What Kustom Kit does

Kustom Kit is a UK-based B2B apparel manufacturer that designs and supplies corporate, promotional, and sports wear intended for personalisation by garment decorators or direct corporate buyers. The company was founded in 1994 (the firmographic record lists 1970 as a secondary date) and operates under the 'Buy Less, Buy Better' ethos, emphasising garment durability, ethically sourced materials, and OEKO-TEX / MADE IN GREEN certified manufacturing through third-party audited factories it does not own.

Its product portfolio centres on polos (Klassic, Workforce, Track, St. Mellion), shirts (Premium Oxford, Business, Poplin, Workwear Oxford, Pilot), sweatshirts and hoodies (Superwash 60 range, Pique, Quilted), knitwear (Arundel), fleece, corporate tops, and active bottoms. Core proprietary fabric technologies are Superwash 60°, which allows industrial 60°C washing while preserving print and structural integrity, and Cooltex® Plus, a 100% polyester moisture-wicking knit used in activewear. Garments are engineered for decoration compatibility across screen printing, DTG, DTF, HTV, and embroidery.

Kustom Kit generates revenue through B2B unit sales of apparel priced between £7.50 and £39.90 per garment. Distribution is via a direct e-commerce website with separate buyer paths for teams/businesses and garment decorators, plus a garment decorator reseller channel that decorates blanks and resells to end customers. The company operates localised storefronts in the UK, Germany, and Spain, with an EU Authorised Representative in Dublin. The manufacturer entity is listed as Charterhouse Holdings plc, the apparent parent group, headquartered in Castle Donington, Derby.

Name

Kustom Kit

Legal name

Kustom Kit

Website

https://kustomkit.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Kustom Kit is a UK-based B2B apparel manufacturer supplying durable, OEKO-TEX certified corporate, promotional, and sports wear to businesses and garment decorators across the UK, Germany, and Spain.

Ownership category

akta.pro rank

Product category

Corporate Apparel Manufacturing

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

akta.pro secondary industries

Performance Outerwear & Technical Apparel (CRAAAEAB), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Corporate apparel
• Promotional clothing
• Workwear uniforms
• Polo shirts
• Garment decoration

Headquarters

HQ city

Castle Donington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Apparel Sales: Kustom Kit manufactures and sells corporate, promotional, and sports wear directly to businesses for team uniforms and to garment decorators who then decorate and resell the garments. Revenue is generated through wholesale pricing on bulk apparel orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kustom Kit manufactures and supplies high-quality corporate, promotional, and sports wear apparel for businesses and garment decorators. The company produces blank garments—including polo shirts, Oxford shirts, sweatshirts, hoodies, knitwear, and activewear—engineered with proprietary fabric technologies such as Superwash 60° and Cooltex® Plus for durability, easy care, and decoration compatibility (screen printing, DTG, DTF, embroidery). Products are sold wholesale to businesses outfitting teams and to garment decorators who brand and resell the garments.

Product overview

Kustom Kit is a UK-based supplier of high-quality corporate, promotional and sports wear offering contemporary uniform solutions for the modern workplace. The product portfolio centers on the Buy Less, Buy Better ethos, with core offerings including Klassic Polo, Workforce Polo, and Premium Oxford Shirts as the foundational product lines. These are complemented by specialized ranges: Cooltex performance garments for active wear, Superwash 60 technology products for durability, and Arundel knitwear for corporate settings. Newer additions include the 2026 Quilted Sweatshirt collection and recycled material options. The company also offers workwear-appropriate hoodies, business shirts, pilot shirts, corporate tops, and active bottoms. Products are designed for decoration via screen printing, embroidery, DTF, DTG, and HTV methods, supporting both corporate branding and personalisation requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Klassic Polo Shirt Flagship polo shirt featuring Superwash 60° fabric technology for durability and easy care, available in classic, slim, and fashion fit variants. Designed for corporate and workwear use with decoration-ready surfaces.
• Workforce Polo Shirt Durable 50/50 cotton/polyester polo offering maximum comfort and superior wash performance, designed for workwear environments.
• Premium Oxford Shirt High-quality cotton-rich Oxford shirts with easy iron finish, available in tailored fit for corporate environments.
• Workwear Oxford Shirt Hardwearing cotton-rich Oxford shirt suitable for corporate environments with easy iron properties and 50°C wash capability.
• Business Shirt Corporate shirts in polycotton poplin with easy iron finish, available in classic and tailored fits for business environments.
• Cooltex® Plus Performance Garments Performance garments featuring Cooltex® Plus technology with breathable micro mesh polyester and moisture-wicking properties for sports and active wear.
• Superwash 60° Range (Sweatshirts & Hoodies) Fabric technology ensuring garments can withstand 60°C washing while maintaining quality and durability, applied across sweatshirts and hoodies.
• Arundel Knitwear Classic cardigan and sweater collection including crew neck, V-neck, and 1/4 zip styles in cotton/acrylic blend for corporate settings.
• KK331 Quilted Full Zip Sweatshirt Quilted Full Zip Sweatshirt made from 100% cotton-faced brushed back jersey for comfort and durability, launched in late 2025.
• KK304 Superwash 60° Hoodie Tough Superwash 60° hoodie designed with safety as the top priority, suitable for working environments. Launched January 2026.
• KK254 Arundel 1/4 Zip Sweater Essential 1/4 zip sweater in the Arundel knitwear range, launched January 2026.
• Recycled Superwash 60° Polo Environmentally conscious polo made from recycled materials while maintaining Superwash 60° durability standards.
• Corporate Micro Fleece Corporate-friendly micro fleece jackets and tops for professional workwear applications.
• Active Bottoms (Shorts, Track Pants, Leggings) Active wear bottoms including Cooltex shorts, track pants, sweat pants, and leggings for sports and training applications.

Quantifiable outcome

• Garments maintain print quality and structural integrity through industrial washing cycles
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fruit of the Loom: Global apparel manufacturer with a substantial European promotion and workwear offering. Competes with Kustom Kit in the blank-garment value segment but at a much larger scale and broader catalog.
• Gildan: One of the world's largest apparel manufacturers with a strong European footprint through the acquisition of Russell, Anvil, and American Apparel. Overlaps with Kustom Kit in basic promotional apparel but operates at significantly greater scale.
• Regatta Professional: UK-based outdoor and workwear brand with a Professional division supplying corporate uniforms and teamwear. Provides broader outerwear-focused range than Kustom Kit but competes in overlapping workwear and corporate segments.

Direct peers

• Kariban: European promotional and corporate apparel brand with a comparable catalog of polos, shirts, sweatshirts, and outerwear sold through decorators and corporate resellers. Directly competes with Kustom Kit across continental European markets.
• Russell Europe: Core European supplier of corporate, promotional, and teamwear apparel with a comparable blank-garment distribution model through decorators and direct business customers. Now part of the Gildan group, it is the most direct competitive analog to Kustom Kit in the UK/European market.
• Result: UK performance and corporate apparel supplier offering decoration-ready jackets, fleeces, polos, and bodywarmers. Comparable in using proprietary performance fabric technologies and in serving the garment decorator channel.
• Promodoro: European supplier of promotional and corporate apparel including polos, shirts, and sweatshirts, primarily serving the decorator and textile-finishing channel. Comparable product mix and customer profile to Kustom Kit.
• Just Cool (by AWDis): Performance-focused apparel sub-brand of AWDis targeting sport, teamwear, and active corporate customers. Directly competes with Kustom Kit's Cooltex® Plus activewear line in the UK promotional sportswear segment.
• Henbury: UK-based corporate and hospitality apparel brand with a similar cut-and-sew product range (polos, shirts, knitwear) and emphasis on decoration-ready construction. Comparable target customer base of garment decorators and corporate buyers.
• AWDis (All Weather Defense Industrial Solutions): UK-based supplier of corporate, workwear, and promotional apparel with a similar product mix (polos, sweatshirts, hoodies) and decorator-channel distribution. Operates in the same mid-market blank-garment segment as Kustom Kit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/explore/tags/kustomkit
• LinkedInlinkedin.com/company/kustom-kit

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kustom Kit