Kurera Tidskrift AB

What Kurera Tidskrift AB does

Kurera Tidskrift AB operates Kurera.se, a Swedish-language digital health and wellness media platform based in Stockholm. The core product is an editorial website publishing articles, recipes, and expert-written content across categories including general health, nutrition, exercise, psychology, beauty, and natural health. Around the editorial core, Kurera has assembled a portfolio of complementary content modules: an expert Q&A service (Experterna) where readers submit questions to credentialed health professionals; a podcast ('Så mår jag bra') distributed via Acast; a video channel (Kurera TV); a network of lifestyle blogger sub-sites (Bloggar); a wellness travel offering (Kurera Resor); a nutrition guide (Näringsguiden); and live events. The platform is published in Swedish and targets health-conscious consumers in Sweden, with a stated emphasis on natural and alternative health approaches.

Name

Kurera Tidskrift AB

Legal name

Kurera Tidskrifts AB

Website

https://kurera.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kurera Tidskrift AB operates Kurera.se, a Stockholm-based Swedish-language digital health and wellness media platform publishing expert articles, podcasts, video, and Q&A content for health-conscious consumers in Sweden, with adjacent offerings in wellness travel and events.

Ownership category

akta.pro rank

Product category

Health & Wellness Digital Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Health and wellness content
• Digital magazine publishing
• Lifestyle media platform
• Natural health editorial
• Expert wellness advice

Headquarters

HQ city

Sweden

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Content or Production, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising: Revenue generated through display advertising on the website, including sponsored content. The site uses cookies and Facebook pixel for targeted advertising purposes.
2. Subscriptions: Physical and digital magazine subscriptions for Kurera publication.
3. Events and Conferences: Revenue from organizing health-related events and conferences, including sponsorship partnerships.
4. Product Sales: Web shop sales of health-related products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kurera Tidskrift AB operates Kurera.se, a Swedish-language digital health and wellness magazine platform that publishes editorial content across categories including health, nutrition, recipes, exercise, psychology, beauty, and natural health. The platform offers magazine subscriptions, an integrated web shop for health products, an expert Q&A service (Experterna), wellness travel (Kurera Resor), a podcast (Så mår jag bra), video content (Kurera TV), a network of lifestyle bloggers, and health-related events.

Product overview

Kurera Tidskrift AB operates Kurera.se, a Swedish digital health and wellness magazine platform. The offering consists of a unified editorial content platform (Kurera.se) complemented by multiple content modules including expert Q&A services (Experterna), video content (Kurera TV), podcasts (Så mår jag bra), curated blog networks, health-focused travel (Kurera Resor), a nutrition guide (Näringsguiden), and live events. The core value proposition is expert-verified health and wellness content spanning diet, exercise, psychology, beauty, and natural health, delivered through multiple channels including web, video, audio, and community features.

Differentiator

Problem solved

Functional benefit

Products and services

• Kurera Magazine (Digital and Print Subscription) Swedish-language health and wellness magazine offered in physical and digital subscription formats, providing editorial content on natural health, nutrition, exercise, psychology, beauty, and recipes for individual consumers.
• Kurera Web Shop Online retail storefront on Kurera.se selling health-related products, with transactions processed through payment providers Klarna and DIBS.
• Kurera Resor Health and wellness travel offerings, including wellness trips and retreats for individual consumers interested in natural health experiences.
• Kurera Events Health and wellness events, webinars, and conferences organized or hosted by Kurera, often with sponsorship partnerships and expert speakers, for health-conscious Swedish consumers.
• Advertising on Kurera Display advertising and sponsored content placements on Kurera.se, including interest-based retargeting via Facebook Pixel, sold to advertisers seeking access to Swedish health-conscious audiences.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Hälsokraft HoldingcoreOthersKurera Tidskrift AB is part of Hälsokraft Holding, operating within this corporate group structure. Administrative systems are shared within the holding.
• Bonnierbolagen (Bonnier Group)coreOthersKurera Tidskrift AB shares information within the Bonnier group common customer database. The company is part of Bonnier's media operations.
• Facebook (via Facebook Pixel)minorGTM or Marketing PartnerKurera uses Facebook pixel for advertising and retargeting purposes, enabling interest-based advertising to website visitors on Facebook platform.
• KlarnaminorOthersPayment service provider used for processing transactions when customers make purchases on Kurera's platform.
• DIBSminorOthersPayment service provider used for payment transaction processing on the Kurera platform.
• BisnodeminorOthersData broker from whom Kurera purchases demographic data to complement information collected about users.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Healthline: Healthline is one of the largest digital health information publishers globally, covering conditions, nutrition, and wellness at scale. Comparable to Kurera in editorial categories but vastly larger and operating as a broad incumbent rather than a niche publisher.
• Prevention: Prevention is an established consumer health and wellness magazine (print + digital) covering nutrition, fitness, and natural health — overlapping with Kurera's content focus while operating as a broader legacy media brand.

Direct peers

• Mindbodygreen: Mindbodygreen is a wellness media brand producing articles, video, and podcasts on health, nutrition, and mind-body topics — closely aligned with Kurera's multi-format, expert-driven editorial approach.
• Wellobe: Wellobe is a Swedish digital health and wellness brand under Bonnier, directly comparable to Kurera as a sister Bonnier health media property targeting Swedish consumers with wellness content and services.
• Well+Good: Well+Good is a digital wellness media publisher covering health, beauty, and nutrition with editorial content and events, directly comparable to Kurera's content-plus-events model.
• Greatist: Greatist is a digital health and wellness media publisher covering fitness, nutrition, and mental health for a broad consumer audience — directly comparable to Kurera in editorial categories, though operating in the US market.
• MåBra: MåBra is a Swedish health and wellness magazine offering articles on diet, exercise, mental health, and beauty — a near-direct editorial competitor to Kurera.se with a similar Swedish consumer target audience.
• Topphälsa: Topphälsa is a Swedish health and fitness magazine covering training, nutrition, and wellness for a Swedish-speaking audience, directly comparable to Kurera in content categories and target reader.

Regional players

• I FORM: I FORM is a Nordic fitness, training, and health magazine with editions across Scandinavia, serving a similar health-conscious consumer base as Kurera but operating primarily in Danish/Norwegian markets.

Emerging players

• Diet Doctor: Diet Doctor is a Swedish-founded digital health and nutrition platform offering content, courses, and paid programs. Comparable to Kurera in Swedish origin, health/nutrition focus, and content-led monetization, though more productized.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KureraRed
• Facebookfacebook.com/TidningenKurera
• LinkedInlinkedin.com/company/tidningen-kurera
• Instagraminstagram.com/kurera.se

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kurera Tidskrift AB