online pharmacy with prescription, OTC, and dermo-cosmetic assortment and fast home delivery. Comparable on mail-order pharmacy value proposition and price-competitive positioning in the German OTC market.
• Shop Apotheke Europe: Major online pharmacy operating across Germany and Europe with full prescription, OTC, and beauty assortment plus delivery. Comparable on e-commerce pharmacy model, e-prescription integration, and competitive OTC pricing that benchmarks against local pharmacies.
• DocMorris (Redcare Pharmacy): Leading Dutch/German online pharmacy offering prescription and OTC dispensing plus e-prescription redemption across Germany. Directly comparable on digital prescription fulfillment, OTC assortment, and home delivery that compete with Kranich's hybrid online/local model.
• Apodiscounter: German discount online pharmacy focused on OTC, beauty, and health products at aggressive price points. Comparable on price-led positioning in OTC and dermo-cosmetics that competes for the same discretionary basket.
• Medipolis: Jena-based online pharmacy with prescription, OTC, and pharmacy-only beauty assortment. Comparable on integrated prescription upload, OTC pricing, and pharmacist advisory services for the German consumer.
• EasyApotheke: German pharmacy chain with both physical stores and online presence offering OTC, dermo-cosmetics, and prescription dispensing. Comparable on multi-channel pharmacy retail and price-promotional OTC positioning in local markets.
• Sanicare Versandapotheke: German mail-order pharmacy offering prescription and OTC dispensing with chronic-care patient focus and home delivery. Comparable on subscription/repeat prescription fulfillment and chronic disease support that competes with Kranich's medication management service.

Broad incumbents

• dm drogerie markt: Germany's largest drugstore chain with extensive OTC, dermo-cosmetic, baby, and natural remedy assortment at competitive prices. Comparable as a broad incumbent in OTC, beauty, and personal care where it competes head-on with the non-prescription portion of Kranich's assortment.
• ROSSMANN: Major German drugstore chain with wide OTC, baby, natural remedy, and skincare assortment. Comparable as a broad incumbent capturing much of the same OTC and beauty wallet that Kranich targets outside prescription dispensing.

Others

• Apotheke.de / Aponet: Industry platform of German pharmacies that powers the 'Meine Apotheke' mobile app and provides online presence tools to independent pharmacies. Comparable as the platform partner Kranich relies on for digital ordering and e-prescription processing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kranich-apotheke

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kranich Apotheke