Recommerce Group

What Recommerce Group does

Recommerce Group is a France-headquartered circular economy platform founded in 2009 that operates across the full lifecycle of consumer electronics — buyback, refurbishment, repair, and resale — under a single AI-enabled technology stack. The company processes 1.1-1.2 million devices annually across more than 20 European countries, with 260 employees in 12 countries and €210M of FY2025 revenue growing at approximately 20% year-over-year. Its core products include trade-in solutions (Trade-In GO, Forward Trade-In, Retail Trade-In, Corporate Trade-In, Integrated Trade-In), a multi-category white-label SaaS platform (CircularX, covering 50+ product categories), white-label e-commerce (Eshop Go, 20,000+ references), and an API integration layer (Drop Shop Go). Technology is anchored by an AI pricing algorithm trained on 15+ years of market data, Recommerce Copilot (computer vision diagnostics for device grading), Deal Certify QR-code traceability, and a first-of-its-kind ChatGPT-integrated conversational commerce application. The company holds ISO 9001/14001/27001 certifications, Ecovadis Gold (top 5% globally), the RecQ DEKRA refurbishment label, and is the first refurbisher globally to join Samsung's 'Reconditionneur Partenaire Samsung' program.

The business model blends multiple revenue streams: (1) direct B2C sales of refurbished devices via recommerce.com at €170-€625+ price points depending on model and grade; (2) B2B trade-in services where Recommerce manages buyback programs for telecom operators and retailers, earning margin between trade-in price and resale value; (3) white-label platform licensing of CircularX, Eshop Go, and Drop Shop Go API to partners on subscription or revenue-share basis; (4) enterprise fleet management including collection, secure data erasure, MDM, and refurbishment or recycling; and (5) certified carbon credits (~50kg CO₂ avoided per refurbished smartphone) sold to corporates. Go-to-market is multi-channel: direct B2B sales to telecom operators (Bouygues, Vodafone, Orange, Swisscom, KPN, SFR, Free), retailers (MediaMarkt, Boulanger, CDiscount, Conforama, Leroy Merlin, Euronics), and OEMs (Samsung, Xiaomi, Oppo, Microsoft), combined with white-label platform deployments, physical collection points (REBOX program, 300 stores), and direct e-commerce. Customer segments include telecom operators, consumer electronics retailers, OEMs, enterprise and public-sector IT fleets, and individual consumers, with the latter driven primarily by price (71% cite affordability) and sustainability motivations.

Strategically, Recommerce is using 2025-2026 to deepen its OEM relationships (Samsung, Xiaomi), expand geographically (Verkaufen.ch acquisition for DACH, partnership expansion into 13+ European countries via Xiaomi), broaden product categories beyond smartphones, and pioneer AI-native commerce (ChatGPT integration, dedicated Tech Board). Notable commercial milestones include 200,000+ Forward Trade-In commitments in 2025, 50,000+ devices returned via the Vodafone Re-trade program, and €450M returned to consumers since 2009. The company is privately held, with strategic investor Bouygues Telecom and prior institutional capital from Capzanine, Creadev, Bpifrance, and Seventure Partners.

Name

Recommerce Group

Legal name

Recommerce Solutions

Website

https://recommerce-group.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Recommerce Group is a France-based circular economy platform operating across 20+ European countries, providing AI-powered buyback, refurbishment, and resale of consumer electronics (1.1M+ devices annually) to telecom operators, retailers, OEMs, enterprises, and consumers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Refurbishment Services

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734), Computer & Office Equipment (3570)

akta.pro primary industry

Refurbished, Used & Recommerce Smartphones (CRACALAG)

akta.pro secondary industries

Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC), Reuse & Resale / Recommerce Operations (EUAIANAC), Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)

Keywords

• Refurbished smartphones
• Device trade-in services
• Circular economy platform
• Consumer electronics refurbishment
• White-label resale solutions

Headquarters

HQ city

Gentilly

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Refurbished Device Sales (B2C): Direct sale of refurbished consumer electronics (smartphones, tablets, laptops, game consoles) to end consumers through recommerce.com and partner storefronts. Revenue generated per unit sold at retail price points ranging from €170 to €625+ depending on device model and condition grade.
2. White-Label Platform Licensing: Licensing of SaaS platforms (CircularX, Eshop Go, Drop Shop Go API) to telecom operators, retailers, and OEMs. Partners operate branded refurbished storefronts powered by Recommerce's inventory, logistics, and pricing infrastructure in exchange for platform fees or revenue sharing.
3. Trade-In / Buyback Services: B2B services where Recommerce manages device buyback programs for telecom operators, retailers, and OEMs. Revenue is generated through the margin between the trade-in price paid to consumers and the resale value of collected and refurbished devices. Average smartphone trade-in value is €189 (2026).
4. Carbon Credits: Sale of verified carbon offset credits generated from avoided CO2 emissions through smartphone refurbishment. Each refurbished smartphone avoids approximately 50 kg of CO2. Credits are certified per Riverse.io methodology and verified by Verifavia, priced as corporate carbon credits.
5. Enterprise Fleet Management Services: B2B services for corporate fleet management including collection, secure data erasure, refurbishment or recycling, and MDM (Mobile Device Management). Revenue generated through device value recovery and service fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels6 records

Core offering

Recommerce Group operates an integrated circular economy platform for consumer electronics, covering the full lifecycle of used smartphones, tablets, laptops, and game consoles. The company buys back used devices from consumers and enterprises, refurbishes them in AI-optimized industrial facilities, and resells them through B2C e-commerce, white-label partner storefronts, and APIs to telecom operators, retailers, and OEMs across 20+ European countries.

Product overview

Recommerce Group operates as a comprehensive circular economy platform with three core service areas: Buyback Solutions (trade-in programs), Reselling Solutions (refurbished product distribution), and Refurbishment & Repair services. The platform spans a modular product portfolio including Trade-In GO (agile trade-in launch), Forward Trade-In (term buyback), Retail Trade-In, Corporate Trade-In, and Integrated Trade-In solutions. The AI-powered tech platform is anchored by Recommerce Copilot for automated diagnostics and CircularX SaaS for white-label buyback management across 50+ product categories. Reselling is enabled through Eshop Go (white-label e-commerce), Drop Shop Go (API solution), and direct-to-consumer recommerce.com. AI innovations include ChatGPT-integrated purchase and trade-in applications enabling conversational commerce. The company also offers enterprise solutions via Recommerce Business and sustainability products including carbon credits and collection programs (REBOX, MonExTel). Founded in 2009, the platform operates in 25+ European countries with 250+ experts across 12 countries.

Differentiator

Problem solved

Functional benefit

Brands

• CircularX: White-label SaaS platform launched in 2021 to manage buyback offers across more than 50 product categories.
• Recommerce Business
• Eshop Go
• Trade-In GO
• Forward Trade-In
• Recommerce Copilot

Products and services

• Trade-In GO Agile buyback solution that enables partners to launch a high-performing trade-in program in just a few hours, supporting omnichannel deployment of consumer device buyback.
• Forward Trade-In Forward (term) trade-in solution that lets consumers change devices at any time and builds premium refurbished inventory by integrating guaranteed future buyback value at the point of purchase. Powers programs such as Smartchange with Bouygues Telecom.
• Retail Trade-In Trade-in solution designed for physical retail store environments, supporting in-store device evaluation and instant buyback offers for consumers.
• Corporate Trade-In Fleet trade-in and management solution for enterprise device lifecycle management, including corporate fleet buyback, scheduled fleet buyback contracts, Mobile Device Management, and warranty extensions.
• Integrated Trade-In Trade-in solution integrated directly on manufacturer or retailer product pages, enabling instant device evaluation and buyback when consumers purchase new products. Deployed with Xiaomi across 13 European countries.
• CircularX SaaS platform launched in 2021 for managing white-label buyback offers across 50+ product categories, enabling partners to deploy CircularX solutions for reselling various used products online or in-store.
• Recommerce Copilot AI-powered tool for automated product diagnostics and trade-in pricing optimization. Features computer vision for detecting device damage (scratches, screen condition), reduces human evaluation errors, and supports multi-category trade-in consolidation on a single platform.
• Eshop Go White-label e-commerce solution offering 20,000+ refurbished product references, with catalogue, stock management, logistics, pricing, and payment portal managed by Recommerce under the partner's brand.
• Drop Shop Go API solution that lets partners integrate Recommerce's refurbished product catalogue into their own sales interfaces, with pre-sale condition management, invoicing, payment flow, commission, and inventory management via plug-and-play architecture deployable in under 24 hours.
• Reconditioning and Repair Services Certified refurbishment and repair services using ISO-certified processes, including 100% functional testing on 60+ control points, data erasure certification, battery capacity verification (minimum 85%), operator unlocking, and quality grading. Apple Authorized and Samsung Reconditionneur Partenaire certified.
• Recommerce Business Enterprise solutions for businesses and administrations, including refurbished equipment procurement, fleet buyback, scheduled fleet buyback, Mobile Device Management, and warranty extensions, designed for fleet optimization, data security, and budget compliance.
• Carbon Credits Verified carbon offset credits generated from avoided CO2 emissions through smartphone refurbishment. Each refurbished smartphone avoids approximately 50 kg of CO2. Credits certified per Riverse.io methodology and verified by Verifavia, sold to corporates as carbon credits.
• Refurbished Consumer Electronics (recommerce.com) Direct B2C e-commerce storefront selling certified refurbished smartphones, tablets, laptops, and game consoles to European consumers, with four cosmetic grades (Parfait, Très bon, Bon, Correct), 36-month warranty, and Deal Certify QR-code traceability.
• REBOX Collection Program In-store collection program providing collection points for used mobile phones and tablets, deployed in partnership with Boulanger and Electro Dépôt in 300 stores, supported by eco-organization Ecologic. Devices are refurbished or recycled through certified processes.
• ChatGPT Purchase & Trade-In Applications Conversational AI applications integrated into ChatGPT that let users purchase refurbished products (with access to 7,000+ product references) and receive AI-powered trade-in valuations, connecting ChatGPT's generative capabilities with Recommerce's inventory and real-time pricing.
• Deal Certify Traceability QR-code based traceability technology providing each product with a complete history of control points performed (battery status, screen tests, microphone, connectivity, etc.) for consumer transparency.

Quantifiable outcome

• Average smartphone trade-in price of €189 in 2026 (+10% vs €170 in 2025)
• +9 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Major European Telecom Operator (unnamed)coreChannel Partner/ Reseller/ Distributor · 8 June 2026Recommerce secured a multi-year partnership with a major European telecom operator for trade-in and circular economy solutions, as cited in market analysis comparing Recommerce's model against ecoATM and Tenma International.
• Samsung ElectronicsflagshipStrategic or Co-development Partner · 23 April 2026Recommerce became the first refurbisher globally to join Samsung's 'Reconditionneur Partenaire Samsung' program in April 2026. The partnership grants Recommerce access to Samsung's official tools, diagnostic software, and original parts for Galaxy S and Z series refurbishment. Products are sold via recommerce.com and major telecom distributors. More than 100-point quality control matching Samsung's specifications, battery capacity minimum 85%, official software updates, and Samsung-branded charging accessories are included.
• LiftForwardflagshipTechnology or Integration · 15 January 2026Exclusive partnership combining Recommerce's operational expertise and established telco relationships with LiftForward's technology platform. Recommerce becomes the exclusive buyback partner and distributor of LiftForward's platform in Europe, managing all Forward Trade-In and device upgrade programs. The partnership creates an end-to-end solution for retailers, mobile operators, and OEMs, with Recommerce managing all refurbishment operations. LiftForward's platform connects OEMs, financial institutions (including BNP Paribas Personal Finance), and distribution partners across 20+ countries.
• Verifavia (Carbon Credit Verification)minorOthers · 20 November 2025Third-party environmental audit partner verifying Recommerce's carbon credit calculations. Part of the Riverse.io/ICROA methodology for certified carbon credits generated from smartphone refurbishment avoidance.
• WEEE CyclingminorOthers · 20 November 2025Normandy-based recycling partner for end-of-life devices that cannot be refurbished. Ensures compliant recycling, material recovery, and zero pollution for devices beyond repair.
• YOXOminorChannel Partner/ Reseller/ Distributor · 22 October 2025YOXO, a Romanian circular economy subscription service, partnered with Recommerce to launch B2C refurbished smartphone resale in Romania, powered by Recommerce's inventory and operational infrastructure.
• Vodafone GermanycoreChannel Partner/ Reseller/ Distributor · 17 September 2025Vodafone launched a partner shop for refurbished smartphones powered by Recommerce, offering ~500 models up to 40% cheaper than new with 24-month warranty. The partnership extends the existing 'Re-trade' buyback program (operating since 2022, 50,000+ devices returned annually) to a full resale channel. Available to both Vodafone customers and non-customers without contract requirements.
• Vodafone (Re-Trade)coreChannel Partner/ Reseller/ Distributor · 17 September 2025Continuation of the Re-trade buyback partnership (since 2022) where Recommerce operates software for intelligent device diagnosis, buyback pricing, data erasure, and refurbishment for Vodafone customers across Germany.
• Ecologic (REBOX Program)minorStrategic or Co-development Partner · 17 September 2025Eco-organization piloting France's national repair, reuse, and recycling system for electrical equipment. Co-created the REBOX collection point program with Recommerce and Boulanger/Electro Dépôt, hosting collection boxes in 300 stores.
• Ecologic (REBOX)minorStrategic or Co-development Partner · 17 September 2025REBOX program: 300 collection points in Boulanger and Electro Dépôt stores, supported by Ecologic eco-organization, for collecting old phones and tablets for refurbishment or recycling.
• Boulanger (REBOX)coreChannel Partner/ Reseller/ Distributor · 17 September 2025Long-standing partner operating 300 REBOX collection points across stores, enabling consumers to deposit old phones and tablets. Collected devices are processed by Recommerce for refurbishment or responsible recycling.
• Electro Dépôt (REBOX)coreChannel Partner/ Reseller/ Distributor · 17 September 2025Partner operating 300 REBOX collection points in combined stores with Boulanger, collecting phones and tablets for Recommerce's refurbishment or recycling operations.
• XiaomicoreStrategic or Co-development Partner · 12 September 2025Strategic partnership to deploy integrated trade-in programs directly on Xiaomi product pages across 13 European countries (France, UK, Italy, Spain, Germany, Poland, and others). Consumers can trade in used devices when purchasing new Xiaomi products, with devices inspected by Recommerce before payout. The partnership aims to enhance consumer purchasing power while reducing e-waste.
• Verkaufen.chcoreOthers · 17 June 2025Recommerce acquired Verkaufen.ch, Switzerland's leading trade-in and repair company, to strengthen its presence in Switzerland and expand its European refurbishment market. The acquisition adds multi-product repair expertise and innovative trade-in models, supporting Recommerce's growth strategy and anchoring leadership in the DACH region. Verkaufen brings official Apple and Samsung repair certifications.
• EuronicscoreChannel Partner/ Reseller/ Distributor · 11 June 2025European partnership across 7 countries (operational since March 2025) combining Recommerce's trade-in and refurbishment capabilities with Euronics' retail footprint. Includes a RECQ-certified refurbishment program with 56 quality checkpoints and 2-year warranty. Expanding to include MacBook and PC trade-in services in Italy.
• LiftForward (Forward Trade-In)flagshipTechnology or Integration · 22 January 2025The exclusive partnership makes Recommerce the exclusive buyback partner and distributor of LiftForward's Forward Trade-In platform in Europe, combining Recommerce's operational expertise with LiftForward's technology infrastructure to create a unified, end-to-end solution for retailers, mobile operators, and OEMs.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Refurbed: European marketplace for refurbished electronics spanning smartphones, laptops, tablets, and consumer electronics. Comparable in consumer-facing refurbished retail across DACH and wider Europe, with overlapping supplier base of certified refurbishers.
• reBuy: German recommerce platform for consumer electronics (smartphones, tablets, laptops, game consoles) combining C2B trade-in with B2C refurbished resale. Comparable in business model (buyback + certified refurbishment + resale) and DACH market presence.
• Certideal: French-focused refurbished smartphone platform combining buyback and certified resale. Highly comparable in core product (refurbished smartphones) and home market (France), targeting similar budget-conscious and sustainability-driven consumers.
• ecoATM (Outerwall): US-based trade-in kiosk operator owned by Outerwell, providing device buyback and refurbishment at scale. Comparable in trade-in/buyback operations and device refurbishment, though primarily US-focused with a kiosk distribution model rather than Recommerce's B2B platform approach.
• Back Market: French-headquartered marketplace for refurbished consumer electronics (smartphones, laptops, tablets, consoles). The most direct European recommerce peer, overlapping on refurbished smartphone retail and trade-in, with a marketplace model that competes for both consumer demand and certified refurbisher supply.
• Swappie: European refurbished smartphone specialist operating both B2C resale and trade-in buyback across multiple European markets. Closely comparable in product focus (smartphones), geographic footprint (Nordics and broader Europe), and combined buyback-to-resale value chain.
• Asgoodasnew: European recommerce platform specializing in refurbished smartphones, tablets, laptops, and consumer electronics with strong DACH presence. Comparable in trade-in and certified resale model, with similar operator/retailer partnerships across Germany and neighboring markets.

Emerging players

• SellCell: Trade-in price comparison aggregator that connects consumers with multiple device buyback buyers. Partially overlapping with Recommerce's trade-in flow as a price-discovery layer rather than an operator, increasingly intersecting with consumer-facing recommerce funnels.

Broad incumbents

• GameStop (Refurbished Division): US gaming and electronics retailer with a growing refurbished and trade-in business, including game consoles and smartphones. Comparable in retail-driven recommerce and trade-in, though predominantly US-focused and broader in product scope.
• Apple Trade In: Apple's direct device trade-in program offering credit toward new purchases. Represents a structural threat as an OEM-direct alternative to independent refurbishers, while Recommerce simultaneously holds Apple Authorized Service Provider status — making Apple both a competitor and partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/recommerce-group
• Xx.com/RecommerceGroup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recommerce Group