Kubes AG
Kubes AG is a Swiss professional services firm that designs, engineers, and supports automated LabVIEW and TestStand-based test and quality assurance systems for industrial manufacturers, electronics producers, and medical technology customers across Switzerland and select European markets.
- Company typePrivate
- Founded-
- HeadquartersWetzikon, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kubes AG does
Kubes AG is a Swiss professional services firm headquartered in Wetzikon, Zurich, specializing in automated measurement, testing, and quality assurance systems built on National Instruments' LabVIEW and TestStand platforms. Operating as a certified National Instruments Alliance Partner, the firm delivers software architecture, engineering, CI/CD process consulting, and customer-specific certified training to industrial manufacturers, electronics producers, and medical technology organizations primarily in Switzerland, with service technician deployment extending into Austria and Romania. Kubes was founded in 2018 (the leadership team carries over 20 years of LabVIEW/TestStand experience), employed approximately 14 people, and is wholly owned and led by managing director Matthias Kubli. In 2024 the firm merged with AD&T AG and separately acquired ad+t AG, consolidating its regional QA and inspection capabilities under the unified Kubes AG entity (UID CHE-450.336.987).
The company's core technology centers on LabVIEW and TestStand augmented by CI/CD pipelines using Jenkins and Azure DevOps (with GitHub Actions/GitLab CI also supported), backed by SVN/Git source control. Notable proprietary technology includes a freely distributed LabVIEW Jenkins Plugin supporting automated build, VI-Analyzer execution, mass compilation, and multi-LabVIEW-version management, plus a documented OPC-UA integration pattern for TestStand that enables browser-based UI control and direct process-data publishing to OPC-UA servers. Delivery is on-site, project-based, and supported by certified instructors (CLA, CTA, CPI). The firm distributes through direct sales outreach (phone and email), its website and newsletter, and industry events such as the TestStand User Group Meeting in Zurich.
Revenue is generated exclusively through professional services: consulting engagements, software engineering work (partial or full LabVIEW/TestStand application development), CI/CD best-practice implementation, and customized certified training. Pricing is quote-based and not publicly disclosed, with multi-year contracts observed. The GTM motion is sales-led and relationship-driven, emphasizing personal accompaniment and direct customer contact rather than channel or self-serve motions.
Kubes AG firmographics
Firmographics- Name
- Kubes AG
- Legal name
- KUBES AG
- Website
- https://kubes.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kubes AG is a Swiss professional services firm that designs, engineers, and supports automated LabVIEW and TestStand-based test and quality assurance systems for industrial manufacturers, electronics producers, and medical technology customers across Switzerland and select European markets.
- Ownership category
- akta.pro rank
Kubes AG industry classification
Industry- Product category
- Industrial Test Automation Services
- NAICS
- Engineering Services (541330), Other Scientific and Technical Consulting Services (541690), Testing Laboratories and Services (541380), Management, Scientific, and Technical Consulting Services (5416), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Industrial Instruments For Measurement, Display, And Control (3823), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Quality, Compliance & Validation Software for Labs (GxP/CSV, eQMS for QC Labs) (HLAGAJAI)
Keywords
Where Kubes AG is headquartered
LocationHeadquarters
- HQ city
- Wetzikon
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Kubes AG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Professional Services: Consulting, software engineering, and development services for automated test systems using LabVIEW and TestStand. Services include software architecture, custom development, project management, and knowledge transfer/training engagements.
- Customized Training Services: Customer-specific training and courses delivered by certified instructors (CLA, CTA, CPI) on LabVIEW and TestStand topics. Training is conducted on-site at customer locations using custom materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional consulting and engineering services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Kubes AG product offering
Product offeringCore offering
KUBES AG develops and delivers automated measurement, testing, and quality assurance systems built on National Instruments' LabVIEW and TestStand software for industrial manufacturers. Its offerings span software architecture and design, full or partial LabVIEW/TestStand application engineering, best-practice consulting (source control, unit tests, libraries), and customer-specific certified training for in-house teams. The company also provides proprietary tooling (e.g., a LabVIEW Jenkins Plugin) and inspection system commissioning and maintenance services.
Differentiator
Problem solved
Functional benefit
Products and services
- Software Architecture / Software Design
Quantifiable outcome
- Production throughput increased 3x: process time reduced from 10 minutes to under 3 minutes with increased test coverage and improved process safety
- +1 more outcomes
Companies that use Kubes AG
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Kubes AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Kubes AG partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- National InstrumentscoreKUBES AG is an official National Instruments Alliance Partner with access to NI resources, certifications, and technologies including LabVIEW and TestStand software platforms.
- AD&T AG (now merged)coreAD&T AG, specializing in industrial product inspection and quality assurance with high-quality testing technologies, merged with KUBES AG effective January 1, 2024. The combination expands KUBES core competencies in automated measurement, testing, and test systems. Both companies now operate under KUBES AG (UID CHE-450.336.987) from Wetzikon.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kubes AG competitors and assessment
Company assessmentDirect peers
- G Systems: Texas-based engineering firm delivering automated test and data acquisition systems using LabVIEW and TestStand. Directly comparable in technology specialization, services-led model, and industrial/regulated-industry customer base.
- Testek Solutions: Provider of custom-designed test systems and test stands for industrial manufacturing. Comparable as a test-system engineering and integration firm serving manufacturers with similar end-of-line and quality assurance mandates.
- Bloomy Controls: A US-based test and measurement automation firm specializing in LabVIEW, TestStand, and NI-based data acquisition and test systems. Highly comparable in technology stack, customer profile (industrial/regulated manufacturers), and service model (architecture, engineering, training).
- Erdos Miller: Consulting and engineering firm specializing in LabVIEW, TestStand, and automated test systems. Comparable as a small, certified-expertise services firm serving industrial manufacturers with test automation needs.
Broad incumbents
- Capgemini Engineering: Large engineering services firm serving industrial clients with digital and embedded systems work. Comparable as a services-led test-and-measurement engineering peer, though at vastly larger scale and broader portfolio.
- Keysight Technologies: Global test and measurement equipment and software provider. Comparable as an incumbent serving electronic and industrial manufacturers with test/QA solutions, though at substantially greater scale and breadth.
- NI (National Instruments, now part of Emerson): Platform owner of LabVIEW and TestStand and KUBES' most important technology partner. Operates broadly across the entire test and measurement ecosystem globally; serves as the underlying vendor whose installed base KUBES services.
- Trescal Group: Global calibration and measurement services provider. Comparable as a player in the test/measurement services market serving industrial customers with measurement, calibration, and QA needs.
- Pickering Interfaces: Designer and manufacturer of modular switching and simulation systems used in automated test. Adjacent in the test-and-measurement value chain with broad product offerings to industrial and aerospace test customers.
Regional players
- Akquinet (industrial IT consulting): German IT and engineering consulting firm with adjacent industrial automation and QA competencies. Regional peer serving DACH manufacturers with similar engineering-services capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kubes AG social profiles
Digital presenceKubes AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kubes AG leadership team
Management profileNumber of profiles
Profiles6 records
Kubes AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kubes AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kubes AG
What does Kubes AG do?
KUBES AG develops and delivers automated measurement, testing, and quality assurance systems built on National Instruments' LabVIEW and TestStand software for industrial manufacturers. Its offerings span software architecture and design, full or partial LabVIEW/TestStand application engineering, best-practice consulting (source control, unit tests, libraries), and customer-specific certified training for in-house teams. The company also provides proprietary tooling (e.g., a LabVIEW Jenkins Plugin) and inspection system commissioning and maintenance services.
Is Kubes AG a public or private company?
Kubes AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kubes AG founded?
Kubes AG was founded in -1. It employs 11 to 50 people.
Where is Kubes AG based?
Kubes AG is headquartered in Wetzikon, Switzerland, in the Europe region.
How does Kubes AG make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are customized Training Services.
Who are Kubes AG's main competitors?
Direct peers on record are G Systems, Testek Solutions, Bloomy Controls and Erdos Miller. Broad incumbents are Capgemini Engineering, Keysight Technologies, NI (National Instruments, now part of Emerson), Trescal Group and Pickering Interfaces. Akquinet (industrial IT consulting) is listed as a regional player.
Does Kubes AG have an API?
No public API is recorded for Kubes AG.
What industry is Kubes AG in?
Kubes AG's product category is Industrial Test Automation Services. Its primary akta.pro industry code is HLAGAJAI, Quality, Compliance & Validation Software for Labs (GxP/CSV, eQMS for QC Labs). Its NAICS code is 541330 and its SIC code is 7371.