La Fondita

What La Fondita does

La Fondita is a single-location authentic Mexican street food restaurant operating at 74 Montauk Highway in Amagansett, New York, on the Eastern End of Long Island. Founded in 2020 and owned by Honest Management (a multi-concept East End restaurant group that also operates Nick & Toni's, Rowdy Hall, Coche Comedor, and Townline BBQ), the restaurant serves a traditional taqueria menu including house-made corn tortillas, tacos, burritos, burrito bowls, quesadillas, nachos, tortas, traditional plates, seafood items, soups and salads, a kids menu, sides, and beverages. The restaurant operates outdoor dining and takeout only, with no third-party delivery partnerships mentioned, and runs structured daily specials (Tacos al Pastor on Friday, Birria and Quesabirria on Saturday/Sunday).

The business model is direct-to-consumer food and beverage sales through a single physical location, generating revenue from walk-in dine-in traffic and takeout orders. Ordering is supported via phone (call-in, credit card preferred) and the Upserve online ordering platform, with gift cards sold through SwipeIt. Pricing is per-item unit pricing, with tacos at $4.50 each (5 for $20), burritos at $15, burrito bowls at $16, quesadillas at $13.50, traditional plates at $19.50-$23, and seafood items at $7-$19.50.

The customer base consists of local residents and visitors to the Hamptons/Long Island area seeking casual, authentic Mexican cuisine in a relaxed outdoor setting. The company has 24 employees and no public revenue disclosure, no app, no active social media profiles visible in the source data, and operates with a minimal digital footprint limited to a Squarespace website and two third-party SaaS integrations. No venture capital, institutional investment, or franchise expansion has been disclosed.

Name

La Fondita

Legal name

La Fondita

Website

https://lafondita.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

La Fondita is a single-location authentic Mexican street food restaurant in Amagansett, New York, serving traditional tacos, burritos, and rotating daily specials via outdoor dining and takeout. Operated by Honest Management, it serves locals and Hamptons visitors using Upserve online ordering and SwipeIt gift cards.

Ownership category

akta.pro rank

Product category

Casual Mexican Dining

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

akta.pro secondary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Mexican street food
• Casual dining restaurant
• Taqueria takeout
• Outdoor dining
• Authentic Mexican cuisine

Headquarters

HQ city

Amagansett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Direct food and beverage sales from dine-in (outdoor dining) and takeout customers. Single restaurant location generating revenue from walk-in traffic and online orders placed through UpServe platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

La Fondita is a single-location authentic Mexican street food restaurant in Amagansett, NY, serving traditional taqueria fare including tacos, burritos, quesadillas, tortas, traditional plates, and seafood items. The restaurant operates outdoor dining and takeout only, with ordering available by phone, walk-in, and through the UpServe online platform. Gift cards are sold via SwipeIt.

Product overview

La Fondita is an authentic Mexican street food restaurant located in Amagansett, New York, operated by Honest Management. The restaurant offers a single unified dining service focused on traditional Mexican cuisine, including daily specials featuring birria and al pastor items, traditional tacos, burritos, bowls, quesadillas, nachos, tortas (sandwiches), traditional plates, seafood items, soups and salads, kids menu options, side orders, desserts, and beverages. The restaurant provides outdoor dining and takeout-only service, with ordering available through the Upserve platform and gift cards sold via SwipeIt. The menu emphasizes fresh ingredients and traditional taqueria-style food, served in a casual atmosphere with papel picado decorations and outdoor garden seating.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Tacos (Fondita Tradicional) House-made soft corn tortillas with choice of filling (Pollo, Chorizo, Carne Deshebrada, Carnitas), topped with cilantro and onions. Priced at $4.50 each or 5 for $20. Core menu offering for dine-in and takeout customers.
• Vegetarian Tacos House-made soft corn tortillas filled with refried beans, rice, and queso fresco. Priced at $4 each or 5 for $18. Vegetarian offering for diners seeking meat-free options.
• Burritos and Burrito Bowls Flour tortilla filled with choice of filling, rice, black beans, lettuce, pico de gallo and crema ($15), or bowl format without tortilla ($16). Core menu offering.
• Quesadillas and Nachos Quesadillas: large flour tortilla filled with Monterey jack cheese, served in thirds ($13.50). Nachos Con Queso ($10.50) and Nachos Supremo with beans, choice of meat, pico de gallo and crema ($17).
• Daily Specials (Especiales del Día) Rotating daily specials: Tacos al Pastor (Friday, $15), Tacos Birria de Res (Saturday, $15), Birria de Res (Sunday, $16.50), and Quesabirria (Saturday, $16.50). Specialty items featuring marinated pork, chile-braised beef, and griddled cheese tortillas served with consommé.
• Soup and Salads Sopa de Tortilla (chicken broth, tomato and tortilla soup with avocado crema and queso fresco) at $8/$16; Ensalada Fondita (chopped salad with various toppings and chipotle citrus vinaigrette) at $10/$14, with add-ons for proteins.
• Tortas (Sandwiches) Portuguese roll sandwiches with various fillings: Pollo ($16), Carne Asada ($18), Chorizo ($16). Includes refried beans, toppings, and pickled jalapeños.
• Traditional Plates (Platillos Tradicionales) Full plates served with tortillas, rice, refried black beans, lettuce, avocado, radish and pico de gallo. Pollo Adobado at $19.50 (grilled chicken thigh); Carne Asada at $23 (grilled skirt steak).
• Seafood Menu (Mariscos) Baja-style fish tacos ($7), Fish Burrito ($18.50), Fish Burrito Bowl ($19.50), Shrimp Tacos Summer Style ($14), Shrimp Quesadillas ($17), Shrimp Burrito ($18.50), and Shrimp Burrito Bowl ($19.50).
• Kids Menu Burrito Chico (bean and cheese burrito) at $8; Small Plate (rice, black beans and choice of avocado or classic taco filling) at $11. Reduced pricing for children.
• Beverages, Sides, and Desserts Sides including bottled salsa, Mexican rice, black beans, tortilla chips, pico de gallo, guacamole, queso fundido, elote, and Chino Latino Shrimp Fried Rice. Desserts: Mexican Wedding Cookies ($0.50) and Tres Leche Cake ($6.50). Beverages: Mexican soft drinks, Jarritos, aguas frescas, horchata, bottled water ($5.50-$6.50).
• Gift Cards Gift cards available for purchase through the third-party SwipeIt platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Honest ManagementcoreOthersParent company that owns and operates La Fondita. Also operates other restaurants in the area including Nick & Toni's, Rowdy Hall, Cochecomedor, and Townline BBQ.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Moe's Southwest Grill: National Mexican fast-casual chain serving burritos, tacos, quesadillas, and nachos in a counter-service format. Closely comparable menu and pricing architecture to La Fondita.
• Chipotle Mexican Grill: National Mexican fast-casual chain offering tacos, burritos, bowls, and quesadillas. Highly comparable menu structure and counter-service format, though operating at vastly larger scale and broader geographic footprint.
• Qdoba Mexican Eats: National Mexican fast-casual chain competing directly on tacos, burritos, bowls, and quesadillas with a similar build-your-own menu model. Comparable concept positioning though with national reach.
• Taco Bell: Largest Mexican QSR chain globally. Comparable Mexican-food category but with mass-market value pricing rather than La Fondita's authentic street-food positioning.
• Rosa Mexicano: Upscale Mexican restaurant group with full-service dining plus takeout programs. Compares on cuisine category and elevated Mexican positioning, though full-service rather than fast-casual.
• Sweetgreen: National fast-casual chain with comparable counter-service, single-unit-to-multi-unit growth, and tech-enabled ordering (mobile/app). Different cuisine category but the most analogous operational peer in the fast-casual restaurant space.

Direct peers

• Honest Management (Coche Comedor): Sister concept under the same parent company (Honest Management) offering Mexican-inspired cuisine in the same East End Long Island market. Operationally and geographically the closest comparable venue, sharing parent oversight and customer overlap.
• Dos Toros Taqueria: Regional Mexican fast-casual chain in the Northeast emphasizing authentic-style tacos and burritos with a focus on fresh, traditional ingredients — a tight conceptual match for La Fondita's authentic taqueria positioning, though operating at multi-unit scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/la-fondita

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Fondita