La Gamme Verte
La Gamme Verte is a Cotonou, Benin-based Jardinerie-Fleuriste operating a WooCommerce storefront and physical shop, selling plants, floral arrangements, and gift boxes to individual consumers and corporate clients across Cotonou and surrounding delivery zones.
- Company typePrivate
- Founded2019
- HeadquartersCotonou, Benin
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Gamme Verte does
La Gamme Verte is a Jardinerie-Fleuriste (garden center and florist) based in Cotonou, Benin, operating under the legal entity Special Touch, an Établissement registered in Benin. The company sells plants and floral arrangements to individual consumers for personal occasions (Valentine's Day, birthdays, anniversaries, weddings, bereavement) and to corporate clients for office decoration and events. Product breadth spans ~117 SKUs across fresh bouquets, potted plants (including specialty items such as orchids, Monstera, bonsaïs, and tillandsia), pots, vases, accessories, scented candles, and curated gift boxes (coffrets) priced from 4,000 CFA for a single rose up to 275,000 CFA for premium Valentine's arrangements.
The company runs a standard WordPress/WooCommerce e-commerce platform (lagammeverte.com) and complements it with a single physical storefront at Vêdoko, Cotonou. Core capabilities are inventory, merchandising, and last-mile delivery across zoned Cotonou neighborhoods and surrounding cities (Calavi, Porto Novo, Ouidah). Service revenue layers include a recurring floral subscription ("Abonnement Floral"), corporate office plant rental, green space landscaping, and event decoration (weddings, communions, corporate events). The business was recognized with the SENUM 2020 "1er Prix Amazones du Digital" award, indicating early digital brand presence.
The revenue model is primarily transactional (one-time product sales plus zoned delivery fees ranging 1,000-5,000 CFA), augmented by a recurring subscription stream and B2B project-based services for plant leasing, landscaping, and event decoration. Pricing is quote-based for corporate services and fixed per-unit for retail. GTM is hybrid: direct-to-consumer e-commerce and physical store with delivery, plus direct field sales to business clients for office and event work. The company appears founder-owned/bootstrapped with no disclosed institutional investors, no funding rounds, and ~15 employees.
La Gamme Verte firmographics
Firmographics- Name
- La Gamme Verte
- Legal name
- Special Touch
- Website
- https://lagammeverte.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Gamme Verte is a Cotonou, Benin-based Jardinerie-Fleuriste operating a WooCommerce storefront and physical shop, selling plants, floral arrangements, and gift boxes to individual consumers and corporate clients across Cotonou and surrounding delivery zones.
- Ownership category
- akta.pro rank
La Gamme Verte industry classification
Industry- Product category
- Garden Center & Florist
- NAICS
- Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where La Gamme Verte is headquartered
LocationHeadquarters
- HQ city
- Cotonou
- HQ country
- Benin
Offices1 record
Markets served
La Gamme Verte business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Floral Arrangements and Plants: The primary revenue stream comes from selling floral arrangements (bouquets, single roses), potted plants, succulents, cacti, trees, and decorative items. Products range from single roses at 4,000 CFA to premium bouquets at 275,000 CFA. The company also sells complementary products including vases, candles, chocolates, and wines.
- Business Services: Revenue generated from corporate services including floral subscriptions for offices, office plant leasing, green space design and landscaping, and event decoration services for businesses and private events.
- Delivery Services: Revenue from delivery fees charged based on delivery zone, ranging from 1,000 CFA to 5,000 CFA depending on location within Cotonou and surrounding areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single rose and small plants |
| Unit Pricing | Pay-as-you-go | Standard bouquets and mid-range plants |
| Unit Pricing | Pay-as-you-go | Premium bouquets and luxury gift sets |
| Subscription | Monthly | Corporate subscriptions and services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
La Gamme Verte product offering
Product offeringCore offering
La Gamme Verte is a Jardinerie-Fleuriste (garden center and florist) in Cotonou, Benin that sells fresh flower bouquets, indoor and outdoor plants, pots, vases, scented candles, and curated gift boxes via an e-commerce platform and physical storefront. The company also offers recurring floral subscriptions, office plant rental and maintenance, green space landscaping, and event floral decoration services for weddings, communions, and corporate events.
Product overview
La Gamme Verte is a Jardinerie-Fleuriste (garden center and florist) in Cotonou, Benin offering natural plants for interior and exterior decoration. The product portfolio centers on a WooCommerce e-commerce platform with 117+ products across physical goods and services. Core products include fresh flower bouquets (21 products) and potted plants (07 products), complemented by decorative pots, vases, accessories, and scented candles. The company also provides services including floral subscriptions for businesses, office plant rental, green space landscaping, and event floral decoration (weddings, communions, corporate and private events). Valentine's Day special products include curated gift boxes combining flowers with wine and chocolates.
Differentiator
Problem solved
Functional benefit
Products and services
- Bouquets Fresh flower arrangements including rose bouquets, mixed flower bouquets, and romantic bouquets for occasions such as Valentine's Day, birthdays, and anniversaries; 21 products in this category.
- Plantes (Plants) Indoor and outdoor potted plants including flowering plants, foliage plants, trees, cacti, succulents, bonsaïs, tillandsias, orchids, and monsteras for interior and exterior decoration; 7 products in this category.
- Pots Plant containers and pots in various sizes and materials for indoor and outdoor plant display.
- Vases Decorative vases used for flower arrangements and plant display.
- Accessoires (Plant Accessories) Flower accessories including pot supports, balcony flower holders, and other decorative elements for plants and flowers.
- Bougies parfumées (Scented Candles) Scented candles in various fragrances, sold as complementary products to floral gift arrangements.
- Coffrets (Gift Boxes) Curated gift boxes combining flowers with complementary items such as wine, chocolates, and plants; includes Valentine's Day special boxes and luxury gift collections ranging from 50,000 to 170,000 CFA.
- Abonnement Floral (Floral Subscription) Subscription-based floral delivery service providing regular flower deliveries for ongoing office and business decoration needs.
- Plantes de Bureau (Office Plant Rental) Rental and maintenance of indoor plants for professional office spaces, including delivery and ongoing plant care.
- Aménagement d'espaces verts (Green Space Design) Landscaping and green space design services for professional and private outdoor areas.
- Décoration florale (Event Floral Decoration) Custom floral decoration services for weddings, communions, corporate events, and private celebrations.
- Terrariums Ready-made miniature garden compositions in glass containers, including cylindrical terrariums, succulent terrariums, and suspended terrariums.
Companies that use La Gamme Verte
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
La Gamme Verte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Gamme Verte partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
La Gamme Verte competitors and assessment
Company assessmentDirect peers
- The Bouqs Co. Farm-to-doorstep online florist emphasizing farm-direct sourcing, subscription plans, and modern e-commerce UX. Direct comparable on digital-native florist model and subscription revenue.
- BloomNation: Online marketplace connecting customers with local boutique florists for same-day delivery. Comparable local-florist e-commerce aggregation model with delivery logistics.
- Aquarelle: Leading French online florist specializing in e-commerce flower and plant delivery with bouquets, plants, and gift sets. Direct comparable on online florist model, premium pricing tiers, and recurring subscription services — relevant analog for La Gamme Verte's Francophone Africa positioning.
Broad incumbents
- Interflora: Global floral delivery network connecting local florists for same-day delivery across 150+ countries. Comparable as a florist aggregator/brand with strong last-mile delivery; La Gamme Verte operates a similar DTC-plus-delivery model at a regional scale.
- Jardiland: Major French garden center chain selling plants, garden supplies, and outdoor living products. Comparable to La Gamme Verte's jardinerie (garden center) and event/landscaping services arm.
- Florajet: Major French floral e-commerce and relay network aggregating thousands of local florists. Comparable network model and same-day delivery focus; a benchmark for scaling a regional florist via digital aggregation in a Francophone market.
- 1-800-Flowers: US-based multi-brand gifting and floral e-commerce company (with Harry & David, Shari's Berries). Comparable bouquet-and-gift-box assortment, occasion-based merchandising, and corporate gifting programs.
- Teleflora: US floral delivery network with thousands of member florists and strong gift/occasion merchandising. Comparable brand-led delivery aggregator targeting consumer gifting occasions.
Others
- Lush Fresh Handmade Cosmetics: Global retail brand with strong physical-and-digital presence in beauty/gifting. Less directly comparable, but relevant benchmark for premium pricing, experience-led store design, and community workshops that La Gamme Verte pursues with its plant workshops.
- Tradesy / Etsy: Online marketplace for handmade and gift items including floral and plant-related products. Comparable as an indirect channel where consumers also discover floral/gift offerings, and as an ecosystem benchmark for vertical marketplace dynamics.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
La Gamme Verte social profiles
Digital presenceLa Gamme Verte financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Gamme Verte leadership team
Management profileNumber of profiles
La Gamme Verte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Gamme Verte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Gamme Verte
What does La Gamme Verte do?
La Gamme Verte is a Jardinerie-Fleuriste (garden center and florist) in Cotonou, Benin that sells fresh flower bouquets, indoor and outdoor plants, pots, vases, scented candles, and curated gift boxes via an e-commerce platform and physical storefront. The company also offers recurring floral subscriptions, office plant rental and maintenance, green space landscaping, and event floral decoration services for weddings, communions, and corporate events.
Is La Gamme Verte a public or private company?
La Gamme Verte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Gamme Verte founded?
La Gamme Verte was founded in 2019. It employs 11 to 50 people.
Where is La Gamme Verte based?
La Gamme Verte is headquartered in Cotonou, Benin.
How does La Gamme Verte make money?
Three revenue lines are on record. Product Sales - Floral Arrangements and Plants are the primary driver. The others are business Services and delivery Services.
Who are La Gamme Verte's main competitors?
Direct peers on record are The Bouqs Co., BloomNation and Aquarelle. Broad incumbents are Interflora, Jardiland, Florajet, 1-800-Flowers and Teleflora. Others are Lush Fresh Handmade Cosmetics and Tradesy / Etsy.
Does La Gamme Verte have an API?
No public API is recorded for La Gamme Verte.
What industry is La Gamme Verte in?
La Gamme Verte's product category is Garden Center & Florist. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 45931 and its SIC code is 5200.