Ponta dos Ganchos

What Ponta dos Ganchos does

Ponta dos Ganchos, now operating as Awasi Santa Catarina, is a luxury hospitality property on a private peninsula in Governador Celso Ramos, Santa Catarina, Brazil, a short drive from Florianópolis. Founded in 2001, the property comprises six villa configurations (Anhatomirim, Sissial, Arvoredo, Tinguá, Costa Esmeralda, and the flagship Ponta dos Ganchos villa), each offering private pools, heated decks, fireplaces, and ocean or forest views. The resort faces the Três Ilhas archipelago and is protected by a bay suited to nautical activities.

The property runs three on-site restaurants (Beach, Bateiras, Veleza) featuring Brazilian gastronomy with ingredients sourced from on-site gardens, alongside a 1,500 m² wellness center with three therapy rooms, a tatami room, an alchemy atelier, three soaking tubs, and three spa concepts (La Mer facial protocols, Mata Spa therapies, and Mar Spa ocean-view treatments). Every villa stay includes a dedicated private guide and 4x4 vehicle for tailor-made excursions spanning Atlantic Forest treks, Azorean heritage villages, secret beaches, and yoga sessions.

The business model is direct-to-consumer with quote-based pricing (no public rates disclosed) and no third-party booking channels referenced. The property is now owned and operated under the Awasi group, a South American luxury hotel and lodge collection with five properties across Chile (Patagonia, Atacama), Argentina (Mendoza, Iguazú), and Brazil (Santa Catarina). Awasi Santa Catarina is a Relais & Chateaux member, the only such property in the region, and offers cross-property packages (Across Biomes and Awasi Trilogy) bundling discounts of 10% and 15% across the portfolio. The company employs 68 staff and serves affluent luxury travelers seeking privacy, personalization, and immersion in natural settings.

Name

Ponta dos Ganchos

Legal name

Ponta dos Ganchos

Website

https://pontadosganchos.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Ponta dos Ganchos (now Awasi Santa Catarina) is a luxury resort on a private peninsula in Governador Celso Ramos, Brazil, offering six villas, a 1,500 m² wellness center, three restaurants, and private guided excursions. The Relais & Chateaux-member property serves affluent travelers seeking bespoke nature-based experiences under the Awasi South American lodge portfolio.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGACAI), Beachfront & Island Luxury Resorts (THAGACAA), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Luxury resort hospitality
• Private villa accommodations
• Wellness spa retreats
• Fine dining experiences
• Guided nature excursions

Headquarters

HQ city

Governador Celso Ramos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Luxury Villa Accommodations: Revenue from renting private villas (Villa Anhatomirim, Villa Sissial, Villa Arvoredo, Villa Tinguá, Villa Costa Esmeralda, Villa Ponta dos Ganchos) with premium amenities including private pools, heated decks, and ocean views. Pricing is quote-based and varies by season and villa type.
2. Dining Services: Revenue from three on-site restaurants (Beach, Bateiras, and Veleza) offering Brazilian gastronomy with fresh ingredients sourced from the property's garden. Includes breakfast service, à la carte dining, and special grill experiences.
3. Wellness and Spa Services: Revenue from spa treatments including La Mer facial protocols, Mata Spa therapies, and Mar Spa ocean-view treatments. Also includes yoga sessions, meditation, tatami-based massages, and functional menus.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ponta dos Ganchos (now Awasi Santa Catarina) is a luxury resort on a private peninsula in Governador Celso Ramos, Santa Catarina, Brazil, offering six private villa accommodations with premium amenities, three on-site restaurants, a 1,500 m² wellness center, and private guided excursions. Each villa stay includes a dedicated private guide and 4x4 vehicle for personalized exploration of the Atlantic Forest, secret beaches, and Azorean heritage villages.

Product overview

Ponta dos Ganchos (now Awasi Santa Catarina) is a luxury resort offering private villa accommodations and wellness experiences on a private peninsula in Governador Celso Ramos, Brazil. The property features six distinct villa types (Anhatomirim, Sissial, Arvoredo, Tinguá, Costa Esmeralda, and Ponta dos Ganchos) as accommodations, complemented by three on-site restaurants (Beach, Bateiras, Veleza) and a comprehensive wellness center with La Mer, Mata Spa, and Mar Spa offerings. The resort also provides private guided excursions including secret beach access, Atlantic Forest treks, Azorean heritage tours, and yoga sessions. All stays include private guide and 4x4 vehicle for personalized exploration.

Differentiator

Problem solved

Functional benefit

Products and services

• Villa Anhatomirim Accommodations A two-story villa combining a generous living room and a bedroom with a king-size bed, offering panoramic views and private amenities for luxury travelers.
• Villa Sissial Accommodations A villa featuring a separate bedroom and living room, a private deck with a heated pool, and modern amenities with bay views for luxury travelers.
• Villa Arvoredo Accommodations A villa with unified bedroom and living room layout, featuring a private plunge pool and kitchenette for luxury travelers.
• Villa Tinguá Accommodations A modern villa featuring a double bathroom, dry sauna, and garden, with private pool and ocean views for luxury travelers.
• Villa Costa Esmeralda Accommodations A villa integrating bedroom and living room into a cohesive space with infinity pool and terrace, featuring an outdoor soaking tub with sunset views for luxury travelers.
• Villa Ponta dos Ganchos Accommodations The flagship villa with thoughtfully designed spaces where bedroom and living area are distinct yet connected, featuring private infinity pool and panoramic ocean views for luxury travelers.
• Wellness Center A 1,500 m² wellness facility with three therapy rooms, a tatami room, alchemy atelier, and three soaking tubs for immersion baths, offering spa treatments and yoga sessions for guests.
• Restaurant Beach and Bateiras Dining Beachfront dining restaurant serving fresh ingredients with contemporary Brazilian gastronomy, complemented by Bateiras restaurant serving daily breakfast with homemade breads, diverse egg dishes, and desserts for resort guests.
• Veleza Grill Dining Grill restaurant showcasing freshly grilled fish, seafood, and meats alongside seasonal vegetables and regional culinary traditions for resort guests.
• Private Excursions Fully tailor-made experiences with private guide and 4x4 vehicle, including secret beaches, Atlantic Forest treks, Azorean heritage tours, and yoga sessions for resort guests.

Quantifiable outcome

• Fully tailor-made guest experiences with private guide and 4x4 vehicle per villa
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Relais & ChateauxcoreOthersAwasi Santa Catarina is a member of Relais & Chateaux, an international association of luxury hotels and restaurants. This membership provides international recognition, quality standards certification, and access to a network of prestigious properties across the globe.
• La MercoreStrategic or Co-development PartnerLa Mer offers signature facial protocols at the Awasi Santa Catarina spa, including The Bespoke Facial with specialized massage sequences (sculpting and calming approaches) for skin restoration and balance.
• Mata SpaminorStrategic or Co-development PartnerMata Spa provides facial, body, and hair therapies designed to relax, restore vitality, and reset inner rhythm. Treatments available in private rooms or on the tatami.
• Mar SpaminorStrategic or Co-development PartnerMar Spa features three ocean-view tents for facial and body therapies conducted to the sound of the sea—an immersive wellness experience surrounded by nature.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Awasi Iguazú: Sister property in Argentina's Iguazú region, operating under the same Awasi brand with private villa accommodations and guided experiences, often bundled with Santa Catarina in the Across Biomes and Awasi Trilogy offers.
• Txai Resort Itacaré: Brazilian luxury beachfront resort in Bahia offering similar ultra-luxury villa-style accommodations in a nature setting, competing for the same affluent Brazilian and international guests.
• Awasi Atacama: Another Awasi sister property in the Atacama Desert (Chile), sharing the same ultra-luxury all-inclusive villa format, Relais & Chateaux positioning, and bundled multi-property packaging.
• Uxua Casa Hotel & Spa: Boutique luxury hotel in Trancoso, Bahia (Brazil), offering private villa experiences in a nature-led setting, competing for the same ultra-luxury Brazilian coastal traveler with Relais & Chateaux-adjacent positioning.
• Awasi Patagonia: Sister property under the same Awasi brand in Chilean Patagonia, offering the identical all-inclusive villa + private guide + 4x4 model, making it the closest direct comparable in both concept and operating company.
• Awasi Mendoza: Wine-country sister property in Mendoza, Argentina, operating the same villa-based private-guide model. Bundled offerings drive cross-property guest flow within the Awasi collection.

Broad incumbents

• Belmond (LVMH): Global ultra-luxury hotel collection under LVMH with deep Brazilian and South American presence; offers overlapping villa/experiential products but operates at a much larger portfolio scale with broader brand awareness.
• Aman Resorts: Operating ultra-luxury resort collection known for exclusive locations, villa-based accommodations, and integrated wellness offerings; competes in the same HNW experiential luxury segment globally.
• Six Senses Hotels Resorts Spas: Global ultra-luxury brand (under IHG) specializing in wellness-led, nature-immersed resorts with villa accommodations; comparable positioning around integrated wellness and bespoke experiences, though at greater scale.

Regional players

• Fasano Hotels: Brazilian luxury hospitality group with multiple high-end properties (e.g., Fasano Trancoso, Fasano Punta del Este) targeting the same affluent Brazilian guests seeking premium nature-beach experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ponta-dos-ganchos
• Instagraminstagram.com/awasiexperience

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ponta dos Ganchos