Land Rover Denver

What Land Rover Denver does

Land Rover Denver is a single-rooftop, authorized Land Rover franchise dealership located at 6160 S Broadway in Littleton, Colorado, serving the Denver metropolitan area and Central Colorado. The dealership retails new Range Rover (full-size, Sport, Velar, Evoque), Defender (90, 110, 130), and Discovery (Discovery, Discovery Sport) vehicles, alongside a Certified Pre-Owned and pre-owned inventory that has passed manufacturer-required inspections. It is operated as part of Holman, a diversified automotive organization that provides back-office scale, brand management, and adjacent services including collision repair through Holman Body Shop.

The business operates a four-pillar revenue model: (1) new vehicle sales at manufacturer MSRP plus dealer-installed accessories and fees, with MSRPs ranging from approximately $52,225 for an entry Evoque to $238,405 for a flagship Range Rover; (2) Certified Pre-Owned and pre-owned vehicle sales; (3) finance and insurance income generated through lending partners (notably JPMorgan Chase, offering 0% APR for 60 months on select 2026 models) and lease arrangements with 33/36/39-month terms; and (4) factory-authorized service, genuine OEM parts, and collision repair. Inventory at the time of observation included 277 new units spread across model lines, with Defender 110 and Range Rover Sport being the most heavily stocked.

The go-to-market is a hybrid physical-and-digital retail motion. Customers can complete online financing pre-qualification, instant trade-in valuation, vehicle search, and secure document upload (via BotDoc) before completing transactions in-store or via home-based document signing. Service appointments are booked online through MyKarma, and the website is operated on the Dealer Inspire platform. Customer segments center on affluent Colorado drivers seeking luxury SUVs with off-road capability for Front Range and mountain use, plus existing owners upgrading or transitioning into the Land Rover lineup. The dealership does not develop proprietary technology, has no disclosed AI/ML capabilities, and its competitive position is anchored almost entirely in the manufacturer franchise agreement, the Land Rover brand, and the Holman dealership network.

Name

Land Rover Denver

Legal name

Land Rover Denver

Website

https://landroverdenver.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Land Rover Denver is a single-location authorized Land Rover franchise dealership in Littleton, Colorado, selling new and Certified Pre-Owned Range Rover, Defender, and Discovery vehicles alongside finance, service, parts, and collision repair to affluent drivers across the Denver metro and Central Colorado.

Ownership category

akta.pro rank

Product category

Luxury Auto Dealership

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Leasing & Lease Buyout Financing (FSAKADAC), Retail Tire Sales & Installation (Consumer) (TLAKADAA)

Keywords

• Luxury auto retail
• New vehicle sales
• Certified pre-owned vehicles
• Automotive service and parts
• Auto financing and leasing

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New): Sale of new Land Rover vehicles including Range Rover, Defender, and Discovery models. Revenue is generated through the markup over manufacturer MSRP plus dealer-installed accessories and fees.
2. Vehicle Sales (Certified Pre-Owned and Used): Sale of certified pre-owned and pre-owned Range Rover, Defender, and Discovery vehicles that have passed manufacturer-required inspections.
3. Finance and Insurance Products: Revenue generated through financing arrangements, lease options, and F&I products offered in connection with vehicle purchases.
4. Service and Parts: Factory-trained technicians provide service maintenance, repairs, and genuine OEM parts sales for Land Rover vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Land Rover Denver is a single-location retail automobile dealership in Littleton, CO that sells new and certified pre-owned Land Rover vehicles across the Range Rover, Defender, and Discovery model lines. The dealership supplements vehicle sales with a finance center offering financing and lease arrangements through partnered lenders, a factory-trained service and parts department, and access to collision repair through Holman Body Shop.

Product overview

Land Rover Denver is a retail automobile dealership offering a curated selection of new Land Rover vehicles across three main brand lines: Range Rover (luxury full-size to compact SUVs including Range Rover, Range Rover Sport, Range Rover Velar, and Range Rover Evoque), Defender (rugged off-road vehicles in 90, 110, and 130 configurations), and Discovery (family-oriented SUVs including Discovery and Discovery Sport). The dealership operates as a single-location franchise dealer in Littleton, CO, serving Central Colorado. In addition to new vehicle sales, the business offers Certified Pre-Owned vehicles with manufacturer inspections, factory-authorized service and parts, collision repair through Holman Body Shop, and financing/lease options through partnered lenders. The product portfolio centers on the core vehicle brands, with supporting services in finance, maintenance, and repair forming an integrated ownership ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• New Land Rover Vehicles Sale of new Land Rover vehicles spanning the Range Rover, Defender, and Discovery model lines with multiple trim levels, configurations, and electric/plug-in hybrid options for individual buyers in the Denver and Central Colorado market.
• Range Rover Full-size luxury SUV combining luxury appointments, innovative technology, and off-road capability with Terrain Response; available in SE, Autobiography, and SV trims for affluent buyers.
• Range Rover Sport Performance-oriented luxury SUV combining luxury, power, and technology with Terrain Response for performance across varied terrain.
• Range Rover Velar Mid-size luxury crossover pairing sleek design with versatile performance for buyers seeking a refined luxury SUV.
• Range Rover Evoque Compact luxury SUV blending style, technology, and off-road capability with refined interior and Terrain Response.
• Defender (90, 110, 130) Rugged off-road SUV built for adventure with legendary off-road capability and refined interior, offered in short (90), standard (110), and extended (130) wheelbase configurations including V8 and OCTA performance variants.
• Discovery Versatile family-oriented SUV blending everyday comfort with go-anywhere capability for families who use their vehicle for both daily life and adventure.
• Discovery Sport Versatile compact SUV pairing sleek design with off-road capability, featuring advanced technology and flexible seating.
• Certified Pre-Owned Vehicles Carefully evaluated pre-owned Land Rover vehicles across Range Rover, Defender, and Discovery model lines that pass manufacturer-required inspections and include additional ownership benefits for buyers seeking inspected used vehicles.
• Finance Center (Financing and Leasing) Vehicle financing and leasing services for new and Certified Pre-Owned Land Rover vehicles arranged through established lending partners including JPMorgan Chase, with APR offers as low as 0% for 60 months on select models and multi-term lease options.
• Service and Parts Factory-trained technicians provide maintenance, repairs, and genuine OEM parts for Range Rover, Defender, and Discovery vehicles, scheduled online through the MyKarma service scheduler.
• Holman Body Shop & Collision Repair Collision repair services for vehicle damage provided through the affiliated Holman Collision Centers' Denver location.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• HolmancoreOthersParent organization providing centralized resources and brand management. Holman is a diversified automotive company offering vehicle sales, leasing, service, and financial services across multiple dealership locations.
• Dealer InspiresupportingTechnology or IntegrationWebsite platform provider delivering the dealer website technology, inventory management systems, and digital retail tools used for online vehicle sales and customer engagement.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Volvo Cars Denver: Authorized Volvo dealer in the Denver metro selling XC60 and XC90 SUVs that overlap with Land Rover's mid-size and family SUV offerings.
• Mercedes-Benz of Denver: Authorized luxury dealership in the Denver metro selling GLE, GLS, and G-Class SUVs directly competing for the same affluent Colorado customer base.
• BMW of Denver Downtown: Authorized BMW dealer in Denver competing for affluent SUV buyers with X5, X7, and XM models in the same premium pricing tier as Range Rover.
• Porsche Littleton: Direct luxury SUV competitor in the Denver/Littleton market offering Cayenne and Macan models that compete head-to-head with Range Rover and Defender for affluent Colorado buyers.
• Lexus of Greenwood Village: Holman-owned sister Lexus dealer in the Denver suburbs offering RX, GX, and LX luxury SUVs that compete for the same affluent Colorado buyer profile.
• Audi Denver: Audi dealership serving the Denver metro area, selling Q5, Q7, and Q8 luxury SUVs that compete directly with Land Rover's Defender, Discovery, and entry Range Rover models.
• Cadillac Denver: Luxury dealer in the Denver metro selling the Escalade and XT5/XT6 SUVs that overlap with Land Rover's full-size Range Rover positioning at the upper end of the luxury SUV market.

Others

• Holman Collision Center Denver: Sister collision repair business owned by Holman and located in the Denver market. Operates in an adjacent category (vehicle repair) and is referenced directly as a service extension for Land Rover Denver customers.

Regional players

• Land Rover Colorado Springs: Fellow authorized Land Rover franchise dealer serving a different Colorado market. Comparable operating model, single-brand franchise structure, and manufacturer-aligned service operations.

Broad incumbents

• Holman: Diversified parent automotive organization operating multiple dealerships and providing fleet management, leasing, and financial services nationally. Relevant as the broader network operator that owns Land Rover Denver and supports its operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/land-rover-denver

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land Rover Denver