KRONI AG Mineralstoffe

What KRONI AG Mineralstoffe does

KRONI AG Mineralstoffe is a privately held Swiss Aktiengesellschaft headquartered in Altstätten, Switzerland, operating with a staff of 7 employees. The company develops, manufactures, and distributes a broad catalog of mineral feed supplements, lick masses, mineral blocks, salt licks, boli, feed additives, fly-control products, udder-care products, and hygiene items for livestock — covering cattle, horses, sheep, goats, pigs, alpacas/llamas, and deer. The product range includes both conventional and FiBL-listed bio-certified lines for Swiss organic farms, and the portfolio spans the full lifecycle-stage needs of dairy and beef operations (calf rearing, dry/transition phase, lactation). Certain product lines (Crystalyx, Derby Horslyx) are distributed under sub-brand identities within KRONI's own numbering system.

The underlying technology is rooted in livestock mineral nutrition and bio-certification rather than software or AI. Products are formulated in powder, cube, liquid, block, lick-mass, and bolus delivery formats, with species-specific and lifecycle-stage-specific formulations. Notable proprietary offerings include bio-certified Fly-End Urkraft-Insektizid, Phalanx Bio Insect-Stop pour-on, the KRONI 771/371 Parakur natural parasite-reduction line, and KRONI 540/541 Carotin fertility-support products. The company holds the Swiss Made badge on its products and maintains FiBL operating-resources listing for organic-agriculture inputs.

KRONI operates a direct-to-consumer e-commerce business through kroni.ch, with domestic shipping within Switzerland and a tiered weight-based volume discount system (up to ~40% on large pallet orders). Pricing is per-unit in CHF including VAT, billed pay-as-you-go with no subscription model. Customer accounts support repeat ordering. The go-to-market combines the transactional storefront with content marketing (blog on topics such as heat stress, pasture parasites, and silage), social media presence (Facebook, Instagram, YouTube, WhatsApp), email newsletter, and SEO-optimized product pages. The customer base comprises distributed Swiss dairy and beef farms (primary), sheep and goat farms, horse owners, and certified organic farms. No partnerships, M&A, funding activity, or expansion beyond Switzerland is disclosed.

Name

KRONI AG Mineralstoffe

Legal name

KRONI AG Mineralstoffe

Website

https://kroni.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KRONI AG Mineralstoffe is a privately held Swiss manufacturer and D2C online retailer of mineral feed supplements, lick masses, fly-control, and udder-care products serving dairy, beef, sheep, goat, horse, and organic farms across Switzerland from its Altstätten headquarters.

Ownership category

akta.pro rank

Product category

Animal Feed Supplements

NAICS

Animal Food Manufacturing (31111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Mineral & Salt Products for Ruminants (Free-Choice Minerals, Salt Blocks) (AFADAAAF)

akta.pro secondary industries

Minerals & Trace Elements (Chelated Minerals, Selenium, Zinc) (AFADALAC), Organic Micro-Ingredients & Supplements (Kelp, Herbs, Oils) (AFADAJAK), Functional Minerals & Chelates (Trace Mineral Complexes) (AFADAKAJ), Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ)

Keywords

• Mineral feed supplements
• Livestock nutrition products
• Animal feed additives
• Udder care products
• Fly control systems

Headquarters

HQ city

Altstätten

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mineral Feed Products: Sale of mineral feed supplements, powder, cube, and liquid products for various livestock including cattle, horses, sheep, goats, and pigs. Products are sold in various packaging sizes from small sachets to 25kg sacks and pallets.
2. Hygiene Products: Sale of milking hygiene products, udder care products, fly control products, and stall disinfection products for agricultural operations.
3. Feed Supplements: Sale of specialized feed supplements including vitamins, electrolytes, probiotics, and bolus products for targeted animal health applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KRONI AG Mineralstoffe develops, manufactures, and sells mineral feed supplements, feed additives, bolus products, udder care, fly control, and hygiene products for livestock. Products are sold directly via the company's e-commerce shop kroni.ch and shipped across Switzerland in pack sizes ranging from single sachets to 25kg sacks and full pallets. The portfolio includes species-specific formulations for cattle, horses, sheep, goats, pigs, alpacas/lamas, and deer, as well as FiBL-listed bio-certified options for organic farms.

Product overview

KRONI AG Mineralstoffe is a Swiss company specializing in mineral feed and animal nutrition products for livestock. The product portfolio is organized around several core product lines: mineral feeds (Pulver, Würfel/Cube, Flüssig/Liquid forms) for cattle, horses, sheep, goats, and pigs; lick masses including the Crystalyx line for cattle/sheep/goats and the Derby Horslyx line for horses; mineral blocks and salt licks in various formulations; feed supplements including boli, bi-pills, and specialty products; fly control products under the Fly-End and Phalanx Bio Insect-Stop brands; udder care products (Black Jelly, Amacool, Yellomint, ICE Mint, Udderguard, PegaNatur COOL); and hygiene products for milking equipment. The company also offers applicator devices and accessories for administering boli and other supplements. The product range includes organic/bio-certified options and serves multiple animal categories including cattle, young cattle, small ruminants (sheep, goats), horses, pigs, and alpacas/lamas.

Differentiator

Problem solved

Functional benefit

Brands

• Horslyx: Horse feed supplement product line including Horslyx balancers and accessories
• Crystalyx
• Fly-End
• Bio Products

Products and services

• KRONI Mineral Feed (Powder, Cube, Liquid) Species-specific mineral feed supplements sold in powder, cube, and liquid formats for cattle across start, transition, and production phases; also includes formulations for horses, sheep, and goats. Pack sizes range from sachets to 25kg sacks and bulk pallets.
• KRONI Mineral Blocks (850, 851, 853, 854, 855, 856, 857, 859, 861, 862) Mineral feed blocks (10–15 kg) for cattle, sheep, horses, goats, and calves with targeted formulations including calcium-poor rations, elevated magnesium, saliva buffer effect, fertility support, biotin enrichment, FiBL-approved dry cow formulation, and phosphorus-poor rations.
• KRONI Salt Licks (Agrisal and KNZ lines) Salt lick stones (10–25 kg) including Agrisal fertility and iodine variants, KNZ Tradition Universal Magnum with copper, Naturleckstein rock salt from Armenia, and KRONI 903 Viehsalz feed-grade salt with iodine, providing individual sodium and trace element supply across ruminants, horses, and wild animals.
• Crystalyx Lick Mass Range Energy-rich supplementary lick blocks (22.5 kg) for cattle, sheep, and goats including Extra Energie, Trockensteher, Energy Booster, Standard LIN, Vitalyx, Garlyx, and Mentholyx LIN variants, stimulating feed intake and digestibility and supporting transition, lactation, and respiratory health.
• Derby Horslyx Lick Mass Range Horslyx lick mass buckets (650g to 15kg) for horses, ponies, and donkeys in Garlic, Original, Mobility, Respiratory, Pro Digest, and Mint variants, addressing insect defense, joint support, respiratory function, digestive disorders, gastric ulcer prophylaxis, and cough/dust allergy relief.
• KRONI Bolus Products Long-acting intraruminal bolus supplements for cattle, sheep, and goats, delivering trace elements (cobalt, selenium, copper), vitamins, calcium, phosphorus, and bicarbonate over 120–250 day periods, addressing milk fever risk, fertility support, and trace element deficiencies.
• KRONI Pill Feed Supplements (PI-100 through PI-106) Targeted pill supplements for dairy cows (energy deficit, calcium/phosphorus supply, selenium, rumen pH) and calves (Bi-Pill for diarrhea first signs), administered via oral bolus applicators.
• KRONI Calf Rearing Feeds (708 Dynamo SF, 709 Dynamo, 397 Dynamo Natura SF, 630 Vit-Schlundkapsel, 637 Aktivkohle Paste) Supplementary feed for calves, goat kids, and lambs in the first weeks of life, including soy-free starter feed (KRONI 708), standard starter pallet packs (KRONI 709), organic Natura SF option (KRONI 397), vitamin bolus (KRONI 630), and activated charcoal paste (KRONI 637) for intestinal support.
• KRONI Udder Care Range (ZH-335, ZH-349, ZH-353, ZH-354, ZH-357, ZH-359) Topical udder care products for dairy cows and horses including Black Jelly for healing after inflammation, Amacool cooling lotion with aluminum acetate, Yellomint for milk flow stimulation, Udderguard with tea tree oil, ICE Mint Eutersalbe with peppermint and arnica, and PegaNatur COOL for tendon and joint regeneration in horses.
• Fly-End Fly Control Product Line Complete fly control line for barns and pastures including Fly-End Urkraft-Insektizid (bio-certified ready-to-use insecticide), fly strips, fly bands, fly strings, fly bait, and the Fly-End Power String complete system with roller and wall-mount brackets; the Power String system catches up to 50% more flies than other chemical-free systems.
• KRONI ZH-603 Phalanx Bio Insect-Stop Pour-On Bio-certified pour-on insecticide for pasture animals including cattle, providing up to 3 weeks of protection against flies, horseflies, and mosquitoes, suitable for organic farms.
• KRONI Bolus Applicators and Accessories Metal and plastic applicator devices (E-936 through E-948) for administering boli to cattle, small ruminants, and lambs, plus plastic and stainless steel holders for mineral blocks and lick masses (KRONI 915 Wandhalter, KRONI 919 Topfhalter, KRONI 921 Crystalyx Wandhalterung, KRONI 923 Horslyx Bodenhalterung, KRONI 994 Black Jelly Halterung).
• KRONI 771 Parakur Natural Parasite Reduction Natural plant-based supplementary feed for ruminants and horses using thyme, milk thistle, and oregano to reduce pasture parasite load without synthetic chemicals.

Quantifiable outcome

• Products approved for use on bio/organic farms with FiBL certification
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• UFA AG: Large Swiss agricultural cooperative covering feed, seeds, crop protection, and farm supplies; competes with KRONI across mineral feed and farm hygiene categories with a much broader portfolio and dealer network.
• Phibro Animal Health (Mineral Division): Global animal health and nutrition company with trace-mineral and feed-additive products overlapping KRONI's mineral-feed category; relevant as a broader-competitor benchmark for mineral nutrition formulations.
• Zinpro (Zinpro Performance Minerals): Global manufacturer of trace mineral and chelated mineral products for livestock, comparable to KRONI on functional minerals (zinc, selenium, copper chelates) but operating at international scale and through B2B channels.
• Crystalyx (Caltech / Ridley): Manufacturer of the Crystalyx lick-block brand that KRONI distributes in Switzerland; comparable in that the underlying product line and formulations are sold directly in other markets, framing KRONI's role as a regional value-added reseller.
• Horslyx (Caltech / Ridley): Manufacturer of the Horslyx equine lick-mass brand that KRONI distributes in Switzerland; directly comparable in the equine supplement segment where KRONI's own KRONI 822–827 line competes with the principal's portfolio.

Direct peers

• HOKOVIT (HOVE International): Swiss manufacturer of premixes, mineral feeds, and specialty feed additives for livestock — directly comparable to KRONI in product mix, B2B/B2C distribution, and Swiss-market focus.
• Landor Genossenschaft: Swiss feed additive and mineral feed producer (Landor-Minal ranges) supplying Swiss livestock farms; competes with KRONI on mineral supplements, premixes, and farm hygiene products.
• Biomill SA: Swiss manufacturer of organic and conventional animal feeds, including mineral lines for organic farming — overlaps directly with KRONI's bio/FiBL-certified range and Swiss D2C positioning.
• Melior AG: Swiss manufacturer and supplier of mineral feeds, salt licks, and livestock nutrition products, directly competing with KRONI in the same Swiss agricultural channel and product category.
• Vital AG (UFA Group): Swiss animal nutrition brand within the UFA cooperative, offering mineral feeds, supplements, and hygiene products to Swiss farmers — a close functional and channel competitor to KRONI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kroniagmineralstoffekroni1157
• Facebookfacebook.com/KRONI-Mineralstoffe-und-Hygieneprodukte-100063803807828
• Instagraminstagram.com/kroni_ag_mineralstoffe/?hl=de
• LinkedInlinkedin.com/company/kroni-ag-mineralstoffe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRONI AG Mineralstoffe