Lakehill Soccer Association

What Lakehill Soccer Association does

Lakehill Soccer Association is a non-profit, volunteer-directed community soccer club founded in 1956 and headquartered at 1359 McKenzie Avenue in Victoria, British Columbia, Canada. The club delivers recreational and competitive soccer programs for players from age 3 through adults, structured according to the Long Term Player Development (LTPD) model and Canada Soccer Grassroots Standards. Programs span introductory offerings (Blaster Buddies, U6/7), fundamentals (U7-U9), Learn to Train (U10), and tiered competitive LISA League play (U11-U18 in Divisions One, Two, and Three), alongside adult men's leagues (VISL, SVICSA) and adult women's league (LIWSA). The club operates across three field sites — Braefoot Park (headquarters, including turf), Beckwith Park, and Reynolds Park.

The operational backbone is the PowerUp online registration system, which handles player registration, uniform purchases, and membership management. Supporting product lines include a Technical Academy led by Technical Director Rohan Indulkar and Technical Staff, Strength & Conditioning programs for U10-U14, week-long Summer Camps at Braefoot Park, a Spring Drop-In program for U15-U18, a Referee Development pathway, Braefoot Turf Field Rentals, and player scholarships via KidSport, Jumpstart, and athletics4kids. Communication and acquisition are conducted through the lakehillsoccer.com website, PowerUp platform, Facebook, and Instagram.

Revenue is generated primarily through recurring seasonal registration fees ranging from $99 (Blaster Buddies) to $399 (LISA League U11-U18), with sibling discounts of $30 per additional child and incremental fees for Division One teams and provincial cup play. Registration fees partially flow to governing bodies (LISA, BC Soccer, Canada Soccer). Lakehill is governed by a volunteer Board of Directors under President Jeremy Mannall-Fretwell, with 8 identified staff personnel. In 2024, the club joined a four-club collaborative initiative — the "Highlanders" partnership with Bays United, Juan de Fuca, and Prospect Lake — to field Tier 2 competitive teams in the new West Coast Soccer League, positioning Lakehill within the local pyramid topped by PFC Wave.

Name

Lakehill Soccer Association

Legal name

Lakehill Soccer Association

Website

https://lakehillsoccer.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Lakehill Soccer Association is a non-profit, volunteer-directed community soccer club in Victoria, BC, founded in 1956, delivering recreational and competitive programs for players age 3 through adults across youth (U4-U18) and adult leagues.

Ownership category

akta.pro rank

Product category

Community Youth Soccer Programs

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Youth soccer programs
• Recreational soccer leagues
• Soccer player development
• Adult soccer leagues
• Competitive soccer training

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Registration Fees: Player registration fees for various youth and adult soccer programs including Fall/Winter seasons, spring programs, summer camps, and strength & conditioning sessions. Fees vary by age group and program length.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lakehill Soccer Association delivers seasonal and year-round recreational and competitive soccer programs for youth (ages 4 through 18) and adults in the Victoria, BC community. Core offerings include age-tiered youth programs (Blaster Buddies, Fundamentals, Learn to Train, LISA League), adult men's and women's leagues, a Technical Academy, summer camps, strength and conditioning, and referee development, all delivered by volunteer coaches supported by paid technical staff at Braefoot Park and partner fields.

Product overview

Lakehill Soccer Association operates as a non-profit community soccer club offering a comprehensive portfolio of recreational and competitive soccer programs for players ages 4 through adult. The organization's core products span age-specific youth programs (Blaster Buddies through U18), adult leagues, and a Technical Academy for player development. Supporting products include Strength & Conditioning, Summer Camps, Spring Drop-In programs, Referee Development, and Field Rentals. Registration and program management are handled through the PowerUp system. The club serves the Victoria, BC area as part of the Lower Island Soccer Association structure.

Differentiator

Problem solved

Functional benefit

Brands

• Highlanders: Tier 2 collaborative soccer initiative under which Lakehill places competitive teams alongside Bays United, JDF, and Prospect Lake clubs in the Lower Island Tier 2 League and West Coast Soccer League.

Products and services

• Youth Fall/Winter Soccer Programs (Blaster Buddies through U18 LISA League) Age-tiered seasonal youth soccer programs from introductory Blaster Buddies & U6/7 (parent participation, physical literacy) through Fundamentals U7–U9, Learn to Train U10, LISA League U11–U13 (small-sided 8v8), and LISA League U14–U18 (full-field 11v11), competing in Division One, Two, and Three tiers under the Lower Island Soccer Association. For youth players ages 4–18 and their parents/guardians in the Victoria, BC area.
• Adult Soccer Leagues (VISL, SVICSA, LIWSA) Men's and women's adult amateur soccer leagues operating through the Vancouver Island Soccer League (VISL), Saanich Peninsula Soccer Association (SVICSA), and Lower Island Women's Soccer Association (LIWSA), administered by Lakehill for adult players in the Victoria area.
• Technical Academy Player development program led by Lakehill Technical Staff focused on individual skill development and training excellence for registered youth players seeking additional coaching beyond regular team practices.
• Summer Soccer Camps Week-long summer camps led by Technical Staff for players U8 to U14 (born 2009–2015), held at the Braefoot Park turf field in August. Priced at $150 per week-long camp.
• Strength & Conditioning Program U10–U14 10-week fitness program for U10–U14 players focusing on direction change, unilateral strength, and sprinting ability through engaging games and activities at Braefoot Park. Priced at $99 for the 10-week session.
• Braefoot Turf Field Rentals Rental of the Braefoot Park turf field to community and athletic groups when not conflicting with Lakehill Soccer programming.

Quantifiable outcome

• Programs for players from age 3 through adult, covering Blaster Buddies through U18 competitive

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Bays United Football ClubcoreStrategic or Co-development Partner · 1 January 2024Collaboration under the Highlanders banner for Tier 2 Soccer development initiative to place teams in the new West Coast Soccer League. Part of a four-club partnership including Bays United, Juan de Fuca, Lakehill, and Prospect Lake.
• Juan de Fuca Football ClubcoreStrategic or Co-development Partner · 1 January 2024Collaboration under the Highlanders banner for Tier 2 Soccer development initiative to place teams in the new West Coast Soccer League. Part of a four-club partnership including Bays United, Juan de Fuca, Lakehill, and Prospect Lake.
• Prospect Lake Soccer ClubcoreStrategic or Co-development Partner · 1 January 2024Collaboration under the Highlanders banner for Tier 2 Soccer development initiative to place teams in the new West Coast Soccer League. Part of a four-club partnership including Bays United, Juan de Fuca, Lakehill, and Prospect Lake.
• Highlanders (PFC Wave)coreStrategic or Co-development Partner · 1 January 2024Highlanders brand provides linkage and brand recognition for the Tier 2 collaborative initiative. Part of the local soccer pyramid with PFC Wave at the pinnacle.
• Lower Island Soccer Association (LISA)coreStrategic or Co-development PartnerParent organization for district-level soccer. Lakehill participates in LISA League competitions and adheres to LISA's seasonal implementation plans.
• BC SoccercoreStrategic or Co-development PartnerProvincial governing body for soccer in British Columbia. Receives player fees and oversees insurance, rules, and standards compliance.
• Canada SoccercoreStrategic or Co-development PartnerNational governing body for soccer. Receives portion of player fees and sets grassroots standards for youth soccer development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• KidSport: Canadian national charity that provides financial assistance to children to remove financial barriers to sport participation. Lakehill explicitly partners with KidSport as part of its player scholarship offering, making it a directly relevant enabling ecosystem partner.
• PowerUp Sports: Registration and club management platform provider whose PowerUp system is used by Lakehill for player registration, uniform purchases, and membership management. Functions as a core technology vendor underpinning Lakehill's registration operations.

Broad incumbents

• PFC Wave (Pacific Football Club): Professional soccer organization in Victoria that sits at the pinnacle of the local player development pyramid and is referenced in Lakehill's Highlanders pathway. While not a direct competitor at the youth/recreational level, it represents the aspirational career pathway that Lakehill's programming feeds into.

Direct peers

• Bays United Football Club: Victoria-area community soccer club that is one of the four founding partners of the Highlanders Tier 2 initiative alongside Lakehill. Operates similar youth and adult soccer programming in the same geographic catchment, serving as both a direct competitor for registrations and a collaborative partner at the Tier 2 level.
• Prospect Lake Soccer Club: Saanich-based community soccer club and the fourth Highlanders Tier 2 partner with Lakehill. Operates comparable youth soccer programming in the same Victoria-area catchment under shared LISA league governance.
• Juan de Fuca Football Club: Westshore-area community soccer club and the third Highlanders Tier 2 partner with Lakehill. Offers overlapping youth recreational and competitive soccer programs in the Greater Victoria region, competing for the same player pool while collaborating on higher-tier development pathways.
• Gorge FC (Gorge Soccer Association): Established community soccer club in the Greater Victoria area offering youth and adult recreational and competitive programs under LISA and VISL. Competes directly with Lakehill for players, coaches, and field access within the same local market.
• Peninsula Soccer Association: Saanich Peninsula-based community soccer club serving the same Greater Victoria region. Provides comparable youth recreational and competitive soccer programs and is referenced in Lakehill's adult league structures (SVICSA), indicating overlapping player bases.

Regional players

• Cowichan Soccer Association: Vancouver Island community soccer association operating north of Victoria. Offers similar youth and adult soccer programming under the same BC Soccer and Canada Soccer governance structure but serves a separate geographic catchment.
• Surrey United Soccer Club: Large Lower Mainland BC community soccer club delivering youth and adult recreational and competitive soccer programming under the same provincial (BC Soccer) and national (Canada Soccer) governance framework. Comparable in mission and structure but operates in a different BC region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lakehillsoccer
• Instagraminstagram.com/lakehillsoccer
• LinkedInlinkedin.com/company/lakehill-soccer-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakehill Soccer Association