(KEEK) Kunst En Eerlijke Koffie

What (KEEK) Kunst En Eerlijke Koffie does

KEEK (Kunst En Eerlijke Koffie) is a privately held organic bakery, shop, and café operating three physical locations in Utrecht, Netherlands: a production bakery at Springweg 16 with an open-kitchen concept, a bakers' shop on the Oudegracht canal, and a café at Twijnstraat 23. Founded in 2021, the company sells freshly baked organic bread, croissants, scones, focaccia, cakes, salads, soups, and quiches, alongside coffee, tea, and gift items, with both dine-in and take-away service. All ingredients are 100% organic under Skal certification (Skalnummer 111920, NL-BIO-01), and all baking operations are powered by solar energy.

The product line is anchored in-house at Springweg, with the open kitchen allowing customers to observe production. Beyond in-store offerings, KEEK has extended the brand through the KEEK Bakmixen sub-brand — a range of organic baking mixes for home use (banana bread, bundt cake, orange cake, carrot cake, sourdough starter, sourdough bread, sweet scone mix) — and a Wix-powered online shop for pre-order and pick-up. Gift cards and custom celebration cakes support a secondary gift/occasion segment in addition to the primary local daily-bakery customer base.

The business operates a direct-to-consumer model with three revenue mechanics: in-store food and beverage sales across three locations, online ordering for pick-up, and packaged baking-mix sales. Pricing is unit-based (e.g., croissants from €3.00, sourdough bread from €5.60, focaccia sandwiches from €10.00, salads €12.50, party cakes €18.00, mixing €5.50–€5.95). Marketing is conducted through organic Instagram (@keekutrecht), Google Places, and the website, with no paid advertising. The company is privately held with no disclosed funding rounds, parent company, or institutional investors. In April 2026, the Springweg bakery was damaged by an explosion in the surrounding area; operations have resumed under a temporary solution while full reconstruction is underway.

Name

(KEEK) Kunst En Eerlijke Koffie

Legal name

KEEK

Website

https://kunsteneerlijkekoffie.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

KEEK is a privately held organic bakery, shop, and café operating three locations in Utrecht, Netherlands, serving local consumers with 100% organic, solar-powered baked goods, breads, cakes, salads, and a home baking-mix line.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Café

NAICS

Commercial Bakeries (311812), Retail Bakeries (311811), Perishable Prepared Food Manufacturing (311991)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Breakfast & brunch prepared items manufacturing (AFAKAHAH)

Keywords

• Organic bakery products
• Artisan bread pastries
• Fresh baked goods
• Coffee and lunch café
• Home baking mixes

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. In-store food and beverage sales: Walk-in and seated customers purchase freshly baked goods, coffee, lunch items, and cakes directly at three Utrecht locations. Both dine-in and take-away formats are offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

KEEK is an organic (biological) bakery, shop, and café operating three physical locations in Utrecht. The company freshly bakes in-house breads, croissants, focaccias, scones, cakes, quiches, soups, and savory toppings; serves breakfast and lunch items; and sells a line of KEEK Bakmixen home baking mixes. All production is 100% organic (Skal-certified) and powered by solar energy, with products available for dine-in, take-away, and online order pickup.

Product overview

KEEK is a biological (organic) bakery, shop, and café with three physical locations in Utrecht: a bakery at Springweg, a shop at Oudegracht, and a café at Twijnstraat. The company offers freshly baked organic bread, croissants, focaccias, and scones; house-made cakes, tarts, soups, quiches, and toppings; breakfast and lunch items; and a line of KEEK Bakmixen (baking mixes) for home baking including banana bread, bundt cake, orange cake, carrot cake, sourdough starter, sourdough bread, and sweet scone mixes. Products are available for dine-in, take-away, and ordering for pickup.

Differentiator

Problem solved

Functional benefit

Brands

• KEEK Bakmixen: A line of baking mix products including banana bread, bundt cake, orange cake, carrot cake, sourdough starter, sourdough bread, and sweet scone mixes sold for home preparation.

Products and services

• Freshly Baked Organic Bread and Pastries In-house baked organic bread varieties (including desembrood / sourdough and Desem Blond XXL) and pastries such as croissants (from €3.00), scones (zoete scone from €3.20, kaasscone €3.50), and other small breads, baked fresh daily at the Springweg bakery and sold across the three Utrecht locations.
• Organic Breakfast and Lunch (Café Menu) Organic breakfast and lunch items including filled focaccia sandwiches (Sandwich desembrood from €10.00), richly filled salads (€12.50), soups, quiches, and house-made toppings, available for dine-in or take-away at the Twijnstraat café and Springweg bakery.
• Celebration Cakes and Party Pastries (Taart en Feest) House-made organic celebration cakes and pastries, including feesttaartjes (€18 single / €52 for 3-pack) and the KEEK Taart mix (12 slices, €38.00), for parties, gifts, and special occasions.
• Coffee, Tea, and Gifts (Koffie en Kado) Fair-trade organic coffee, a selection of organic teas (from €5.25), and gift items including tea and present boxes, sold across the three locations and via the website shop.
• KEEK Bakmixen (Home Baking Mixes) Organic baking mixes for home use: bananenbrood (€5.50), tulband cake (€5.95), sinaasappelcake (€5.50), wortelcake (€5.95), desemstarter, desembrood, and zoete sconemix (€5.50), plus house-made organic granola (from €4.95), ordered online for pickup.
• Cadeaubon (Gift Card) KEEK-branded gift card (Cadeaubon) redeemable across the bakery, shop, and café locations.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Broer Bakt: Utrecht-based artisan bakery producing organic and specialty breads, pastries, and viennoiserie with a similar craft, sustainability, and local-customer focus as KEEK.
• Bagels & Beans: Dutch organic bagel-and-coffee café chain with neighborhood locations, comparable to KEEK on organic credentials, café/dine-in format, and breakfast/lunch daypart targeting.
• Anne&Max: Dutch organic house-blend coffee, tea, breakfast, lunch, and bakery café concept with multiple locations — overlaps with KEEK on organic café/lunchroom positioning and DTC artisan food experience.
• Koopmans: Heritage Dutch baking-mixes brand (bananenbrood, cake, scones) sold through retail — directly comparable to KEEK Bakmixen in product format and target use case.
• Stadsbakkerij As: Amsterdam city bakery focused on organic sourdough and artisan baking with a strong neighborhood footprint — directly comparable in craft bread and viennoiserie orientation to KEEK.

Broad incumbents

• Dr. Oetker: Large international baking-mixes and home-baking brand; relevant peer to KEEK Bakmixen at mass-market scale, useful as a competitive benchmark for packaged home-baking distribution.
• Maison Kayser: International French artisan bakery chain with a comparable artisan bread, viennoiserie, and café offering; broader footprint and brand scale, but overlapping craft bakery positioning with KEEK.
• Paul: Long-established French artisan bakery chain offering breads, viennoiserie, pastries, and café service — a broad incumbent peer to KEEK's artisan bakery-plus-café model.
• Tartine Bakery: Iconic artisan bakery renowned for sourdough bread and laminated pastries with an open-production aesthetic — comparable to KEEK's craft positioning and open-kitchen bakery concept at a much larger scale.
• Le Pain Quotidien: International organic bakery-restaurant café concept built around organic bread, breakfast, lunch, and salads — directly aligned with KEEK's organic café/bakery model but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/keekutrecht
• LinkedInlinkedin.com/company/-keek-kunst-en-eerlijke-koffie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about (KEEK) Kunst En Eerlijke Koffie