Lanetservice S.R.L.S

What Lanetservice S.R.L.S does

Lanetservice S.R.L.S is an Italian web agency and online media network headquartered in Senigallia (Ancona), serving public-sector entities, small and medium enterprises, hospitality venues, event organizers, and individual consumers across Italy. The company operates a dual business combining a full-service Web Agency (domain registration as an accredited Registro.it Registrar, web hosting, web design, custom CMS and application development, e-commerce built on VirtueMart, SEO services branded as SeoNet, and graphic/banner design) with a Media Network comprising 13+ owned editorial portals organized into a Local Network for Senigallia, a Regional Network covering the Marche region's five provinces, the In Festa event network spanning 13 Italian regions, and Thematic portals (autos, weddings, real estate, sports, accounting). Auxiliary product lines include SimpleSpot (a four-tier WiFi hotspot platform with phone-based user registration sold through direct e-commerce and a reseller network), NetPEC certified email resold from Namirial, Gestionet hotel and retail management software, Prima Nota Cassa online accounting, and Vir.IT antivirus, plus video production and streaming services launched in 2022 and expanded in 2026.

Revenue is generated through five streams: Web Agency project fees plus recurring hosting/maintenance (subscription), Media Network advertising and promotional placements (transactional), SimpleSpot hardware sales plus annual service contracts (subscription), resold software licenses with annual updates (one-time plus maintenance), and project-based video/professional services. The company sells via its own VirtueMart-based e-commerce storefront (store.lanetservice.it) accepting PayPal, bank transfer, and credit card, supplemented by direct phone and email sales for higher-value web development, SEO, and video production engagements; physical deliveries are restricted to Italian territory. Lanetservice is accredited as an iubenda Silver Partner for GDPR/cookie compliance solutions and as an external data processor under GDPR Article 28, and it publishes an editorial network reaching over 90,000 users and 50,000+ social followers with a 12,000+ subscriber newsletter on Marcheinfesta.it.

Operationally the company is small (23 employees), privately held with no disclosed external investment, parent company, or funding history, and operates from a single registered office in Senigallia. Customer concentration is diffuse across 300+ SMB clients and municipal accounts, and the company carries no patents, no disclosed research function, and no AI/ML capabilities in its product portfolio.

Name

Lanetservice S.R.L.S

Legal name

Lanetservice s.r.l.s.

Website

https://lanetservice.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lanetservice S.R.L.S is an Italian web agency and media network based in Senigallia that delivers web design, hosting, SEO, e-commerce, and SimpleSpot WiFi services to SMEs, public-sector entities, hospitality venues, and event organizers across Italy through 13+ owned editorial portals.

Ownership category

akta.pro rank

Product category

Web Agency & Digital Media Services

NAICS

Web Search Portals and All Other Information Services (519290), Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Web agency services
• Web hosting
• Domain registration
• SEO services
• Online publishing network

Headquarters

HQ city

Senigallia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Agency Services: Revenue from domain registration, web hosting, web design, graphic design, e-commerce development, SEO services, application development, and banner creation. These are primarily one-time project fees combined with recurring hosting/maintenance fees.
2. Publishing & Media Network: Revenue from online publishing through multiple editorial portals organized into local, regional, thematic, and event-based networks. Income derives from advertising campaigns (banner ads, sponsored articles, newsletter placements), promotional campaigns, and visibility packages for businesses.
3. SimpleSpot WiFi Hotspot: Sale of WiFi hotspot devices combined with annual service contracts (Economy, Business, Exclusive tiers). Devices are provided under a loan agreement model where hardware remains property of Lanetservice until contract termination.
4. Software & Management Tools: Sales of software licenses including Gestionet (hotel and fashion management systems), Gestionale Avanzato, Prima Nota Cassa online accounting tool, and Vir.IT antivirus products, with annual update/maintenance fees.
5. Professional Services: Video production services (filming, post-production, streaming), NetPEC email configuration assistance, and managed services for hosting and email on Lanetservice servers. Revenue is project-based for video and one-time for configuration services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lanetservice s.r.l.s. is an Italian web agency and digital media network based in Senigallia. The company sells domain registration, web hosting, web design, graphic design, e-commerce platforms, SEO services, custom CMS/application development, and GDPR compliance solutions to businesses and public institutions. It also distributes software products (SimpleSpot WiFi hotspot, Gestionet hotel/retail management, Prima Nota Cassa online accounting, Vir.IT antivirus, NetPEC certified email) and operates a media network of 13+ editorial portals covering local, regional, event-based, and thematic content across Italy.

Product overview

Lanetservice srls is a web agency and online publishing company (Media Network) based in Senigallia, Italy. It operates as an accredited domain Registrar with Registro.it and offers a broad portfolio of digital services organized into three core areas: (1) Web Agency services including domain registration, web hosting, web design, graphic design, e-commerce (VirtueMart-based online store), SEO (SeoNet project), web banner production, and custom application development (CMS, booking modules, catalogs, e-commerce, and PLC control via Java browser apps); (2) a suite of software products sold through its online store, including SimpleSpot WiFi hotspot (Economy, Business, Exclusive, Square tiers), Gestionet hotel and retail management software, Prima Nota Cassa Online accounting software, Vir.IT eXplorer PRO antivirus, and NetPEC certified email (via Netservice/Namirial); and (3) a Media Network of editorial portals including a Local News Network (SenigalliaNotizie.it, Valmisa.com, SN24.it/SenigalliaTV, Tuttosenigallia.it, Senigallia.org), a Regional News Network covering the Marche region, an Events Portal Network spanning 13 Italian regions (In Festa network), and Thematic Portals (autos, weddings, real estate, sports, accounting). Lanetservice also provides video production and streaming services, privacy/GDPR compliance solutions (iubenda Silver Partner), and promotional advertising campaigns across its network.

Differentiator

Problem solved

Functional benefit

Brands

• SimpleSpot: WiFi hotspot solution for businesses, hotels, local public spaces, and entities providing free internet access with user registration and management capabilities.

Products and services

• SimpleSpot WiFi Hotspot Service National WiFi hotspot platform for businesses, hotels, public venues, and entities to offer free internet access to customers. Users register via mobile phone for automatic legal compliance with Italian data retention requirements. Hardware devices provided under loan agreement. Strong WiFi network.
• NetPEC Certified Email (PEC) Service Certified electronic mail (PEC) service distributed by Lanetservice through Netservice/Namirial S.p.A. Provides legal-value email with acceptance and delivery receipts, digital signatures, encryption, and interoperability with all accredited Italian providers.
• E-commerce Platform (VirtueMart-based) Online store platform developed on VirtueMart for businesses to sell products and services online. Includes catalog management, pricing control, order processing, customer management, PayPal/bank transfer/credit card payments, and electronic invoicing.
• SeoNet SEO Services Comprehensive SEO project covering website analysis, meta tag optimization, 100+ search engine registration, link building, pay-per-click campaigns, email marketing, social networking support, Business View, geolocated traffic statistics, and ongoing search position maintenance.
• Web Hosting Hosting service providing fast, secure, and functional server space for websites, with domain management integration.
• Web Design Custom website design and development services including graphic design, standard and custom CMS implementation, and responsive layouts.
• Graphic Design Web graphic design services creating visually appealing and navigable website aesthetics for clients.
• Web Banner Design Design and production of static and interactive web banners for online marketing campaigns using images and GIF/JPEG files.
• Domain Registration Domain name registration service. Lanetservice is an accredited Registrar with Registro.it (the Italian national registry for .it domains), enabling direct registration and management of .it domains on behalf of clients.
• Application Development Custom web application development including Content Management Systems (CMS), news/blog areas, booking modules, product catalogs, event calendars, image/video galleries, real estate listing management, classified ad platforms, and multilingual pages. Also includes custom Java-based browser applications for PLC control.
• Video Production and Streaming Services Professional video production service for events, companies, public entities, and institutions, including filming with professional operators, post-production, editing, custom titles and graphics, professional voice-over, and live streaming management.
• Gestionet Hotel 8.0 Hotel management software for hotels, campsites, B&Bs, farm holidays, country houses, and residences. Automatically calculates municipal tourist tax for Senigallia and sends data to the municipality, public security authority, and ISTAT.
• Gestionet Moda 8.0 Management software for the fashion/retail sector, supporting customer and supplier databases, articles with sizes and colors, document management, electronic document delivery, and local network connectivity.
• Gestionet Modulo Base Base management software module covering customer and supplier databases, agents, banks, articles, document management, purchase and sales statistics, VAT reporting, barcode management, sales agent commissions, electronic document delivery, and more.
• Gestionale Avanzato Advanced management software module adding warehouse and multi-warehouse management capabilities to the base Gestionet module.
• Prima Nota Cassa Online Online cash book management software for tracking income and expense movements across cash, bank, and off-cash operations. Includes customer/supplier management, Excel export, multi-user validated accounts for accountants, and 1 year of automatic updates and support.
• Vir.IT eXplorer PRO Antivirus and security suite with single-user and multi-license options (up to 10 PCs). Includes 12 months of Italian phone support, internet updates, email support, and Vir.IT Console Client/Server for automatic network-wide antivirus, spyware, and malware updates.
• iubenda Privacy and Cookie GDPR Solutions Privacy and cookie GDPR compliance solutions powered by iubenda, providing cookie policy generation, consent management, and GDPR compliance documentation. Lanetservice is a certified iubenda Silver Partner and official installer.
• Promotional Campaigns Across Editorial Network Online advertising and promotional campaign services across Lanetservice's editorial network, including standard banner campaigns (125x125, 468x60, 300x250, 728x90 pixels), premium placements, sponsored articles, newsletter insertions, social promotions, CPM/CPC campaigns, and fixed link placements.
• Network In Festa (Events Portal Network) Network of 13 regional event-portal websites covering Italian regions (Marche, Emilia-Romagna, Piemonte, Puglia, Lazio, Abruzzo, Lombardia, Friuli-Venezia Giulia, Veneto, Umbria, Toscana, Sicilia, Campania). Publishes free event listings and paid promotional campaigns for event organizers and cultural associations.
• Network Regionale (Marche Regional News Network) Regional news network covering the Marche region and its five provinces (Ancona, Ascoli Piceno, Fermo, Macerata, Pesaro-Urbino). Comprises six online news portals including Marchenotizie.info and provincial portals, publishing real-time news on local events, politics, sports, culture, and entertainment.
• Network Locale (Senigallia Local News Network) Local news network for Senigallia and the Misa Valley area, comprising five portals: SenigalliaNotizie.it (daily online newspaper), Valmisa.com (institutional news from surrounding municipalities), SN24.it/SenigalliaTV (video news), Tuttosenigallia.it (business directory), and Senigallia.org (classifieds and city guide).
• Thematic Portals Network Collection of thematic online portals covering autosinistrate.it (damaged vehicle listings), kingsport.it (sports champions), prontosposi.it (wedding planning), immobiliagest.com (real estate listings), and primanotacassa.it (cash book software portal).

Quantifiable outcome

• Marcheinfesta.it ranks on Google Page 1 for 'Feste' (~81.8M results), 'Festa' (~259M results), and 'Eventi marche' (~1.89M results)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SimpleSpot (netservice.biz)coreTechnology or IntegrationSimpleSpot is the WiFi hotspot platform operated by Lanetservice. The platform provides free WiFi access to customers at affiliated venues across Italy through phone-based registration. SimpleSpot operates as a national roaming network where users can access free WiFi at any participating venue.
• SenigalliaNotiziecoreGTM or Marketing PartnerSenigalliaNotizie is the flagship local news portal of Lanetservice's editorial network, providing real-time news on Senigallia and the Misa valley. It serves as a primary channel for local advertising and promotional campaigns.
• SenigalliaTVcoreGTM or Marketing PartnerSenigalliaTV (SN24.it) is the online video news platform of the Lanetservice network, publishing video content and covering local events. Integrated with SenigalliaNotizie for content syndication.
• Gestionet (gestionet.it)minorChannel Partner/ Reseller/ DistributorGestionet is a software brand for hotel and fashion management systems distributed through Lanetservice. Lanetservice sells Gestionet licenses, provides updates, and offers configuration support.
• TGSOFT — Antivirus (tgsoft.it)minorChannel Partner/ Reseller/ DistributorTGSOFT distributes Vir.IT antivirus software which Lanetservice resells through its online store, offering both single-user and multi-license versions for businesses and public entities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Zucchetti: Leading Italian software house offering ERP, hospitality management and retail management solutions. Comparable to Lanetservice's resold Gestionet hotel and retail software lines.
• MailUp (Growens): Italian email marketing and messaging automation platform. Comparable to Lanetservice's newsletter service on Marcheinfesta and its email marketing integrations within the SeoNet platform.
• TeamSystem: Italian software group providing business management, accounting and hotel/retail management solutions. Directly comparable to the Gestionet and Prima Nota Cassa products resold by Lanetservice.

Direct peers

• Aruba S.p.A. Italy's largest web hosting, domain registration and cloud provider, also offering PEC certified email and e-commerce solutions. Directly competes with Lanetservice across nearly every web agency and hosting service line, with a much larger national footprint.
• Italiaonline: Italian digital services company combining web portals (Libero, Virgilio), email, domains and hosting. The closest structural analog to Lanetservice's web agency + owned media network model.
• Register.it (Gruppo DADA / TeamSystem): Italian domain registrar and hosting provider offering website builder, e-commerce, email and PEC services. Closely comparable to Lanetservice's web agency and accredited domain registrar business.

Broad incumbents

• SiteGround: Web hosting company founded in Italy, now operating internationally with managed WordPress, cloud hosting and email services. Comparable to Lanetservice's hosting business but at significantly greater scale.
• Tiscali: Italian telecommunications provider offering broadband, email (Tiscali Mail), domains and web hosting. Overlaps with Lanetservice's hosting, email and web services as part of a broader telecom portfolio.

Regional players

• Linkem: Italian wireless broadband and WiFi service provider operating mainly in Italy. Comparable to Lanetservice's SimpleSpot WiFi hotspot business in terms of venue connectivity and Italian geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/60019
• LinkedInlinkedin.com/company/lanetservice-it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanetservice S.R.L.S