La Binerie Mont-Royal

What La Binerie Mont-Royal does

La Binerie Mont-Royal is a family-owned traditional Quebec restaurant operating from a single location at 4167 rue Saint-Denis in Montréal, Quebec. Founded in 1938 by Léonide Lussier, the establishment serves authentic regional Quebec cuisine — including fèves au lard (its signature dish, of which it prepares approximately 32 tonnes annually), tourtière, pâté chinois, poutine, rôti de porc, and cretons — across breakfast (served all day), lunch, and dinner service. Since November 2005 it has been owned and operated by Jocelyne Gingras and Philippe Brunet, with their son Jean-Philippe managing service; the restaurant relocated in 2020 from its original 81-year home on Avenue Mont-Royal to larger premises at the corner of Saint-Denis and Rachel to expand capacity beyond its previous 23-seat constraint.

The business generates revenue through dine-in service (plate-only and complete-meal options at CAD $10.50-$34.50), own-channel online takeout via iShopFood, and third-party delivery partnerships with DoorDash, Skip The Dishes, and Uber Eats, supplemented by a beverage program of beers, wines, and cocktails. Its go-to-market is overwhelmingly direct-to-consumer, supported by earned media (TripAdvisor, Yelp, Restaurant Guru), editorial coverage on Tastet.ca and Montreal Vlogs, and cultural cachet from National Geographic recognition and its feature in Yves Beauchemin's novel and film 'Le Matou'. Customer segments are primarily local Montreal residents and cultural/tourist visitors seeking an authentic Quebec dining experience.

The restaurant runs on a small operational footprint of approximately 5 employees, with no technology moat beyond standard e-commerce ordering integrations, no API or SDK surface, no patents or trademarks disclosed, and no external funding or institutional investors. Pricing is pay-as-you-go unit pricing in CAD, with taxes and service excluded, and the complete-meal add-on (+$10) bundling soup, dessert, and beverage is the primary upsell mechanic.

Name

La Binerie Mont-Royal

Legal name

La Binerie Mont-Royal

Website

https://labineriemontroyal.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

La Binerie Mont-Royal is a family-owned traditional Quebec restaurant in Montréal, founded in 1938, serving authentic regional cuisine including signature baked beans to local residents, tourists, and delivery customers via dine-in, takeout, and third-party platforms.

Ownership category

akta.pro rank

Product category

Traditional Quebec Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Traditional Quebec cuisine
• Breakfast restaurant
• Baked beans specialty
• Comfort food dining
• Montreal dining

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Service: Traditional restaurant service with full traditional Quebec menu for breakfast, lunch, and dinner. Customers can choose between plate-only or complete meal options (includes soup, dessert, coffee or tea).
2. Takeout Orders: Takeout ordering available through the restaurant's own online ordering system and third-party delivery platforms.
3. Third-Party Delivery Commission: Partnership with DoorDash, Skip The Dishes, and Uber Eats for delivery services, generating revenue through food sales with platform commissions.
4. Beverage Service: Alcoholic beverages including beers, wines, and cocktails available for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

La Binerie Mont-Royal operates a traditional Quebec restaurant offering authentic regional cuisine for dine-in, takeout, and delivery. Core offerings include a full breakfast menu served all day, lunch and dinner featuring signature fèves au lard (baked beans), tourtière, pâté chinois, poutine, and rôti de porc, plus a beverage program of beers, wines, and cocktails.

Product overview

La Binerie Mont-Royal is a traditional Quebec restaurant offering a single unified dining experience centered on authentic regional cuisine. The core offering consists of breakfast (Nos Déjeuners), lunch and dinner (Diner et Souper), takeout service (À Emporter), and a beverages program featuring beers, wines, and cocktails. Their signature specialty is Fèves au Lard (baked beans), with 32 tonnes prepared annually. The restaurant has been serving traditional Quebec comfort food since 1938, featuring dishes such as tourtiere, poutine, ragoût, pâté chinois, and various meat-based entrees.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast Menu (Nos Déjeuners) Traditional Quebec breakfast offerings served all day with coffee or tea, including eggs, bacon, sausages, cretons, baked beans (fèves au lard), homemade hashbrowns, and toast. Specialties include eggs Benedict, steak and eggs, black pudding, stuffed buckwheat galettes, and the signature baked beans. Prices range from $13.50 to $25.50, increasing by $1.50 after 11:00 AM.
• Lunch and Dinner Menu (Dîner et Souper) Traditional Quebec comfort food for lunch and dinner featuring tourtière, poutine, meatballs stew, shepherd's pie (pâté chinois), roasted pork (rôti de porc), macaroni, chicken liver, and various sandwiches and entrées. Available as plate-only (A) or complete meal (R) options. Prices range from $10.50 to $34.50; complete meals add $10 and include soup, dessert, and coffee/tea. Children's menu at $14.50.
• Takeout Service (À Emporter) Takeout service offering traditional Quebec dishes including tourtière and pouding chomeur for customers to enjoy at home. Orders placed through the restaurant's own iShopFood online ordering platform.
• Beers, Wines and Cocktails Beverage menu featuring beers, wines, and cocktails to accompany traditional Quebec cuisine at the restaurant.

Quantifiable outcome

• Prepares 32 tonnes of fèves au lard annually
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered minor.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order La Binerie Mont-Royal menu items for delivery through the DoorDash platform.
• Skip The DishesminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order La Binerie Mont-Royal menu items for delivery through the Skip The Dishes platform.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order La Binerie Mont-Royal menu items for delivery through the Uber Eats platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Joe Beef: Celebrated Montreal restaurant focused on Quebec-inspired, meat-centric cuisine with strong cultural cachet. Comparable as a high-profile Montreal dining destination built on Quebec culinary identity and tourist demand.
• Wilensky's Light Lunch: Classic Montreal lunch counter operating since 1932, known for its pressed wilensky sandwich and preserved vintage atmosphere. Comparable as a heritage, single-location Montreal eatery with a defined signature item and nostalgic appeal.
• Restaurant L'Express: Classic Montreal French bistro operating since 1980 on rue Saint-Denis, near La Binerie's new location. Comparable as a long-established, single-site Montreal bistro anchored in traditional dining culture and neighborhood loyalty.
• St-Viateur Bagel Shop: Legendary Montreal bagel shop founded in 1957, drawing both locals and tourists for an iconic Quebec culinary staple. Comparable as a long-established, culturally iconic Montreal food institution with heritage brand equity.
• Fairmount Bagel: Historic Montreal bagel bakery founded in 1919, serving as a cultural touchstone and tourist draw. Comparable as a long-running, family-operated Montreal food institution with strong heritage brand recognition.
• Au Pied de Cochon: Iconic Montreal restaurant specializing in hearty, traditional Quebec cuisine including poutine and foie gras. Directly comparable as a heritage Quebec dining destination drawing tourists and locals seeking authentic regional fare.
• Schwartz's Deli: Historic Montreal smoked meat institution operating for over 90 years with a single flagship location. Highly comparable as a long-running, culturally significant single-site Montreal deli/restaurant with strong brand recognition and tourism draw.

Regional players

• Toqué!: Renowned Montreal fine-dining restaurant emphasizing Quebec-sourced ingredients. Comparable as a high-visibility Montreal restaurant promoting Quebec cuisine, though positioned at a higher price point than La Binerie.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/la-binerie-mont-royal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Binerie Mont-Royal