Adspert
Adspert is a Berlin-based AI-powered PPC optimization SaaS platform that automates bid management and campaign optimization across Amazon, eBay, Walmart, Google, and Microsoft Ads for eCommerce sellers, brands, and agencies, operating as a subsidiary of Mirakl since 2023.
- Company typePrivate
- Founded2010
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Adspert does
Adspert GmbH is a Berlin-based SaaS company founded in 2010 by Stephanie Richter (CEO) and Harald Bartel (CTO) that provides AI-powered bid management and campaign optimization for paid advertising across eCommerce channels. The platform uses proprietary statistical algorithms originating from stock market trading systems, adapted for PPC optimization over more than a decade, and processes terabytes of data daily while managing millions of bids for 600+ active sellers managing €42M in annual ad spend.
The product is a cloud-based dashboard that integrates natively with five advertising platforms — Amazon Ads, eBay Advertising, Walmart Connect, Google Ads, and Microsoft Advertising — and supports optimization across 23 Amazon marketplaces plus additional eBay, Google, and Microsoft regions. Feature modules include real-time AI-powered bid management, automated keyword harvesting, scenario analysis and forecasting, anomaly/fraud detection, and a transparent changelog documenting every optimization. Tiered pricing (Essential €99/month, Scale €499/month, Pro €999/month) is combined with a performance-based commission of 1.7% to 0.50% on ad sales (Amazon, eBay, Walmart) and 5% on optimized spend (Google, Microsoft).
Adspert became part of Mirakl in 2023, gaining access to 450+ marketplaces and a broader eCommerce software ecosystem. The company operates a hybrid go-to-market: product-led self-serve via a 30-day free trial with no credit card required, sales-led for enterprise accounts with €20k+ monthly ad spend, and channel-led through a Premium Partner program targeting agencies and cross-border eCommerce partners. Approximately 30 employees work across two continents serving SMB and enterprise customers including Hella, Teufel, Klingel, ARCTIC, subtel, Vitabay, and Airbnb.
Adspert firmographics
Firmographics- Name
- Adspert
- Legal name
- Adspert GmbH
- Website
- https://adspert.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adspert is a Berlin-based AI-powered PPC optimization SaaS platform that automates bid management and campaign optimization across Amazon, eBay, Walmart, Google, and Microsoft Ads for eCommerce sellers, brands, and agencies, operating as a subsidiary of Mirakl since 2023.
- Ownership category
- akta.pro rank
Adspert industry classification
Industry- Product category
- Advertising Automation Software
- NAICS
- Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK), Paid Social Advertising (BPAFACAB), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Adspert is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Adspert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription + Commission (Hybrid): Three-tier subscription model (Essential €99/mo, Scale €499/mo, Pro €999/mo) combined with performance-based commission on ad sales or ad spend. Commission tiers range from 1.7% to 0.50% based on monthly ad sales volume. For Google/Microsoft Ads, commission is 5% on optimized ad spend. 15% discount available for annual plans.
- Performance-Based Commission: Commission only on ad sales (Amazon Ads, eBay Advertising, Walmart Connect) or optimized ad spend (Google Ads, Microsoft Advertising) that Adspert directly optimizes. No commission on organic sales or unoptimized campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Plan: €99/month - Core optimization for Amazon Ads & eBay Advertising |
| Subscription | Monthly | Scale Plan: €499/month - Growing businesses with Google/Microsoft Ads support |
| Subscription | Monthly | Pro Plan: €999/month - Enterprise with premium support and onboarding |
| Other | One time/ perpetual license | Amazon Health Check (Optional): €499 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Adspert product offering
Product offeringCore offering
Adspert is an AI-powered PPC optimization SaaS platform that automatically sets bids, harvests profitable keywords, and runs scenario-based forecasting across Amazon Ads, eBay Advertising, Walmart Connect, Google Ads, and Microsoft Advertising. It optimizes campaigns for profit (not just sales), processes TB+ of data and millions of bids per day, and serves eCommerce sellers, brands, and agencies through tiered subscriptions plus performance-based commission.
Product overview
Adspert is an AI-powered PPC (Pay-Per-Click) optimization SaaS platform that provides automated bid management and campaign optimization across multiple advertising platforms. The core Adspert Platform connects to Amazon Ads, eBay Advertising, Walmart Connect, Google Ads, and Microsoft Advertising through native integrations. Platform modules include dedicated optimization for each advertising channel, while feature modules like Scenario Analysis & Forecasting and Keyword Harvesting power the AI-driven optimization. The company offers tiered pricing (Essential, Scale, Pro) with add-on services including Amazon Health Check. Additional offerings include Premium Partner and Affiliate programs, plus free educational webinars.
Differentiator
Problem solved
Functional benefit
Products and services
- Adspert Platform AI-powered PPC optimization SaaS platform that automatically adjusts bids and optimizes campaign settings across Amazon Ads, eBay Advertising, Walmart Connect, Google Ads, and Microsoft Advertising to maximize profit. Built for eCommerce sellers, brands, and agencies.
- Amazon PPC Optimization AI-driven optimization for Amazon Ads campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display across 22 Amazon marketplaces worldwide.
- eBay Advertising Optimization Automated bid optimization for eBay Promoted Listings with Priority campaign strategy, including keyword harvesting and CPC bid management for US, UK, German, Austrian, and Italian markets.
- Walmart Connect Optimization AI-powered optimization for Walmart Connect advertising campaigns including Sponsored Products, Sponsored Brands, and Sponsored Video (Beta).
- Google Ads Optimization Automated bid management and campaign optimization for Google Ads including Search, Display, and Shopping campaigns with placement-level bid adjustments.
- Microsoft Advertising Optimization AI-driven bid optimization and campaign management for Microsoft Advertising (Bing Ads) supporting Search and Shopping campaigns.
- Amazon Health Check Data-backed analysis service provided by agency partner ama-X including Amazon account analysis, brand presence evaluation, ad campaign optimization recommendations, and a 60-minute 1:1 video consultation. Available at €499 for Essential and Scale plans, included in Pro.
Quantifiable outcome
- 20% lower ACoS on average after 90 days
- +6 more outcomes
Companies that use Adspert
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Adspert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
Adspert partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ama-XcoreAmazon agency partner providing Amazon Health Check service to Adspert customers. ama-X has more than 9 years of experience in helping brands achieve sustainable growth on Amazon, using their 'Foundation & Growth' system.
- Solute GmbHcorePremium Partner with more than 15 years of experience in online shopping. Solute develops innovative products with user-friendly solutions and uses Adspert for their Amazon, eBay, Google, and Microsoft advertising optimization.
- HeadscorePremium Partner offering holistic Amazon advertising management including bid optimization, keyword harvesting, and additional services for effective advertising.
- BlackbitminorDigital commerce agency with over 20 years of marketing experience and offices in Göttingen, Berlin, Hamburg, and Kiev.
- PingPongminorCross-border e-commerce service provider offering compliant, safe, and convenient one-stop digital services, especially tailored for businesses originating from China.
- Zi NiaominorMulti-account, multi-platform security management system with secure and innovative cloud server that protects 6 million cross-border accounts.
- Barrel Aged E-CommerceminorBoutique Amazon Partner Account Management Agency enabling online brands to grow faster through strategy development, business scaling, and advisory services.
- Kris HaominorAmazon advertising expert, author of 'Amazon Cross-Border E-commerce Operations and Advertising Practice' 2023 Edition, and Amazon Advertising Official Star Lecturer.
- Davie TsangminorFounder of Amazon advertising's 'Incremental Profit Method' and Amazon Advertising Official Star Lecturer since 2022.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Adspert competitors and assessment
Company assessmentBroad incumbents
- Jungle Scout: Jungle Scout is an Amazon seller SaaS suite offering product research, supplier sourcing, and advertising tools. It overlaps with Adspert on Amazon PPC but is positioned primarily as an all-in-one seller tool rather than a dedicated bid optimizer.
- Helium 10: Helium 10 is a broader eCommerce SaaS suite for Amazon sellers that includes PPC optimization (Adtomic) alongside keyword research, product research, and listing tools. It competes with Adspert on the PPC module but bundles much more functionality.
- Adobe Advertising Cloud (Adobe Ad Cloud): Adobe Advertising Cloud is an enterprise DSP and search ad management platform that competes with Adspert at the larger advertiser level on cross-channel bid automation, particularly for Google and Microsoft search campaigns.
Direct peers
- Quartile: Quartile is an AI-driven retail media optimization platform supporting Amazon, Walmart, Instacart, and other marketplaces. It competes directly with Adspert on cross-marketplace PPC automation for mid-market and enterprise sellers.
- Pacvue: Pacvue is a leading commerce acceleration platform providing AI-powered bid optimization, campaign management, and retail analytics across Amazon, Walmart, and other marketplaces. It directly competes with Adspert's core PPC automation use case for enterprise sellers and agencies.
- Marin Software: Marin Software provides cross-channel paid search and retail media management with bid automation across Google, Microsoft, Amazon, and Facebook. Its search-focused bid optimization overlaps with Adspert's Google/Microsoft capabilities and broader paid-media approach.
- Perpetua: Perpetua provides AI-powered advertising optimization for Amazon, Walmart, and other marketplaces with a focus on profit-driven bid management. Its product scope, customer base (DTC brands and agencies), and emphasis on marketplace PPC overlap tightly with Adspert.
- Teikametrics: Teikametrics offers AI-powered PPC and marketplace optimization (Flywheel) for Amazon, Walmart, and Target. It is a long-standing direct competitor to Adspert in the Amazon bid management category with comparable SMB and enterprise reach.
- BidX (formerly Caping): BidX is an Amazon PPC automation tool offering AI-driven bid management, dayparting, and rule-based optimization for European sellers. It directly competes with Adspert in the SMB Amazon PPC segment and shares a DACH market presence.
Emerging players
- Optmyzr: Optmyzr provides AI-assisted PPC bid and budget management for Google Ads, Microsoft Advertising, and Amazon Ads with a focus on agencies and in-house teams. It overlaps with Adspert's cross-platform optimization capabilities for search-driven advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Adspert social profiles
Digital presenceAdspert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adspert leadership team
Management profileNumber of profiles
Profiles2 records
Adspert funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adspert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adspert
What does Adspert do?
Adspert is an AI-powered PPC optimization SaaS platform that automatically sets bids, harvests profitable keywords, and runs scenario-based forecasting across Amazon Ads, eBay Advertising, Walmart Connect, Google Ads, and Microsoft Advertising. It optimizes campaigns for profit (not just sales), processes TB+ of data and millions of bids per day, and serves eCommerce sellers, brands, and agencies through tiered subscriptions plus performance-based commission.
Is Adspert a public or private company?
Adspert is a private company. It is classified as corporate owned and is currently operating.
When was Adspert founded?
Adspert was founded in 2010. It employs 11 to 50 people.
Where is Adspert based?
Adspert is headquartered in Berlin, Germany, in the Europe region.
How does Adspert make money?
Two revenue lines are on record. Subscription + Commission (Hybrid) is the primary driver. The others are performance-Based Commission.
Who are Adspert's main competitors?
Broad incumbents on record are Jungle Scout, Helium 10 and Adobe Advertising Cloud (Adobe Ad Cloud). Direct peers are Quartile, Pacvue, Marin Software, Perpetua, Teikametrics and BidX (formerly Caping). Optmyzr is listed as an emerging player.
Does Adspert have an API?
Yes. Adspert offers an API that allows users to access and export Adspert data for internal use. The API enables accessing performance data including insights into which keywords or PATs products were sold through, and retrieving conversion values. Users can set conversion values at the criteria level via the Adspert API for use in bid adjustments. Developer documentation is at support.adspert.net/en.
What industry is Adspert in?
Adspert's product category is Advertising Automation Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFACAK, Feed/Product Listing Ads Management (Shopping, Catalog Ads). Its NAICS code is 541890 and its SIC code is 7372.