Hotel Le Relais La Borie

What Hotel Le Relais La Borie does

Hotel Le Relais La Borie is a family-owned, beachfront boutique hotel founded in 1986 by a French family on Geribá Beach in Armação dos Búzios, Rio de Janeiro state, Brazil. The property operates as a single integrated hospitality asset offering accommodations across multiple categories (Suite Master, Master, Confort, Junior, and a Honeymoon Suite), the on-site French-Brazilian restaurant Chez Françoise led by Chef Paulo Cezar Cordeiro, the Bar Plage pool bar, the Rêverie Tropicale wellness facility (massage, sauna, jacuzzi, yoga/meditation), two swimming pools, and direct access to Geribá Beach watersports (surfing, windsurfing, SUP, kitesurfing, kayaking). Room amenities include private bathrooms, AC, smart TVs, minibars, safes, and espresso machines.

The business model is consumer-direct, generating revenue primarily from room accommodations and supplemented by on-site F&B (à la carte restaurant, pool bar) and wellness services. Distribution is hybrid: direct booking through the hotel's multilingual website (PT/EN/ES/FR), WhatsApp and telephone reservations, and the Omnibees online booking platform as the primary third-party channel. The company does not disclose public pricing; one disclosed gastronomic event (La Borie Convida with Chef Alexandre Henriques) is priced at R$360 per person. The hotel has earned sustained third-party validation, including the 2022 TripAdvisor Best of the Best award and Travellers' Choice awards in 2016, 2019, 2020, 2021, 2024, and 2026.

The operating footprint is a single property with no disclosed expansion plans, no funding rounds, no institutional investment, and no parent company; ownership is concentrated with the founding family. Strategic activity outside core operations is community-focused: an athlete sponsorship program (since 2019) supporting local surfers including Aysha Ratto and the Hui Hoa Búzios canoe team, the long-running Pantagruel annual gastronomic event (20+ years), and a 2023 sustainability partnership with the Gosto da Amazônia collective promoting Pirarucu fish from sustainable Amazonian fishing. Content marketing is active across Instagram, Facebook, YouTube, a blog, and a live beach webcam.

Name

Hotel Le Relais La Borie

Legal name

Le Relais La Borie

Website

https://laborie.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Le Relais La Borie is a family-owned boutique beachfront hotel on Geribá Beach in Búzios, Brazil, operating since 1986. It serves leisure travelers — families, couples, and watersports enthusiasts — with rooms, French-Brazilian fine dining, wellness facilities, and direct beach access.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Luxury Wellness & Spa Resorts (THAGACAG), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Beachfront boutique hotel
• Luxury accommodations
• Fine dining restaurant
• Wellness spa services
• Leisure hospitality

Headquarters

HQ city

Armação dos Búzios

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Room Accommodations: The hotel generates primary revenue through room bookings across multiple categories including Suite Master, Master, Comfort, and Junior rooms. Rooms can accommodate 2-4 guests with various configurations.
2. Restaurant Chez Françoise: The on-site restaurant serves French-Brazilian fusion cuisine and is open to the public by reservation. Generates revenue from à la carte dining including appetizers, main courses, desserts, and wine selections. Special event dinners with guest chefs also contribute to revenue.
3. Bar Plage Pool Bar: Pool-side bar service offering appetizers, drinks, and refreshments. Open daily from 11:00 to 18:00, providing additional revenue from beverages and light fare.
4. Wellness Services (Rêverie Tropicale): Spa and wellness facility offering massage services, sauna, jacuzzi, and yoga/m meditation sessions. Operating hours 15:00 to 21:00.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Le Relais La Borie is a beachfront boutique hotel that sells room accommodations across multiple categories (Suite Master, Master, Confort, Junior, Honeymoon Suite), on-site French-Brazilian gourmet dining at Chez Françoise restaurant, pool-side bar service at Bar Plage, and wellness services at Rêverie Tropicale spa. The property also provides direct beach access to Geribá Beach, two outdoor pools, and supports water sports activities including surfing, windsurfing, SUP, kitesurfing, and kayaking.

Product overview

Hotel Le Relais La Borie is a beachfront boutique hotel (operating since 1986) offering a unified hospitality experience. The product portfolio includes: room accommodations across multiple categories (Suite Master, Master, Confort, Junior, and Honeymoon), dining through Chez Françoise restaurant (French-Brazilian gastronomy) and Bar Plage pool bar, wellness services at Rêverie Tropicale spa, recreational facilities including swimming pools and direct beach access, and water sports activities. The hotel operates as a single integrated property with all services designed for couples, families, and groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Le Relais La Borie - Room Accommodations Beachfront boutique hotel accommodations across multiple room categories (Suite Master, Master, Confort, Junior, Honeymoon Suite) with sea or garden views, accommodating 2-4 guests. All rooms include private bathroom, AC, Smart TV, safe, minibar, Wi-Fi, and espresso machine. Open to leisure travelers, families, couples, and groups.
• Chez Françoise Restaurant French-Brazilian gourmet restaurant offering seafood, meat, pasta, poultry, and desserts with a curated wine selection from Latin American and European Châteaux. Open to the public by reservation daily from 1:30 PM to 9:00 PM. Chef Paulo Cezar Cordeiro Menezes reinterprets Michelin-starred French recipes using regional Brazilian flavors.
• Bar Plage (Pool Bar) Pool-side bar serving snacks and drinks with ocean view, located in the external areas of the hotel. Open daily from 11:00 AM to 6:00 PM.
• Rêverie Tropicale (Wellness and Spa) Wellness space featuring massage room, sauna, jacuzzi at 34°C, and lounge. Offers yoga and meditation activities. Open from 3:00 PM to 9:00 PM.
• Water Sports and Outdoor Activities Beach activities including surfing, windsurfing, stand-up paddle, kitesurfing, and kayaking at Geribá Beach. Also offers hiking trails for walking, running, and mountain biking.

Quantifiable outcome

• Ranked among top 25 hotels in Brazil on TripAdvisor
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Gosto da AmazôniaminorStrategic or Co-development Partner · 1 July 2023A collective project that unites efforts to protect the Pirarucu fish species through sustainable fishing. The La Borie hotel is one of the pioneers bringing this Amazonian fish to the Lagos Region, supporting sustainable commercial practices while offering guests unique gastronomic experiences featuring Pirarucu dishes.
• Búzios mais LuxominorGTM or Marketing PartnerBoat tour service recommended by the hotel for guests exploring Búzios from the sea. Featured on the hotel's important services page for guest recommendations.
• Granola 3 ChalésminorGTM or Marketing PartnerArtisanal granola producer based in Búzios supplying the hotel's breakfast service. Founded by Ariane da Silva and Vitor Frazão Gonçalves with a focus on sustainable and healthy products using agroforestry principles.
• OmnibeescoreChannel Partner/ Reseller/ DistributorOnline booking platform used by the hotel for room reservations. All booking CTAs on the website direct to the Omnibees system with hotel ID 6709.
• Aysha RattocoreOthers14-year-old professional surfer from Búzios sponsored by the hotel since 2022. Multiple state and circuit champion with aspirations to represent Brazil internationally. The hotel sponsors her participation in championships and training.
• Fred TardelliminorOthersMulti-sport athlete sponsored by the hotel with hashtags #atletalaborie. Achievements include WTR Grumari 3rd place, WTR Arraial do Cabo 2nd place, and Xterra Búzios champion in 21km.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casas Brancas Boutique Hotel & Spa: Luxury boutique hotel located in Armação dos Búzios on a similar beachfront setting. Directly competes with La Borie for the same family/couple leisure segment with comparable F&B and spa offerings.
• Ponta dos Ganchos Exclusive Resort: Luxury beachfront resort in Santa Catarina, Brazil. Comparable in upscale beachside positioning, integrated F&B/spa offering, and small-scale luxury guest experience targeting high-spend domestic leisure travelers.
• Txai Resort Itacaré: Luxury beachfront resort in Bahia offering integrated wellness, gastronomy, and nature-based experiences. Comparable to La Borie in premium positioning, multi-revenue F&B/spa model, and Brazilian coastal destination appeal.
• Insólito Boutique Hotel & Spa: Boutique hotel in Búzios targeting couples and luxury leisure travelers. Overlaps with La Borie in beach setting, F&B experience, and adult-leaning positioning with spa facilities.
• Pousada Tartaruga: Established Búzios boutique hotel operating in the leisure/French-inspired segment. Directly comparable in geography and customer base, with a similar premium positioning targeting Brazilian and international tourists.
• Uxua Casa Hotel & Spa: Boutique luxury hotel in Trancoso, Bahia, operating as a small-scale, design-led property with strong F&B and spa components. Comparable to La Borie in boutique character, gastronomy-driven positioning, and Brazilian premium leisure segment.

Broad incumbents

• Belmond Hotel das Cataratas: Iconic luxury hotel in Brazil (Iguaçu) operating under the Belmond luxury hospitality portfolio. Comparable as a high-end, brand-anchored destination property, though focused on a nature landmark rather than beach leisure.
• Hotel Emiliano: Brazilian luxury hotel brand (São Paulo and Rio). Comparable as a luxury Brazilian hospitality operator with elevated F&B and wellness positioning, though focused on urban/luxury business and leisure travelers rather than a beach destination boutique.
• Vila Galé Hotels: Large Portuguese-Brazilian hotel chain with multiple coastal and resort properties across Brazil. Overlaps with La Borie in the leisure beach-resort category, but operates as a portfolio player rather than a single boutique property.
• Tivoli Mofarrej: International-affiliated upscale hotel brand with multiple Brazilian properties. Comparable in premium positioning and on-site F&B and wellness amenities, but operates a chain model versus La Borie's independent boutique approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HoteLaborie
• Facebookfacebook.com/lerelais.laborie
• Instagraminstagram.com/hotel_laborie
• LinkedInlinkedin.com/company/hotel-le-relais-la-borie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Le Relais La Borie