Hofmann Nutrition AG

What Hofmann Nutrition AG does

Hofmann Nutrition AG is a Swiss specialty animal nutrition company headquartered in Bützberg, Switzerland, that develops, manufactures, and markets HOKOVIT micronutrients, special feeds, premixes, and feed additives for livestock (dairy cows, swine, beef cattle, calves, sheep, poultry), aquaculture (trout, crustaceans), and companion animals (dogs, cats, horses). The technical foundation is a proprietary micronization process for vitamins (HOKOSAN/HOKOSTAR) that enables absorption through oral and gastric mucosa, releasing active compounds into the bloodstream within 15 minutes while bypassing hepatic first-pass metabolism. The product portfolio comprises more than 25 branded SKUs organized by species, supported by formulated feeding concepts such as CONCEPT DAIRY PRO and the HOKOVIT Super Heifer Method. Beyond feed additives, the company operates the QUALIVO premium branded meat program (licensed internationally), HOKOVIT GENETICS (Holstein dairy cow genetics), IMMUGUARD (organic-certified micronutrients co-developed with BIO SUISSE), and MYEX (mycotoxin binder).

The business operates a dual-channel model: direct sales with regional feeding advisors in Switzerland, and exclusive distributor partnerships in more than 20 countries, supplemented by a Swiss online shop and Qualivo meat distribution to retailers including COOP and Migros Basel. Revenue is derived from hardware sales of specialty feed and micronutrient products, licensing royalties from the Qualivo trademark in Czech Republic, Slovakia, and Russia, and professional services tied to genetics and advisory engagements. The firm is a third-generation family-owned enterprise, with Alexander Hofmann serving as CEO since 2015 and Jürg Hofmann as President of the Management Board. With 12 employees, the company operates as a lean, family-controlled specialty manufacturer with global export reach but a small fixed-cost base.

Name

Hofmann Nutrition AG

Legal name

Hofmann Nutrition AG

Website

https://hokovit.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hofmann Nutrition AG (HOKOVIT) is a Swiss specialty animal nutrition company that manufactures and distributes micronutrients, special feeds, and feed additives for livestock, aquaculture, and companion animals across more than 20 countries under proprietary micronized vitamin technology.

Ownership category

akta.pro rank

Product category

Animal Nutrition & Feed Additives

NAICS

Other Animal Food Manufacturing (311119), Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Feed Additives & Medicated Feed (Coccidiostats, Ionophores, Antibiotic Alternatives) (HLAMAHAI)

akta.pro secondary industries

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support) (AFADALAO), Immune & Stress Modulators (Beta-glucans, Nucleotides) (AFADAKAH), Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ)

Keywords

• Animal nutrition products
• Livestock feed additives
• Aquaculture fish feed
• Premium branded meat
• Companion animal supplements

Headquarters

HQ city

Bützberg

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Specialty Feed and Micronutrient Products: Manufacture and sale of special feeds, premixes, feed additives, and micronutrients for livestock (swine, dairy, beef cattle, sheep, poultry), aquaculture, and pets. Products include branded product lines such as Dairy Pro, Swine Guard, Aquaculture Guard, and pet supplements.
2. Qualivo Branded Meat: Licensing and production of premium branded beef, veal, and pork under the Qualivo trademark. The company developed Qualivo in 1995 and licenses production to partners in Czech Republic, Slovakia, and Russia.
3. Hokovit Genetics: Breeding and development of Holstein dairy cow genetics combined with proprietary feeding strategies. The company combines high-quality genetics supply with optimized feed for top long-term performance.
4. IMMUGUARD Organic Products: Specialized natural micronutrient preparation for organic farms, developed in collaboration with BIO SUISSE, for cattle, pigs, poultry, fish and crustaceans in organic production.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hofmann Nutrition AG manufactures and sells special feeds, premixes, feed additives, and HOKOVIT micronutrients for livestock (swine, dairy and beef cattle, calves, sheep, poultry), aquaculture (fish, crustaceans), and companion animals (horses, dogs, cats). The company also operates the Qualivo premium branded meat program (beef, veal, pork), HOKOVIT Genetics for Holstein dairy cow breeding, and provides technical feeding consulting and proprietary ration programs such as CONCEPT DAIRY PRO. Products are produced from natural raw materials including colostrum, yeast extracts, plant extracts, and micronized vitamins.

Product overview

Hofmann Nutrition AG (HOKOVIT) is an animal nutrition company headquartered in Bützberg, Switzerland, that manufactures and distributes special feeds, feed additives, premixes, and micronutrients for livestock (pigs, dairy cows, beef cattle, calves, sheep, poultry), aquaculture (fish, crustaceans), and companion animals (dogs, cats, horses). The product portfolio is organized around the core HOKOVIT Micronutrients platform—a family of natural micronutrient specialties derived from colostrum, yeast extracts, plant extracts, and micronized vitamins. These micronutrients are branded across species-specific product lines: Swine Guard, Piggy Guard, Pork Guard, Colovit, Immustart for pigs; Dairy Pro, Dairy Pro TMR, Dairy Protect for dairy cows; Calvicol, Calvistart, Prosan, Super Heifer Guard, Hokostar, VealPro for calves and heifers; Optibeef for beef cattle; Lamb Guard, Ovi Guard for sheep; Optipoultry for poultry; Dog Guard, Cat Guard, Horse Guard, Hokosan E for pets and horses; and Aquaculture Guard for fish. The company also operates branded meat programs (Qualivo), a genetics division (HOKOVIT Genetics), organic solutions (IMMUGUARD), mycotoxin management (MYEX), and an online shop. The HOKOVIT Micronutrients are exported to over 20 countries, with manufacturing under strict quality requirements at the Swiss headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Qualivo: Premium branded beef, calf, and pork meat produced with special calculated diet for unique meat quality and highest enjoyment value
• HOKOVIT GENETICS
• HOKOVIT
• Agrar-Schweiz
• HOKOVIT Aquaculture
• Immune Bites

Products and services

• Swine Guard
• Piggy Guard
• Pork Guard
• Colovit
• Immustart
• Dairy Pro
• Dairy Pro TMR
• Dairy Protect
• Hokostar
• VealPro
• Calvicol
• Calvistart
• Prosan
• Super Heifer Guard
• Optibeef
• Lamb Guard
• Ovi Guard
• Optipoultry
• Hokosan E
• Dog Guard
• Cat Guard
• Horse Guard
• Aquaculture Guard
• MYEX
• IMMUGUARD
• Qualivo Branded Meat
• HOKOVIT Genetics
• Fish Feed (Trout)
• Koi Feed
• Immune BITES

Quantifiable outcome

• 2000 kg more milk with Concept Dairy Pro
• +4 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ArvetcoreChannel Partner/ Reseller/ DistributorArvet serves as the exclusive distributor for HOKOVIT products in Egypt, covering the Zaqaziq-Sharkia region. Contact: Dr. Ahmed Farid. The distributor provides local sales and support for micronutrient products.
• AMG S.r.l.coreChannel Partner/ Reseller/ DistributorAMG S.r.l. is the exclusive distributor for HOKOVIT products in Argentina, based in Buenos Aires. Contact: Ignacio Aguirre.
• NUTRILOR - Ets. P. LALOUX s.a.coreChannel Partner/ Reseller/ DistributorNUTRILOR serves as distributor for HOKOVIT products in Belgium, covering the Andenne region. Contact: Pierre Laloux.
• MAMYLAC, Ets MAMY S.A.coreChannel Partner/ Reseller/ DistributorMAMYLAC is a second distributor partner for HOKOVIT products in Belgium, covering the Malmedy region. Contact: Benjamin Coune.
• AGRAVIS Mischfutter West GmbHcoreChannel Partner/ Reseller/ DistributorAGRAVIS is a major German agricultural cooperative and feed company distributing HOKOVIT products from their Neuss location. Contact: Janine Berning.
• HOKOVIT CZECH s.r.o.coreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary handling sales and consulting for HOKOVIT products and Qualivo in Czech Republic and Slovakia. Contact: Jiří Aust, Ph.D.
• A/B Technology Int'l Inc.coreChannel Partner/ Reseller/ DistributorA/B Technology serves as the exclusive distributor for HOKOVIT products in the United States, based in Springfield, Oregon. Contact: Ryan Gardepi.
• Qualivo Deutschland GmbHcoreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary managing Qualivo branded meat production and sales in Germany. Managing Director: Martin Russ, based in Lottstetten.
• pro-nutrition / FlatazorminorChannel Partner/ Reseller/ DistributorPet food brand partnership for HOKOVIT pet nutrition products. The company has been successful in pet food since 1969.
• BIO SUISSEcoreStrategic or Co-development PartnerPartnership with BIO SUISSE to develop and commercialize the first and only Swiss organic trout feed. The organic trout is sold successfully in Switzerland.
• eurogenes.nlcoreStrategic or Co-development PartnerGenetics partnership for HOKOVIT GENETICS program combining highest-quality genetics with optimized feeding strategies. More information at eurogenes.nl/hokovit.
• SwissgeneticsminorStrategic or Co-development PartnerPartnership in dairy genetics, featuring the GENIO bull for improving dairy cow herds through successful combination of high performance and strong functional traits.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Trouw Nutrition (Nutreco): Global animal nutrition division of Nutreco offering premixes, specialty feeds, and feed additives across livestock and aquaculture. Overlaps HOKOVIT's micronutrient/premix business as a much larger incumbent with broader portfolio.
• Skretting: World-leading aquaculture feed producer (part of Nutreco/Shandong). Comparable in fish feed manufacturing but operates at vastly larger scale across all major aquaculture species globally.
• Evonik Animal Nutrition: Specialty chemicals company with significant animal nutrition business producing amino acids, probiotics, and feed additives. Overlaps HOKOVIT in the additive side of livestock nutrition, particularly in Europe.
• Phibro Animal Health: Diversified animal health and nutrition company producing medicated feed additives, nutritional specialty products, and pharmaceuticals for livestock. Comparable in feed additive categories, particularly antibiotic alternatives and mineral nutrition.
• Cargill Animal Nutrition: Global agricultural conglomerate with a large animal nutrition division producing compound feeds, premixes, and additives for livestock and aquaculture. Indirect distributor/competitor in many of HOKOVIT's geographies including via partner AGRAVIS in Germany.

Direct peers

• Kemin Industries: Global ingredient manufacturer specializing in nutritional and health solutions for animal feed, pet food, and aquaculture. Directly comparable in micronutrient and specialty feed additive categories across species.
• Alltech: Global animal nutrition company specializing in feed additives, premixes, and natural nutritional technologies for livestock, aquaculture, and pets. Directly comparable to HOKOVIT in the natural micronutrient and feed additive category across multiple species.
• BioMar: Global aquaculture feed manufacturer producing fish feed for salmon, trout, and other species. Direct competitor in HOKOVIT's core 80% Swiss trout feed market and a clear peer in the Aquaculture Guard segment.
• Zinpro Corporation: Specialty animal nutrition company producing trace mineral and nutritional additive products for livestock, poultry, aquaculture, and companion animals. Highly comparable niche specialty feed additive peer with similar species coverage and premium positioning.
• Pancosma: Swiss-based feed additive manufacturer producing phytogenic, palatability, and gut health additives for livestock and aquaculture. Highly comparable as a specialty feed additive peer with similar European heritage and species breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubem.youtube.com/channel/UCm4w8yUFR-v0gFSo_rVT_EA
• Facebookfacebook.com/HofmannNutritionAG
• LinkedInlinkedin.com/company/h.u.-hofmann-ag-hokovit-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hofmann Nutrition AG