La Ferme du Peuplier - Grez-Doiceau

What La Ferme du Peuplier - Grez-Doiceau does

La Ferme du Peuplier is a Belgian organic market garden founded in 2011 by agronomist engineer Gwenaël du Bus, operating approximately 20 hectares of regenerative polyculture in Bossut-Gottechain (Grez-Doiceau), Walloon Brabant, and producing over 90 varieties of fruits and vegetables annually. The farm is staffed by approximately 30 permanent employees plus seasonal workers, and holds Certisys 'label bio' organic certification alongside memberships in RegenActerre and Nature et Progrès. Technical differentiators include successful Belgian greenhouse cultivation of ginger and turmeric, brix refractometer-guided asparagus harvest timing, soil amendment with grape marc pellets, 200 tonnes of composted manure applied annually, and 3 km of hedgerows bordering roughly 70% of farm parcels.

The business generates revenue primarily through direct-to-consumer sales at approximately 15-16 weekly outdoor markets across Brussels, Walloon Brabant, and Flemish Brabant (including Stockel, Grez-Doiceau, Wavre, Waterloo, Uccle, Flagey, and Woluwe-Saint-Lambert), where farmers personally engage customers with culinary advice and production transparency. A secondary B2B channel supplies restaurants, small wholesalers, and specialty grocers with surplus production, supported by an Odoo-based online shop for professional clients. A subscription-style community buying group (groupement d'achats) operates in Gottechain village, and the farm publishes educational YouTube vlogs, seasonal recipe collections, and active social media content on Facebook and Instagram to reinforce community engagement and brand loyalty. The company is privately held, founder-led, with no disclosed funding rounds, institutional investors, or public revenue figures.

Name

La Ferme du Peuplier - Grez-Doiceau

Legal name

La Ferme du Fewplier

Website

https://lafermedupeuplier.be

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

La Ferme du Peuplier is a Belgian organic market garden in Grez-Doiceau, founded in 2011, producing over 90 varieties of fruits and vegetables on ~20 hectares for direct sale at ~15 weekly markets across Brussels and Walloon Brabant, with B2B supply and community buying groups.

Ownership category

akta.pro rank

Product category

Organic Fruits and Vegetables

NAICS

Vegetable and Melon Farming (1112), Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

akta.pro secondary industry

Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Organic produce
• Regenerative agriculture
• Farm-to-consumer
• Fruit and vegetable farming
• Outdoor market sales

Headquarters

HQ city

Bossut Gottechain (Grez-Doiceau)

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Market Sales (Retail Consumers): Revenue from selling fruits and vegetables directly to consumers at approximately 15 weekly outdoor markets in Brussels and Walloon Brabant. This is the primary revenue stream, with sellers providing culinary advice and production origin information.
2. Professional/Trade Sales: Supplying restaurants, small wholesalers, and grocery stores with surplus production, supporting collaboration between sustainable food actors.
3. Community Buying Groups (Groupements d'achats): Pre-order basket systems where participants receive a weekly product list and compose their own basket for pickup at a collection point. Currently active in Gottechain village.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

La Ferme du Peuplier is an organic, regenerative family farm in Grez-Doiceau (Walloon Brabant, Belgium) producing over 90 varieties of seasonal fruits and vegetables through a combination of open-field and greenhouse cultivation. The farm sells its produce directly to consumers at multiple outdoor markets, via an online boutique, and through group purchasing channels, with surplus supplied to restaurants and independent shops.

Product overview

La Ferme du Peuplier operates as an organic market garden producing over 90 varieties of fruits and vegetables across approximately 20 hectares. The primary business is direct sales of fresh organic produce at 16 weekly farmers' markets throughout Brussels and Walloon Brabant, supplemented by an Odoo-powered online shop for professional clients. The farm also offers educational vlogs documenting their regenerative agriculture practices, recipe collections featuring their produce, organized farm visits, and a community-supported purchasing group program. The product portfolio centers on the core organic produce offering, with complementary content and community engagement services.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Fruits and Vegetables Seasonal organic fruits and vegetables grown on the farm in Grez-Doiceau using regenerative, organic methods (no synthetic pesticides or chemical fertilizers, natural compost) across more than 90 varieties, harvested at peak nutritional maturity verified by brix measurement, and sold direct to consumers.
• Wholesale supply to restaurants and independent shops

Quantifiable outcome

• Over 90 vegetable varieties produced annually on approximately 20 hectares
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

28 partnerships are on record, tiered core and minor.

• C' Tout BoncoreStrategic or Co-development PartnerC' Tout Bon is a producer and supplier of organic fruits, primarily apples and strawberries. La Ferme du Peuplier and C' Tout Bon are partners sharing qualitative products, presenting each other's varieties on respective vlogs and markets. C' Tout Bon's varieties include Jonagold, Zouk, Pirouette, Wellant, Natyra, and Red Topaz apples.
• RegenActerrecoreStrategic or Co-development PartnerRegenActerre is an ASBL dedicated to developing and promoting regenerative agriculture in Belgium. La Ferme du Peuplier is a member, alongside other member farms. The association focuses on sharing agro-ecological techniques and best practices.
• Nature et ProgrèscoreStrategic or Co-development PartnerNature et Progrès is an association focused on raising public awareness about environmental and societal issues. La Ferme du Peuplier is a member, benefiting from the association's information and outreach network for sustainable agriculture.
• CertisyscoreOthersCertisys is the organic certification body that provides the farm's primary 'label bio' certification. The farm is certified by Certisys, which guarantees herbicide-free production and distribution.
• NOJAVEL! ASBLminorStrategic or Co-development PartnerNOJAVEL! is an ASBL in Forest that recovers food waste and surplus from the farm weekly, redistributing to people in precarious situations. This durable partnership has operated for many years, reducing food waste while supporting the community.
• La MycosphèreminorStrategic or Co-development PartnerQuentin from La Mycosphère produces mushrooms (shiitake and eringis) on sawdust bales. Mushroom substrate is sourced from La Mycosphère and used in composting at La Ferme du Peuplier, creating a circular resource flow.
• BeelgiumminorStrategic or Co-development PartnerBeelgium manages beehives on the farm, producing honey and propolis. The farm collaborates with beekeeping to support pollination. Beelgium's forest honey is produced on a dedicated parcel surrounded by hives.
• Grow (Agriculture sur sol vivant)minorStrategic or Co-development PartnerGrow practices living soil agriculture where earthworms and microorganisms convert decomposed matter into nutrients for plants. La Ferme du Peuplier visited and documented Grow's techniques through vlogs.
• Sandrine Detry (Maraîchère bio)minorChannel Partner/ Reseller/ DistributorOrganic market gardener located in Incourt, selling produce at the Uccle market where La Ferme du Peuplier also sells.
• Coopérative de la Tige CointineminorChannel Partner/ Reseller/ DistributorProducer cooperative and organic market network, collaborating on local organic distribution.
• DryadesminorStrategic or Co-development PartnerDryades assisted in the farm's hedgerow planting project, contributing to biodiversity enhancement across the farm's 3 km of new hedgerows.
• Potje d'iciminorChannel Partner/ Reseller/ DistributorSeasonal soups delivered by bicycle in Brussels, aligned with a sustainable economy. Collaborates on local food distribution.
• LocominorChannel Partner/ Reseller/ DistributorCollaborative logistics platform for redistributing food waste and surplus, operating across the Walloon food aid network.
• TerroiristminorChannel Partner/ Reseller/ DistributorWholesale cooperative for Brussels shops and restaurants, distributing local organic produce.
• MadeInBwminorChannel Partner/ Reseller/ DistributorWalloon logistics platform supporting the development of short supply chains in the region.
• VRAC BruxellesminorChannel Partner/ Reseller/ DistributorCommon purchasing network in Brussels, enabling collective buying of local produce.
• InterbiominorChannel Partner/ Reseller/ DistributorDistributor of organic products, facilitating broader distribution of farm produce.
• Paysans ArtisansminorChannel Partner/ Reseller/ DistributorCooperative of producers and consumers in Namur province, with stores and wholesale operations.
• Le PédalominorChannel Partner/ Reseller/ DistributorParticipative, non-profit cooperative supermarket in Ixelles, Brussels, offering local and sustainable products.
• La BiosphèreminorChannel Partner/ Reseller/ DistributorOrganic store prioritizing bulk sales and short supply chains, distributing farm produce.
• BioLorraineminorChannel Partner/ Reseller/ DistributorOrganic market gardening in Arlon region, producing vegetables and cereals.
• AppelfabriekminorChannel Partner/ Reseller/ DistributorOrchard and fruit pressing facility, providing apple products that complement the farm's vegetable offering.
• Nature SnacksminorChannel Partner/ Reseller/ DistributorDirect import of dried fruits, nuts, seeds, and spices from producers, complementing the farm's product range.
• TerominorChannel Partner/ Reseller/ DistributorRestaurants producing natural and local cuisine, sourcing from the farm.
• Graines de VieminorStrategic or Co-development PartnerAgricultural cooperative with social purpose combining market gardening, bakery, livestock, arboriculture, and training.
• Les Glaces de Madame ClownminorChannel Partner/ Reseller/ DistributorIce cream maker located in Grez-Doiceau, present at the same local market.
• Chez JulienminorChannel Partner/ Reseller/ DistributorIndependent grocery store near Sainte-Alix market, run by a former farm seller. The owner is passionate about local produce and carries farm products.
• Le SlotminorChannel Partner/ Reseller/ DistributorMarket, café, and restaurant created by a farm colleague (Kevin) in Woluwe, providing another local sales outlet for farm produce.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Eosta: Leading Dutch distributor of organic and fair-trade fresh produce with Nature & More brand. Comparable on organic fresh produce supply to retailers and wholesalers across Benelux, though at substantially larger scale and with pan-European sourcing.
• La Ferme de Sainte-Marthe: Established French organic farm and seed/produce producer with broad retail and B2B reach. Comparable regenerative organic vegetable production at significantly larger scale with broader market channels.
• Riverford Organic Farm: UK's largest organic vegetable box scheme with farm-to-door delivery and farmer-led ownership. Comparable organic vegetable subscription/CSA model at much larger scale, illustrating the addressable arc from market garden to scaled organic distributor.

Direct peers

• La Ferme de la Sarthe: Belgian organic farm operating direct sales and CSA-style distribution in Wallonia. Comparable on organic certification, Walloon location, and direct-to-consumer vegetable production.
• Paysans Artisans: Belgian cooperative of producers and consumers in Namur with stores and wholesale. Comparable organic producer cooperative with direct retail and B2B supply across Wallonia.
• Graines de Vie: Belgian social-purpose agricultural cooperative combining market gardening, bakery, livestock, and training. Direct peer on organic market gardening, CSA-style distribution, and Belgian short-supply-chain positioning.
• De Kwekerij: Belgian small-scale organic vegetable farm with CSA and direct sales. Comparable on organic market gardening, Belgian location, and short-circuit consumer model.
• Ferme de la Houblonnière: Belgian small-scale organic farm with hops, vegetables, and direct sales. Comparable on Belgian organic market gardening scale and short-supply-chain model.
• Ferme de Bertinchamps: Belgian organic farm and brewery in Havelange producing vegetables, grains, and beer with on-site sales and farm visits. Comparable size and Belgian organic, regenerative, direct-to-consumer model with brand-led diversification.
• BoerEnCompagnie: Belgian CSA network connecting organic farmers with consumers through subscription baskets. Closely comparable on CSA/pre-order model, organic certification, and Belgian short-circuit positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrY396lGvQ7pXibIFVkQHtA/videos
• Facebookfacebook.com/fermepeuplier
• Instagraminstagram.com/lafermedupeuplierbio
• LinkedInlinkedin.com/company/la-ferme-du-peuplier

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Ferme du Peuplier - Grez-Doiceau