What Brödernas does

Brödernas is a privately-held Swedish casual dining restaurant chain headquartered at Östermalmstorg 5 in Stockholm, operating under Brödernas Group AB. Founded in 2018 (some sources cite 2017), the company runs 80+ owned restaurant locations across Sweden and Spain, employing approximately 500 people and serving over 4 million guests annually. The core offering is an 'American casual comfort' fast-casual menu built around smash burgers, including beef, chicken, and plant-based variants (using Oumph! protein), complemented by salads, sides, desserts, and beverages including alcohol.

The business is a multi-channel operation. Primary revenue comes from in-restaurant dining, supported by sports viewing as a traffic driver (notably during football fixtures) and event-driven demand such as music quizzes and seasonal menu launches. Takeaway and delivery are enabled through the Brödernas app and website, the Baemingo ordering platform, and partnerships with Foodora, Wolt, and Uber Eats. A separate foodtruck service provides mobile catering for private and corporate events. The technology layer relies on third-party SaaS rather than proprietary platforms: Caspeco for mobile app infrastructure and order management, Bokabord for table reservations, Reepay for payments, and Piggy Netherlands for the Brödernas Members loyalty program. Pricing is unit-based, anchored by a 125 SEK weekday lunch deal, a 69 SEK kids meal (free on Sundays with adult purchase), and limited-edition collaborations such as a charity burger co-created with footballer Dejan Kulusevski.

In October 2024 the company filed for corporate reconstruction (företagsrekonstruktion) citing pandemic effects, inflation, rising interest rates, and an average 18% rent increase over two years; the reconstruction has since been successfully concluded. Preliminary unaudited revenue is estimated at 542 MSEK for 2024, with projections of 563 MSEK for 2025 and 597 MSEK for 2026. End customers are Swedish families and individuals seeking casual, family-friendly dining with dietary flexibility; the only disclosed named partner is the charity Min Stora Dag. Ownership remains private with no disclosed venture capital or private equity backing.

Name

Brödernas

Legal name

Brödernas Group AB

Website

https://brodernas.se

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Brödernas is a privately-held Swedish casual dining chain operating 80+ owned restaurants across Sweden and Spain, serving smash burgers, chicken and vegan options, salads, and sides to families and individuals via dine-in, takeaway, delivery, and catering channels.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industries

Casual Dining Restaurants (THAFACAB), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Casual dining restaurants
• Smash burger chain
• Takeaway delivery service
• Restaurant loyalty app
• Mobile food catering

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices44 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Dine-in: In-restaurant dining revenue from hamburgers, chicken burgers, vegan options, salads, sides, desserts, and beverages including alcohol
2. Takeaway and Delivery: Online and app-based ordering for takeaway, with delivery partnerships through Foodora, Wolt, and Uber Eats
3. Foodtruck and Catering: Mobile foodtruck rental for private events with customizable menu offerings
4. Loyalty Program: Brödernas Members app with points collection and exclusive offers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Brödernas operates a chain of 80+ casual dining restaurants across Sweden and Spain serving smash burgers (beef, chicken, and vegan), salads, sides, desserts, and beverages including alcohol. The core in-restaurant dining experience is complemented by takeaway ordering via the Brödernas Members app and website, home delivery through Foodora, Wolt, and Uber Eats, and foodtruck rental for private events and catering.

Product overview

Brödernas is a Swedish restaurant chain offering a unified fast-casual dining experience centered on smash burgers, with operations spanning dine-in restaurants, takeaway/delivery services, and a mobile loyalty app. The core product is the restaurant dining experience featuring beef, chicken, and vegan burgers (Hamburgare, Kycklingburgare, Veganburgare), complemented by salads (Sallader), sides (Tillbehör), desserts (Desserter), and beverages (Dryck). Additional revenue streams include takeaway ordering via website and third-party delivery platforms, the Brödernas Members loyalty app for points and ordering, a foodtruck service for events and catering, and table booking capabilities. The company operates approximately 80+ locations across Sweden and Spain since its founding in 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Brödernas Restaurant (In-Restaurant Dining) Full-service casual dining experience across 80+ restaurants in Sweden and Spain, featuring smash burgers (beef, chicken, vegan), salads, sides, desserts, and beverages including alcohol, with sports viewing capabilities and an American comfort atmosphere.
• Takeaway and Delivery Online ordering service for takeaway and home delivery of the Brödernas menu via the company website, mobile app, and third-party platforms (Foodora, Wolt, Uber Eats).
• Brödernas Members App Mobile loyalty application on iOS and Android that allows guests to collect points, access exclusive offers, and place takeaway orders.
• Brödernas Foodtruck Mobile foodtruck available for private hire at corporate events, birthday parties, and other gatherings, with customizable menu offerings including vegetarian options and full service staff.
• Table Booking Restaurant table reservation service powered by Bokabord, enabling dine-in guests to reserve seats in advance at Brödernas locations.
• Burgers (Hamburgare) Main menu line of beef smash burgers including Originalburgare, Greven, Ostburgare, Chiliburgare, Farsan, Tryffelburgare, Dirty Burger, Double Cheese, and Crispy Cheese variants.
• Chicken Burgers (Kycklingburgare) Chicken burger variants including Crispy Lemon Avocado and Crispy Korean Chicken, with crispy chicken patties and varied toppings.
• Vegan Burgers (Veganburgare) Plant-based burgers featuring Oumph! protein, including Vegan Cheese, Vegan Originalburgare, and Vegan Chiliburgare with vegan mayo options.
• Salads (Sallader) Salad menu offerings including Kycklingsallad (chicken salad), Dirty Sallad, and Side Salad with various toppings and dressings.
• Desserts (Desserter) Dessert menu featuring ice cream treats such as Oreo Sviss, Summer Pop Sviss, Oreoshake, Popping Summer Shake, Pancakes, and various Sundae options.
• Sides (Tillbehör) Side dishes including Fries, Söt Fries (sweet potato), Lökringar (onion rings), Cheesy Fries, Parmesan Fries, Dirty Fries, Fried Side Majs, Side Salad, and Chili Cheese.
• Beverages (Dryck) Drink menu including soft drinks (Coca-Cola, Fanta, Sprite), energy drinks (Red Bull), water (Bonaqua), coffee, juice (MER), and Royal Bliss tonics, with alcohol service in restaurants.
• Football (Sports Viewing) Meal Deals Takeaway-unique football-themed meal deals branded 'Offside', 'Frispark', and 'Klacken' offered during major football events, supported by in-restaurant sports viewing across Brödernas locations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Caspeco ABcoreTechnology or IntegrationProvides mobile app infrastructure and table booking system for Brödernas. Acts as data processor for order management and restaurant booking functionality.
• Reepay A/ScoreTechnology or IntegrationPayment solution provider for the mobile application, handling payment processing for app-based orders and transactions.
• FoodoraminorChannel Partner/ Reseller/ DistributorThird-party food delivery partner enabling home delivery of Brödernas menu items.
• WoltminorChannel Partner/ Reseller/ DistributorThird-party food delivery partner enabling home delivery of Brödernas menu items.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partner enabling home delivery of Brödernas menu items.
• Min Stora DagminorOthersCharitable organization benefiting from the Brödernas Bryr Sig burger collaboration. 5 SEK from each 'DEJAN' burger sold is donated to Min Stora Dag, which grants wishes to seriously ill children.
• Dejan KulusevskiminorStrategic or Co-development PartnerSwedish football star collaborated with Brödernas to create the limited edition 'Brödernas Bryr Sig' burger featuring Balkan-inspired ingredients including ajvar, white cheese, and garlic aioli. Available until December 1st.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Laika Burgers: Swedish casual burger chain with restaurants across Sweden offering dine-in and takeaway. Comparable in scale and burger-focused positioning to Brödernas.
• Bastard Burgers: Swedish smash-burger chain with dine-in restaurants and delivery, focused on craft burgers. Closely comparable to Brödernas on product (smash burgers), target customer, and casual dining positioning.
• Max Burgers: Sweden's largest domestic burger chain, with similar dine-in, takeaway, and delivery operations targeting families and casual diners. Directly comparable in category, geography, and price point to Brödernas.
• Flippin' Burgers: Stockholm-based smash-burger specialist with dine-in service and takeaway. Competes head-to-head with Brödernas in the Swedish burger casual dining segment with overlapping product and audience.

Broad incumbents

• Five Guys: US-origin premium casual burger chain with growing Swedish presence, offering dine-in and takeaway. Competes on quality burger positioning and provides a relevant upscale comparison.
• Shake Shack: Premium US casual burger chain expanding in Europe with comparable dine-in, takeaway, and digital ordering models. A relevant benchmark for casual-burger unit economics and international scaling.
• McDonald's Sweden: Global QSR incumbent with broad menu including burgers, family-friendly dining, and delivery partnerships in Sweden. Sets the competitive ceiling on traffic, pricing, and real estate selection in the Swedish market.
• Texas Longhorn: Sweden-based casual dining chain with broad American-style menu and family-focused dine-in restaurants. Comparable in casual dining experience, family segment targeting, and Swedish footprint.
• Burger King Sweden: Global QSR chain with significant Swedish presence, offering burgers, dine-in, takeaway, and delivery. Sets competitive baseline for pricing, delivery share, and operational scale.

Regional players

• O'Learys: Swedish sports bar and casual dining chain combining American-style food with sports viewing. Closely comparable to Brödernas' sports-event positioning and family/casual audience in Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/restaurangbrodernas
• Instagraminstagram.com/restaurangbrodernas
• TikToktiktok.com/@brodernas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brödernas