Kufferath | Agentur für Werbung und Informationsdesign

What Kufferath | Agentur für Werbung und Informationsdesign does

Kufferath | Agentur für Werbung und Informationsdesign is a founder-owned, full-service advertising and information-design agency headquartered in Graz, Austria, operating continuously since 1989. The firm delivers an integrated portfolio of creative services spanning branding, corporate design, web design, product and trade-show design, logo and brand development, catalog and brochure design, social-media and online marketing, and full advertising campaign management. Its service delivery is organized around a proprietary nine-step methodology called the 'Mach-es-einfach-Matrix' (Make-it-simple Matrix), which is used to translate complex client topics into clear, simplified communications. Technology stack consists of standard digital design and creative production tools; no proprietary software platform, AI/ML components, or external APIs are part of the offering.

The business operates as a professional services studio on project-based fees, with pricing ranging from a few hundred euros for small assignments to several thousand euros for corporate-design and website projects, and into the five-figure range for larger campaigns and web shops; time-based billing is also used. Go-to-market is consultative and direct, emphasizing personal client engagement, listening-based discovery, and word-of-mouth referrals over competitive bidding, with the agency website functioning as the principal portfolio showcase. The customer base is diversified across enterprise B2B (AVL DiTEST, Dewetron, URSA, ADICON, NTS, Karnerta, Murauer Bier, Hallo Bio), institutional and government clients (Steiermärkische KAGes, Herzmobil Steiermark, KRAFT:dasMurtal), education (University of Graz), tourism (Oststeiermark), hospitality (AHORN Hotels), and social services (Jugend am Werk Steiermark). The firm is registered under two Austrian legal entities — Kufferath Gesellschaft m.b.H. and Kufferath Ges.m.b.H. & Co. KG — both based in Graz, with Wilhelm-Andreas Kufferath as managing director since founding. Geographic focus is domestic Austria with selective project work in Germany, and the agency operates a lean 12-person multidisciplinary team supplemented by an external specialist network.

Name

Kufferath | Agentur für Werbung und Informationsdesign

Legal name

Kufferath Gesellschaft m.b.H.

Website

https://kufferath.at

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Kufferath is a founder-owned, full-service advertising and information-design agency in Graz, Austria, founded in 1989. It serves enterprise, institutional, and government clients across Austria (and selectively Germany) with branding, corporate design, web design, campaigns, and product design, organized around a proprietary simplification methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Design Services: Project-based fees for branding, corporate design, web design, campaign development, and marketing materials. Pricing varies by scope: small projects from a few hundred euros, corporate design and websites in the thousands, larger campaigns and web shops in five-figure range. Also includes time-based billing with different hourly rates depending on service type.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kufferath is a full-service advertising and information design agency that delivers branding, corporate design, web design, product/POS design, brand and logo development, catalogs and brochures, advertising campaigns, social media and online marketing, and presentation coaching. The agency specializes in communicating complex topics simply and clearly, applying a nine-step "Mach-es-einfach-Matrix" methodology from initial listening through concept development to implementation.

Product overview

Kufferath is a full-service advertising agency founded in 1989 in Graz, Austria, operating under the motto 'We are specialists in communicating complex topics simply and clearly.' The agency offers an integrated portfolio of design and communication services organized around six core offerings: Branding (strategic brand positioning and visual identity), Corporate Design (comprehensive visual identity systems), Webdesign (responsive websites, webshops, SEO, and online marketing), Produktdesign (point-of-sale, trade show booths, event staging, industrial design), Markenentwicklung und Logo (logo and brand development), and Katalog und Broschüre (catalog and brochure design). These services are delivered through a nine-step 'Mach-es-einfach-Matrix' methodology and supported by expertise spanning graphic design, copywriting, product development, project management, web design, social media, SEO, and typography. The agency also specializes in Werbekampagnen (advertising campaigns) as their flagship discipline, combining creative excellence with strategic brand communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding
• Corporate Design
• Webdesign
• Produktdesign (Product Design)
• Markenentwicklung und Logo (Brand and Logo Development)
• Katalog und Broschüre (Catalog and Brochure)
• Werbekampagnen (Advertising Campaigns)
• Social Media und Onlinemarketing
• Präsentationen und Vorträge (Presentations and Lectures)

Quantifiable outcome

• Over 300,000 people reached for University of Graz employer branding campaign
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Eltner Marketing ServicescoreStrategic or Co-development PartnerCollaboration on Oststeiermark cycling tourism project where Eltner handled project management, route development, and package pricing while Kufferath contributed campaign concept, text, folder design, roadbook, social media content, and multi-stage newsletter system. Partnership combines marketing strategy expertise with creative campaign execution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Studio Bruch: Austrian design studio focused on branding, corporate design, and digital products — overlapping on core visual identity and web work, representative of the next tier of small Austrian creative firms competing for similar SME and institutional clients.
• Kreativagentur für Marken und Kommunikation (e.g., TUNNEL23): Small Austrian creative agency offering brand, campaign, and content services comparable to Kufferath's boutique positioning in the regional market.

Broad incumbents

• DDB Austria: Part of the global DDB network operating in Austria; delivers integrated brand and campaign work overlapping directly with Kufferath's core services but with significantly larger teams and budgets.
• Jung von Matt: Large DACH creative network with Austrian presence; broader portfolio and bigger teams, but overlapping service lines (branding, campaigns, corporate design) that compete for Austrian mid-market and institutional clients.
• Scholz & Friends: Germany-rooted creative group with offices across the DACH region; offers brand strategy, campaigns, and design similar to Kufferath but at network scale and with broader geographic reach.
• Serviceplan Austria: Munich-headquartered agency group with Austrian operations providing integrated advertising, digital, and design services — competing for the same upper-mid-market accounts but with materially larger scale.
• Havas Village Austria: Global communications group with Austrian operations offering advertising, branding, and digital services — overlaps with Kufferath on brand and campaign work but at much larger scale.

Direct peers

• Demner, Merlicek & Bergmann: Vienna-based creative agency offering brand strategy, campaigns, and design across Austria — comparable as a similarly positioned Austrian full-service creative firm competing for the same institutional and consumer clients.
• Wirz Werbeagentur: Swiss-German creative agency with comparable service breadth (campaigns, branding, corporate design) and a similar specialist positioning; useful DACH-region comparable for a boutique Austrian agency.
• Kolle Rebbe: Hamburg-based independent creative agency similar in scale and culture, offering branding, corporate design, and campaign work — comparable boutique DACH alternative to Kufferath for cross-regional pitches.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kufferath-agentur-f%C3%BCr-werbung-und-informationsdesign-graz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kufferath | Agentur für Werbung und Informationsdesign