LANEX GLOBAL

What LANEX GLOBAL does

LANEX GLOBAL (朗思) is a 3C digital accessories brand owned by Shenzhen Minengge Technology Co., Ltd. (深圳市美能格科技有限公司), a private limited company established in 2011 and headquartered in Shenzhen's Longgang District. The brand sits alongside sister labels MAXCO and RECCI under the Meinege (美能格) group, and its website discloses contact emails using the parent group's maxcotech.com domain, indicating the brand is operated as a sub-unit within the parent's integrated R&D, production, and sales infrastructure.

The product portfolio spans nine categories: power banks (5,000–20,000mAh, including magnetic wireless models), wall chargers (20W–65W with PD/QC/VOOC protocols), wireless chargers (Qi and 3-in-1 multi-device), data cables (USB-A/Lightning/Type-C/Micro USB), earphones and headphones (TWS, OWS, ANC over-ear), Bluetooth speakers, car accessories (chargers and phone holders), screen-protector cutting machines with a 4,000+ phone model database plus compatible films, and lifestyle products (phone stands, handheld fans, TF cards). Recent launches in 2024–2025 added magnetic wireless power banks, ANC over-ear headphones, and the LCS-F01 film-cutting machine. No patents, certifications, or proprietary technology IP is disclosed in the source data, and the headline technology differentiators are standard fast-charging protocol support and magnetic alignment rather than novel architectures.

LANEX generates revenue through wholesale hardware sales to authorized agents and distributors across eight Chinese provinces and four international markets (Egypt, Saudi Arabia, Russia, Indonesia), supplemented by direct e-commerce sales through its lanex.com.cn storefront. The dedicated Channel Business Division (渠道事业部) actively recruits agents with value propositions built on supply-chain integration, competitive pricing, marketing support, and operational guidance. Pricing is not publicly disclosed and is negotiated through the channel sales team. No revenue figures, funding history, or institutional investors are disclosed in the source material.

Name

LANEX GLOBAL

Legal name

Shenzhen Minengge Technology Co., Ltd. (深圳市美能格科技有限公司)

Website

https://lanex.com.cn

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

LANEX GLOBAL (朗思) is a Shenzhen-based 3C digital accessories brand under the Meinege group that designs, manufactures, and distributes power banks, chargers, wireless chargers, cables, earphones, speakers, car accessories, and screen-protector products to consumers through authorized agents and e-commerce in China, Egypt, Saudi Arabia, Russia, and Indonesia.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Car Chargers & Vehicle Power Adapters (CRACATAB)

Keywords

• Consumer electronics accessories
• Mobile power banks
• Wireless charging devices
• Bluetooth earphones
• 3C digital accessories

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales - 3C Digital Accessories: Primary revenue stream from manufacturing and selling 3C digital accessories including power banks, chargers, wireless chargers, data cables, earphones, speakers, car accessories, screen protectors, and lifestyle products. The company operates with integrated R&D, production, and sales model through brand LANEX under parent company Shenzhen Minengge Technology Co., Ltd.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LANEX GLOBAL designs, manufactures, and sells consumer electronics accessories across nine product categories: power banks, wall chargers, wireless chargers, data cables, earphones/headphones, Bluetooth speakers, car accessories, screen-protector cutting machines with compatible flexible films, and lifestyle products. The brand operates under Shenzhen Minengge Technology Co., Ltd. with integrated R&D, production, and sales capabilities, distributing through an authorized agent network and its own e-commerce site.

Product overview

LANEX GLOBAL (朗思) is a 3C digital accessories brand under Shenzhen Minengge Technology Co., Ltd. that designs, manufactures, and sells consumer electronics peripherals. The product portfolio is organized into nine main categories: Power Banks (移动电源) including magnetic wireless charging models; Chargers (充电器) ranging from 20W to 65W with PD fast charging; Wireless Chargers (无线充) with Qi compatibility; Data Cables (数据线) in various connector types and materials; Earphones/Headphones (耳机) including TWS earbuds, OWS earphones, and ANC over-ear headphones; Speakers (音箱) with Bluetooth and computer speaker options; Car Accessories (车品) including car chargers and phone holders; Cutting Film Machines with compatible flexible screen films; and Life Products (生活类) including phone stands, fans, and TF cards. The brand operates through a network of agents and distributors across China and international markets including Egypt, Saudi Arabia, Russia, and Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• LANEX: 3C digital mobile accessories brand including power banks, chargers, wireless chargers, data cables, earphones, speakers, and car accessories

Products and services

• Power Banks (移动电源) Portable mobile batteries ranging from 5000mAh to 20000mAh with fast charging, magnetic wireless charging, and built-in cable options (models N29, N28, N18, N17, N15, N13, N11, N10, N9, N8, LP25). For general consumers needing on-the-go device power.
• Wall Chargers (充电器) Wall-mounted charging adapters including 20W-65W fast chargers, travel kits, European-standard chargers, and PD fast chargers for smartphones and other USB-powered devices.
• Wireless Chargers (无线充) Qi-compatible wireless charging pads and multi-device wireless chargers (magnetic types and 3-in-1 display models like LW16) for phones, watches, and earphones.
• Data Cables (数据线) Charging and data transfer cables in silicone, braided, transparent, digital display, and smart power-off variants supporting USB-A to Lightning, Type-C, Micro USB, and dual/multi-port configurations.
• Earphones and Headphones (耳机) Wired earphones, Bluetooth TWS earbuds (X12, X11, X8, X6, X5, X3, X1), OWS earphones (X10), ANC over-ear wireless headphones (LT33), and sports earphones (LT22, LT15) for personal audio use.
• Speakers (音箱) Bluetooth speakers and computer speakers with features including Hi-Fi audio, LED lighting effects, TF card support, and FM radio (models LY09, LY08, LSK-W09/W07/W06/W05).
• Car Accessories (车品) Car chargers, magnetic/gravity/suction-cup/dashboard/vent-mounted phone holders, and wireless car charging holders for in-vehicle device use.
• Screen Protector Cutting Machine and Flexible Films (切膜机|柔性膜) Film-cutting machine (LCS-F01) with database of 4000+ phone models and compatible flexible screen-protector films (3D embossed, colorful, textured, armor, UV-curing, self-healing) for retailers and consumers needing custom-cut screen protectors.
• Life Products (生活类) Lifestyle accessories including foldable/rotating/desktop/notebook phone stands, handheld fans, TF memory cards, and temporary parking number plates (models LZ30, LZ29, LZ20, LZ07, LLS-F01, LHO-M01, LHO-C01, LMC-TF).
• LANEX LC68U USB Socket Charger Wall-mounted USB power socket with USB-A and USB-C ports supporting PD 3.0 and QC 3.0 protocols, rated 110-250V~/13A/3250W with a 2-meter cord, for household or office charging of multiple devices.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Belkin: Belkin is an established consumer electronics accessories brand with chargers, cables, wireless charging, and audio — overlapping LANEX's portfolio as a broader global incumbent rather than a direct China-channel competitor.
• Xiaomi: Xiaomi is a broad consumer electronics incumbent whose ecosystem includes Mi-branded power banks, chargers, cables, and audio — overlapping LANEX categories but competing at much larger scale and broader portfolio.

Direct peers

• ROMOSS: ROMOSS is a Chinese power-bank specialist with broad capacity and fast-charging coverage; it is the closest direct competitor to LANEX's flagship power bank category.
• Momax: Momax is a Hong Kong-based 3C accessories brand with power banks, wireless chargers, cables, and audio products — comparable to LANEX across both charging and audio categories.
• Baseus: Baseus is a Shenzhen-based 3C accessories brand covering chargers, power banks, cables, earphones, and car accessories — a direct head-to-head competitor to LANEX in the Chinese mass-market accessories space.
• RAVPower: RAVPower manufactures power banks, wall chargers, and wireless chargers with global e-commerce distribution — a direct peer in the consumer charging accessories market.
• Anker Innovations: Anker is a leading Chinese consumer electronics accessories brand offering power banks, chargers (GaN, PD), cables, wireless chargers, and audio — directly overlapping LANEX's 9-category 3C accessories portfolio and serving similar global consumer markets.
• CHOETECH: CHOETECH specializes in wireless chargers, GaN chargers, and power banks — directly comparable to LANEX's fast-charging and wireless-charging product lines.
• Aukey Technology: Aukey designs and sells chargers, power banks, cables, and wireless charging accessories globally — a direct peer to LANEX in the consumer charging accessories category.
• Ugreen: Ugreen manufactures charging adapters, cables, power banks, and wireless chargers with strong PD/fast-charging expertise — directly comparable to LANEX's charging and cable product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lanex-cn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LANEX GLOBAL