KRUBB Burgers

What KRUBB Burgers does

KRUBB Burgers (Krubb Burgers) is a privately held Swedish street-food burger restaurant chain founded in 2016, operating six dine-in and takeout locations across the Stockholm metropolitan area (Telefonplan/Hägersten, Kungsholmen, Stadion, Hornstull, Sundbyberg) and Ulricehamn. The company prepares burgers from beef ground on-site each morning, supplemented by chicken, halloumi, fish, vegan (Anamma), and vegetarian (Green Burger) patties, alongside starters, sides, salads, milkshakes, beer, and wine under its own KRUBB'S branded beverage line.

The core technology stack is essentially nil: the firm operates physical restaurant kitchens with no proprietary platform, app, or API, and its digital footprint is limited to a WordPress-based website, Instagram, and Facebook. Online ordering is available for takeout via direct restaurant contact rather than through a dedicated third-party or proprietary marketplace integration.

KRUBB generates revenue exclusively through one-time point-of-sale transactions at its restaurants, with pay-as-you-go pricing (burgers 105–145 SEK, starters 30–60 SEK, salads ~145 SEK, shakes 55 SEK, alcoholic drinks 40–99 SEK). Its target customers are local Stockholm-area residents, office workers on lunch breaks, after-work social groups, families with children, and vegetarian/vegan diners, acquired primarily through walk-in traffic, word-of-mouth, and organic social media. The company appears to be founder-owned/bootstrapped with no disclosed funding rounds, parent entity, or institutional investors.

Name

KRUBB Burgers

Legal name

Krubb Burgers

Website

https://krubbburgers.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

KRUBB Burgers is a privately held Swedish casual-dining chain founded in 2016, operating six restaurant locations across the Stockholm metropolitan area and Ulricehamn. It serves hand-ground beef burgers, plant-based alternatives, and a branded beverage line to local consumers, office workers, and social diners.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFABAA

Burger Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Gourmet burgers
• Casual dining
• Street food
• Restaurant chain
• Burger restaurant

Headquarters

HQ city

Hägersten (Stockholm)

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Revenue generated from dine-in and takeout orders at restaurant locations, including burgers, sides, salads, shakes, and beverages. One-time transaction model at point of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

KRUBB Burgers is a Swedish street food burger restaurant chain operating multiple locations across the Stockholm metropolitan area and Ulricehamn. The company serves handcrafted burgers made from beef ground fresh every morning on-site, along with chicken, halloumi, fish, vegan (Anamma), and vegetarian (chickpea-based) options, complemented by starters, sides, salads, milkshakes, and a beverage program including draft beer, wine, and cava.

Product overview

KRUBB Burgers is a Swedish street food burger restaurant chain founded in 2016, operating multiple locations in the Stockholm area (Telefonplan, Sundbyberg, Kungsholmen, Stadion, Hornstull) and Ulricehamn. The restaurant serves handcrafted burgers made from freshly ground beef ground each morning, along with chicken, halloumi, fish, vegan, and vegetarian options. The core offering is the burger menu (Burgare) complemented by starters and sides, salads, shakes, and a full beverage selection including beer and wine. The restaurant prides itself on homemade dressings, custom flavor profiles influenced by customer suggestions, and a relaxed 'at home' atmosphere. Online ordering is available for takeout and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Burgare (Burgers)

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bastard Burgers: Swedish craft burger chain founded around the same era as KRUBB, with multiple locations across Sweden. Direct comparable on fresh-ingredient positioning, casual dine-in model, and street food-style branding.
• Max Burgers: Sweden's largest homegrown burger chain with 130+ locations across Scandinavia. Comparable as a domestic Swedish burger QSR/fast casual operator competing for similar local diners with a beef-led menu and value positioning.
• Brödernas: Swedish casual burger and street food chain with multiple Stockholm locations. Comparable on craft-burger positioning, casual dine-in format, and Stockholm-centric urban dining customer.
• Flippin' Burgers: Stockholm-based craft burger restaurant with a similar neighborhood-casual format and quality-ingredient positioning. Competes head-to-head with KRUBB for the same Stockholm casual dining customer.
• Holy Cow: Swedish burger chain with multiple Stockholm locations focused on freshly prepared burgers in a casual setting. Directly comparable as a domestic multi-site burger operator.

Broad incumbents

• Shake Shack: Premium US-based burger casual-dining chain. Comparable as a broader incumbent in the premium-casual burger category targeting similar younger, urban, quality-seeking diners with burgers, shakes, and a relaxed atmosphere.
• Five Guys: Global premium burger chain with Stockholm locations. Comparable as a broad incumbent operating in the same burger casual-dining category with overlapping customer base, though at larger scale and with a different operational model.

Regional players

• Joe & The Juice: Danish-origin sandwich, juice, and coffee chain with strong Stockholm presence. Comparable as a Nordic casual-dining operator competing for similar lunch and after-work occasions with a different but adjacent menu format.

Others

• Restaurang.se / Eater Stockholm listings: Restaurant aggregator and discovery platforms serving Stockholm diners. Comparable only as an adjacent ecosystem participant shaping customer discovery and competitive context for burger operators in the city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KRUBBKungsholmen
• Instagraminstagram.com/krubbburgers/?hl=sv
• LinkedInlinkedin.com/company/krubb-burgers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRUBB Burgers