Kringloop, Stichting

What Kringloop, Stichting does

Stichting Kringloopcentrum O&O (also styled "Kringloop, Stichting" or Kringloopwinkel Oosterwolde & Oldebroek) is a Dutch charitable foundation (Stichting) with ANBI public-benefit status, headquartered at Elzenweg 5, Oldebroek, Gelderland. Its sole commercial operation is a 1200 m2 second-hand retail store (kringloopwinkel) selling donated furniture, lamps, games, puzzles, and general household goods to walk-in customers from the Oldebroek and Oosterwolde municipalities. The store is staffed entirely by approximately 80 unpaid volunteers and is open Wednesday–Friday afternoons and Saturday mornings. A free telephone-based pickup service ("Ophaaldienst") collects donated goods from donors' homes, forming the inbound supply pipeline.

The organization's revenue model is straightforward retail: items are donated free of charge and resold at staff-set, individually-priced rates. There is no disclosed pricing schedule, no online store, and no proprietary technology platform; the digital footprint is limited to an informational WordPress website listing opening hours, special offers, project information, and a photo album. Customer acquisition is entirely local and word-of-mouth driven through the Oldebroek/Oosterwolde community, with no paid marketing or multi-channel distribution.

All proceeds from retail sales are not retained as surplus but routed, via a structural partnership with SamenBouwen, into humanitarian and educational projects in Hungary, Romania, and Ukraine — including schools, churches, orphanages, and facilities serving disabled children and orphans. Municipal and banking relationships (Gemeente Oldebroek, Rabobank Oldebroek account 3484-00365) support the operational and donation infrastructure. Originating from a 1997 committee in Oosterwolde, the organization formalized as a Stichting on June 13, 2000, and currently generates revenue at a small-scale, single-site operation governed entirely by its charitable mission rather than profit motives.

Name

Kringloop, Stichting

Legal name

Stichting Kringloopcentrum O&O

Website

https://kringloop-winkel.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Kringloopcentrum O&O is a Dutch ANBI-status charitable foundation operating a 1200 m2 second-hand retail store in Oldebroek, staffed by 80 volunteers. Retail proceeds fund humanitarian and educational projects in Hungary, Romania, and Ukraine through partner SamenBouwen.

Ownership category

akta.pro rank

Headquarters

HQ city

Oldebroek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Others

Revenue model

1. Retail Sales of Second-Hand Goods: The organization generates revenue by operating a 1200 m2 second-hand retail store (kringloopwinkel) selling donated goods including furniture, lamps, games, and general household items. All proceeds from sales are directed to fund charitable projects in Eastern Europe (Hungary, Romania, Ukraine). Revenue is entirely reinvested into the charitable mission rather than distributed to shareholders.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Stichting Kringloopcentrum O&O operates a 1200 m2 second-hand retail store in Oldebroek selling donated goods including furniture, lamps, games, puzzles, and household items, complemented by a free telephone-scheduled pickup service (Ophaaldienst) that collects donated items from households. All proceeds are reinvested into Christian and humanitarian projects in Eastern Europe (Hungary, Romania, Ukraine) through partner SamenBouwen. Operations are run by approximately 80 volunteers.

Product overview

Kringloopcentrum O&O operates as a single-location secondhand retail operation serving Oldebroek and Oosterwolde in the Netherlands. The core offering consists of a 1200 m2 retail store for secondhand goods complemented by a free pickup service (Ophaaldienst) that collects donated items from donors. The organization functions as a charitable foundation (Stichting) supporting Christian projects in Eastern Europe, with proceeds funding schools, churches, and charitable initiatives in Hungary, Romania, and Ukraine.

Differentiator

Problem solved

Functional benefit

Products and services

• Kringloopcentrum O&O Retail Store A 1200 m2 physical thrift store open to the general public in Oldebroek, Gelderland, selling donated second-hand goods including furniture, lamps, games, puzzles, and general household items. Operated by approximately 80 volunteers; proceeds fund charitable projects in Eastern Europe. Open Wednesday to Friday 13:00–17:00 and Saturday 10:00–15:30.
• Ophaaldienst (Pickup Service) A free telephone-scheduled pickup service that collects donated second-hand goods from households in Oldebroek and Oosterwolde and brings them to the store for resale. Designed to lower friction for donors who cannot easily transport items themselves.

Quantifiable outcome

• 80 volunteers collectively operate a 1200 m2 second-hand store and fund charitable projects in three Eastern European countries.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• SamenBouwencoreStrategic or Co-development PartnerSamenBouwen is a charitable organization coordinating development projects in Eastern Europe. Kringloopcentrum O&O's retail proceeds fund specific SamenBouwen projects including schools, churches, orphanages, and community facilities in Hungary, Romania, and Ukraine. The Kringloop website lists SamenBouwen project pages as the beneficiary of its charitable activities.
• Gemeente Oldebroek (Municipality of Oldebroek)minorOthersThe municipality of Oldebroek granted permission for the organization to rent the former kindergarten space at Oldebarneveldweg to launch the store in 1999. The municipal government officially recognized the organization by naming it Volunteer of the Year 2003.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• De Kringwinkel: Belgian/Dutch federation of social-economy thrift shops selling donated goods and reinvesting proceeds in social employment; same donation-to-charity retail model, regional peer given its Belgian headquarters.
• Het Goed: Largest Dutch thrift-store chain operating secondhand retail across the Netherlands; directly comparable as a paid-staff scaled version of Kringloopcentrum O&O's donation-driven resale model.
• Emmaus Nederland: Federation of Emmaus communities running secondhand shops across the Netherlands with proceeds supporting community living and social projects; comparable charitable-resale format and volunteer involvement.
• Leger des Heils ReStore (Netherlands): Salvation Army Netherlands operates charity retail shops reselling donated goods to fund rehabilitation programmes; direct competitor for donated inventory and customer traffic in the Dutch secondhand market.
• Novitas Kringloop: Regional Dutch kringloop (secondhand) operator in the Gelderland/Overijssel area; closest geographic competitor for donations and shoppers from Oldebroek/Oosterwolde.

Emerging players

• Marktplaats: Leading Dutch C2C online classifieds marketplace for secondhand goods; partial competitor diverting both donors (who sell instead of donating) and buyers away from physical thrift stores.
• Vinted: Major peer-to-peer secondhand fashion and home goods platform active in the Netherlands; overlaps with Kringloopcentrum O&O on the resale side for clothing, lamps, and small household items.

Broad incumbents

• IKEA (Buyback & Resell): Global furniture retailer operating a used-furniture buyback and resale programme; competes for the same secondhand furniture shoppers and donor households in the Netherlands.
• Kringloop Centrum (generic Dutch operators): Aggregator/association representing the broader Dutch kringloopwinkel sector; comparable as the umbrella category of nonprofit secondhand retail of which Kringloopcentrum O&O is a local instance.

Regional players

• Restore (UK charity retail): UK charity operating secondhand furniture and household-goods shops to fund mental-health programmes; comparable donation-driven, volunteer-staffed retail model in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kringloop-stichting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kringloop, Stichting