Laird & Son Heating and Air Conditioning

What Laird & Son Heating and Air Conditioning does

Laird & Son Heating and Air Conditioning is a fourth-generation family-owned HVAC service contractor headquartered in Toronto, Ontario, operating since 1948. The company installs, repairs, and maintains residential heating and cooling systems — including furnaces (gas, electric, and oil-to-gas conversions), central and ductless air conditioning, boilers, tank and tankless water heaters, heat pumps, and indoor air quality solutions — for homeowners across the Greater Toronto Area. It operates from two physical locations (Scarborough and Leaside) and complements HVAC service work with home heating oil delivery through its wholly owned subsidiary Laird & Son Fuels Ltd., plus duct cleaning and heating-oil burner servicing.

The business generates revenue across four streams: one-time professional service fees for repairs, equipment-installation projects combining hardware sales and labor, recurring annual maintenance membership plans starting at $215 plus HST that confer priority booking and repair discounts, and transactional fuel delivery via the fuels subsidiary. Pricing on most jobs is quote-based; equipment installations are supported by 0% interest financing for six months through Financeit. Distribution is direct-to-consumer: phone intake, online quote forms, and field dispatch from two GTA branches serving neighborhoods including Scarborough, Leaside, East York, Midtown, and North York. The company sources equipment from multiple manufacturers including Lennox, Rheem, Mitsubishi Electric, Navien, Goodman, and Viessmann.

Acquisition and retention rely heavily on reputation: the business cites over 1,000 reviews across Google, HomeStars, and Top Choice Awards, BBB A+ accreditation, and reports that roughly 90% of its fuels business comes from satisfied-customer referrals. Management is held by the Laird family, currently led by President Neil Laird and service-department head Noah Laird. The company maintains TSSA registration, Metro licensing, HRAI Master Technician certification, WSIB compliance, and $5 million in liability insurance — credentials that function as standard regulatory entry barriers in the Ontario HVAC trade. No external funding, acquisitions, or technology-platform initiatives are disclosed.

Name

Laird & Son Heating and Air Conditioning

Legal name

Laird & Son Heating & Air Conditioning

Website

https://lairdandson.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Laird & Son Heating and Air Conditioning is a fourth-generation, family-owned residential HVAC service contractor in Toronto installing, repairing, and maintaining furnaces, air conditioners, boilers, heat pumps, and water heaters for homeowners across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

Keywords

• Residential HVAC services
• Furnace installation repair
• Air conditioning services
• Boiler maintenance services
• Water heater installation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. HVAC Repair Services: One-time service fees for repair services including furnace repair, AC repair, boiler service, and water heater repairs. Revenue generated per job with pricing based on diagnostic and labor.
2. Equipment Installation: One-time revenue from installing furnaces, air conditioners, heat pumps, boilers, and water heaters. Equipment sales combined with installation labor.
3. Annual Maintenance Agreements: Recurring revenue from membership plans providing annual maintenance, priority booking, and discounts on repairs. Plans start at $215 + HST annually.
4. Oil Delivery: Fuel delivery services for oil-heated homes through Laird & Son Fuels Ltd. subsidiary.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Laird & Son is a residential HVAC service contractor that sells, installs, repairs, and maintains heating, cooling, and water heating equipment for homeowners in the Greater Toronto Area. Core offerings include furnaces, central and ductless air conditioning, boilers, tank and tankless water heaters, heat pumps, indoor air quality solutions, oil delivery, and duct cleaning, supported by annual maintenance membership plans and consumer financing.

Product overview

Laird & Son Heating and Air Conditioning is a fourth-generation family-owned HVAC service contractor providing comprehensive heating and cooling solutions for residential customers in the Greater Toronto Area. The company operates as a service-based business offering installation, repair, and maintenance across multiple product categories: furnaces (including oil-to-gas conversions), air conditioning (central and ductless), boilers, water heaters (tank and tankless), heat pumps, and indoor air quality solutions. The portfolio also includes complementary services such as oil delivery, duct cleaning, and annual maintenance membership plans. The company partners with equipment manufacturers including Lennox, Rheem, Navien, Mitsubishi Electric, Goodman, Moovair, John Wood, NTI, Viessmann, and Bradford White. Financing options are available through Financeit Financial Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Furnace Services Installation, repair, and maintenance of gas and electric furnaces for residential heating. Includes furnace repair service, new furnace installation, and oil-to-gas conversion with tank removal for GTA homeowners.
• Air Conditioning Services Central and ductless air conditioning installation, repair, and maintenance services for residential customers in the GTA. Includes AC repair service, AC installation, and ductless mini-split systems.
• Boiler Services High-efficiency boiler installation, repair, and maintenance for residential radiant heating systems. Services include combination boilers providing both hydronic heating and domestic hot water.
• Water Heater Services Installation, repair, and maintenance of tank and tankless water heaters for residential customers. Tankless models provide endless hot water on demand with space-saving, energy-efficient solutions.
• Heat Pump Services Air source heat pump installation, service, and repair providing year-round heating and cooling efficiency from a single system for residential homes.
• Indoor Air Quality Services Air quality assessment and improvement solutions including ventilation, air filtration, and humidity control to enhance home air quality for GTA homeowners.
• Oil Delivery Home heating oil delivery and automatic fuel delivery services through Laird & Son Fuels Ltd., plus servicing of oil burners for oil-heated homes.
• Duct Cleaning Ductwork cleaning services to improve HVAC efficiency and indoor air quality for GTA homeowners.
• Membership Plans Annual maintenance agreements providing priority booking, 20% off repairs, no overtime fees, and regular system maintenance for HVAC equipment. Plans start at $215 plus HST.
• Financing Flexible payment solutions including 0% interest financing for 6 months and Financeit financial services for HVAC equipment purchases for residential customers.

Quantifiable outcome

• 20% off repairs for membership plan members
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• LennoxcoreTechnology or IntegrationEquipment manufacturer partnership. Lennox furnaces and air conditioning units sold and installed by Laird & Son.
• RheemcoreTechnology or IntegrationEquipment manufacturer partnership. Rheem water heaters and HVAC products installed by Laird & Son.
• Mitsubishi ElectriccoreTechnology or IntegrationEquipment manufacturer partnership. Mitsubishi ductless and heat pump systems installed by Laird & Son.
• NaviencoreTechnology or IntegrationEquipment manufacturer partnership. Navien boilers and water heaters installed by Laird & Son.
• GoodmancoreTechnology or IntegrationEquipment manufacturer partnership. Goodman furnaces and HVAC systems installed by Laird & Son.
• ViessmanncoreTechnology or IntegrationEquipment manufacturer partnership. Viessmann high-performance heating and cooling systems installed by Laird & Son.
• HRAI (Heating, Refrigeration and Air Conditioning Institute)coreOthersIndustry association membership providing certification, training resources, and industry standards compliance for HVAC contractors.
• CFIB (Canadian Federation of Independent Business)minorOthersBusiness advocacy membership supporting independent businesses in Canada.
• TSSA (Technical Standards & Safety Authority)coreOthersRegulatory body for technical standards and safety. Laird & Son maintains TSSA registration for HVAC work.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• AtlasCare: GTA-based residential HVAC, plumbing, and home services contractor. Closely comparable local peer operating in the same Toronto neighborhoods with similar furnace, AC, and heat pump service offerings.
• Cool It Heating & Air Conditioning: Toronto-area residential HVAC service and installation company. Directly comparable in product scope (furnaces, AC, water heaters) and GTA-focused customer base.
• Applewood Air Conditioning: GTA residential HVAC contractor providing furnace, AC, and heat pump installation and service. Local independent operator comparable to L&S in scale and customer base.
• Reliance Home Comfort: One of Canada's largest residential HVAC, water heater, and home services contractors. Directly comparable to Laird & Son as a Toronto- and Ontario-focused HVAC service and installation provider, but operating at significantly larger national scale.
• Aire Serv: National franchise network of residential HVAC service providers with franchisees in the GTA. Comparable service offering and membership-style maintenance plans, differentiated by franchise model rather than independent family ownership.
• Mr. Furnace Heating & Air Conditioning: GTA-based residential HVAC contractor offering furnace, AC, and water heater services. Similar mid-size independent operator profile serving Toronto homeowners.
• Enercare: Major Canadian provider of HVAC, water heater, and home services with strong GTA presence. Comparable offering (furnace, AC, water heater, maintenance plans) and similar recurring membership/contract structure.

Broad incumbents

• Home Depot Home Services (HVAC): National retailer that connects homeowners to local HVAC installers and offers financing. Indirectly comparable as an HVAC installation marketplace competing for the same GTA residential install jobs.
• Direct Energy: Large North American retail energy and home services provider with HVAC equipment sales, installation, and maintenance across Ontario. Overlaps with L&S in residential HVAC but operates at vastly greater scale and offers broader energy products.

Others

• HRAI (Heating, Refrigeration and Air Conditioning Institute of Canada): Industry association and training/certification body. Not a competitor, but a relevant ecosystem peer: L&S holds HRAI master technician credentials, and HRAI sets the trade standards governing HVAC contractors in Ontario.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LairdSonHeatingAirConditioning
• LinkedInlinkedin.com/company/laird-and-son
• Instagraminstagram.com/lairdandson

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laird & Son Heating and Air Conditioning