What Florajet does

Florajet (legal entity RESEAU FLEURI, operating as FLORAJET) is a French online flower delivery platform founded in 1992 by Philippe Lefrancq in Cabrières-d'Aigues (Luberon, southern France). The company is registered as a SAS with no disclosed external investment, parent, or public listing. Its core business is a marketplace that connects consumers and corporate buyers to a national network of more than 4,500 independent artisan florists ("Fleuristes Exécutants") who prepare and deliver floral orders locally, enabling a 3-hour same-day delivery service operating 7 days a week, 365 days a year, including Sundays and bank holidays.

The product catalog spans fresh bouquets (in size-based formulas — Beaucoup, Énormément, Passionnément), French-sourced flowers, floral compositions, seasonal flowers, DIY custom bouquets, plants, eternal/dried flowers, and gift combinations paired with chocolates, champagne, or accessories. Supporting services include Click & Collect (pickup at a partner florist within 3 hours), Carte Cadeau gift cards (1-year validity), and a Premium annual subscription (capped at 10 orders/year, 3/day) that waives delivery fees. Distribution is direct-to-consumer via florajet.com / florajet.fr and florajet-pro.com (B2B), with a blog and social channels (Facebook, Instagram, Pinterest, LinkedIn, YouTube, TikTok) supporting content and email marketing. International delivery is offered to over 120 countries.

Florajet earns revenue from three streams: one-time product sales (bouquets priced from €23.90 to premium combinations above €64.90), per-order delivery fees (starting at €9.95 in France), and the recurring Florajet Premium subscription. Geographic reach is primarily France-centric, with international delivery extending to 120+ countries; headcount is 101–250 employees, supporting the platform rather than direct floral production, since fulfillment is outsourced to the independent florist network.

Name

Florajet

Legal name

RESEAU FLEURI ("FLORA JET")

Website

https://florajet.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Florajet is a French online flower delivery platform founded in 1992 connecting customers with a 4,500+ artisan florist network for 3-hour same-day delivery across France and 120+ countries, serving both individual consumers and corporate clients via its Florajet Pro B2B portal.

Ownership category

akta.pro rank

Product category

Online Flower Delivery

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Flower delivery
• Online florist
• Artisan florists
• Same-day delivery
• Gift bouquets

Headquarters

HQ city

Cabrieres-d'aigues

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Product Sales (Floral Products): Sale of fresh flower bouquets, floral compositions, plants, and gift combinations. Products are priced with formulas (beaucoup, énormément, passionnément) determining size and flower quantity. Pricing ranges from €23.90 for entry bouquets to premium arrangements.
2. Delivery Fees: Separate delivery fees charged per order, starting from €9.95 for standard delivery in France. Fees vary by location and delivery timing.
3. FLORAJET PREMIUM Subscription: Annual subscription service providing free delivery on all orders for one year, limited to 10 orders per year and 3 orders per day. Requires one paid order to activate.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Florajet is an online flower delivery platform that connects customers with a network of more than 4,500 independent artisan florists across France and internationally. The platform sells fresh bouquets, floral compositions, plants, eternal flowers, and gift combinations (flowers paired with chocolates, champagne, or accessories), fulfilling orders via same-day 3-hour home delivery, Click & Collect pickup, or carrier delivery for select products.

Product overview

Florajet operates as a flower delivery platform connecting customers with a network of over 4,500 artisan florists across France and internationally. The core offering consists of fresh bouquets (Bouquets de fleurs), French flowers (Fleurs françaises), floral compositions, seasonal flowers, DIY bouquets, plants, eternal flowers, and flower-and-gift combinations. Supporting services include Click & Collect for in-store pickup, Carte Cadeau gift cards, Florajet Premium subscription (offering free delivery benefits), subscription plans for recurring deliveries, and Florajet Pro for business/corporate clients. The platform differentiates through 3-hour express delivery, 7-day-a-week availability, and international delivery to over 120 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouquets de fleurs (Fresh Flower Bouquets) Fresh flower bouquets crafted by artisan florists in multiple size formulas (Beaucucoup, Énormément, Passionnément) and for various occasions. Targeted at individual consumers for gifting and personal occasions.
• Fleurs françaises (French Flowers) Flowers cultivated and assembled in France by French producers, sold for maximum freshness. Targeted at consumers preferring locally sourced flowers.
• Composition florale (Floral Compositions) Artistic floral arrangements combining fresh cut flowers with non-vegetable materials, delivered in pots, vases, or baskets. Targeted at consumers seeking premium decorative arrangements.
• Plantes (Plants) Living plants delivered in containers, including green plants, flowering plants, and orchids. Targeted at consumers seeking lasting green or flowering gifts.
• Fleurs éternelles (Eternal Flowers) Long-lasting floral products including dried flowers, eternal roses, candle bouquets, LEGO flowers, and silk flowers. Targeted at consumers seeking non-perishable floral gifts.
• Fleurs et cadeaux (Flowers and Gifts) Bouquet and gift combinations pairing flowers with chocolates, sweets, beauty products, decorations, champagne, teddy bears, or other accessories. Targeted at gift-givers for special occasions.
• Bouquets DIY Customer-composed bouquets with fresh flowers delivered to home, available in three size formats. Targeted at consumers wanting a hands-on custom bouquet experience.
• Click & Collect Service allowing customers to order flowers online and pick them up within 3 hours at a partner artisan florist location, with no delivery fees. Targeted at local consumers.
• Florajet Premium Annual subscription service offering free delivery on all orders to metropolitan France, DROM, and COM for one year, limited to 10 orders per year and 3 orders per day. Targeted at frequent flower purchasers.
• Formules d'abonnements (Flower Subscription Plans) Subscription plans enabling recurring flower deliveries to customers on a scheduled basis. Targeted at consumers wanting regular fresh flowers.
• Carte Cadeau (Gift Cards) Gift cards available in digital or physical format with a 1-year validity period, redeemable across the Florajet catalog. Targeted at gift-givers.
• Florajet Pro (Corporate Solutions) Dedicated B2B portal for corporate clients requiring regular flower delivery services for offices, events, and client gifts. Targeted at businesses and enterprise buyers.
• Funeral Floral Products (Deuil Range) Funeral-specific floral products including sympathy bouquets, mourning plants, floral cushions, funeral sprays, wreaths, coffin-top arrangements, funeral plaques, and grave maintenance services. Targeted at bereaved families and funeral organizers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Independent Artisan Florists (Fleuristes Exécutants)coreChannel Partner/ Reseller/ DistributorNetwork of over 4,500 independent artisan florists who prepare and deliver floral products. Florists commit to quality standards including freshness, presentation, and delivery timeframes. They operate as local fulfillment partners within their geographic zones, creating the company's core delivery infrastructure.
• Transport CarriersminorChannel Partner/ Reseller/ DistributorExternal transport carriers used for delivery of certain products (accessories, gift combinations) that cannot be delivered by local artisan florists. These carriers handle specific product lines with different delivery timeframes and geographic limitations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bloom & Wild: Bloom & Wild is a venture-funded UK-based online flower delivery company known for letterbox bouquets and strong digital brand. It competes with Florajet for European occasion-based demand with a digital-native brand and direct-to-door shipping model.
• The Bouqs Co. The Bouqs Co. is a US-based online flower delivery company sourcing direct from farms, bypassing traditional florist networks. It represents the digitally-native, vertically-integrated alternative model that pressures traditional network players like Florajet.

Direct peers

• Euroflorist: Euroflorist is a major European online flower and gift delivery platform operating across multiple countries with a florist network model similar to Florajet's. It competes head-to-head in cross-border European delivery and shared occasion-based product positioning.
• Interflora: Interflora is the largest global flower delivery network, connecting thousands of independent florists for relay-based order fulfillment. It is the most direct comparable to Florajet's artisan florist network model and 3-hour delivery promise in France and internationally.
• Teleflora: Teleflora is a US-based floral network of independent florists for relay delivery, closely mirroring Florajet's Fleuriste Exécutant model. It demonstrates the same network-based competitive positioning in the North American market.
• FTD (Florists' Transworld Delivery): FTD is a long-established US flower delivery network founded in 1910, providing artisan-florist-based fulfillment for online orders. It is structurally comparable to Florajet as a legacy network-based flower delivery brand.

Broad incumbents

• 1-800-Flowers: 1-800-Flowers is a publicly listed US multi-brand gifting and floral retailer (including 1-800-Flowers, Harry & David, Shari's Berries). It is comparable to Florajet as a scaled online flower and gift platform with diversified brand portfolio and B2B capabilities.

Regional players

• Arena Flowers: Arena Flowers is a UK-based online florist operating a similar artisan-florist-fulfilled delivery model. It is comparable as a regional flower delivery platform with overlapping product range (bouquets, plants, gifts) and subscription offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@florajet
• Facebookfacebook.com/Florajet
• LinkedInlinkedin.com/company/florajet
• Instagraminstagram.com/florajet
• Pinterestpinterest.com/florajet
• TikToktiktok.com/@florajet
• Xx.com/florajet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florajet