La Brujita

What La Brujita does

La Brujita 2007 S.L. is a family-owned second-hand technology retailer and pawnshop headquartered in Vecindario, Santa Lucía de Tirajana, Gran Canaria, Spain. Operating since 2007 from a single physical storefront, the company buys, sells, and pawns refurbished consumer electronics — smartphones, tablets, computers, gaming consoles, smartwatches, cameras, televisions, headphones, and electric scooters — serving individual consumers across the Canary Islands archipelago and, more recently, mainland Spain. Its core technical capability is a 40-point quality inspection process combined with a four-tier condition grading system (A+ sealed, A like-new opened, B good with box, C used without box) that standardizes refurbished product resale, alongside a 1-year warranty and 14-day return policy.

The company runs a hybrid retail model pairing its Vecindario store with a Wix-powered e-commerce platform. Distribution is regional-first: free shipping to all eight Canary Islands, with mainland Spain deliveries handled by CTT Expresso on a 6-7 day, €14-fee basis. Checkout is layered with SeQura BNPL (3 to 18 monthly installments) and Bizum instant bank transfers. Complementary services include 'Venta Recuperable' (a pawn-style product enabling device recovery within 30 days to 12 months with renewal), free online device valuation ('Tasación Online'), and in-house repair. Customer acquisition leans on SEO-optimized blog content targeting local technology queries, an email newsletter, and WhatsApp as the primary support and appointment channel (Tidycal integration).

The revenue model rests on three streams: graded hardware resale (the dominant flow), device trade-in purchases (immediate cash for used devices), and Venta Recuperable contract fees. Pricing is unit-based by condition and specification, with financing optionality layered through SeQura. The business is privately held with 18 employees, no external investors, no institutional funding, no patents, and no disclosed revenue or growth metrics. Operational and compliance signals are positive — GDPR-compliant, actively trading, single-entity structure with no subsidiaries or M&A activity — but the company remains a sub-scale regional player whose competitive position depends primarily on local physical presence and last-mile coverage rather than differentiated technology.

Name

La Brujita

Legal name

La Brujita 2007 S.L.

Website

https://labrujita.es

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

La Brujita is a family-owned refurbished technology retailer and pawnshop in Gran Canaria, Spain, buying, selling, and pawning graded second-hand consumer electronics to individual consumers across the Canary Islands since 2007.

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics Retail

NAICS

Used Merchandise Retailers (459510), Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)

akta.pro secondary industries

Refurbished, Used & Recommerce Smartphones (CRACALAG), Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI), Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)

Keywords

• Refurbished electronics retail
• Second-hand consumer technology
• Device trade-in services
• Technology pawnshop
• Used smartphones resale

Headquarters

HQ city

Vecindario

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of second-hand and refurbished technology products including smartphones, tablets, consoles, computers, smartwatches, and other electronics. Products are sourced through customer trade-ins and direct purchases, then inspected and graded before resale.
2. Venta Recuperable (Pawn Service): Instant cash for technology items with the option for customers to repurchase within 30 days to 12 months by paying a fee. The company holds the item during the contract period and can renew up to 12 months.
3. Device Trade-In: Purchase of used devices from customers who want to sell their technology. Customers receive immediate payment after device assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

La Brujita buys, sells, and pawns (empeña) refurbished and second-hand consumer electronics including smartphones, tablets, gaming consoles, computers, televisions, cameras, headphones, smartwatches, and electric scooters. Each device undergoes a 40-point technical inspection and is graded on a standardized condition scale (A+, A, B, C) before being resold with a 1-year warranty. The business operates a physical store in Vecindario, Gran Canaria, plus a Wix-powered e-commerce site offering free shipping across all Canary Islands and SeQura installment financing.

Product overview

La Brujita operates as a multi-category technology resale and pawnshop business in the Canary Islands, Spain. The core offering centers on refurbished second-hand technology products organized into product categories: Móviles (mobile phones), Tablets, Smartwatch, Ordenadores (computers/laptops), Televisores (TVs), Cámaras (cameras), Consolas (gaming consoles), Videojuegos (video games), Auriculares (headphones), Patinetes (electric scooters), and Relojes (watches). The company also provides complementary services including Venta Recuperable (pawn/guaranteed buyback), free online device valuation (Tasación), and repair services. All products are tested, carry a 1-year warranty, and include a 14-day return policy. The business model serves the entire Canary Islands archipelago with free shipping, operating from a physical store in Vecindario, Gran Canaria.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Mobile Phones (Móviles) Second-hand and refurbished smartphones from brands such as Samsung Galaxy, Apple iPhone, ZTE, TCL, and Motorola, sold with condition grading (A+, A, B, C), 1-year warranty, and 14-day return policy. Targeted at individual consumers in the Canary Islands seeking affordable devices.
• Refurbished Tablets (Tablets) Refurbished tablets inspected and graded for condition, sold with warranty and technical support to Canary Islands consumers.
• Refurbished Smartwatches (Smartwatch) Second-hand smartwatches tested and graded, resold with warranty to local Canary Islands buyers.
• Refurbished Computers and Laptops (Ordenadores) Refurbished laptops and desktops including Apple iMac, MacBook, HP EliteBook, Dell Latitude, Lenovo ThinkPad, and Asus VivoBook, sold with 1-year warranty and quality verification.
• Refurbished Televisions (Televisores) Refurbished televisions inspected and sold with warranty to consumers in the Canary Islands.
• Refurbished Cameras (Cámaras) Refurbished DSLR and action cameras such as Canon EOS and Insta360, tested and resold with warranty.
• Refurbished Gaming Consoles (Consolas) Refurbished consoles such as Nintendo Switch, Switch 2, PS4, PS5, Sony PlayStation Portal, and Meta Quest VR headsets, graded and sold with warranty.
• Video Games (Videojuegos) Second-hand video games for various gaming platforms, offered as a complement to consoles.
• Refurbished Headphones (Auriculares) Refurbished headphones and audio accessories sold with warranty to consumers.
• Refurbished Electric Scooters (Patinetes) Refurbished electric scooters verified for quality and sold with warranty to local buyers.
• Refurbished Watches (Relojes) Second-hand watches including smart and traditional models, sold with warranty.
• Venta Recuperable (Pawn Service) Customers receive instant cash for technology items while retaining the option to repurchase within 30 days to 12 months (renewable up to 12 months) by paying a fee. WhatsApp reminders are sent before contract expiration. Conducted in-store with prior appointment booking.
• Online Device Valuation (Tasación Online) Free online valuation service where customers answer questions about device type, brand, model, storage, and condition to receive an instant price estimate for selling or trading in their device.
• Repair and Restoration Services Technical repair and restoration services for second-hand technology products to prepare devices for resale and support post-sale customer needs.

Quantifiable outcome

• Save up to 50% on technology purchases
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Wix StorescoreTechnology or IntegrationE-commerce platform powering the online store, including product catalog, shopping cart, checkout, and payment processing. Provides the technical infrastructure for all online transactions.
• CTT ExpressominorChannel Partner/ Reseller/ DistributorLogistics partner for shipments to mainland Spain (Peninsula, Ceuta, and Melilla). Handles delivery with 6-7 day transit time and €14 shipping fee.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cash Converters España: National pawn and second-hand goods chain offering buy/sell/pawn across electronics, gaming, and consumer goods. Same 'empeño' pawn structure as La Brujita's Venta Recuperable, with physical stores across Spain including the Canaries.
• CeX (Spain): Spain's largest second-hand tech buy-sell-trade retailer. Directly comparable: multi-category refurbished electronics, grading system, in-store trade-in, warranty-backed resale, BNPL options — La Brujita explicitly positions itself as a local alternative to CeX.

Emerging players

• Back Market: Online marketplace for refurbished electronics with 12-month warranty. Reaches Canarian consumers with broader catalog and bigger marketing budget; a structural threat to La Brujita's higher-margin online sales despite having no local presence.
• Milanuncios: Long-running Spanish classifieds platform for second-hand goods including electronics. Competes primarily on the buy/sell side; La Brujita differentiates with warranty, inspection, and grading.
• Wallapop: Spain's leading C2C marketplace for second-hand goods including electronics. Indirect competitor that absorbs consumer trade-in supply that would otherwise feed La Brujita's inventory, while also offering buyers a no-warranty alternative.
• Swappie: European refurbished iPhone specialist with buyback and resale flows. Comparable to La Brujita's smartphone trade-in and resale engine; eats into the iPhone portion of La Brujita's refurbished mobile catalog.

Broad incumbents

• Phone House Re (The Phone House Servicios): Major Spanish mobile retailer with growing refurbished and trade-in programs. Overlaps with La Brujita on smartphone trade-in and resale, and has significantly larger physical footprint across mainland Spain and the Canaries.
• Game Stores (Spain): Specialist gaming retailer with trade-in program for consoles and video games. Directly comparable to La Brujita's 'Consolas' and 'Videojuegos' categories (66+ video game SKUs, PS5/Switch trade-ins).
• Amazon Renewed España: Amazon's refurbished and certified pre-owned program spanning smartphones, laptops, consoles, and more. Competitor cited by La Brujita customers as a benchmark on price; benefits from Prime logistics reach into the Canaries.

Regional players

• Recommerce / Recommerce Group: European refurbished-electronics specialist focused on smartphone buyback and resale via carrier partnerships. Comparable business model to La Brujita's device trade-in flow; primarily serves Western European carriers rather than directly competing in the Canaries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-brujita

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Brujita