Kranz of Kansas City Inc

What Kranz of Kansas City Inc does

Kranz Body Co., legally registered as Kranz of Kansas City Inc and operating as Kranz Body Co. LLC, is a privately held, family-owned commercial vehicle upfitting company founded in 1863 in St. Louis, Missouri. The company sells, distributes, and professionally installs truck bodies, flatbeds, dump bodies, service bodies, gooseneck bodies, enclosed service bodies, specialty vehicles (mechanics trucks, mobile lube bodies, SAW bodies, bucket trucks, forestry bodies, brush trucks), van interiors, liftgates, air compressors, snow plows and spreaders, and accessories such as C-Tech drawer systems. It operates from a single facility at 300 Russell Blvd., St. Louis, MO 63104, and serves the St. Louis metropolitan area.

Name

Kranz of Kansas City Inc

Legal name

Kranz Body Co. LLC

Website

https://kranzbody.com

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

1–10 employees

Short description

Kranz Body Co. is a family-owned commercial vehicle upfitter in St. Louis that sells, distributes, and installs truck bodies, specialty trucks, van interiors, liftgates, and accessories for contractors, trades, fleet operators, and municipal/utility customers.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Upfitting

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Truck upfitting
• Work truck equipment
• Commercial vehicle customization
• Service body installation
• Truck body distribution

Headquarters

HQ city

Kansas City, Missouri

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Truck Upfitting Products: Sales of truck bodies, flatbeds, dump bodies, service bodies, and specialty truck equipment from branded manufacturers. One-time product sales with installation included.
2. Professional Installation Services: Expert installation of truck equipment including snow plows, cranes, lighting, winches, liftgates, and hydraulic systems by skilled technicians.
3. Parts and Accessories: Sales of replacement parts and accessories including tool boxes, shelving, drawer units, ladder racks, air compressors, and other truck equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kranz of Kansas City Inc (operating as Kranz Body Co.) is a commercial vehicle upfitting company that sells, distributes, and professionally installs truck bodies, specialty truck equipment, van interiors, liftgates, snow plows, and related accessories. The company serves as a single-source provider combining product distribution from leading equipment brands (Tommy Gate, Palfinger, Western, Fisher, VMAC, Vanair, etc.) with expert installation by skilled technicians, plus parts and ongoing service.

Product overview

Kranz Body Co. is a commercial vehicle upfitting company offering a comprehensive portfolio of truck bed systems, specialty truck bodies, van interiors, and accessories. The core offering consists of General Use products (Service Bodies, Platform/Flatbed Bodies, Dump Bodies, Gooseneck Bodies, Enclosed Service Bodies) and Specialty Use trucks (Mechanics Trucks, Mobile Lube Bodies, SAW Bodies, Bucket Trucks, Forestry Bodies, Brush Trucks). The company also provides complete van upfitting solutions including interiors, racks, and ramps, alongside essential accessories such as liftgates, air compressors (VMAC, Vanair), snow plows and spreaders, and organizational products like C-Tech drawer units. All products are professionally installed by the company's technicians, and the company carries and distributes equipment from partner brands including Tommy Gate, Thieman, Maxxon, Western, Fisher, SnowEx, VMAC, Vanair, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Bodies
• Platform Bodies
• Dump Bodies
• Gooseneck Bodies
• Enclosed Service Bodies
• Van Upfitting Solutions
• Mechanics Trucks
• Mobile Lube Bodies
• SAW Bodies
• Bucket Trucks
• Forestry Bodies
• Liftgates
• Air Compressors
• Plows and Spreaders
• Truck and Van Accessories
• C-Tech Drawer Units
• Professional Upfitting Installation Services

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Galion GodwincoreOthersDump bodies and flatbeds manufacturer. Kranz Body Co. distributes and installs Galion Godwin products as part of their truck upfitting offerings.
• BedrockcoreOthersFlatbed manufacturer partnered with Kranz Body Co. for distribution and professional installation services.
• Dura MagcoreOthersMagnesium flatbed manufacturer providing products through Kranz Body Co.'s upfitting services.
• ParkhurstcoreOthersTruck bed manufacturer whose products are distributed and installed by Kranz Body Co.
• PalfingercoreOthersCrane manufacturer. Kranz Body Co. installs Palfinger cranes for mechanics trucks and specialty applications.
• LiftmoorecoreOthersCrane manufacturer providing products for truck upfitting through Kranz Body Co.'s installation services.
• MaintainercoreOthersTruck equipment manufacturer including cranes and service body components, distributed by Kranz Body Co.
• Tommy GatecoreOthersLiftgate manufacturer known for innovative hydraulic designs. Kranz Body Co. installs and services Tommy Gate liftgates.
• ThiemancoreOthersLiftgate manufacturer offering durable and versatile solutions for various vehicle types, distributed through Kranz Body Co.
• MaxxoncoreOthersHeavy-duty liftgate manufacturer whose products are installed and serviced by Kranz Body Co.
• WesterncoreOthersSnow plow and winter equipment manufacturer. Kranz Body Co. installs Western snow plows for commercial vehicles.
• FishercoreOthersSnow plow and spreader manufacturer partnered with Kranz Body Co. for winter maintenance equipment installation.
• SnowExcoreOthersSnow and ice control equipment manufacturer providing products through Kranz Body Co.'s upfitting services.
• BuyersminorOthersAccessory manufacturer providing truck equipment accessories through Kranz Body Co.'s distribution network.
• A.R.E.minorOthersTruck cap and accessory manufacturer whose products are available through Kranz Body Co.
• VMACminorOthersAir compressor manufacturer. Kranz Body Co. installs VMAC under-hood compressor systems for mobile power applications.
• VanairminorOthersCompressed air and power systems manufacturer. Kranz Body Co. installs Vanair compressor systems for on-the-go power.
• WeatherguardminorOthersTruck equipment accessory manufacturer providing products through Kranz Body Co.'s upfitting offerings.
• C-TechminorOthersHeavy-duty aluminum drawer unit manufacturer. Kranz Body Co. installs C-Tech drawer systems for organized tool and equipment storage.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Reading Truck Body: Reading manufactures and distributes service bodies, platform bodies, and van interiors through a national dealer network that handles installation—directly competitive with Kranz's product portfolio and go-to-market model.
• Auto Truck Group: Auto Truck Group is a multi-location commercial vehicle upfitter specializing in fleet upfitting, crane and liftgate installation, and van interiors—overlapping directly with Kranz's service/parts/installation model across multiple geographies.
• Knapheide: Knapheide is a major North American manufacturer of truck bodies, service bodies, and platform bodies with a national dealer network that performs upfitting and installation—directly comparable to Kranz Body Co.'s core service body and flatbed offerings.
• BrandFX: BrandFX manufactures fiberglass service bodies, utility bodies, and toolboxes sold through installation dealers—competing directly with Kranz's service body and accessory product offerings.
• Truck Bodies & Equipment International (TBEI): TBEI is a family of truck body brands (Crysteel, Reading, J-Craft) producing dump bodies, service bodies, and cranes with installation dealer networks—directly parallel to Kranz's distribution and upfitting approach.
• PJ's Truck Bodies: PJ's manufactures and distributes dump bodies, flatbeds, and platform bodies with installation services—directly overlapping Kranz's general-use truck body product lines.
• Monroe Truck Equipment: Monroe is a multi-state upfitter distributing truck bodies, snow plows, cranes, and liftgates with professional installation—highly comparable to Kranz in both product breadth and authorized-distributor business model.
• TruckCraft Corporation: TruckCraft manufactures aluminum service bodies, contractor bodies, and flatbeds distributed through regional installers—comparable to Kranz's general-use truck body focus and dealer-based model.
• Stahl Truck Bodies: Stahl designs and builds truck bodies, service bodies, and specialty vehicles with dealer-driven installation channels—comparable to Kranz's upfit-and-install model in the commercial body market.

Broad incumbents

• Utilimaster: Utilimaster is an established manufacturer of van upfits, truck bodies, and fleet solutions at scale, serving commercial and government fleets with broader geographic and product coverage than Kranz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kranz-of-kansas-city-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kranz of Kansas City Inc