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La Grappe

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uuid004rbin

Namestring
La Grappe
Legal namestring
La Grappe
Websiteurl
lagrappe.ca
Company typeenum
Private
Founded yearint
2023
Descriptiontext

La Grappe is a Montreal-based, privately held marketing agency that exclusively serves the Quebec agri-food sector. Founded around 2023 (with active client engagements traceable to 2020), the firm positions itself as a full-service vertical specialist offering marketing strategy, art direction, social media management, online advertising (Google Ads, Facebook Ads, Amazon Ads), photography and videography, copywriting, website development (WordPress with Divi), packaging design, and SEO/PPC services. Its team of approximately 12-13 includes practitioners with direct agri-food backgrounds, notably President Safia Barrou, who operates her own goose farm (Au G\u00eate des Oies), and Senior Marketing Strategist Alexis Michel, co-founder of the 75,000+ member Bonne Bouffe Montr\u00e9al food community.

The business operates on a professional-services, quote-based pricing model with no publicly disclosed rates, delivering work through project-based engagements and ongoing partnerships. Its customer base spans enterprise organizations (Les \u00c9leveurs de volailles du Qu\u00e9bec, Polyexpert, FLO Canada, Origine, Les Haltes Gourmandes), SMBs (Au G\u00eate des Oies, Jivana), and early-stage ventures (Chrysalabs, Drasca, Datte-moi, March\u00e9 Second Life). Beyond client services, La Grappe runs training programs, workshops, and conferences (with an official training partnership with Agricultrices du Qu\u00e9bec) and produces the Les Id\u00e9es Radicules podcast on agri-food marketing, distributed on YouTube and Spotify.

La Grappe's distribution relies on direct B2B sales supplemented by content marketing, social media presence across LinkedIn, Instagram, TikTok, and YouTube, and a Calendly-driven consultation funnel. Recognition includes two Grands Prix DUX 2024 awards (podcast and web series for Origine), a finalist position at Prix Rel\u00e8ve Alimentaire Qu\u00e9bec 2023, and the Entrepreneur de Passion award for Safia Barrou. No external funding, parent company, or acquisition activity is disclosed.

Short descriptiontext

La Grappe is a Montreal-based, privately held marketing agency that exclusively serves Quebec agri-food businesses with full-service strategy, art direction, social media, web, packaging, and training services across enterprise, SMB, and startup clients.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersMontréal, Canada
HQ citystring
Montréal
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
agri-food marketing services, brand identity design, social media management, digital advertising services, content marketing strategy
NAICS code2 codes
  • Advertising Agencies541810
  • Professional and Management Development Training61143
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Educational Services8200
Product category
Agri-food Marketing Services
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model2 records
1Marketing Strategy and Consulting Services
TypeProfessional Services
Description

Full-service marketing agency providing strategy, creative direction, social media management, and digital marketing services to agri-food businesses

lagrappe.ca
2Training and Workshops
TypeProfessional Services
Description

Pre-defined and customized training programs on social media marketing, web development, SEO, and content creation for agri-food professionals

lagrappe.ca
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

La Grappe is a Quebec-based marketing agency exclusively serving the agri-food sector, providing full-service marketing including marketing strategy consulting, art direction and brand identity creation, social media management, online advertising campaign management, photography, copywriting, and WordPress website development. The agency also delivers training programs, workshops, and conferences for agri-food professionals and produces the agri-food marketing podcast "Les Idées Radicules". Services are sold directly to agricultural producers, food processors, agrotourism operators, and agricultural organizations across Quebec on a project-based or retainer basis.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 8.4% engagement rate for Les Éleveurs de Volailles du Québec social media campaigns
+3 more records
Product overview1 text field

La Grappe is a Quebec-based marketing agency specializing exclusively in the agri-food sector. The company operates as a full-service marketing firm offering strategic consulting (visual strategy, social media strategy, influence marketing, content strategy), art direction (brand identity, graphic charters, packaging, advertising, event displays), social media management, online advertising (Google Ads, Facebook Ads, Amazon Ads), photography and videography, content writing, and website development (mockup and WordPress integration). Additional services include professional training programs, interactive workshops, and expert conferences. The agency also produces a podcast on agri-food marketing available on YouTube and Spotify. La Grappe serves a diverse portfolio of agri-food clients and maintains partnerships with organizations including Les Agricultrices du Québec, Traktour, and Élevage et Cultures magazine.

Product and service1 record
1Stratégie en Marketing (Marketing Strategy)
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
1Traktour
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Agrotourism company founded by Alyssa Martone Martel, expert in agri-food sector. Collaborative partner for agri-food marketing projects and client referrals.

lagrappe.ca
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partner entity visible in the partner logos section of La Grappe's expert page.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Chef partner featured in portfolio work for Élevage et Cultures magazine and other culinary collaborations.

4Idées Radicules
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Podcast partner - Les Idées Radicules podcast won Grands Prix DUX 2024. Collaborative content creation for agri-food storytelling.

lagrappe.ca
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Agricultural and agri-food magazine where Laura Chipello serves as editor. Content partnership for editorial work.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Partner visible in logo section of website partnerships area.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Official training partner. La Grappe provides marketing training programs integrated into the Agricultrices du Québec member program.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Major Quebec creative and marketing agency with deep Quebec roots. Comparable to La Grappe in geography and B2B creative services, but Lg2 serves large national brands across many verticals rather than focusing on agri-food.

TypeBroad incumbent
Description

Montreal-based digital marketing and strategy agency. Comparable to La Grappe in Quebec digital marketing services and B2B client engagement model, though Adviso focuses on digital performance and analytics rather than agri-food creative work.

3TAXE
TypeRegional player
Description

Quebec-based creative agency serving local SMB and mid-market clients. Comparable to La Grappe as a Quebec creative services provider with similar project-based model, though without agri-food specialization.

4R\u00e9publique
TypeDirect peer
Description

Canadian creative agency with food and beverage brand work. Comparable to La Grappe as a marketing agency pursuing food/CPG client accounts, although R\u00e9publique serves a broader Canadian and CPG client base rather than Quebec primary producers.

TypeBroad incumbent
Description

Large Montreal-headquartered creative and digital agency. Comparable to La Grappe as a Quebec-rooted agency offering brand, content, and digital marketing services, though at much greater scale and across multiple verticals.

TypeDirect peer
Description

B2B marketing communications agency specialized in the food industry. Directly comparable to La Grappe's vertical focus on agri-food/food producer marketing, though it operates out of Chicago and serves North American food manufacturers rather than Quebec-only clients.

TypeBroad incumbent
Description

One of the largest Quebec-based full-service marketing and communications agencies. Comparable to La Grappe as a Montreal-rooted agency serving Quebec clients, though Cossette operates broadly across industries rather than specializing in agri-food.

8Alfred
TypeRegional player
Description

Quebec creative and digital agency offering branding, web, and content services. Comparable to La Grappe in Quebec creative services and small-team operating model, though Alfred serves diverse Quebec SMBs rather than agri-food clients.

TypeBroad incumbent
Description

Montreal-based marketing and communications agency. Comparable to La Grappe in Montreal presence and B2B marketing services, though it focuses on broader sectors including real estate, retail, and lifestyle rather than agri-food.

TypeBroad incumbent
Description

Montreal-based independent creative agency offering brand strategy, advertising, and digital services. Comparable in geography and service mix to La Grappe, though it serves a broader industry portfolio without an agri-food specialization.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers15 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

La Grappe

Agri-food Marketing Serviceslagrappe.ca

La Grappe is a Montreal-based, privately held marketing agency that exclusively serves Quebec agri-food businesses with full-service strategy, art direction, social media, web, packaging, and training services across enterprise, SMB, and startup clients.

What La Grappe does

La Grappe is a Montreal-based, privately held marketing agency that exclusively serves the Quebec agri-food sector. Founded around 2023 (with active client engagements traceable to 2020), the firm positions itself as a full-service vertical specialist offering marketing strategy, art direction, social media management, online advertising (Google Ads, Facebook Ads, Amazon Ads), photography and videography, copywriting, website development (WordPress with Divi), packaging design, and SEO/PPC services. Its team of approximately 12-13 includes practitioners with direct agri-food backgrounds, notably President Safia Barrou, who operates her own goose farm (Au G\u00eate des Oies), and Senior Marketing Strategist Alexis Michel, co-founder of the 75,000+ member Bonne Bouffe Montr\u00e9al food community.

The business operates on a professional-services, quote-based pricing model with no publicly disclosed rates, delivering work through project-based engagements and ongoing partnerships. Its customer base spans enterprise organizations (Les \u00c9leveurs de volailles du Qu\u00e9bec, Polyexpert, FLO Canada, Origine, Les Haltes Gourmandes), SMBs (Au G\u00eate des Oies, Jivana), and early-stage ventures (Chrysalabs, Drasca, Datte-moi, March\u00e9 Second Life). Beyond client services, La Grappe runs training programs, workshops, and conferences (with an official training partnership with Agricultrices du Qu\u00e9bec) and produces the Les Id\u00e9es Radicules podcast on agri-food marketing, distributed on YouTube and Spotify.

La Grappe's distribution relies on direct B2B sales supplemented by content marketing, social media presence across LinkedIn, Instagram, TikTok, and YouTube, and a Calendly-driven consultation funnel. Recognition includes two Grands Prix DUX 2024 awards (podcast and web series for Origine), a finalist position at Prix Rel\u00e8ve Alimentaire Qu\u00e9bec 2023, and the Entrepreneur de Passion award for Safia Barrou. No external funding, parent company, or acquisition activity is disclosed.

La Grappe firmographics

Firmographics
Name
La Grappe
Legal name
La Grappe
Website
https://lagrappe.ca
Company type
Private
Founded year
2023
Operating status
Operating
Headcount range
1–10 employees
Short description
La Grappe is a Montreal-based, privately held marketing agency that exclusively serves Quebec agri-food businesses with full-service strategy, art direction, social media, web, packaging, and training services across enterprise, SMB, and startup clients.
Ownership category
akta.pro rank

Where La Grappe is headquartered

Location

Headquarters

HQ city
Montréal
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

La Grappe business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Marketing Strategy and Consulting Services: Full-service marketing agency providing strategy, creative direction, social media management, and digital marketing services to agri-food businesses
  2. Training and Workshops: Pre-defined and customized training programs on social media marketing, web development, SEO, and content creation for agri-food professionals

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

La Grappe product offering

Product offering

Core offering

La Grappe is a Quebec-based marketing agency exclusively serving the agri-food sector, providing full-service marketing including marketing strategy consulting, art direction and brand identity creation, social media management, online advertising campaign management, photography, copywriting, and WordPress website development. The agency also delivers training programs, workshops, and conferences for agri-food professionals and produces the agri-food marketing podcast "Les Idées Radicules". Services are sold directly to agricultural producers, food processors, agrotourism operators, and agricultural organizations across Quebec on a project-based or retainer basis.

Product overview

La Grappe is a Quebec-based marketing agency specializing exclusively in the agri-food sector. The company operates as a full-service marketing firm offering strategic consulting (visual strategy, social media strategy, influence marketing, content strategy), art direction (brand identity, graphic charters, packaging, advertising, event displays), social media management, online advertising (Google Ads, Facebook Ads, Amazon Ads), photography and videography, content writing, and website development (mockup and WordPress integration). Additional services include professional training programs, interactive workshops, and expert conferences. The agency also produces a podcast on agri-food marketing available on YouTube and Spotify. La Grappe serves a diverse portfolio of agri-food clients and maintains partnerships with organizations including Les Agricultrices du Québec, Traktour, and Élevage et Cultures magazine.

Differentiator

Problem solved

Functional benefit

Products and services

  • Stratégie en Marketing (Marketing Strategy)

Quantifiable outcome

  • 8.4% engagement rate for Les Éleveurs de Volailles du Québec social media campaigns
  • +3 more outcomes

Companies that use La Grappe

Customer profile

Named customers15 records

Segments3 records

Ideal customer profiles3 records

La Grappe technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

La Grappe partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • TraktourcoreStrategic or Co-development PartnerAgrotourism company founded by Alyssa Martone Martel, expert in agri-food sector. Collaborative partner for agri-food marketing projects and client referrals.
  • Trait d'UnionminorStrategic or Co-development PartnerPartner entity visible in the partner logos section of La Grappe's expert page.
  • Chef ChristianminorStrategic or Co-development PartnerChef partner featured in portfolio work for Élevage et Cultures magazine and other culinary collaborations.
  • Idées RadiculescoreStrategic or Co-development PartnerPodcast partner - Les Idées Radicules podcast won Grands Prix DUX 2024. Collaborative content creation for agri-food storytelling.
  • Élevage et CulturescoreStrategic or Co-development PartnerAgricultural and agri-food magazine where Laura Chipello serves as editor. Content partnership for editorial work.
  • La ShopminorGTM or Marketing PartnerPartner visible in logo section of website partnerships area.
  • Agricultrices du QuébeccoreGTM or Marketing PartnerOfficial training partner. La Grappe provides marketing training programs integrated into the Agricultrices du Québec member program.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

La Grappe competitors and assessment

Company assessment

Broad incumbents

  • Lg2: Major Quebec creative and marketing agency with deep Quebec roots. Comparable to La Grappe in geography and B2B creative services, but Lg2 serves large national brands across many verticals rather than focusing on agri-food.
  • Adviso: Montreal-based digital marketing and strategy agency. Comparable to La Grappe in Quebec digital marketing services and B2B client engagement model, though Adviso focuses on digital performance and analytics rather than agri-food creative work.
  • Sid Lee: Large Montreal-headquartered creative and digital agency. Comparable to La Grappe as a Quebec-rooted agency offering brand, content, and digital marketing services, though at much greater scale and across multiple verticals.
  • Cossette: One of the largest Quebec-based full-service marketing and communications agencies. Comparable to La Grappe as a Montreal-rooted agency serving Quebec clients, though Cossette operates broadly across industries rather than specializing in agri-food.
  • Citoyen Optimum: Montreal-based marketing and communications agency. Comparable to La Grappe in Montreal presence and B2B marketing services, though it focuses on broader sectors including real estate, retail, and lifestyle rather than agri-food.
  • BleuBlancRouge: Montreal-based independent creative agency offering brand strategy, advertising, and digital services. Comparable in geography and service mix to La Grappe, though it serves a broader industry portfolio without an agri-food specialization.

Regional players

  • TAXE: Quebec-based creative agency serving local SMB and mid-market clients. Comparable to La Grappe as a Quebec creative services provider with similar project-based model, though without agri-food specialization.
  • Alfred: Quebec creative and digital agency offering branding, web, and content services. Comparable to La Grappe in Quebec creative services and small-team operating model, though Alfred serves diverse Quebec SMBs rather than agri-food clients.

Direct peers

  • R\u00e9publique: Canadian creative agency with food and beverage brand work. Comparable to La Grappe as a marketing agency pursuing food/CPG client accounts, although R\u00e9publique serves a broader Canadian and CPG client base rather than Quebec primary producers.
  • Foodmixer Communications: B2B marketing communications agency specialized in the food industry. Directly comparable to La Grappe's vertical focus on agri-food/food producer marketing, though it operates out of Chicago and serves North American food manufacturers rather than Quebec-only clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

La Grappe social profiles

Digital presence

La Grappe financial estimates

Financial estimate

Revenue estimate

Valuation estimate

La Grappe leadership team

Management profile

Number of profiles

Profiles9 records

La Grappe funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

La Grappe M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Grappe

What does La Grappe do?

La Grappe is a Quebec-based marketing agency exclusively serving the agri-food sector, providing full-service marketing including marketing strategy consulting, art direction and brand identity creation, social media management, online advertising campaign management, photography, copywriting, and WordPress website development. The agency also delivers training programs, workshops, and conferences for agri-food professionals and produces the agri-food marketing podcast "Les Idées Radicules". Services are sold directly to agricultural producers, food processors, agrotourism operators, and agricultural organizations across Quebec on a project-based or retainer basis.

Is La Grappe a public or private company?

La Grappe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was La Grappe founded?

La Grappe was founded in 2023. It employs 1 to 10 people.

Where is La Grappe based?

La Grappe is headquartered in Montréal, Canada, in the North America region.

How does La Grappe make money?

Two revenue lines are on record. Marketing Strategy and Consulting Services are the primary driver. The others are training and Workshops.

Who are La Grappe's main competitors?

Broad incumbents on record are Lg2, Adviso, Sid Lee, Cossette, Citoyen Optimum and BleuBlancRouge. Regional players are TAXE and Alfred. Direct peers are R\u00e9publique and Foodmixer Communications.

Does La Grappe have an API?

No public API is recorded for La Grappe.

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