La Finca - Susi Díaz
La Finca - Susi Díaz is a family-owned, Michelin-starred fine dining restaurant in Elche, Spain, founded in 1984. It serves Mediterranean cuisine using seasonal ingredients from its on-site Jardín Cuinera, alongside tasting menus, gift vouchers, and private event hosting.
- Company typePrivate
- Founded1984
- HeadquartersElche, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Finca - Susi Díaz does
La Finca is a family-owned fine dining restaurant located in a historic farmhouse (casa de labor) on the outskirts of Elche, Alicante, Spain, founded in 1984 by chef Susi Díaz and José Mª García. The restaurant operates on a direct-to-consumer model serving special-occasion diners, food enthusiasts, and event hosts primarily from the Valencian Community and broader Costa Blanca. Its culinary proposition centers on Mediterranean cuisine built from market-fresh, seasonal ingredients, with herbs, aromatics, and citrus cultivated in the on-site Jardín Cuinera Susi Díaz culinary garden, combining local traditions with international culinary techniques.
The business operates with approximately 12 employees and runs lunch and dinner services on a seasonal schedule (Tuesday–Saturday in summer; Wednesday–Sunday lunch plus Friday–Saturday dinner in winter). The core product is the multi-format dining experience: à la carte dishes ranging from €15 to €99, a customizable 'Su Menú' (€119/person), tasting menu sequence L (€129/person), tasting menu sequence XL (€159/person), and a coctelería/cocktail program. Complementary revenue comes from gift vouchers sold through a proprietary e-commerce storefront in five tiers (€259–€589 for two), and a private events vertical (weddings, baptisms, corporate events) with packaged cocktail-and-menu options at €99–€119/person plus open bar add-ons.
Distribution is fully direct: reservations are managed by phone, WhatsApp, and on-site form; no third-party delivery or aggregator channels are used. The brand is supported by the chef's media presence (Top Chef jury on Antena 3, Canal Cocina, RNE radio), Michelin Guide and Guía Repsol recognition (1 Michelin star since 2006, 3 soles since 2025), and a sustainability positioning anchored by the CeroCO2 Amazon offset program and #PorElClima community membership. The owner family — now including the second generation (Irene and Chema) — runs day-to-day operations without external investment or a parent entity.
La Finca - Susi Díaz firmographics
Firmographics- Name
- La Finca - Susi Díaz
- Legal name
- Restaurante La Finca
- Website
- https://lafinca.es
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Finca - Susi Díaz is a family-owned, Michelin-starred fine dining restaurant in Elche, Spain, founded in 1984. It serves Mediterranean cuisine using seasonal ingredients from its on-site Jardín Cuinera, alongside tasting menus, gift vouchers, and private event hosting.
- Ownership category
- akta.pro rank
La Finca - Susi Díaz industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
Where La Finca - Susi Díaz is headquartered
LocationHeadquarters
- HQ city
- Elche
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
La Finca - Susi Díaz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Fine Dining Restaurant Service: Revenue generated from à la carte dining, tasting/deGUSTATION menus, cocktail events, and private event hosting (weddings, celebrations). Restaurant operates lunch (13:30–15:30) and dinner services (20:30–22:30) with seasonal variations. Covers summer (second half of July and August) and winter (September to first half of July) schedules.
- Gift Voucher Sales (Vales Regalo): Pre-paid gift vouchers sold online for dining experiences for two people. Voucher packages range from Degustación L (€259) to Degustación XL++ with wine pairing (€589). Refunds permitted within 5 business days of purchase if unused.
- Private Events & Celebrations: Event hosting services for weddings, baptisms, and corporate events. Packages include cocktail reception, sit-down menu (€99–€119 per person), open bar, and entertainment. Event dosiers available for download and bookings made via phone or WhatsApp.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Customisable Menu (Su Menú) — 119 €/person |
| One time/ perpetual license | Pay-as-you-go | Menú Degustación L — 129 €/person |
| One time/ perpetual license | Pay-as-you-go | Menú Degustación XL — 159 €/person |
| One time/ perpetual license | Pay-as-you-go | Gift Voucher Degustación L (2 people) — 259 € |
| One time/ perpetual license | Pay-as-you-go | Gift Voucher Degustación L+ (2 people) — 299 € |
| One time/ perpetual license | Pay-as-you-go | Gift Voucher Degustación XL (2 people) — 319 € |
| One time/ perpetual license | Pay-as-you-go | Gift Voucher Degustación XL+ (2 people) — 359 € |
| One time/ perpetual license | Pay-as-you-go | Gift Voucher Degustación XL++ (2 people) — 589 € |
| One time/ perpetual license | Pay-as-you-go | Event Package Menu 1 (Cóctel + Menú 1 + Beverage) — 99 €/person |
| One time/ perpetual license | Pay-as-you-go | Event Package Menu 2 (Cóctel + Menú 2 + Beverage) — 109 €/person |
| One time/ perpetual license | Pay-as-you-go | Event Package Menu 3 (Cóctel + Menú 3 + Beverage) — 119 €/person |
| One time/ perpetual license | Pay-as-you-go | Open Bar — 15–19 €/person |
| Unit Pricing | Pay-as-you-go | À la carte pricing — 15–99 € per dish |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
La Finca - Susi Díaz product offering
Product offeringCore offering
La Finca - Susi Díaz is a Michelin-starred fine dining restaurant in Elche, Spain offering Mediterranean cuisine built around seasonal, locally sourced ingredients (many cultivated in its own Jardín Cuinera culinary garden). The restaurant serves tasting menus (Degustación L and XL), à la carte selections, and customisable menus, complemented by gift vouchers and full-service private event hosting for weddings, baptisms, and corporate celebrations.
Product overview
La Finca - Susi Díaz is a fine dining restaurant operated by chef Susi Díaz since 1984. The establishment offers a unified hospitality experience centered on its restaurant services, featuring multiple dining formats including customizable tasting menus (Menú Degustación L/XL), à la carte options (Carta), and bespoke menus (Su Menú). The restaurant also provides gift vouchers (Vales Regalo) in various price tiers and event hosting services for weddings and celebrations. All offerings are unified under the Michelin-starred and 3 Repsol suns brand identity.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurante La Finca Fine dining restaurant offering Mediterranean cuisine with market-fresh, seasonal products, featuring a traditional dining room, cocktail service, and coctelería. Operated by chef Susi Díaz since 1984.
- Menú Degustación L Tasting menu sequence L featuring cocktails, appetizers, and multiple courses including fish and meat options. Priced at €129 per person.
- Menú Degustación XL Extended tasting menu sequence XL with additional courses including premium items like tartar de atún with caviar and croissant, priced at €159 per person.
- Carta (À la Carte) Full à la carte menu featuring dishes such as helado de espárragos blancos, tartar de solomillo, pasta rellena de requesón, and various fish and meat courses with prices ranging from €25 to €99 per dish.
- Su Menú (Customisable Menu) Customisable dining experience where guests compose their own menu with snacks, two starters from 'Para Empezar', one main from 'Para Terminar', and a dessert. Priced at €119 per person.
- Vales Regalo (Gift Vouchers) Pre-paid gift vouchers for dining experiences for two people, available in multiple tiers including Degustación L (€259), L+ (€299), XL (€319), XL+ (€359), and XL++ with wine pairing (€589) with varying beverage inclusions.
- Eventos y Celebraciones (Private Events) Event hosting services for weddings, baptisms, and corporate celebrations with cocktail reception, three-tiered menu options (€99–€119 per person), open bar packages, and use of a soundproofed dance floor. Includes a downloadable events dossier.
- Coctelería (Cocktail Bar) Cocktail bar service featuring signature cocktails and mixology offerings, with a dedicated cocktail photography gallery on the website.
Quantifiable outcome
- 1 Michelin star maintained continuously since 2006
- +3 more outcomes
Companies that use La Finca - Susi Díaz
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
La Finca - Susi Díaz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
La Finca - Susi Díaz partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- ASDM (Asociación de la Dieta Mediterránea)minorDesignated as ambassador of the Mediterranean diet by the ASDM in 2021, helping to promote and disseminate Mediterranean dietary traditions.
- Acción Contra el HambrecoreSince 2018, Susi Díaz has served as an ambassador for the 'Restaurantes Contra el Hambre' (Restaurants Against Hunger) campaign run by Acción Contra el Hambre (Action Against Hunger), promoting solidarity values and supporting the NGO's mission.
- Fundación Quiero TrabajocoreSince 2017, Susi Díaz has been an ambassador for the Fundación Quiero Trabajo (I Want Work Foundation), which supports women at risk of social exclusion. She promotes the foundation's mission to help disadvantaged women re-enter the workforce.
- ACNUR (UNHCR)minorParticipated alongside Paco Roncero and ACNUR in a documentary filmed in Ghana refugee camps to promote solidarity values.
- CeroCO2 PlatformminorLa Finca has calculated its carbon footprint (2019 baseline) and compensates through a CeroCO2 project dedicated to Amazon rainforest conservation in Peru, offsetting emissions that cannot be reduced.
- #PorElClima CommunityminorLa Finca is a member of the #PorElClima community, a pioneering initiative of individuals, companies, organisations, and public administrations united around the Paris Agreement goals for climate action. Hostelería de España is also a partner of this initiative.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
La Finca - Susi Díaz competitors and assessment
Company assessmentBroad incumbents
- Mugaritz: Two-Michelin-star avant-garde restaurant near San Sebastián. Comparable as a Spanish chef-driven tasting menu concept with international culinary tourism appeal.
- Arzak: Three-Michelin-star family restaurant in San Sebastián run across generations. Comparable generational handover model and chef-driven Spanish fine dining identity, though larger and more internationally established.
- Paco Roncero Restaurante: Two-Michelin-star chef-owner restaurant in Madrid. Comparable chef-led fine dining brand with sustainability credentials and event/private dining capabilities, though in a different region.
- Martín Berasategui: Three-Michelin-star chef-owner in Lasarte-Oria, Spain. Comparable Michelin-tier Spanish fine dining reference point with strong personal-brand-driven demand and a multi-outlet operating model.
- DiverXO: Three-Michelin-star avant-garde restaurant in Madrid by Dabiz Muñoz. Comparable as a Spanish chef-owner tasting menu concept at the top of the guide hierarchy, with strong personal brand and premium pricing.
- El Celler de Can Roca: Three-Michelin-star family-run restaurant in Girona, Spain. Comparable as a family-operated Spanish fine dining powerhouse with deep guide recognition and a chef-owner brand, though at significantly larger scale.
Direct peers
- Quique Dacosta Restaurante: Three-Michelin-star fine dining restaurant in Dénia (Alicante province), the same region as La Finca. Comparable Mediterranean tasting-menu concept with a chef-owner brand and strong guide recognition.
- Ricard Camarena: Michelin-starred chef-owner restaurant in Valencia city, sharing the same Valencian Community catchment and Mediterranean fine dining positioning as La Finca. Relevant benchmark for regional premium pricing and event hosting.
- Restaurante Casa Benigna: Long-running Michelin-listed family fine dining restaurant in Madrid. Comparable family-operated Spanish fine dining establishment with private event hosting and long-tenured chef ownership.
Regional players
- Tickets Bar / Albert Adrià: Albert Adrià's Barcelona venues span cocktail bar and creative tasting experiences. Comparable mixology and creative dining positioning, though in Catalonia rather than Valencia and a different concept style.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
La Finca - Susi Díaz social profiles
Digital presenceLa Finca - Susi Díaz compliance and trust
Trust signalCompliance4 records
La Finca - Susi Díaz financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Finca - Susi Díaz leadership team
Management profileNumber of profiles
Profiles4 records
La Finca - Susi Díaz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Finca - Susi Díaz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Finca - Susi Díaz
What does La Finca - Susi Díaz do?
La Finca - Susi Díaz is a Michelin-starred fine dining restaurant in Elche, Spain offering Mediterranean cuisine built around seasonal, locally sourced ingredients (many cultivated in its own Jardín Cuinera culinary garden). The restaurant serves tasting menus (Degustación L and XL), à la carte selections, and customisable menus, complemented by gift vouchers and full-service private event hosting for weddings, baptisms, and corporate celebrations.
Is La Finca - Susi Díaz a public or private company?
La Finca - Susi Díaz is a private company. It is classified as family owned and is currently operating.
When was La Finca - Susi Díaz founded?
La Finca - Susi Díaz was founded in 1984. It employs 11 to 50 people.
Where is La Finca - Susi Díaz based?
La Finca - Susi Díaz is headquartered in Elche, Spain, in the Europe region.
How does La Finca - Susi Díaz make money?
Three revenue lines are on record. Fine Dining Restaurant Service is the primary driver. The others are gift Voucher Sales (Vales Regalo) and private Events & Celebrations.
Who are La Finca - Susi Díaz's main competitors?
Broad incumbents on record are Mugaritz, Arzak, Paco Roncero Restaurante, Martín Berasategui, DiverXO and El Celler de Can Roca. Direct peers are Quique Dacosta Restaurante, Ricard Camarena and Restaurante Casa Benigna. Tickets Bar / Albert Adrià is listed as a regional player.
Does La Finca - Susi Díaz have an API?
No public API is recorded for La Finca - Susi Díaz.
What industry is La Finca - Susi Díaz in?
La Finca - Susi Díaz's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5812.