KUBE SAINT-TROPEZ

What KUBE SAINT-TROPEZ does

KUBE Saint-Tropez is a 5-star luxury resort hotel located in Gassin, France, overlooking the Gulf of Saint-Tropez across 2 hectares of Mediterranean gardens. Operated since 2009 as part of Les Hôtels de Paris (Machefert Group), the property comprises 70 rooms, suites, and villas distributed across 9 buildings and organized into three curated aesthetic universes (Natural, Wood, Ibiza). The resort serves three customer segments: affluent leisure travelers (luxury stays, spa, dining), corporate/private event clients (seminars, weddings, full property privatization up to 150 guests), and day-pass guests (wellness and culinary experiences priced €399–€799).

The underlying technology stack is standard hospitality SaaS: Mews as the central PMS for reservations, Zenchef for restaurant table bookings, Planity for spa appointments, SiteMinder as channel manager, OVH for web hosting, and analytics tooling (Google Tag Manager, Hotjar, Triptease, Hotel Price Explorer) integrated via the website. KUBE's differentiated offering is the curation of experiential layers rather than proprietary technology, including the myBlend by Clarins spa (exclusive partnership with Clarins Group's personalized skincare brand), three swimming pools (one heated), a 24/7 Technogym fitness room, two F&B concepts on property (Le Petit Célestin rooftop, Kube & Pool Bar), a partnered beach club (Cybele x Kujten in Ramatuelle), and a portfolio of curated activities (yoga, Pilates, pétanque, wine cave tastings, cooking workshops, concierge-arranged excursions).

Revenue is generated across multiple streams: luxury accommodation (quote-based, distributed via direct website, GDS, and 9+ OTAs), F&B across three venues, myBlend spa and wellness, day-pass packages, private events and full privatization (rooftop up to 120 cocktail, restaurant up to 120 banquet, beach up to 80), and ancillary services (pet fees €35/day, vehicle cleaning €100–€150, equipment rentals, boutique retail). The parent's legal entity (Les Hôtels de Paris, RCS Paris B 388 083 016, €14M share capital) is a privately held French SA. No disclosed financials, funding rounds, or public financial cadence are available.

Name

KUBE SAINT-TROPEZ

Legal name

Les Hôtels de Paris

Website

https://kubehotel-saint-tropez.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KUBE Saint-Tropez is a 5-star luxury resort in Gassin, France (Gulf of Saint-Tropez), operating 70 rooms across three design universes with an exclusive myBlend by Clarins spa, multiple F&B venues, beach partnership, and full event privatization for affluent leisure and corporate clients.

Ownership category

akta.pro rank

Product category

Luxury Resort Hotels

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Ultra-Luxury Villas & Estates (THAMAEAA), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Luxury hotel services
• Resort accommodation
• Spa wellness services
• Fine dining restaurants
• Event privatization

Headquarters

HQ city

Gassin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Luxury Hotel Accommodation: Revenue from 70 rooms and suites across three distinct universes (Natural, Wood, Ibiza) priced at luxury 5-star rate levels. Direct booking includes breakfast; GDS and OTA channels also serve the accommodation segment.
2. Food & Beverage: Revenue from three dining venues: Kube & Pool Bar (Mediterranean cuisine, all-day dining 11:30 AM–10:30 PM), Le Petit Célestin Rooftop (gourmet French cuisine), and Cybele Beach restaurant in Ramatuelle. Open to hotel guests and external visitors.
3. Spa & Wellness Services: Revenue from myBlend spa treatments, day passes (€399–€799 per person), and wellness experiences including yoga, Pilates, and breathwork sessions. Spa open 7 days/week, 10:00 AM–8:00 PM.
4. Private Events & Privatization: Revenue from renting event spaces: Rooftop (up to 120 cocktail), Restaurant (up to 120 dinner/banquet), Cybele Beach (up to 80), Spa/Wellness (up to 20), and full property privatization (up to 150). Includes corporate seminars and private celebrations (weddings, birthdays).
5. Day Pass Experiences: Day passes allowing non-hotel guests access to pools, spa, fitness, and dining. Packages range from €399 (Detox, Sport) to €799 (Unique Experience including rooftop dinner), with advance booking recommended 48+ hours ahead.
6. Boutique & Retail: Revenue from on-site Vanessa Sposi boutique (technical textiles, timeless aesthetics) and Yookare dietary supplements, open to residents and external visitors on select days.
7. Concierge & Ancillary Services: Ancillary revenue including pet fees (€35/day), vehicle cleaning services (€100–€150), equipment rentals (bicycles, pétanque, Pilates gear), and activity bookings (boat trips, helicopter tours, tennis, golf).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

KUBE Saint-Tropez is a five-star luxury resort in Gassin offering 70 rooms, suites, and villas across three themed aesthetics (Natural, Wood, Ibiza) within two hectares of Mediterranean gardens overlooking the Gulf of Saint-Tropez. The property provides luxury accommodation, a Clarins myBlend spa, three outdoor pools, a Technogym-equipped fitness room, multiple dining venues (Le Petit Célestin rooftop, Kube & Pool Bar, Cybele Beach), curated experiences (cooking workshops, wine tastings, yoga), and full property privatization for events.

Product overview

KUBE Saint-Tropez is a 5-star luxury resort hotel offering 70 rooms, suites, and villas across three themed collections (Natural, Wood, and Ibiza) distributed across nine buildings set within two hectares of Mediterranean gardens. The property features a comprehensive wellness complex including the myBlend Spa (Clarins group), three swimming pools (one heated), and a 24/7 Technogym-equipped fitness room. Dining options span the casual Kube & Pool Bar restaurant, the fine dining Le Petit Célestin rooftop restaurant, and the affiliated Cybele Beach restaurant in Ramatuelle. The hotel provides experiential activities including cooking and wine workshops, yoga and Pilates, pétanque, and wine cellar tastings. Event hosting capabilities include private celebrations (up to 150 guests) and corporate seminars across multiple venues. The hotel also offers day pass packages for non-resident guests seeking access to wellness facilities and dining.

Differentiator

Problem solved

Functional benefit

Brands

• Le Petit Célestin: Rooftop restaurant at KUBE Saint-Tropez offering gourmet Mediterranean cuisine with panoramic views of the Gulf of Saint-Tropez.
• Kube & Pool Bar
• myBlend Spa
• Plage Cybele x Kujten
• Vanessa Sposi Boutique

Products and services

• Rooms & Suites (Natural, Wood, Ibiza) 70 luxury rooms and suites across three distinct atmospheres (Natural: solid oak, cashmere textiles, sisal flooring; Wood: warm decor in 5 villas with kitchens and dining rooms; Ibiza: bohemian décor with private terrace and direct pool access). Distributed across nine buildings with Mediterranean garden, pool, or sea views; select rooms offer private terraces or jacuzzis.
• Private Villas Exclusive private villas offering more secluded and personalized stays, featuring private sea-facing accommodations with kitchens, dining rooms, and multiple living spaces.
• myBlend Spa (by Clarins) Luxury spa operated by Clarins Group offering personalized high-end treatments including body treatments, beauty services, facials, and coaching, alongside sauna, steam room (hammam), and massage facilities, with personalized care according to skin needs.
• Le Petit Célestin Rooftop Restaurant Fine dining rooftop restaurant offering gourmet French cuisine with panoramic views of the Gulf of Saint-Tropez, open for dinner with advance booking recommended.
• Kube & Pool Bar Restaurant Mediterranean-accented restaurant open to hotel guests and external visitors, serving meals at the restaurant or poolside from 11:30 AM to 10:30 PM.
• Cybele Beach (Ramatuelle) Beach club partnership in Ramatuelle featuring restaurant, sun loungers, and cocktail service with direct beach access, reachable by car or hotel shuttle.
• Cooking & Wine Workshops Exclusive culinary experiences including cooking classes with the hotel chef and sommelier-guided wine tastings exploring Mediterranean flavors and local gastronomic secrets.
• Wine Cave Tasting Guided wine tasting experiences in local cellars led by a sommelier, exploring regional wine aromas, food pairings, and the heritage of local winemakers.
• Wine Estate Visits Discover local wine artisans and their expertise from vine to bottle, with tastings of authentic regional wines.
• Yoga & Pilates Sessions Outdoor yoga, breathwork, and Pilates sessions in the estate gardens led by coaches, available at sunrise or late afternoon, including equipment provided for all levels.
• Private Events (Rooftop, Restaurant, Beach, Spa) Bespoke private event hosting including weddings, celebrations, themed parties, and private dinners across multiple venues: rooftop (up to 120 cocktail), restaurant (up to 120 dinner/banquet), Cybele beach (up to 80), and wellness spa (up to 20).
• Seminars & Corporate Events Professional event hosting including executive seminars, corporate conferences, product launches, gala dinners, and team-building activities with dedicated spaces and event planning teams.
• Full Property Privatization Complete hotel privatization for up to 150 guests in custom configurations with exclusive access to all hotel spaces and dedicated event planning team.
• Day Pass Experiences Day access packages allowing non-hotel guests to enjoy wellness areas, pools, and restaurant. Includes multiple tiers: Diet-Detox (€399), Relaxation (€399), Sport (€399), and Unique Experience (€799) packages.
• Spa Treatments (myBlend) Face and body treatments using MyBlend high-performance formulas, performed by expert practitioners with personalized care according to skin needs.
• Vanessa Sposi Boutique On-site boutique operated by Vanessa Sposi offering technical textiles and timeless fashion aesthetics, plus Yookare dietary supplements. Open Wed–Sun on select hours to both hotel residents and external visitors.
• Swimming Pools Three outdoor swimming pools on the property, one of which is heated. Two offer views over the Gulf; a third is located at the rear of the estate for more private relaxation, with sunny areas and intimate corners.
• Fitness Room High-end gym equipped with Technogym equipment including rowing machines, bicycles, treadmills, and weight machines, operating 24/7 for guest workouts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cybele x Kujten (Beach Partnership)coreStrategic or Co-development PartnerThe hotel maintains a dedicated beach partnership with Cybele Beach in Ramatuelle, branded 'Cybele x Kujten'. Hotel guests receive shuttle transfers and priority access to the beach's restaurant and sun loungers. The beach accommodates up to 80 persons for private events and is an integral extension of the resort experience.
• MyBlend (Clarins Group)coreStrategic or Co-development PartnerThe hotel operates an exclusive myBlend by Clarins spa featuring personalized skincare treatments, a sauna, hammam, massage rooms, and relaxation spaces. The partnership brings Clarins Group's proprietary skin-analysis technology and formulations to KUBE's luxury clientele, positioning the spa as a primary differentiator.
• Les Hôtels de Paris (Parent / Machefert Group)coreOthersKUBE Saint-Tropez is owned and operated by Les Hôtels de Paris, a Société Anonyme registered in Paris (RCS B 388 083 016) with a share capital of €14,000,000. The group operates 15+ luxury hotel and restaurant properties across Paris and the French Riviera, including Kube Paris, Villa Beaumarchais, Hotel Normandy, and others.
• MewscoreTechnology or IntegrationMews provides the cloud-based property management system (PMS) powering the hotel's room reservation and operational management. Mews operates as a data processor under a Data Processing Agreement, with data transfers to the Czech Republic governed by Standard Contractual Clauses.
• ZenchefcoreTechnology or IntegrationZenchef powers the restaurant table reservation system across KUBE's dining venues. Les Hôtels de Paris and Zenchef act as joint data controllers for restaurant reservation data. Rooftop bookings are managed via the Zenchef portal (bookings.zenchef.com).
• Vanessa Sposi BoutiqueminorChannel Partner/ Reseller/ DistributorAn on-site boutique operated by Vanessa Sposi offering technical textiles and timeless fashion aesthetics, plus Yookare dietary supplements. Open Wed–Sun on select hours to both hotel residents and external visitors.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Château de la Messardière: Airelles Collection luxury resort on the Saint-Tropez hillside with extensive grounds, spa, and multiple restaurants. Comparable 5-star experience and family of large-format luxury properties in the same market.
• Cheval Blanc St-Tropez: LVMH-owned ultra-luxury hotel in Saint-Tropez with comparable 5-star positioning, Gulf views, and high-end spa and dining. Directly competes for the same affluent luxury traveler and ultra-luxury event clientele.
• La Réserve Ramatuelle: Nearby luxury resort hotel in Ramatuelle with spa, multiple pools, and Michelin-level dining. Directly comparable product offering and customer base, very close geographic competitor.
• Byblos Saint-Tropez: Iconic luxury hotel in the heart of Saint-Tropez with pool, spa, and multiple F&B venues. Competes with KUBE for the same luxury leisure and event clientele in the Saint-Tropez catchment.

Broad incumbents

• Airelles (collection): Collection of ultra-luxury hotels and palaces in France (including Château de la Messardière near Saint-Tropez). Comparable luxury positioning, design-driven ethos, and target clientele across multiple French locations.
• Kube Paris: Sibling property under the same Machefert Group / Les Hôtels de Paris banner. While not a direct competitor (different geography), it shares brand identity, distribution, and operational practices, and offers a useful benchmark for group-level economics.

Regional players

• La Ponche: Historic boutique luxury hotel in the old town of Saint-Tropez with restaurant and terrace. Comparable luxury positioning but smaller and more heritage-focused than KUBE.
• Sezz Saint-Tropez: Design-forward luxury hotel near Saint-Tropez (Pampelonne area) with contemporary spa, pools, and dining. Closely comparable to KUBE's design-universe positioning and target clientele.
• Hôtel Bastide du Port: Boutique luxury hotel in Saint-Tropez with comparable Mediterranean design, pool, and event capabilities. Competes for similar luxury leisure guests but at a smaller scale and without the same spa/event infrastructure.
• Hôtel de Paris Saint-Tropez: 5-star luxury hotel in Saint-Tropez town center with pool, spa, and dining. Direct competitor for affluent leisure travelers in the same Saint-Tropez catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kube-saint-tropez

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KUBE SAINT-TROPEZ