Laforet Paris 10 & 19

What Laforet Paris 10 & 19 does

Laforet Paris 10 & 19 is a network of three independently owned and operated franchise real estate agencies serving Paris's 10th and 19th arrondissements under the Laforet France brand. The flagship Saint-Martin agency (214 rue du Faubourg Saint-Martin, 10th arrondissement) has operated since approximately 2000, joined by the Laumière agency in the 19th arrondissement in 2001 and a second 10th-arrondissement office at Faubourg Saint-Denis in 2018. The 13-person network offers three core services: property sales (Transaction), rental sourcing and leasing (Location), and ongoing property management (Gestion Locative), with the dedicated Gestion/Location desk functioning as a fourth operational unit.

The agencies monetize through regulated transaction commissions on residential sales and rentals and recurring management fees on a managed rental portfolio. Mandate products branded Favoriz Location and Favoriz Gestion bundle professional photography, 360° virtual tours, digital état des lieux, electronic signature, and pre-validated buyer offers. Client-facing technology includes the proprietary I-SUIVI real-time transaction tracking portal, the Landlord Extranet for 24/7 document access, and distribution through the Laforet premium client database, the laforet.com national portal, and the AMANDA network of 110+ Paris agencies for off-market pre-listing. Each franchise operates as a separate legal entity (e.g., E2F IMMO Laforêt Paris 10 Saint-Martin, RCS 753406529), each maintains €110,000 of professional indemnity guarantee insurance, and a dedicated gérance structure (Gérant Frédéric Fleury; Directeurs Associés Brice Ladjimi and Jorge Da Fonseca) oversees local operations.

The agencies target individual residential buyers, sellers, renters, and buy-to-let landlords in Paris, leveraging Laforet's #1 Ifop trust ranking and six consecutive years of Best Franchise awards. The business is fully human-mediated with no disclosed AI/ML capabilities; digital tools are limited to standard CRM, electronic signature, virtual tours, and client portals. No external investment, acquisitions, or public-market activity is indicated — the network operates as a mature, cash-generative franchise unit embedded in one of France's most recognized real estate brands.

Name

Laforet Paris 10 & 19

Legal name

E2F IMMO Laforêt Paris 10 Saint-Martin

Website

https://laforetparis10.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Laforet Paris 10 & 19 is a three-office Laforet franchise real estate network in Paris's 10th and 19th arrondissements providing residential sales, rental, and property management services to individual buyers, sellers, renters, and landlords.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Property management services
• Rental services
• Real estate sales
• Property valuation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Sales (Transaction): Commission-based revenue from residential property sales. The agency represents sellers and buyers in the Paris 10th and 19th arrondissements, earning a percentage of the transaction price on successful completions. Fees are regulated and published in a fee schedule (barème d'honoraires) accessible publicly.
2. Rental Services (Location): Revenue from rental mandates, including finding tenants, drafting leases, and managing the rental process for landlords. The Favoriz Location mandate covers marketing, tenant vetting, and lease execution. Fees may be charged to landlords (search mandate) or shared with tenants.
3. Property Management (Gestion): Ongoing management fees charged to landlords for the full administration of their rental properties: accounting, legal, technical management, rent collection, and tenant relations. Services include rent guarantee insurance (GLI) and preferred pricing on maintenance and works.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Laforet Paris 10 & 19 operates three real estate franchise agencies in Paris's 10th and 19th arrondissements, offering residential property sales (Transaction), rental services (Location), and full-service property management (Gestion Locative) to individual sellers, buyers, tenants, and landlords. Service offerings include branded mandate packages (Mandat Favoriz Location and Mandat Favoriz Gestion), free property valuation, off-market pre-listing exposure via the AMANDA network, and digital client tools such as electronic signature and the I-SUIVI tracking portal.

Product overview

Laforet Paris 10 & 19 operates as a multi-location real estate agency offering three core services: property sales (Transaction/Vente), rental services (Location), and property management (Gestion Locative). The company operates three agencies in Paris's 10th and 19th arrondissements. Their branded service packages include Mandat Favoriz Location and Mandat Favoriz Gestion, which incorporate professional photography, 360° virtual tours, digital inventory reports, and electronic signature capabilities. Additional services include free property estimation, the I-SUIVI real-time tracking system, off-market sales (Ventes Privées), and the Extranet Bailleur client portal for property owners. The company leverages the national Laforet network and the AMANDA network of over 110 Paris agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Mandat Favoriz Location: Rental mandate service offered by Laforêt agencies
• Mandat Favoriz Gestion
• Off-Market
• I-SUIVI

Products and services

• Transaction (Vente) — Property Sales End-to-end residential property sales service for individual sellers and buyers in Paris 10th and 19th arrondissements. Includes valuation, professional photography and 360° virtual tours, local and digital advertising, off-market pre-marketing via the AMANDA network, negotiation support, and transaction completion using the I-SUIVI tracking portal.
• Location — Rental Services Rental placement service for landlords and tenants in Paris 10th and 19th arrondissements. The Mandat Favoriz Location package covers tenant sourcing, professional photography and video, 360° virtual tours, multi-portal listing, social media promotion, tenant dossier validation with GLI insurer, electronic signature of mandates and leases, digital property inventory (État des Lieux), and viewing coordination.
• Gestion Locative — Property Management Full-service property management (gestion locative) for landlord clients in Paris 10th and 19th arrondissements. The Mandat Favoriz Gestion mandate covers rent collection, tenant relations, accounting, legal compliance, technical management, maintenance coordination via a curated tradesperson network, GLI rent guarantee insurance (Generali), rent optimisation, and a 24/7 Landlord Extranet portal for reports and invoices.
• Estimation Immobilière — Property Valuation Free property valuation service providing objective market analysis within 48 hours for residential properties in Paris 10th and 19th arrondissements, based on a comparative market analysis methodology, used to initiate sales mandates.

Quantifiable outcome

• Over 4,500 transactions completed across Paris 10th and 19th arrondissements, with individual agent teams earning recognition in Laforet's Paris agency rankings.
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AMANDA Network (Regroupement AMANDA)coreChannel Partner/ Reseller/ DistributorAMANDA is a consortium of over 110 independent real estate agencies in Paris united for their professional ethics and reliability. Laforet Paris 10 & 19 participates in the AMANDA network to share off-market property listings and client referrals, providing buyers with access to a broader exclusive inventory and sellers with a wider buyer pool before any public listing.
• Laforet France (Franchise Network)coreChannel Partner/ Reseller/ DistributorLaforet Paris 10 & 19 operates as a franchisee of the Laforet France national real estate franchise. The franchise provides brand recognition (France's #1 trust-ranked real estate brand per Ifop 2025), national marketing, a unified client database, the Favoriz mandate products, training, and a proprietary client portal (I-SUIVI). The agencies pay franchise fees and adhere to Laforet's operational standards.
• Generali (GLI — Garantie Loyers Impayés Insurance)minorOthersThe agencies partner with Generali for Guaranteed Rent Insurance (GLI / Garantie Loyers Impayés) to protect landlord clients against tenant non-payment. The GLI covers unpaid rent and charges from the first euro of default through tenant departure and property recovery. Generali is the stated insurer in the legal notices.
• Banking and Mortgage Broker PartnersminorOthersThe agencies provide introductions to vetted banking and mortgage broker partners to ensure that each offer submitted to sellers is pre-validated by financial institutions before presentation, reducing transaction risk.
• Trusted Trade Professional Network (Artisans et Entreprises de Travaux)minorOthersThrough the property management service, the agencies maintain a curated network of trusted tradespeople (electricians, plumbers, locksmiths, heating engineers, multi-trade contractors) who provide priority service and preferential rates to managed properties.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Orpi: France's largest real estate franchise network, directly competing with Laforet for residential sales, rental, and management mandates across Paris and nationally. Closely aligned business model: multi-location franchise brokerage serving individual buyers, sellers, and landlords with full-service offerings.
• Nestenn: French real estate franchise network offering sales, rental, and property management services with a comparable franchise-based, multi-location structure. Directly comparable to Laforet in business model and client segments.
• Stéphane Plaza Immobilier: French residential real estate franchise leveraging high-profile media branding. Directly competes with Laforet for individual residential sales and rental mandates in Paris, with a comparable franchise structure and target client base.
• Century 21 France: Major French residential real estate franchise network with strong Paris presence. Competes head-to-head with Laforet for the same buyer/seller/landlord segments, using a similar commission-based, multi-agency franchise model with national brand support.
• Guy Hoquet l'Immobilier: National French real estate franchise with significant Paris coverage and a comparable menu of sales, rental, and management services. Targets the same individual residential clients in the same arrondissements as Laforet Paris 10 & 19.
• ERA Immobilier: International residential real estate franchise with substantial French operations. Competes with Laforet for Paris residential mandates under a similar franchise-driven, multi-agency model serving individual buyers, sellers, and landlords.

Broad incumbents

• Foncia: France's largest property management group and a broader incumbent in residential real estate services. While its core is gestion locative, Foncia's scale and brand overlap significantly with Laforet's property management offering in Paris.
• Citya Immobilier: Large French property management and real estate services group. Competes most directly with Laforet's Favoriz Gestion mandate offering, while also operating broader residential transaction services.

Others

• SeLoger: France's leading residential property portal. Not a direct competitor but a critical distribution channel for Laforet's listings and an alternative discovery path for buyers, shaping commission economics in the broader market.

Emerging players

• iad France: Network-based real estate model with no traditional storefronts, relying on independent agents and digital tools. Represents the proptech/digital-disruption alternative to brick-and-mortar franchise brokerages like Laforet Paris 10 & 19.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/laforetparis10
• LinkedInlinkedin.com/company/laforetparis10

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laforet Paris 10 & 19