Lamiya Wellnes & Social Club

What Lamiya Wellnes & Social Club does

Lamiya Wellness & Social Club (legally Miya Bienestar Y Ocio SL) operates a single 3,800 m² integrated wellness destination in La Monacilla, Aljaraque, Huelva, Spain. The facility combines a 792 m² Technogym-equipped fitness room, four outdoor pádel courts, a 25-meter semi-olympic heated saltwater swimming pool, a Cross box with Rogue equipment, a professional boxing ring, an indoor cycling studio, twelve Merrithew Reformer beds, weightlifting platforms, a Les Mills-certified group exercise program, and a spa with sauna and Turkish bath. Adjacent services include a multidisciplinary health clinic (physiotherapy, nutrition, physical preparation), the Raíz healthy-cuisine restaurant with terrace and brunch, a coworking space, a 120-person auditorium, a ludoteca for children aged 3+, and private event hosting. Memberships are sold on monthly subscriptions ranging from €45 (junior) to €300 (four-adult family), with the Individual Total tier at €85/month, and are supplemented by add-on courses (Pilates, Yoga, Pádel, Natación), day passes, Summer Camp, and the annual Hybrid Race event.

The business model is primarily subscription-based direct-to-consumer with diversified ancillary revenue: monthly membership fees form the core, while one-time fees come from day passes, course bundles, Summer Camp (€30-€715), the Hybrid Race (€57-€150), restaurant transactions, clinic professional services, and event/venue rentals. Corporate wellness and B2B events are an explicitly targeted but secondary channel. The technology stack is conventional third-party SaaS: MyWellness (Technogym) for class scheduling and bookings via v1.mywellness.com, and DeporWeb for online enrollment and registration. No proprietary technology, mobile app, or AI-driven capabilities are evidenced. Distribution is fully direct through the physical site and website e-commerce, with marketing concentrated on organic social (Facebook, Instagram, YouTube), content, email, free trial days, and community events.

Name

Lamiya Wellnes & Social Club

Legal name

Miya Bienestar Y Ocio Sl

Website

https://lamiya.es

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Lamiya Wellness & Social Club operates a single 3,800 m² integrated wellness destination in Aljaraque, Huelva, Spain, offering fitness, health clinic, restaurant, coworking, childcare, and event services to individual, family, and corporate members through monthly subscriptions and ancillary fees.

Ownership category

akta.pro rank

Product category

Wellness and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Integrated wellness club
• Fitness and sports club
• Family wellness programs
• Corporate wellness events
• Healthy dining restaurant

Headquarters

HQ city

Aljaraque, Huelva

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership subscriptions: Monthly recurring fees for individual, junior, and family memberships with varying levels of access to fitness facilities, classes, and services. Core revenue driver.
2. Specialized classes (Pilates, Yoga, Pádel, Natación): Additional monthly fees for specialized programs not included in base membership, charged per number of sessions or unlimited access.
3. Passes and day tickets: One-time purchases for non-members including day passes (€15), 15-day passes (€55), and 10-session workout bundles (€100).
4. Summer Camp: Seasonal children's program priced at €30-715 depending on duration (day, week, month, or full 6-week camp). Additional €10/day for optional lunch service.
5. Lamiya Hybrid Race: Annual competitive event with registration fees ranging from €57-150 depending on category (individual, doubles, trios) with optional injury insurance (€5).
6. Restaurant Raíz: On-site gastronomic services including healthy menu (€15 for lunch combo), à la carte dining, terrace café, and brunch offerings. Separate revenue from membership.
7. Clinical services: Physiotherapy, nutrition, and physical preparation services offered through the clinic, providing health and wellness services as an add-on to members.
8. Event hosting and venue rental: Corporate events, private celebrations, and auditorium rentals for external clients seeking event spaces within the club facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lamiya Wellness & Social Club operates a single 3,800 m² integrated wellness and sports club in Aljaraque, Huelva (Spain), offering monthly membership subscriptions plus à la carte access to a fitness room (Technogym), Les Mills group classes, Pilates Reformer, Yoga, Padel courts, a semi-olympic heated saltwater pool, Cross box, boxing ring, indoor cycling, and weightlifting. The club also bundles a health clinic (physiotherapy, nutrition, physical preparation), Raíz healthy-dining restaurant, coworking space, children's ludoteca, and an auditorium for private/corporate events, complemented by seasonal programs (Summer Camp for kids 3–11) and signature events (Lamiya Hybrid Race).

Product overview

Lamiya Wellness & Social Club is an integrated wellness and sports club offering a comprehensive multi-service platform. The core offering centers on a 3,800 m² facility with fitness equipment (Sala Fitness with Technogym), group fitness programs (Les Mills classes), specialized studios (Pilates Reformer with 12 beds, Paidea Studio for Yoga/Aeroyoga), 4 pádel courts, a semi-olympic heated saltwater pool, Cross Box with Rogue equipment, and a professional boxing ring. Additional integrated services include a health clinic (physiotherapy, nutrition, physical preparation), Raíz Restaurant (healthy gourmet dining with terrace), coworking space, ludoteca for children, auditorium (120-person capacity), and event planning services. The club also runs seasonal programs including Summer Camp for children (3-11 years) and the Lamiya Hybrid Race competition. Membership plans range from Individual (85€/month) to Family packages, with day passes and course add-ons for pádel, swimming, yoga, and pilates available to members and non-members.

Differentiator

Problem solved

Functional benefit

Brands

• Raíz: Restaurant and terrace dining service offering healthy cuisine, seasonal products, and author cooking with indoor restaurant and outdoor terrace options.

Products and services

• Sala Fitness (Fitness Room) 792 m² fitness facility equipped with Technogym Biocircuit (9 machines), Skillrow, Skillmill, Skillbike, ellipticals, treadmills, bicycles, and free weights; available to members and day-pass holders for self-directed and instructor-led training.
• Les Mills Group Fitness Classes
• Pilates Studio (Mat and Reformer)
• Yoga and Aeroyoga (Paidea Studio)
• Pádel School and Courts
• Swimming Pool and MY AQUA
• Cross Box (Cross Training)
• Indoor Cycle Studio High-energy indoor cycling studio with Group Cycle bicycles, projection screen, immersive music, and full connectivity for performance cycling sessions.
• Halterofilia (Weightlifting) Professional weightlifting platform with Olympic bars and specialized technical coaching for weightlifting training.
• Boxing Ring Professional boxing ring fully equipped for technical training, directed classes, and personal sessions.
• Personal Training One-on-one training sessions with specialized personal trainers coordinated continuously with physiotherapists; priced per session.
• Spa Zone (Sauna and Turkish Bath) Wellness area including dry sauna and Turkish bath for muscle recovery, relaxation, and mind-body balance; included with Total membership.
• Clínica Lamiya (Health Clinic) Multidisciplinary health services including sports physiotherapy and rehabilitation, manual therapy, nutrition (sports nutrition, eating disorders, pathology management, vegetarian diets), and physical preparation; provided by professional clinical staff.
• Raíz Restaurant On-site healthy gourmet restaurant with seasonal products, author cooking techniques, indoor restaurant, terrace dining, private salon, and brunch service; healthy lunch combo priced at €15 (Monday–Friday 13:00–16:00).
• Coworking Space Inspirational work environment with individual desks, meeting rooms, premium WiFi, and natural light; included with Total membership for freelancers and companies seeking work-wellness balance.
• Ludoteca (Children's Club) Safe and creative zone for children from 3 years with games, didactic activities, and professional monitors, allowing parents to enjoy the club while children are supervised.
• Auditorium and VIP Rooms (Event Hosting) Multipurpose space with audiovisual technology, versatile furniture, and professional atmosphere with 120-person capacity, suitable for training, lectures, corporate meetings, and private events; available for rental.
• Private and Corporate Event Planning Event planning services for weddings, family celebrations, corporate presentations, tournaments, and social events with customized gastronomic proposals and end-to-end coordination.
• Lamiya Summer Camp
• Lamiya Hybrid Race Competition
• Membership Plans (Individual, Junior, Family)
• Day Passes and Bonos (Session Bundles) Non-member access options including 1-day pass at €15, 15-day pass at €55, and 10-session training bundle at €100 valid for 3 months; includes fitness room, pool, yoga, mat pilates, and cross zone.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Les MillscoreTechnology or IntegrationLicensed Les Mills international fitness programs including Bodypump, Combat, Balance, Core, Dance, Attack, and Bodyattack. Certified Les Mills instructors on staff deliver group fitness classes. Logo featured on website marketing materials.
• TechnoGymcoreTechnology or IntegrationPremium fitness equipment provider for the fitness room including Biostrength machines, Skillrow, Skillmill, Skillbike, elliptical machines, treadmills, bikes, and climbing structures. 792 m² Technogym-equipped facility.
• MerrithewcoreTechnology or IntegrationPilates equipment provider for the Reformer studio. 12 Reformer beds and pilates chairs from Merrithew for specialized Pilates programming.
• Rogue FitnesscoreTechnology or IntegrationCrossFit box equipment supplier including racks, Olympic bars, and training structures. Professional-grade equipment for the Cross training facility.
• CaixaBankminorOthersFinancial institution sponsor of Lamiya. Logo displayed on website as sponsor alongside other partners.
• Grupo AdarsaminorOthersAutomotive dealership (Mazda) and business group sponsor. Logo displayed as sponsor on facilities page.
• Instituto Provincial de Huelva (IPH)minorOthersProvincial public institution sponsor. Logo displayed as sponsor on facilities page.
• CD Lamiya (Club Deportivo Lamiya)coreStrategic or Co-development PartnerAssociated sports club entity (CIF: G09862038) managing certain sports activities, event registrations, and payments. Related but separate legal entity sharing the Lamiya brand for sports programs and tournaments.
• MyWellnesscoreTechnology or IntegrationClub management and booking platform used for class scheduling, reservations, and member access. Integration enables online class booking and schedule management.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metropolitan Sport: Premium Spanish fitness club chain with multi-service facilities (gym, classes, spa) targeting urban professionals. Most directly comparable Spanish premium operator with similar integrated model.
• David Lloyd Leisure: UK/European premium family racquets and wellness club with tennis/padel, swimming, spa, and children's services. Closest international analogue to Lamiya's family wellness + racquets model.
• O2 Centro Wellness: Spanish premium wellness club chain offering fitness, spa, and beauty services in a multi-service setting. Comparable integrated wellness positioning and price tier.
• Supera (Serviocio): Mid-to-premium Spanish fitness chain with swimming pools, group classes, and family programming. Comparable national footprint at slightly lower price point.
• Anytime Fitness: Global 24/7 franchise fitness operator with neighborhood-club model. Comparable single-site operator profile with subscription-based recurring revenue.

Broad incumbents

• Holmes Place: Established European premium health club brand with full-service facilities across multiple countries. Broader incumbent with overlapping premium positioning.
• Basic-Fit: Europe's largest low-cost fitness operator with deep Spanish presence. Competes for the same household budget at the value end of the market.
• McFit: European low-cost gym brand (part of RSG Group) operating across Spain. Represents the discount floor of the market that pressures Lamiya's premium pricing.

Regional players

• GoFit: Portuguese/Spanish regional fitness chain with mid-market positioning. Comparable multi-service facility model in the Iberian market.

Emerging players

• Club Pilates: Global boutique Pilates franchise with reformer-based programming. Overlaps with Lamiya's Pilates studio offering as a specialized emerging alternative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfuc_6QBTNRh7dUNS42VWxw
• Facebookfacebook.com/lamiyahuelva
• Instagraminstagram.com/lamiyaclub/?hl=es
• LinkedInlinkedin.com/company/lamiya-wellnes-social-club

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamiya Wellnes & Social Club