Label Up
Label Up GmbH is a Vienna-based SaaS company providing a Google-certified White Label CSS platform that enables agencies and e-commerce retailers to become Google Comparison Shopping Service partners with up to 20% CPC savings, plus the Labelizer product segmentation tool for Performance Max campaign optimization.
- Company typePrivate
- Founded-
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Label Up does
Label Up GmbH is an Austrian SaaS company headquartered in Vienna that operates a Google-certified Comparison Shopping Service (CSS) platform, enabling digital marketing agencies and e-commerce retailers to become official Google CSS partners. The company is privately held and founder-led, with six employees and three managing directors (Gabriel Baumgarten, Filip Groß, Peter Pick). Label Up's core product suite consists of three offerings: White Label CSS (for agencies wanting to brand a price-comparison site under their own name), Keyword CSS (for individual online shops seeking a hosted price-comparison site with a custom keyword), and the Labelizer add-on tool, which automatically segments product feeds into performance categories (Champions, Potentials, Sleepers, Wasters) based on Google Ads metrics and feeds custom labels back into Performance Max and Shopping campaigns for budget optimization.
The platform is built on Google APIs (Content API for Shopping and Google Ads API) and integrates natively with Google Merchant Center, Google Ads, and Google Performance Max. Notable technical capabilities include bidirectional product-feed synchronization supporting up to 5 million products per customer, rule-based custom labels with AND/OR logic, and a CSS Insights analytics module. The product is delivered as a SaaS subscription with quote-based, multi-year contracts; additional product synchronization packages are sold separately for catalogs exceeding 5 million items. Distribution combines direct sales (demo-led), white-label agency channels (B2B2B), and self-service product-led activation. Billing is handled via Stripe.
Label Up claims 1000+ retailers and agencies as customers, generating 15 million impressions on agency brands through their CSS branding, with documented customer outcomes including 20% CPC savings, 40-125% ROAS improvements, and 50-57% cost reductions. The company operates primarily in the DACH region (Austria, Germany, Switzerland) with some UK presence, and is positioned for expansion into 15 new EMEA markets in 2026. Label Up is GDPR-compliant, has no disclosed external funding, and is founder/management-owned.
Label Up firmographics
Firmographics- Name
- Label Up
- Legal name
- Label Up GmbH
- Website
- https://labelup.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Label Up GmbH is a Vienna-based SaaS company providing a Google-certified White Label CSS platform that enables agencies and e-commerce retailers to become Google Comparison Shopping Service partners with up to 20% CPC savings, plus the Labelizer product segmentation tool for Performance Max campaign optimization.
- Ownership category
- akta.pro rank
Label Up industry classification
Industry- Product category
- Marketing Technology (PPC/Google Shopping Software)
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)
Keywords
Where Label Up is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Label Up business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Software-as-a-service subscription model providing access to CSS infrastructure and Labelizer tools. Pricing is quote-based and determined per customer through individual contracts (Hauptvertrag/Angebot). Products sync up to 5 million items included; larger catalogs require additional packages.
- Additional Product Sync Packages: Extended synchronization services for product catalogs exceeding 5 million items, individually priced and contracted separately
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Label Up product offering
Product offeringCore offering
Label Up provides a Google-certified White Label Comparison Shopping Service (CSS) platform that enables digital marketing agencies and e-commerce retailers to become official Google CSS partners. The platform offers up to 20% savings on click costs (CPC), branded price comparison websites, and direct Google Shopping priority support. The Labelizer add-on tool automatically segments product feeds into performance categories (Champions, Potentials, Sleepers, Wasters) to optimize Performance Max and Shopping campaigns.
Product overview
Label Up is a Google-certified CSS (Comparison Shopping Service) platform that provides two core product lines: White Label CSS for agencies and Keyword CSS for online shops. Both enable users to become official Google CSS partners, saving up to 20% on CPC and gaining priority Google Shopping placement. The White Label CSS is designed for agencies who want to brand a price-comparison site under their own name, attracting new clients and strengthening brand awareness. Keyword CSS targets individual online shops seeking their own CSS with a custom keyword. The Labelizer is an add-on optimization tool that segments products into Champions, Potentials, Wasters, and Sleepers based on Google Ads performance data, feeding custom labels back into PMAX campaigns for automated budget optimization. Additional add-ons include the CSS Insights Tool for analytics, Priority Google Support, Label Up's own Premium Support, and flexible Custom Labels with AND/OR rule logic. The entire platform operates as a SaaS solution built on Google APIs (Content API for Shopping, Google Ads API) and supports product catalogs of up to 5 million items per customer.
Differentiator
Problem solved
Functional benefit
Brands
- Labelizer: PPC tool for Google Shopping & PMAX that provides product performance analysis and automatic product segmentation into Champions, Potentials, Sleepers, and Wasters for campaign optimization.
- Keyword CSS
- White Label CSS
Products and services
- White Label CSS A Google-certified White Label Comparison Shopping Service (CSS) platform for digital marketing agencies. Enables agencies to become official Google CSS partners, host a branded price-comparison website on their own domain, give clients up to 20% CPC savings, and place their agency brand under Shopping ads.
- Keyword CSS A ready-to-go CSS solution for online retailers, providing a hosted price-comparison website under a custom keyword-based CSS name. Enables shops to become Google CSS partners, save up to 20% on click costs, appear at the top of Shopping listings, and access priority Google support.
- Labelizer An automated product-feed segmentation and labeling tool for Google Shopping and Performance Max campaigns. Categorizes products into Champions, Potentials, Sleepers, and Wasters based on ROAS, conversion, click, and cost metrics, and feeds those custom labels back into PMAX campaigns to optimize budget allocation.
Companies that use Label Up
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Label Up technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
Label Up partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreLabel Up's White Label CSS was developed in collaboration with Google and is 100% certified, guaranteeing compliance with all Google CSS requirements. This partnership enables Label Up to provide agencies and shops with official Google CSS partner status.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Label Up competitors and assessment
Company assessmentEmerging players
- ChannelEngine: Marketplace and shopping integration platform frequently used alongside Google Shopping / PMAX by DACH retailers; adjacent to Label Up's product-feed and CSS partner positioning.
- Channable: Feed-management and shopping-ads optimization platform used by DACH e-commerce teams; complementary to Labelizer (product labeling / PMAX feed structuring), and a potential expansion competitor from the feed-tools side.
- Lengow: Feed-management and marketplace/ads integration platform with strong DACH and EMEA presence; targets many of the same agencies and merchants as Label Up for product-feed optimization and performance marketing workflows.
- Adspert: AI-driven bid management and PPC optimization tool, including for Google Shopping; comparable to Label Up's Labelizer product layer for performance-driven agencies and SMB shops.
Broad incumbents
- Productsup: Larger feed-management / product information management platform operating broadly across retailers and agencies; overlaps with Label Up on shopping-feed quality and Google Shopping campaign readiness.
- Criteo: Major retail-media / shopping-ads technology incumbent with commerce-focused DSP capabilities; competes for the same advertiser budgets that drive CSS / PMAX spend that Label Up optimizes.
Direct peers
- Idealo: Major price-comparison platform operating as a Google CSS in Europe; offers comparison shopping services and bid savings comparable to Label Up's Keyword/White Label CSS, with strong DACH brand recognition.
- Connexity (Shopzilla): Certified Google CSS operator (formerly Shopzilla/Twenga) running comparison shopping services for retailers and agencies across EU/US; directly comparable CSS partnership offering.
- Kelkoo Group: One of Europe's largest certified Google Comparison Shopping Services; competes head-on with Label Up's White Label CSS for the same agency and merchant CSS-partner programs across DACH and broader EU.
- Smaxoo (CSS provider): Smaller certified Google CSS offering competing in the same niche for self-service and agency CSS partnerships in DACH and broader European markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Label Up social profiles
Digital presenceLabel Up compliance and trust
Trust signalCompliance2 records
Label Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Label Up leadership team
Management profileNumber of profiles
Profiles3 records
Label Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Label Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Label Up
What does Label Up do?
Label Up provides a Google-certified White Label Comparison Shopping Service (CSS) platform that enables digital marketing agencies and e-commerce retailers to become official Google CSS partners. The platform offers up to 20% savings on click costs (CPC), branded price comparison websites, and direct Google Shopping priority support. The Labelizer add-on tool automatically segments product feeds into performance categories (Champions, Potentials, Sleepers, Wasters) to optimize Performance Max and Shopping campaigns.
Is Label Up a public or private company?
Label Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Label Up founded?
Label Up was founded in -1. It employs 1 to 10 people.
Where is Label Up based?
Label Up is headquartered in Vienna, Austria, in the Europe region.
How does Label Up make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are additional Product Sync Packages.
Who are Label Up's main competitors?
Emerging players on record are ChannelEngine, Channable, Lengow and Adspert. Broad incumbents are Productsup and Criteo. Direct peers are Idealo, Connexity (Shopzilla), Kelkoo Group and Smaxoo (CSS provider).
Does Label Up have an API?
Yes. Label Up integrates with the Google Content API for Shopping and the Google Ads API to enable access to Google MCA (Multi-Client Account) and Google Ads accounts for campaign management. The AGB states that the software solution is provided as a SaaS product, with the APIs used to synchronize and update product catalogs from connected Google Merchant Center accounts. Product synchronization supports up to 5 million products per customer; above that limit a separate add-on package is required.
What industry is Label Up in?
Label Up's product category is Marketing Technology (PPC/Google Shopping Software). Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAGAC, Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms. Its NAICS code is 541830 and its SIC code is 7311.