Kultlab

What Kultlab does

Kultlab is a Dutch event organization company headquartered in Amersfoort, Netherlands, with a team of 42 employees. The company specializes in producing approximately 14 music and cultural festivals annually across the Netherlands, serving festival-goers and cultural event enthusiasts through direct-to-consumer ticket sales. Its festival portfolio includes Into the Woods Amersfoort, Into the Woods ADE, Wildeburg, Wilde Weide, Lepeltje Lepeltje, ADE Hangover, Bosspot, and Amersfoortse Pracht, each operating as a distinct brand with its own website and social media presence on Facebook and Instagram.

The company's underlying operations center on festival production, curation, and event management rather than a proprietary technology platform. There is no disclosed technology stack, software product, API, or digital platform underpinning the business. Kultlab also co-founded Netl Camping Kallumaan, a camping destination that provides accommodation for festival-goers, extending the company's offering into vertically integrated event hospitality. The business model is B2C, relying on ticket sales distributed directly through individual festival websites and social media channels, with the audience described as a horizontal segment of Dutch music and cultural event attendees.

Kultlab is privately held with no disclosed funding rounds, ownership structure, or financial figures. The company markets itself through its corporate website, organic social media, and a recruitment newsletter, and is actively hiring as evidenced by current internship postings. There are no disclosed partnerships, awards, certifications, patents, or management team details in the available source material.

Name

Kultlab

Legal name

Kultlab

Website

https://kultlab.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kultlab is a Dutch event organization company based in Amersfoort that produces approximately 14 music and cultural festivals annually for festival-goers across the Netherlands, including brands like Into the Woods, Wildeburg, and Lepeltje Lepeltje.

Ownership category

akta.pro rank

Product category

Live Music Festival Organization

NAICS

Convention and Trade Show Organizers (561920), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Music festival organization
• Event management services
• Festival production
• Cultural event planning
• Outdoor event hosting

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Kultlab is a Dutch event organization company that plans, produces, and operates approximately 14 music and cultural festivals per year across the Netherlands, including Into the Woods Amersfoort, Into the Woods ADE, Wildeburg, Lepeltje Lepeltje, Wilde Weide, ADE Hangover, Bosspot, and Amersfoortse Pracht. The company is also co-founder of Netl Camping Kallumaan, a camping accommodation supporting festival-goers during events.

Product overview

Kultlab is a Dutch event organization company that operates as a single unified offering (festival and event production) rather than a platform-plus-modules architecture. The company organizes approximately 14 festivals per year, with its portfolio including Into the Woods Amersfoort, Into the Woods ADE, Lepeltje Lepeltje, Wilde Weide, Wildeburg, ADE Hangover, Bosspot, and Amersfoortse Pracht. Additionally, Kultlab is a co-founder of Netl Camping Kallumaan, a camping destination. These products collectively represent the company's core business of music and cultural festival organization across multiple venues and events throughout the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Into the Woods Amersfoort An annual outdoor music and arts festival held in Amersfoort, featuring performances by artists and photographers, aimed at festival-goers in the Netherlands.
• Into the Woods ADE A festival event held during Amsterdam Dance Event (ADE), combining music and arts programming for ADE attendees and festival-goers.
• Wildeburg A multi-day camping festival featuring electronic music and arts, held annually in the Netherlands.
• Lepeltje Lepeltje A festival combining music and food experiences, organized in collaboration with cultural partners.
• Wilde Weide An annual festival event featuring music and cultural programming in a natural setting.
• ADE Hangover A post-ADE festival event providing daytime programming and activities following the main Amsterdam Dance Event.
• Netl Camping Kallumaan A camping destination co-founded by Kultlab, offering accommodation for festival-goers during events.
• Bosspot A cultural and music event venue or series based in Amersfoort.
• Amersfoortse Pracht An annual festival event in Amersfoort featuring cultural programming and performances.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• ID&T: Dutch festival promoter behind Mysteryland, Defqon.1, and Qlimax. Directly comparable as a Netherlands-based operator running a portfolio of recurring electronic and dance music festivals.
• Loveland: Dutch festival brand producing Loveland Festival and city-based dance events. Comparable as a Netherlands-rooted dance-music festival operator with a curated, design-forward positioning similar to Kultlab's Into the Woods and Wildeburg.
• Awakenings: Dutch organizer of Awakenings Festival and year-round techno events. Comparable as an Amsterdam-anchored electronic music festival producer operating multiple branded events annually.
• DGTL: Amsterdam-based electronic music festival brand expanding internationally. Comparable to Kultlab's ADE-tied events as a Dutch-rooted electronic festival targeting an international audience.
• Solar Festival: Boutique Dutch outdoor music festival. Directly comparable to Kultlab's Wildeburg and Wilde Weide as a curated, nature-anchored festival experience targeting a similar audience.
• Mojo Concerts: Major Dutch concert and festival promoter organizing Lowlands, Pinkpop, and North Sea Jazz. Closely comparable as a Netherlands-headquartered multi-festival operator with both camping and urban formats.
• Down The Rabbit Hole: Boutique Dutch music and arts festival held in a natural setting. Comparable to Kultlab's Wildeburg and Wilde Weide as a curated outdoor festival combining music, arts, and nature experiences.

Broad incumbents

• Superstruct Entertainment: European festival platform that has acquired and operates multiple music festivals across countries. Comparable as a multi-festival operator with overlapping formats, though it operates at pan-European scale rather than purely domestic.
• Live Nation Entertainment: Global live entertainment conglomerate promoting festivals and tours worldwide. Comparable as a portfolio operator of festivals, though at vastly greater scale and breadth than Kultlab's Netherlands-focused boutique portfolio.
• Tomorrowland: Belgian electronic dance music festival with global brand extensions. Comparable as a European mega-festival in the dance/electronic space, though it operates at a much larger scale than Kultlab's properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/intothewoodsfestival
• Instagraminstagram.com/intothewoodsfestival
• LinkedInlinkedin.com/company/kultlab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kultlab