Lakeland Maze Farm Park

What Lakeland Maze Farm Park does

Lakeland Maze Farm Park is a privately held, family-owned farm attraction operated by Graham and Jane Wadsworth at Raines Hall Farm in Sedgwick, near Kendal, Cumbria, in the English Lake District. The park opened to the public in 2005 and runs a year-round (February to November) diversified farm experience built around a flagship seasonal maize maze (July to September), indoor and outdoor animal paddocks, indoor play, and a rolling slate of additional paid attractions including Water Wars, a Cresta Run, a pumpkin patch, and sunflower picking. The site also operates a Treat Trailer food outlet and a gift shop, and runs school trips, group bookings (20+), and animal sponsorship programs. The business serves primarily visiting families with children, both local Cumbrian households and Lake District tourists, and prices single-visit tickets roughly £10.64–£14.38 online (higher at the door), with season passes at £54.96 (adult) and £44.40 (senior), and secondary per-head spend on animal feed, maze maps, pick-your-own produce, and retail.

The operating model is a traditional on-site leisure attraction: revenue is generated at the gate and through on-park ancillary spend, with bookings routed through the third-party Beyonk platform and a Nimbus Disability Digital Access Pass integrated for accessibility. The technical surface is intentionally low-tech — a working farm with periodically redesigned maize-maze artwork, physical attractions, and event programming — with no proprietary AI, software platform, or recurring digital subscription layer; the closest thing to a technology moat is the seasonal intellectual property of themed maze designs and the location inside a tourism catchment near M6 Junction 36. Distribution is largely direct via the company's own website and walk-up traffic, supplemented by tourism-flow organic demand from the Lake District and inclusion in UK Government seasonal savings schemes.

With only seven employees, no external funding history, and a single physical site, scale is structurally constrained; the growth path visible in the data is incremental product deepening at the existing location (new attractions, new events, partnerships) rather than geographic replication or platform expansion.

Name

Lakeland Maze Farm Park

Legal name

Lakeland Maze Farm Park

Website

https://lakelandmaze.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Lakeland Maze Farm Park is a family-owned farm attraction in Sedgwick, Cumbria, operating a year-round (February to November) Lake District visitor experience centered on a seasonal maize maze, farm animals, indoor play, and ancillary food and retail, primarily serving families with children and Lake District tourists.

Ownership category

akta.pro rank

Product category

Agritourism / Family Farm Attraction

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Family farm attraction
• Maize maze
• Animal petting farm
• Children's soft play
• Educational farm visits

Headquarters

HQ city

Kendal, Cumbria

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Day Ticket Sales: Admission tickets sold online (with discount) or at door at higher price. Prices vary by season (Winter, Low Season, High Season) and include access to all farm park activities.
2. Season Passes: Annual unlimited entry passes valid for 12 months from purchase date. Includes all activities. Adult/Child: £54.96, Senior/Carer: £44.40.
3. Food and Beverage: On-site cafe serving hot food (11:30am-3:30pm), drinks, snacks, and ice cream. Includes Farrer's tea and coffee. Food service available for farm park ticket holders only. Also operates a Treat Trailer during peak times.
4. Gift Shop: On-site gift shop selling toys, souvenirs, and gifts. Open during farm park hours.
5. Special Event Tickets: Premium pricing for special events such as Easter Wonderland and Dino Take Over. Additional charges above standard admission for event activities.
6. Animal Sponsorships: Sponsorship program for farm animals including 2x free entries to the farm park. Purchased through booking portal under Memberships & Passes.
7. Animal Feed Sales: Animal feed bags sold for £1.50-£2.00 per bag for visitors to hand-feed farm animals.
8. Maze Maps: Optional maze maps sold for £1, refundable if completed without opening.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lakeland Maze Farm Park operates a working family farm attraction combining a year-round Farm Park Experience (animals, soft play, tractor rides, slides, water wars) with a seasonal Maize Maze (July-September) and ancillary on-site café and gift shop. Visitors purchase day admissions, annual season passes, animal sponsorships, or school group bookings to access the full range of activities on the Wadsworth family's Raines Hall Farm in the Lake District.

Product overview

Lakeland Maze Farm Park operates as a single unified attraction offering a farm park experience built around a core portfolio of products: the year-round Farm Park Experience (featuring animals and activities), the seasonal Maize Maze (operating July-September), and ancillary services including on-site Café and Gift Shop. The business also offers specialized School and Nursery Trips with dedicated programming, Season Passes for repeat visitors, and Animal Sponsorships as a gift product. All attractions and activities are covered by a single general admission ticket, with various activities (soft play, slides, tractor rides, water wars) included as add-on features within the main experience. The venue operates seasonally from February through November, with the Maize Maze available only during summer months.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Park Experience Year-round farm park attraction featuring cattle, sheep, pigs, ferrets, rabbits, llamas, alpacas, goats, ponies and donkeys. Includes indoor and outdoor activities, animal feeding sessions, tractor rides, soft play, slides and water wars, aimed at families with children.
• Maize Maze Seasonal maize maze attraction open July through September/October with a unique annual theme (2026: Wally the Alpaca X Llama). Includes a mini maze (wheelchair accessible, 15 minutes) and a main maze (up to 90 minutes, approximately 6 acres), featuring quiz boards throughout.
• Café and Refreshments On-site café serving hot food 11:30am-3:30pm daily, plus snacks, drinks and ice cream. Features Farrer's tea and coffee and a Treat Trailer in the outdoor play area serving cold drinks, popcorn and hotdogs during peak times.
• Gift Shop On-site retail shop offering toys, gifts, souvenirs and seasonal items, with stock regularly rotated and new brands and products added. Open during farm park hours for ticket holders.
• School and Nursery Trips Educational group visits with dedicated staff, bespoke activity plans, and private venue access for groups of 25+ children. Charged at £9.50 per child with a £25 deposit, booked through a dedicated school bookings portal.
• Season Passes Annual membership offering unlimited entry for 12 months from purchase date, including all on-site activities. Adult and child passes priced at £54.96 (inc. £2.96 booking fee), senior/carer passes at £44.40 (inc. £2.40 booking fee).
• Animal Sponsorships Gift product allowing sponsorship of a farm animal. Includes 2x free visits to the farm park and animal-specific perks, purchased through the Memberships & Passes section of the booking portal.
• Group Bookings and Birthday Parties General admission group bookings available for parties and large groups of 20+ visitors, with automatic discount at checkout. Guests may bring own food, drink and cake; no dedicated party packages offered.
• Pumpkin Patch Seasonal pumpkin patch introduced in 2024 where each paying child can choose one free pumpkin and additional pumpkins can be purchased by weight.
• Treat Trailer Mobile food and beverage trailer in the outdoor play area serving cold drinks, filter coffee, ice cream tubs, traditional hotdogs and loaded popcorn during school holidays and peak times.

Quantifiable outcome

• Season pass pays for itself after 3-4 visits
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Guide Dogs UK (North West)minorOthers · 5 July 2026Guide Dogs North West uses Lakeland Maze as a training venue for guide dog puppies. The puppies experience a range of sights, sounds and smells. Lakeland Maze staff received Sighted Guide Training from Guide Dogs NW to better assist visitors with visual impairments.
• Nimbus Disability (Access Card)coreStrategic or Co-development Partner · 4 February 2025Nimbus Disability provides the Access Card scheme and free Digital Access Pass (DAP) for Lakeland Maze. Visitors with +1 or +2 on their card receive free Essential Companion tickets. This partnership supports accessibility and inclusivity at the farm park.
• National Farm Attractions Network (NFAN)coreOthers · 29 January 2025NFAN is the trade organization for farm and rural attractions in the UK with almost 300 members. Lakeland Maze Farm Park participates in NFAN awards and industry events, gaining recognition and networking opportunities within the farm attractions sector.
• BeyonkcoreTechnology or IntegrationThird-party online ticketing and booking platform. Provides the online booking system for day tickets, season passes, animal sponsorships, and school bookings. Sets booking fees included in ticket prices.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Cannon Hall Farm: Cannon Hall Farm is a family-focused farm attraction with animals, indoor and outdoor play, seasonal events, food and farm retail. Its broad day-visitor proposition and diversified on-site spending closely match Lakeland Maze Farm Park.
• Hall Hill Farm: Hall Hill Farm operates animal encounters, tractor rides, play facilities and seasonal festivals for families. Its active-farm setting and mix of included activities closely resemble Lakeland Maze Farm Park.
• Cotswold Farm Park: Cotswold Farm Park is a visitor attraction centred on farm animals, rare breeds, play and seasonal activities. Its agricultural interpretation and family entertainment format are closely aligned with Lakeland Maze's working-farm proposition.
• Mead Open Farm: Mead Open Farm combines animal experiences with large indoor and outdoor play areas, seasonal events and group visits. It is comparable through its all-weather family offering, admission-based model and on-site monetisation.
• Odds Farm Park: Odds Farm Park offers animal encounters, tractor experiences, adventure play and seasonal events for families and school groups. Its farm-based attraction model and education offering are directly comparable to Lakeland Maze Farm Park.
• Willows Activity Farm: Willows Activity Farm is a family farm attraction with animals, rides, shows and extensive indoor and outdoor play. It competes for similar family occasions and uses a diversified, event-led admission model.
• Jimmy's Farm & Wildlife Park: Jimmy's Farm & Wildlife Park blends a working-farm setting, wildlife experiences, family activities and events. It is comparable to Lakeland Maze as a broader rural attraction, although it has a stronger wildlife and visitor-complexity orientation.
• Farmer Copleys: Farmer Copleys operates a family farm attraction featuring a maize maze, animals, play areas, seasonal events and food service. It is a close comparator for Lakeland Maze's mix of agricultural authenticity, family entertainment and ancillary revenue.
• Walby Farm Park: Walby Farm Park is a Cumbrian family attraction with animals, indoor and outdoor play and seasonal programming. Its nearby regional footprint and farm-park format make it a particularly relevant local comparator.
• Whitepost Farm: Whitepost Farm combines farm animals with indoor and outdoor play, rides and seasonal family programming. It serves a similar family-day-out customer through ticketed admission and activity-led repeat visits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lakelandmaze
• Instagraminstagram.com/lakelandmaze1
• LinkedInlinkedin.com/company/lakelandmazefarmpark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeland Maze Farm Park