Langhoff & Juul | Boutique Hotel & Restauranter

What Langhoff & Juul | Boutique Hotel & Restauranter does

Langhoff & Juul Apartment ApS is a Danish boutique hospitality and lifestyle services company founded in 2012, operating from a 210 m² designer apartment at Guldsmedsgade 30 in the Latin Quarter of Aarhus. The company's core product is a boutique hotel apartment accommodating 1–5 guests, styled with Nordic design, French vintage pieces, and local art. Built around this single physical asset, the business has assembled a diversified portfolio of curated services: private dining for up to 25 guests, intimate weddings and celebrations (deliberately capped at 3–5 per year), meetings and workshops for up to 12 participants, photo and film location rental, and bespoke event and brand activation services for corporate and lifestyle clients.

The business is anchored by founder Jonas Jousselin Langhoff, who separately offers a Brand & Concept Advisory service drawing on more than 20 years of experience in brand consulting across the lifestyle, culture, gastronomy, and interior design sectors. This combination — a tangible hospitality venue paired with the founder's strategic advisory practice — is the company's primary differentiator and its most defensible asset. Revenue is generated through project-based fees and per-stay bookings across all seven service lines; pricing is quote-based and not publicly disclosed, with all inquiries directed via email ([email protected]) and phone (+45 61 10 11 12). Distribution is primarily direct, supplemented by Booking.com for hotel stays and organic social presence on Instagram (@sjapartment) and Facebook.

The customer base spans affluent leisure and business travelers, couples seeking intimate weddings, corporate clients booking meeting space, lifestyle and consumer brands commissioning activations or shoots, and creative production teams renting the venue. The company employs approximately 11 people, runs no proprietary technology platform, has no disclosed funding rounds, holds no patents or registered partnerships, and has not announced any M&A activity or external investment. Ownership and corporate structure beyond the founder's operational role are not publicly disclosed.

Name

Langhoff & Juul | Boutique Hotel & Restauranter

Legal name

Langhoff & Juul Apartment ApS

Website

https://langhoffogjuul.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Langhoff & Juul Apartment ApS operates a 210 m² boutique hotel apartment in Aarhus, Denmark, offering curated hospitality services — private dining, weddings, meetings, brand activations, photo/film rentals, and founder-led brand consulting — for affluent travelers, couples, corporates, and lifestyle brands.

Ownership category

akta.pro rank

Product category

Boutique Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Large Group & Event-Friendly Homes (THAMAAAM), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Boutique hotel services
• Event management
• Brand consulting
• Private dining experiences
• Wedding planning services

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Apartment Stays: Short-term rental of the 210 m² boutique apartment in Aarhus' Latin Quarter, accommodating 1-5 guests. Revenue generated from nightly stays with guests booking directly or through Booking.com.
2. Event & Brand Activation Services: Custom brand activation and corporate event services. Revenue generated through project-based fees for designing and executing brand experiences, corporate events, and team gatherings.
3. Brand & Concept Advisory: Strategic brand consulting and concept development services provided by Jonas Jousselin Langhoff. Includes advisory sessions, strategic planning, and implementation support for brands in lifestyle, culture, gastronomy, and interior design sectors.
4. Private Dining Experiences: Curated private dining events hosting up to 25 guests. Revenue generated from exclusive dinner experiences with personalized menus, styling, and hospitality services.
5. Wedding & Celebration Planning: Intimate wedding and celebration planning services. Limited to 3-5 weddings per year, providing comprehensive event design and execution with a curated approach.
6. Meetings & Workshops Venue Rental: Meeting and workshop space rental for up to 12 participants, with optional catering and overnight stays. Revenue from venue rental combined with food and beverage services.
7. Photo & Film Location Rental: Lifestyle and creative production venue rental for photo shoots, lookbooks, brand campaigns, and product films. Revenue generated from hourly or project-based location rental fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Langhoff & Juul operates a 210 m² boutique hotel apartment in Aarhus' Latin Quarter offering short-stay accommodations for 1-5 guests. Around this single signature venue, the company sells a portfolio of curated lifestyle services: private dining for up to 25 guests, weddings and celebrations (3-5 per year), meetings and workshops for up to 12 participants, brand and concept advisory led by founder Jonas Jousselin Langhoff, event and brand activation, and photo/film location rentals.

Product overview

Langhoff & Juul Apartment operates as a boutique hospitality business offering a unified accommodation product (Langhoff & Juul Hotel Apartment—a 210 m² designer apartment hotel) complemented by an array of curated lifestyle services. These services include Brand & Concept Advisory (strategic consulting by Jonas Jousselin Langhoff), Event & Brand Activation, Meetings & Workshops, Photo & Film Location rentals, Weddings & Celebrations, and Private Dining. The portfolio centers on the apartment venue itself, with all services designed to leverage the same aesthetic, atmospheric, and hospitality expertise across both leisure and corporate segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Langhoff & Juul Hotel Apartment A 210 m² boutique apartment hotel in Aarhus' Latin Quarter offering three living rooms, two bedrooms, a balcony, a fully equipped kitchen, and a stylish bathroom decorated with local art, French vintage pieces, and Nordic design, accommodating 1-5 guests seeking a design-led alternative to conventional hotel rooms.
• Brand & Concept Advisory by Jonas Jousselin Langhoff Strategic and conceptual brand consulting service led by founder Jonas Jousselin Langhoff, drawing on over 20 years of brand consulting and activation experience to serve brands in lifestyle, culture, gastronomy, and interior design.
• Event & Brand Activation Curated brand activation and bespoke event design service that helps clients communicate brand DNA, values, design, quality, and culture through authentic, aesthetically precise experiences for clients, partners, and internal teams.
• Meetings & Workshops at Langhoff & Juul Apartment Meeting and workshop venue rental in the 210 m² light-filled apartment, suitable for sessions of up to 12 participants, with locally sourced catering and optional overnight stays in the apartment.
• Photo & Film Location Hourly or project-based rental of the 210 m² apartment in Aarhus' Latin Quarter as a photo and film location, featuring exceptional natural light, high ceilings, and a Nordic/French-vintage aesthetic suitable for editorial shoots, brand campaigns, lookbooks, and product films.
• Weddings & Celebrations by Langhoff & Juul Apartment Intimate wedding and celebration planning service capped at 3-5 weddings per year, designing the full experience from mood, styling, and venue to menu, flowers, entertainment, and program, in collaboration with handpicked Danish and international venues.
• Private Dining at Langhoff & Juul Apartment Exclusive private dining experience for up to 25 guests in the apartment in Aarhus' Latin Quarter, featuring personally curated menus, table settings, and evening flow styled with local art, Nordic design, and French vintage details.

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Tivoli Hotel & Congress Center: Tivoli Hotel is a Copenhagen-based full-service hotel and congress venue combining lodging with large-scale meetings and events; a Danish regional peer for the meetings/workshops and event activation side of Langhoff & Juul's business.

Broad incumbents

• Staybridge Suites: Staybridge Suites offers branded apartment-style extended-stay accommodations with hotel services, representing a scaled, chain-based analogue to Langhoff & Juul's single-property apartment-hotel offering.
• Mr & Mrs Smith: Mr & Mrs Smith curates a collection of boutique, design-led hotels and stays globally, competing for the same affluent, experience-driven travelers that Langhoff & Juul targets through Booking.com and direct channels.
• Strawberry (formerly Nordic Choice Hotels): Strawberry operates a broad portfolio of hotels across the Nordics including boutique and lifestyle brands, providing regional scale, distribution, and meeting/event infrastructure that contextualizes Langhoff & Juul's local boutique positioning.
• Adagio Aparthotels: Adagio is a large branded aparthotel chain offering apartment-style accommodations with hotel services in city centers, a broader and more standardized version of Langhoff & Juul's apartment-hotel offering.
• Scandic Hotels: Scandic is the largest Nordic hotel operator with extensive meeting, conference, and event venues, representing the broad-incumbent alternative for corporate clients Langhoff & Juul courts for its workshops and brand activations.

Direct peers

• Sonder: Sonder runs a network of design-led apartment accommodations marketed as a hospitality alternative, competing in the same apartment-hotel niche that Langhoff & Juul occupies at a much larger, multi-city scale.
• Bob W: Bob W is a Nordic-focused aparthotel operator offering design-forward, tech-enabled short-stay apartments in city centers, directly comparable to Langhoff & Juul's apartment-hotel concept and regional geography.
• Zoku: Zoku operates design-led apartment-hotel hybrids that combine short-stay lodging with co-working, meeting, and event spaces—closely matching Langhoff & Juul's blended hospitality/event model, though at larger scale and across multiple cities.

Emerging players

• AIRBNB Luxe / Plum Guide: Airbnb Luxe and Plum Guide aggregate high-design, whole-home short-stay rentals for affluent travelers, competing for the same niche that Langhoff & Juul's Latin Quarter apartment serves but with far greater inventory and marketing reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/langhoffogjuul
• Instagraminstagram.com/sjapartment
• LinkedInlinkedin.com/company/langhoff&juul

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Langhoff & Juul | Boutique Hotel & Restauranter