The Lady Gregory Hotel

What The Lady Gregory Hotel does

The Lady Gregory Hotel, Leisure Club & Beauty Rooms is a privately owned, family-run 3-star hotel established in December 1998 in Gort, County Galway, Ireland. The property operates 87 en-suite guestrooms across three floors, comprising Standard Rooms, Family Rooms (configured for two adults plus two or three children), Suites (Roxborough, Mount Vernon, and Lady Gregory), and Business/Corporate Rooms. On-site amenities include the Swan Leisure Club (an 18-metre heated swimming pool with kiddies pool, Technogym gymnasium, sauna, steam room, jacuzzi, and fitness studio), the Lady G Beauty & Wellness Rooms (YonKa facials, massages, and treatment packages), two dining venues — the Jack B Yeats Bar (carvery and bar food) and Isabella's Restaurant (locally sourced special-occasion dining) — plus private dining, conference facilities, and a wedding venue (the Lady Gregory Suite) with capacity for up to 300 guests. The hotel is affiliated with the Great National Hotels Group and operates under sustainability initiatives including solar panels and smart heating installed in 2025, with membership in the Burren Ecotourism Network.

The business generates revenue across six streams: accommodation (transactional room-nights), food and beverage (per-transaction dining), Swan Leisure Club memberships and day access (subscription and pay-as-you-go), beauty and wellness treatments (per-treatment with Treatcard loyalty), events and private hire including weddings (package-based), and gift vouchers. Go-to-market is primarily direct-to-consumer via the hotel's own secure booking engine (secure.ladygregoryhotel.ie) and phone reservations, supplemented by online travel agency listings (TripAdvisor booking links), corporate sales via [email protected], and a dedicated wedding coordinator (Caroline Burke). Marketing relies on the hotel's blog, email newsletter signup, Instagram, and curated TripAdvisor reviews, with local newspaper and radio advertising for offline reach.

Customer segmentation is diversified across six identified personas: Families with Children, Business and Corporate Travellers (primary), Couples and Adults, Golden Years/Senior Travellers, Golf Enthusiasts, and Wedding and Event Clients. Pricing is quote-based rather than publicly disclosed, with promotional packages including Summer Deals (SAVE 20%), Summer and Autumn Family Breaks, Golden Years Breaks, and golf packages bundling six regional courses (Gort, Loughrea, Dromoland, Portumna, Lahinch, Adare Manor). The hotel accepts the Irish Hotel Federation Go Anywhere Gift Card and offers its own monetary and experience gift vouchers.

Name

The Lady Gregory Hotel

Legal name

Lady Gregory Hotel, Leisure Club & Beauty Rooms

Website

https://ladygregoryhotel.ie

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lady Gregory Hotel is a family-run 3-star hotel in Gort, County Galway, Ireland, offering 87 guestrooms alongside Swan Leisure Club, Lady G Beauty & Wellness Rooms, two dining venues, weddings, and conference facilities, founded in 1998 and affiliated with the Great National Hotels Group.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation
• Wedding venue services
• Leisure club facilities
• Wellness spa treatments
• Corporate travel lodging

Headquarters

HQ city

Gort

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Accommodation: Overnight stays across 87 guestrooms including Standard Rooms, Family Rooms (sleeping 2 adults + 2/3 children), Suites (Roxborough Suite, Mount Vernon Suite, Lady Gregory Suite), and Business/Corporate Rooms. Revenue is room-night based, typically charged per night with optional breakfast inclusion.
2. Food & Beverage Dining: Revenue from Jack B Yeats Bar (carvery lunch, bar food, evening meals, sandwiches/light bites) and Isabella's Restaurant (special occasion dining, breakfast, dinner). Menus are locally sourced and include dietary accommodations. Revenue is per-transaction, with carvery and bar food driving high-volume dining revenue.
3. Leisure Club Memberships & Day Access: Swan Leisure Club generates revenue through membership packages (6 & 12 month options for single, couple, student, golden, family) and pay-as-you-go access for non-members and hotel guests. Classes (Strength & Conditioning, Combo, Step & Tone, Aqua-Fit) are included free for members or charged at €10 per class for non-members.
4. Beauty & Wellness Treatments: Lady G Beauty & Wellness Rooms offer a range of treatments including YonKa facials, massages, manicures, pedicures, spray tans, and wedding preparation packages. Revenue is per-treatment, with package bundles (e.g., Revive & Unwind at €85) and retail YonKa product sales. Loyalty points (Treatcard) drive repeat purchases.
5. Events & Private Hire: Revenue from hosting weddings (wedding packages, dinner dances, presentation nights up to 300 guests), communions & confirmations, corporate conferences/meetings, and private dining in the Reading Room and Isabella's Restaurant. The Lady Gregory Suite seats up to 300 for dinner dances.
6. Gift Vouchers: Monetary gift vouchers usable towards accommodation, dining, and leisure/beauty experiences. Also branded dining vouchers and leisure/beauty vouchers sold as gift products, extending revenue into advance bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

The Lady Gregory Hotel is a family-run 3-star hotel operating 87 guestrooms in Gort, County Galway, Ireland, providing overnight accommodation across Standard, Family, Suite, and Business Travel categories. The property bundles accommodation with on-site food and beverage (Jack B Yeats Bar and Isabella's Restaurant), the Swan Leisure Club (pool, gym, fitness classes, memberships), Lady G Beauty & Wellness Rooms, wedding hosting (capacity up to 300 guests), private dining, corporate conferencing, and seasonal package deals (Golf, Golden Years, Family Breaks).

Product overview

The Lady Gregory Hotel is a 3-star family-run hotel offering a unified hospitality service with integrated accommodation, dining, leisure, and wellness facilities. The core product portfolio includes 87 guestrooms across four room categories (Standard Rooms, Family Rooms, Suites, and Business Travel Rooms), complemented by Swan Leisure Club (swimming pool, gym, fitness classes) and Lady G Beauty & Wellness Rooms. Dining options center on Jack B Yeats Bar (traditional Irish pub with carvery and bar food) and Isabella's Restaurant (contemporary fine dining). Additional services include Private Dining, Wedding Services, Conference Facilities, and specialty packages such as Summer Deals, Golden Years Breaks, and Golf Packages. The hotel operates as part of the Great National Hotels Group, providing centralized booking systems and membership programs.

Differentiator

Problem solved

Functional benefit

Brands

• Swan Leisure Club: State-of-the-art leisure facility at the hotel featuring an 18-meter heated swimming pool, kiddies pool, jacuzzi, sauna, steam room, fully equipped gymnasium, and fitness classes.
• Lady G Beauty & Wellness Rooms
• Jack B Yeats Bar
• Isabella's Restaurant

Products and services

• Standard Rooms Elegant and spacious standard rooms with fresh crisp linen, pillow-topped mattresses, and en-suite bathrooms. Available as double, twin, and triple configurations with TV, complimentary Wi-Fi, and tea/coffee making facilities, for individual travellers and couples.
• Family Rooms Family-friendly accommodation with one double bed and two single beds, comfortably sleeping 2 adults and 2 children. Includes TV, free Wi-Fi, en-suite facilities, and complimentary leisure centre access for families.
• Suites Luxury individually designed suites (Roxborough Suite, Mount Vernon Suite, Lady Gregory Suite) with separate seating area, pillow-topped king-size bed, bathrobe and slippers, complimentary Wi-Fi, bottled water, and multichannel flat-screen TV for couples and special-occasion guests.
• Business Travel Rooms Spacious corporate accommodation with in-room tea/coffee, complimentary Wi-Fi, in-room entertainment, pillow-topped mattresses, and access to corporate rates and meeting rooms for business travellers.
• Swan Leisure Club State-of-the-art leisure facility with an 18-metre heated indoor swimming pool (4 lanes), dedicated kiddies pool, jacuzzi, sauna, steam room, fully equipped Technogym gymnasium, Strength & Conditioning Unit, and a Fitness Studio offering classes such as Strength & Conditioning, Combo, Step & Tone, and Aqua-Fit. Available via membership packages or pay-as-you-go access.
• Lady G Beauty & Wellness Rooms On-site beauty and wellness facility offering YonKa facials, massages, manicures, pedicures, spray tans, and bridal preparation packages. Includes the Treatcard loyalty scheme and packaged experiences such as Revive & Unwind (€85) and Just The Two of Us (€260).
• Jack B Yeats Bar Traditional Irish bistro bar offering carvery lunch, evening bar food, children's menu, and nightly entertainment in a vaulted-ceiling, redbrick-arched pub setting. Open to hotel guests and walk-in diners.
• Isabella's Restaurant Contemporary restaurant offering a varied menu of classic dishes with locally sourced ingredients, suitable for special occasion dining, private celebrations, breakfast service, and dinner.
• Private Dining Exclusive private dining experiences in the Reading Room or Isabella's Restaurant with period features and a grand piano. Seated dining for up to 50 people or buffet-style events for up to 80 with a full private bar.
• Wedding Services Full-service wedding venue offering wedding packages, civil ceremonies, intimate weddings, and 'Your Day, Your Way' customised celebrations. Includes the Lady Gregory Suite with capacity for up to 300 guests, a dedicated wedding coordinator, red-carpet welcome, and discounted bedroom rates for wedding guests.
• Conference & Meeting Facilities Business conference and meeting facilities with a selection of meeting rooms, complimentary Wi-Fi, and professional services for meetings, presentations, and corporate events, included as part of the corporate rate package.
• Gift Vouchers Monetary and experience gift vouchers usable towards hotel accommodation, dining at Jack B Yeats Bar and Isabella's Restaurant, and leisure/beauty experiences. Sold via the hotel's own voucher portal and accepted alongside Irish Hotel Federation Go Anywhere Gift Cards.
• Golf Packages Stay-and-play golf packages bundling accommodation with access to six partner courses: Gort Golf Club, Loughrea, Dromoland, Portumna, Lahinch, and Adare Manor. Includes early breakfast, late dining, secure golf club storage, and reduced rates for groups and societies.
• Golden Years Breaks Specialised package for senior travellers (55+) including comfortable guestrooms, complimentary leisure access, optional beauty and wellness treatments, and curated exploration of Galway, the Burren, and Connemara.

Quantifiable outcome

• 87 en-suite guestrooms across 3 floors
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Great National Hotels GroupcoreOthersLady Gregory Hotel is an affiliate of Great National Hotels & Resorts Limited. The hotel's privacy policy states it is operated by Lady Gregory Hotel, Leisure Club & Beauty Rooms & affiliate company Great National Hotel & Resorts Limited. The Great National Hotels Group logo appears on the hotel's website footer, indicating a brand/network affiliation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Maldron Hotel Oranmore Galway: 3-star branded hotel just outside Galway city operated by Dalata Hotel Group, the largest hotel operator in Ireland. Competes directly for Galway regional corporate and leisure demand but with the marketing, distribution, and loyalty advantages of a national chain.
• The Connacht Hotel: Large 3-star Galway hotel with leisure centre, multiple dining outlets, and active leisure club membership programme. Targets a similar family and leisure club member base as Lady Gregory but at substantially higher scale and with chain operational support.
• The Galmont Hotel & Spa: Larger 4-star Galway city hotel with extensive spa, leisure, conference, and wedding facilities operated by MHL Hotel Group. Competes for the same corporate, wedding, and leisure traveler demand pool as Lady Gregory, but at a higher star tier and with greater scale.
• Salthill Hotel: Mid-scale Galway hotel with leisure facilities and oceanfront Salthill positioning. Competes for leisure traveler demand in the Galway region with a different geographic setting but overlapping family and tourist customer segments.

Direct peers

• Lough Rea Hotel & Spa: Family-style 3-star hotel with leisure club, spa, dining, and wedding facilities in Loughrea, East Galway (approx. 15 min from Lady Gregory in Gort). Closest geographic and operating profile match - comparable room count, leisure/wellness add-ons, mid-tier positioning, similar corporate and family segments.
• Raheen Woods Hotel: Independently operated mid-tier Irish hotel in Athenry area with leisure facilities, dining, bar, and wedding/event hosting. Similar owner-operator profile to Lady Gregory with comparable room scale and amenity breadth.
• Treacys West County Hotel: Mid-scale Ennis-based hotel with leisure club, dining, and large event/wedding capacity. Operates in the same Clare-Galway tourism catchment as Lady Gregory and competes for similar family, corporate, and wedding segments.
• Inish Shannon House Hotel: Mid-scale independently owned Irish country hotel with spa, dining, leisure, and wedding/event facilities. Comparable family-run operating profile, room count, and amenity mix, providing a benchmark for similar non-chain Irish hospitality properties.
• Killashee Hotel: Independent Irish country hotel with leisure/spa facilities, multiple dining outlets, large-capacity events space, and substantial grounds. Comparable diversified revenue model (rooms + leisure + F&B + weddings) and owner-operator style management.
• Falls Hotel & Spa: Family-run 3-star hotel in Ennistymon, County Clare, with leisure centre, spa, restaurant, and wedding/event capabilities. Comparable scale and full-service amenity set, located in the Wild Atlantic Way tourism corridor like Lady Gregory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-lady-gregory-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lady Gregory Hotel