Roteskreuz

What Roteskreuz does

The Österreichisches Rotes Kreuz (Austrian Red Cross), operating under the DBA "Rotes Kreuz" and "ÖRK," is Austria's largest humanitarian nonprofit organization, headquartered in Vienna and structured across 9 regional Landesverbände covering every Austrian federal state. The organization delivers an integrated portfolio of emergency, healthcare, and social services anchored by Notruf 144 (the national medical emergency line and ambulance coordination), a Blutspendedienst blood-collection and distribution service, a Stammzellspende stem-cell donor registry, a Bildungszentrum running first-aid and CPR courses, the Team Österreich Lebensretter volunteer first-responder program (claiming 5 lives saved daily), and social services for seniors (transport, in-home care), children (childcare, Jugendrotkreuz youth programs), women affected by violence, and family reunification (Restoring Family Links). The underlying technology stack is conventional: a suite of self-service web platforms — termine.blut.at, spende.roteskreuz.at, hilfspackerl.at, and aktuelle-kurse.at — for appointment booking, donations, and course scheduling, supported by a multi-channel digital presence across 7 social platforms, podcast, and blog content.

The organization's business model is a hybrid nonprofit revenue structure rather than a single monetization mechanic. Funding sources include tax-deductible monetary donations (spende.roteskreuz.at), blood and stem-cell donations, material donations (Sachspenden), energy-bill redirected donations (Stromspenden), Hilfspackerl curated aid packages, fees from first-aid and other training courses, corporate partnership revenues (Unternehmenskooperationen), project-based donations, government contracts for ambulance and emergency coordination services under Notruf 144, and international humanitarian operations funding. The customer base is structurally distributed across individuals requiring help, individual volunteers and donors, and corporate CSR partners — with no concentration in any single segment. As part of the International Red Cross and Red Crescent Movement, the organization maintains independent governance while adhering to the movement's fundamental principles; no parent company, equity backing, or public listing was identified.

Name

Roteskreuz

Legal name

Österreichisches Rotes Kreuz

Website

https://k.roteskreuz.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Österreichisches Rotes Kreuz is Austria's largest humanitarian nonprofit, operating nationwide emergency medical response (Notruf 144), blood and stem-cell donation services, first-aid training, disaster relief, and social services for seniors, children, and families across all 9 federal states.

Ownership category

akta.pro rank

Product category

Humanitarian and Emergency Medical Services

NAICS

Emergency and Other Relief Services (624230), Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)

Keywords

• Emergency medical services
• Humanitarian aid
• Blood donation services
• First aid training
• Disaster relief

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels5 records

Marketing channels6 records

Core offering

The Österreichisches Rotes Kreuz provides emergency medical response via the nationwide Notruf 144 line, blood collection and distribution through the Blutspendedienst, first aid training at its Bildungszentrum, and humanitarian services including disaster relief, social support for seniors and families, violence support for women, and the Restoring Family Links program. Services are delivered across all nine Austrian federal states through regional branches, digital self-service platforms, mobile units, and a network of paid staff and volunteers.

Product overview

The Austrian Red Cross operates as a unified humanitarian organization offering a portfolio of interconnected emergency, healthcare, and social services. Core offerings include emergency response via Notruf 144, blood donation services through the Blutspendedienst, first aid training at the Bildungszentrum, and volunteer coordination via Team Österreich Lebensretter:in. Supporting services include stem cell donation registration, medical transportation for seniors, violence support services, and family reunification programs. The Rotkreuz-Hilfspackerl enables targeted donations. Services are delivered through nine regional branches (Bundesländer) covering all of Austria, with the organization structured as a nationwide nonprofit with local chapter presence.

Differentiator

Problem solved

Functional benefit

Brands

• Team Österreich Lebensretter:in: Emergency response volunteer program to save lives daily
• Österreichisches Jugendrotkreuz (ÖJRK)
• Rotkreuz-Hilfspackerl

Products and services

• Notruf 144 (Emergency Call Service) Nationwide emergency telephone service (Notruf 144) for medical emergencies, providing rapid response coordination and ambulance dispatch across all nine Austrian federal states.
• Blutspendedienst (Blood Donation Service) Blood collection and distribution service enabling citizens to donate blood and access blood products through scheduled appointments booked online.
• Erste Hilfe Kurse (First Aid Courses) First aid training programs teaching lifesaving skills including CPR (Herzdruckmassage), wound treatment, and emergency response, available to the general public and corporate clients.
• Rotkreuz-Hilfspackerl (Aid Package Donation) Curated donation packages allowing donors to select and contribute specific aid supplies for people in need, available via the hilfspackerl.at platform.
• Bildungszentrum (Education Center) Training and education facility offering courses for both Red Cross staff and the general public.
• Fahrdienstleistungen (Transportation Services) Medical and social transportation services for seniors and people with limited mobility, delivered as a mobile service at customers' locations.
• Stammzellspende (Stem Cell Donation) Stem cell donor registry and recruitment program connecting patients with potential matching donors.
• Restoring Family Links International humanitarian service helping families separated by conflict, disaster, or migration to reconnect.
• Hilfe für von Gewalt betroffenen Frauen (Support for Women Affected by Violence) Specialized support services for women who have experienced violence, including counseling and safe accommodation.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British Red Cross: Another national Red Cross society operating under the same international movement with a comparable integrated portfolio (emergency response, refugee support, first aid, blood-related services where applicable, social assistance). Useful benchmark for service diversification and digital fundraising approaches.
• Caritas Österreich: Austria's other large humanitarian nonprofit, competing for the same donor pool and operating social services, senior care, family support, and emergency relief domestically. Closest in-country comparable for fundraising, social services, and volunteer engagement.
• Schweizerisches Rotes Kreuz (SRK): The Swiss Red Cross operates the same integrated model (emergency response, blood service, first aid training, social services, migration support) in a neighboring, comparable-sized market. Highly comparable in mission, structure, and service portfolio to the ÖRK.
• Johanniter Österreich: Austrian affiliate of the Johanniter international humanitarian order, offering ambulance, first aid training, senior care, and emergency response. Directly competes with the ÖRK across multiple service lines in the same market.
• Malteser Österreich: Austrian branch of the Order of Malta's humanitarian arm, providing ambulance services, first aid training, and social services. Overlaps with ÖRK in emergency response, training, and humanitarian aid delivery within Austria.
• Deutsches Rotes Kreuz (DRK): The German Red Cross is the most direct peer: same international movement, same model of statutory emergency services, blood banking, social services, training, and youth programs, but operating in a much larger market (Germany). Closest structural and operational analogue to the Austrian Red Cross.
• Italian Red Cross (Croce Rossa Italiana): Same Red Cross/Red Crescent movement with comparable service lines including ambulance services, blood donation, disaster response, and social assistance. Comparable mission and operating model in another European national context.
• Arbeiter-Samariter-Bund Österreichs (ASBÖ): Austrian affiliate of the Arbeiter-Samariter-Bund, providing ambulance, emergency, senior care, and social services in direct competition with the ÖRK. Comparable operating model with significant overlap in services and beneficiary populations.

Broad incumbents

• American Red Cross: The largest national Red Cross society; same movement, similar integrated service model, but at materially greater scale. Useful as a benchmark for digital donation platform sophistication, blood banking operations, and disaster response capabilities.

Emerging players

• Médecins Sans Frontières (MSF) / Ärzte ohne Grenzen: Major international humanitarian medical NGO with strong overlap in emergency medical response and disaster relief, but focused on international deployment rather than the ÖRK's domestic service model. Comparable in fundraising scale and humanitarian brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/roteskreuzat
• YouTubeyoutube.com/channel/UC8WCKRSwb2fR-JN69Xan4yw
• Facebookfacebook.com/roteskreuzat
• LinkedInlinkedin.com/company/roteskreuz
• Instagraminstagram.com/roteskreuz_at
• TikToktiktok.com/@roteskreuz_at

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roteskreuz