Het Goed
Het Goed is a Dutch social enterprise operating 30 second-hand department stores and 5 textile sorting centers across the Netherlands, selling donated clothing, furniture, and household goods at low prices while providing inclusive employment to people distant from the labor market.
- Company typePrivate
- Founded1992
- HeadquartersEmmeloord, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Het Goed does
Het Goed is a Dutch social enterprise founded in 1992 and headquartered in Emmeloord, operating one of the Netherlands' largest networks of second-hand department stores ("kringloopwarenhuizen"). The business runs 30 retail locations and 5 textile sorting centers across the country, employing 1,960 people — many of whom are workers with distance to the regular labor market, consistent with its PSO-certified inclusive-employment mission. In 2025 the network processed 32.3 million kg of donated textile and household goods, of which 88% was redirected to reuse, equivalent to 10.7 million products added to inventory. Customer traffic reached 3.14 million in 2025, with assortment refreshed by 30,000 unique products daily.
The commercial model is straightforward retail: donated clothing, furniture, electronics, books, toys, bicycles, and home goods are sold at a fraction of new retail prices (children's clothing from €0.99, adult pants from €4.99, vests from €5.99, home accessories from €0.99–€1.99). Pricing is unit-based, pay-as-you-go, and publicly disclosed. Complementary revenue-adjacent services include free pickup (Ophaalservice), paid household clearance (Inboedelservice), home delivery (Bezorgservice — repriced March 2026), free trailer rental through a Freetrailer partnership (58 trailers across 29 locations, 2026 rollout), PostNL parcel points at selected stores, and a network of textile donation containers. The company holds ANBI public-benefit status and the BKN Keurmerk for Dutch thrift retail, supporting tax-advantaged donation inflow. Geographic scope is exclusively domestic (Netherlands), with no disclosed international expansion.
There is no proprietary technology platform, no AI/ML capability, and no mobile application; technology is described as not core. Het Goed relies on physical retail scale, certified social-employment labor, and a centralized sortation-to-store logistics architecture as its structural advantages. The company is privately held with no disclosed revenue, ownership, or funding rounds, though a 2025 long-term Freetrailer partnership is the most significant commercial action in the period.
Het Goed firmographics
Firmographics- Name
- Het Goed
- Website
- https://hetgoed.nl
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Het Goed is a Dutch social enterprise operating 30 second-hand department stores and 5 textile sorting centers across the Netherlands, selling donated clothing, furniture, and household goods at low prices while providing inclusive employment to people distant from the labor market.
- Ownership category
- akta.pro rank
Het Goed industry classification
Industry- Product category
- Second-hand Retail Stores
- NAICS
- Used Merchandise Retailers (459510)
- SIC
- Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Off-Price Department Stores (Apparel-Led) (CRAEABAB)
- akta.pro secondary industry
- Off-Price Kids & Family Department Stores (CRAGAEAE)
Keywords
Where Het Goed is headquartered
LocationHeadquarters
- HQ city
- Emmeloord
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
Het Goed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales of Second-hand Goods: Revenue generated from sale of donated second-hand items including clothing, furniture, electronics, books, toys, and home goods. Items are sold at a fraction of new retail prices.
- Freetrailer Partnership Service: Free trailer rental service (first 3 hours free) provided to customers via Freetrailer app partnership, enhancing customer experience for transporting purchased or donated items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable pricing based on item type and condition |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Het Goed product offering
Product offeringCore offering
Het Goed operates a chain of 30 kringloopwarenhuizen (second-hand department stores) across the Netherlands, where donated clothing, furniture, electronics, books, toys, and home goods are sorted, refurbished and resold at a fraction of new prices. The business is a social enterprise with ANBI (public benefit) status that employs ~1,960 staff, providing meaningful work to people with a distance to the labor market, and processes millions of kilograms of collected textiles and household goods each year.
Product overview
Het Goed operates a network of 30 kringloopwarenhuizen (secondhand department stores) across the Netherlands, supplemented by 5 textile sorting centers. The core offering consists of reselling donated goods including clothing, furniture, electronics, books, home accessories, bicycles, and toys. The company provides complementary services including a free pickup service (Ophaalservice), household clearing service (Inboedelservice), delivery service (Bezorgservice), and free trailer rental via Freetrailer partnership. A PostNL parcel point service is available at select locations. As a social enterprise, Het Goed employs approximately 1,960 staff and provides work opportunities for people with distance to the labor market, processing over 10.7 million products for reuse annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Kringloopwarenhuizen (Second-hand Department Stores) Modern second-hand department stores where consumers can buy donated goods including clothing, furniture, electronics, books, and home accessories at a fraction of new prices. Operated as a social enterprise providing employment for people with distance to the labor market.
- Ophaalservice (Free Pickup Service) Free pickup service for donated items from customers living near Het Goed locations. Customers schedule pickup through the website; items must be ready on the ground floor, clean and intact.
- Inboedelservice (Household Clearing Service) Complete household clearing service for customers emptying a home. Usable second-hand furniture and goods find new owners through Het Goed stores; additional costs may apply.
- Bezorgservice (Delivery Service)
Quantifiable outcome
- 32,279,797 kg items collected in 2025
- +4 more outcomes
Companies that use Het Goed
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Het Goed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Het Goed partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FreetrailercoreStrategic long-term partnership with Freetrailer Group A/S providing 58 trailers across 29 Het Goed locations in the Netherlands. Rollout planned for 2026. Freetrailer app enables customers to reserve and use free trailers (first 3 hours free) to transport purchased or donated items. This partnership enhances customer convenience and supports the circular economy mission.
- PSO-NederlandcorePSO (Prestatieladder Socialer Ondernemen) certification organization that certifies organizations providing meaningful work to people with distance to labor market. Het Goed has received the highest PSO certification.
- BKN KeurmerkcoreBKN Keurmerk is the quality mark for circular retail in the Netherlands, specifically for kringloop (second-hand) businesses.
- ANBIcoreANBI (Algemeen Nut Beogende Instelling) status - Dutch public benefit organization status that allows tax-free donations and grants Het Goed special charitable status.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Het Goed competitors and assessment
Company assessmentBroad incumbents
- Goodwill Industries International: Largest global social-enterprise thrift retail operator with donation-based model and inclusive-employment mission comparable to Het Goed. While operating in North America, Goodwill's scale, brand, and dual social/retail mandate closely parallel Het Goed's positioning and operating model.
- Oxfam Shops: UK-based charity second-hand retail chain operating under a donation-based, social-mission model. Compares to Het Goed in combining charity donation flows with retail store operations across clothing, furniture, and books, though at much larger international scale.
- H&M (Circular/Ecosmart initiatives): Global apparel incumbent that has launched garment-collection and resale/circular programs directly competing for second-hand clothing donations and demand. Broad incumbent peer relevant to Het Goed's clothing-led assortment and potential corporate partnership flows.
Emerging players
- Vinted: Leading online peer-to-peer resale platform intercepting both donation supply and second-hand demand that historically flowed to donation-based thrift stores like Het Goed. Comparable by virtue of competing for the same Dutch second-hand consumer wallet and donor items.
- The RealReal: Online luxury consignment and resale platform demonstrating the technology-enabled resale model that competes with physical second-hand retailers like Het Goed for higher-value donated goods. Comparable by operating in the same circular fashion/second-hand retail category.
- IKEA (Buy Back & Resell): Global furniture incumbent that has launched a buy-back and resale program for used furniture, directly competing with Het Goed for donated furniture flows and second-hand furniture demand. Emerging circular-retail entrant with overlapping value proposition.
Direct peers
- Rataplan: Dutch second-hand retail chain with multiple kringloop stores operating on a similar donation-purchase model. Direct competitor to Het Goed in the Netherlands, overlapping on assortment categories (clothing, furniture, household goods) and competing for the same donor and customer bases.
- Kringloop (Brancheorganisatie Kringloop Nederland / BKN members): Umbrella trade body and collective of Dutch kringloop stores under the BKN Keurmerk quality mark that Het Goed itself holds. Member organizations are direct competitors operating the same donation-based thrift retail model across regional Dutch geographies.
- De Kringwinkel: Belgian/Dutch second-hand retail chain operating kringloopwinkels across the Benelux with a similar social-enterprise, donation-based model. Direct competitor to Het Goed in the circular thrift retail category, with comparable PSO-equivalent certifications and inclusive-employment mandates.
Regional players
- Marktplaats: Netherlands' dominant online classifieds platform where consumers buy and sell second-hand goods directly, intercepting donations and demand that could otherwise reach Het Goed. Regionally concentrated in the Netherlands with overlapping consumer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Het Goed social profiles
Digital presenceHet Goed compliance and trust
Trust signalCompliance3 records
Het Goed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Het Goed leadership team
Management profileNumber of profiles
Het Goed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Het Goed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Het Goed
What does Het Goed do?
Het Goed operates a chain of 30 kringloopwarenhuizen (second-hand department stores) across the Netherlands, where donated clothing, furniture, electronics, books, toys, and home goods are sorted, refurbished and resold at a fraction of new prices. The business is a social enterprise with ANBI (public benefit) status that employs ~1,960 staff, providing meaningful work to people with a distance to the labor market, and processes millions of kilograms of collected textiles and household goods each year.
Is Het Goed a public or private company?
Het Goed is a private company. It is classified as unknown and is currently operating.
When was Het Goed founded?
Het Goed was founded in 1992. It employs 1,001 to 5,000 people.
Where is Het Goed based?
Het Goed is headquartered in Emmeloord, Netherlands, in the Europe region.
How does Het Goed make money?
Two revenue lines are on record. Retail Sales of Second-hand Goods are the primary driver. The others are freetrailer Partnership Service.
Who are Het Goed's main competitors?
Broad incumbents on record are Goodwill Industries International, Oxfam Shops and H&M (Circular/Ecosmart initiatives). Emerging players are Vinted, The RealReal and IKEA (Buy Back & Resell). Direct peers are Rataplan, Kringloop (Brancheorganisatie Kringloop Nederland / BKN members) and De Kringwinkel. Marktplaats is listed as a regional player.
Does Het Goed have an API?
No public API is recorded for Het Goed.
What industry is Het Goed in?
Het Goed's product category is Second-hand Retail Stores. Its primary akta.pro industry code is CRAEABAB, Off-Price Department Stores (Apparel-Led), with a secondary code of CRAGAEAE, Off-Price Kids & Family Department Stores. Its NAICS code is 459510 and its SIC code is 5651.