Keller Williams Legacy-Apex

What Keller Williams Legacy-Apex does

Keller Williams Legacy-Apex is a single independently owned and operated market center within the Keller Williams Realty franchise network, headquartered under Keller Williams Realty, LLC (founded 1996, Texas). The market center serves residential home buyers, home sellers, and entrepreneurial real estate agents in the Apex, North Carolina area, operating under a franchise model in which agents function as independent contractor entrepreneurs sharing commissions with the brokerage.

The underlying technology is a cloud-based real estate platform centered on kw.com, which provides property search, an agent-matching directory, and market insights, complemented by the KW Buy Sell Real Estate mobile app on iOS and Android. The broader franchise extends this platform across sub-brands including KW Luxury (high-value residential), KW Commercial, KW Land, and KW Worldwide (international services), with an integrated mortgage offering through Keller Home Loans and agent development resources via Thrive and events.kw.com.

Revenue is generated through three primary streams: franchise fees paid by independently owned market centers, commission sharing on transactions closed by affiliated agents, and training and education services delivered through Thrive and events platforms. The go-to-market motion is sales-led, combining agent recruitment campaigns, organic digital marketing across social and blog channels, and lead distribution through the central platform to local market centers, with the overall brand supported in 30+ languages across 190+ countries and territories.

Name

Keller Williams Legacy-Apex

Legal name

Keller Williams Realty, LLC

Website

https://kwapex.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Keller Williams Legacy-Apex is an independently owned market center within the Keller Williams Realty franchise, serving home buyers, home sellers, and entrepreneurial real estate agents in Apex, North Carolina through commission-based brokerage services supported by the brand's cloud-based platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industries

Timberland & Forestry Properties Brokerage (BPAJADAC), Notary & Signing Agent Services (Remote/Onsite) (BPAJAOAF)

Keywords

• Residential real estate brokerage
• Real estate franchise services
• Property search platform
• Agent matching services
• Real estate training programs

Headquarters

HQ city

Apex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Agent Commission Sharing: Keller Williams operates on a commission-based model where agents pay franchise fees and share commissions on transactions they close through the brokerage
2. Franchise Fees: Individual market centers (offices) pay franchise fees to operate under the Keller Williams brand and access its technology, training, and support infrastructure
3. Training and Education Services: Keller Williams provides training programs through thrive.kw.com and events.kw.com, generating revenue from agent development and education offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Keller Williams Legacy-Apex is a local market center of the Keller Williams Realty, LLC franchise network that provides residential real estate brokerage services connecting home buyers and sellers with independent KW agents. The franchise supports its agents with a cloud-based property search platform, agent matching tools, mobile applications, training programs, and affiliated mortgage lending services through Keller Home Loans.

Product overview

Keller Williams operates as a real estate franchise company offering a unified platform centered on KW.com for property search, agent discovery, and market insights. The portfolio includes specialized sub-brands—KW Luxury (high-value properties), KW Commercial, KW Land, and KW Worldwide (international services)—alongside complementary services like Keller Home Loans for mortgage solutions. Agent support is provided through KW Cares (charitable arm), KW Next Gen (next-generation agents), and Thrive (recruitment). A mobile app extends the core platform to iOS and Android users. The company maintains divisions for finding local market centers, events, and agent stories/outfront content.

Differentiator

Problem solved

Functional benefit

Brands

• KW Luxury: Luxury real estate services under the Keller Williams brand
• KW Commercial
• KW Land
• KW Worldwide
• Keller Home Loans
• KW Cares
• KW Next Gen

Products and services

• KW.com Real Estate Platform Main online real estate platform enabling users to search for properties, find local KW agents by city or name, and access real estate market insights and blog content, available in 30+ languages.
• KW Agent Search Directory tool allowing users to find Keller Williams agents by location, name, or specialty.
• KW Buy Sell Real Estate Mobile App Mobile application for iOS and Android enabling users to search properties and connect with KW agents on the go.
• Keller Home Loans Home loan solution service helping buyers secure faster loan approval and stronger purchase offers in competitive housing markets.
• KW Luxury Luxury real estate division specializing in high-value property sales and services.
• KW Commercial Commercial real estate division for business properties, office spaces, and commercial listings.
• KW Land Land and lot sales division for undeveloped properties and land parcels.
• KW Worldwide International real estate services connecting clients with global property opportunities.

Quantifiable outcome

• Property search and agent matching available in 30+ languages

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Keller Home LoanscoreStrategic or Co-development PartnerKeller Home Loans is an affiliated mortgage lending service that helps buyers stand out in competitive housing markets by providing faster loan approval and stronger purchase offers. This partnership provides integrated financing solutions for KW agent clients.
• ApplesupportingTechnology or IntegrationKeller Williams mobile app is distributed through the Apple App Store, providing iOS users access to property search and agent finding functionality.
• GooglesupportingTechnology or IntegrationKeller Williams mobile app is distributed through Google Play Store, providing Android users access to property search and agent finding functionality.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Redfin: Tech-enabled residential brokerage and portal that competes with Keller Williams on the consumer side through a national brand and direct agent/consumer platform, while also shifting industry commission expectations.

Direct peers

• eXp Realty: Cloud-based real estate brokerage that scales via a low-overhead agent-attraction model; directly competes with the Keller Williams franchise on agent economics, technology, and international expansion.
• Compass: Tech-forward US residential brokerage that combines agent representation with proprietary technology platform; competes directly with Keller Williams for high-producing agents and premium consumer segments.
• HomeSmart: Discount-commission brokerage franchise competing for both agents and consumers with lower-fee alternatives; overlaps with Keller Williams in the residential segment and challenges the traditional commission split economics.
• Coldwell Banker: Established US-based residential real estate franchise brand owned by Realogy/Anywhere, directly competing with Keller Williams for agents and consumers across residential, luxury, and commercial segments via a similar franchise market-center model.
• Century 21: Global residential real estate franchise network with a market-center model closely mirroring Keller Williams, including affiliated mortgage and commercial service lines; competes for the same agent recruits and consumer mind share.
• Sotheby's International Realty: Global luxury residential brokerage network with a franchise-like affiliate model that directly overlaps with Keller Williams' KW Luxury sub-brand for high-value property transactions.
• Berkshire Hathaway HomeServices: US residential franchise brokerage affiliated with Berkshire Hathaway, operating a comparable agent-recruiting and commission-sharing franchise model with premium brand association.
• Better Homes and Gardens Real Estate: Realogy-affiliated residential real estate franchise competing for agents and consumers on brand, marketing tools, and market-center scale, similar to the Keller Williams franchise offering.
• RE/MAX: One of the largest residential real estate franchise networks globally, operating on an agent-attraction and commission-sharing model similar to Keller Williams, with overlapping services including luxury (RE/MAX Collection), commercial, and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kwri
• YouTubeyoutube.com/@kellerwilliams
• Facebookfacebook.com/KellerWilliamsRealty
• LinkedInlinkedin.com/company/keller-williams-legacy-apex
• Instagraminstagram.com/kellerwilliamsrealty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Legacy-Apex