ProAgria Österbottens Svenska Lantbrukssällskap

What ProAgria Österbottens Svenska Lantbrukssällskap does

ProAgria Österbottens Svenska Lantbrukssällskap (ÖSL), legal name Österbottens Svenska Lantbrukssällskap, is a member-driven, non-profit agricultural advisory organization founded in 1904 and registered as a Finnish association. It operates exclusively in the Swedish-speaking Ostrobothnia region of western Finland, with three physical offices in Vasa, Bennäs, and Närpes. Its members are local agricultural guilds (lantmannagillen) and individual persons; the organization describes itself as open and impartial.

The core offering is professional advisory — not a software product. Service lines include Företags- och ekonomirådgivning (business and economic advisory covering corporate structuring, investment calculations, and generational transitions), Växtodlingsrådgivning (crop cultivation, including potatoes, cumin, and coriander, plus sprayer testing via an external booking system), Husdjursrådgivning (livestock, dairy, beef, and feeding advisory using the KoKompassen tool with ICAR production monitoring), and Ekologisk rådgivning (organic farming plans, crop rotation, and eco-inspection prep). The organization is co-owner of Bokföringssällskapet i Finland Ab (BFS), through which bookkeeping and tax services are delivered for agricultural clients. No proprietary technology platform or AI/ML tooling is described; the technical stack consists of established agricultural data tools (KoKompassen, ICAR) integrated into advisory workflows.

Revenue mechanics are not publicly disclosed. The economic model appears to combine membership dues, fee-based advisory services, project grants (notably EU rural development program funding channelled via Livskraftscentralen i Österbotten and Aktion Österbotten), and a revenue share from BFS bookkeeping operations. Profitability bookkeeping participation is free for farmers. Multiple multi-year development projects (VastuuFarmi, Mer Mat Österbotten, Beredskap i Österbotten 2.0, Farmer Time Finland) suggest grant funding is a meaningful revenue line. Marketing is organic and community-oriented: Facebook, Instagram, YouTube, LinkedIn, email newsletter, field days (Fältträffar), podcasts (Beredskap 24/7, Smaka på Österbotten), and the Bondeföretagaren magazine/publication.

Name

ProAgria Österbottens Svenska Lantbrukssällskap

Legal name

Österbottens Svenska Lantbrukssällskap

Website

https://lantbrukssallskapet.fi

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1–10 employees

Short description

ProAgria Österbottens Svenska Lantbrukssällskap is a member-driven, non-profit agricultural advisory organization founded in 1904, serving farmers and rural enterprises in Swedish-speaking Ostrobothnia, Finland, with offices in Vasa, Bennäs, and Närpes.

Ownership category

akta.pro rank

Product category

Agricultural Advisory Services

NAICS

Farm Management Services (115116), Support Activities for Animal Production (11521), Support Activities for Agriculture and Forestry (115)

SIC

Agricultural Services (700), Services-Management Services (8741)

akta.pro primary industry

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)

akta.pro secondary industries

Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Agricultural advisory services
• Farm economics consulting
• Crop cultivation advisory
• Livestock advisory services
• Organic farming advisory

Headquarters

HQ city

Vasa

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels7 records

Core offering

ProAgria Österbottens Svenska Lantbrukssällskap is a member-driven agricultural advisory organization providing expert, impartial advisory services to farmers and rural enterprises in Swedish-speaking Ostrobothnia, Finland. Its core offerings cover business and farm-economics advisory, crop cultivation advisory, livestock advisory, organic farming advisory, and bookkeeping/tax services (the latter via the jointly owned Bokföringssällskapet i Finland Ab). The organization also delivers EU-funded regional development projects in sustainability reporting, local food systems, agricultural education, and rural preparedness.

Product overview

ProAgria Österbottens Svenska Lantbrukssällskap operates as a member-driven agricultural advisory organization founded in 1904, offering a portfolio of advisory services rather than a unified software product. The core services include Företags- och ekonomirådgivning (business and economic advisory), Växtodlingsrådgivning (crop cultivation advisory), Husdjursrådgivning (livestock advisory), Ekologisk rådgivning (organic farming advisory), along with specialized offerings in environment, water, horticulture, and energy. The organization also manages several regional development projects including VastuuFarmi (sustainability reporting), Mer Mat Österbotten (local food promotion), Farmer Time Finland (agricultural education), and Beredskap i Österbotten (emergency preparedness). The advisory services use various tools including KoKompassen for feeding calculations and the ICAR system for production monitoring. The organization provides services through offices in Vasa, Bennäs, and Närpes.

Differentiator

Problem solved

Functional benefit

Brands

• Farmer Time Finland: Project aiming to increase children's and youth's knowledge about Finnish agriculture and food origins
• VastuuFarmi
• Mer Mat Österbotten
• Beredskap i Österbotten
• Bondeföretagaren

Products and services

• Företags- och ekonomirådgivning (Business & Economic Advisory) Business and economic advisory services for agricultural enterprises in Swedish-speaking Ostrobothnia, covering corporatization (bolagisering), economic planning, investment calculations, generational transitions, and broader business development. Targeted at farm owners and agricultural entrepreneurs who need structured economics, financing and succession advisory.
• Växtodlingsrådgivning (Crop Cultivation Advisory) Crop cultivation advisory covering strategic development programs, cultivation planning, support applications, forage advisory, production cost calculations, sprayer testing, and specialized cultivation for potatoes, cumin, and coriander. Targeted at crop farmers in the Ostrobothnia region.
• Husdjursrådgivning (Livestock Advisory) Livestock advisory services including dairy farm consulting, production monitoring via the ICAR system, feeding advisory using the KoKompassen tool, forage sampling, beef and suckler cow advisory, and support application assistance. Targeted at dairy, beef and suckler-cow farmers.
• Ekologisk rådgivning (Organic Farming Advisory) Organic farming advisory covering eko-plan development, crop protection planning, crop rotation planning, seasonal cultivation and fertilization planning, plot record-keeping, inventory bookkeeping, and eco-inspection preparation. Targeted at farmers transitioning to or maintaining organic production.
• VastuuFarmi (Farm Sustainability Reporting Project) Sustainability reporting project (2026–2027) that helps farms develop ESG-based sustainability reporting practices in collaboration with banks, dairies, and other stakeholders to strengthen farm financing and competitiveness. Targeted at agricultural enterprises seeking sustainability reporting capability.
• Mer Mat Österbotten (Local Food Ostrobothnia Project) Local food promotion project (2025–2027) that works to make farm shops visible, support local production, and connect consumers with local producers through the Gårdsbutikskarta (farm shop map). Targeted at local food producers and Ostrobothnia consumers seeking local food.
• Farmer Time Finland (Agricultural Education Project) Educational project (2023–2026) connecting farmers with school children through video calls to increase youth knowledge about Finnish agriculture and food origins. Targeted at Finnish schools and Ostrobothnian farmers.
• Beredskap i Österbotten 2.0 (Rural Preparedness Project) Emergency preparedness project (2024–2026) providing information, training, and advisory services for farmers and rural communities on self-sufficiency and crisis preparedness. Targeted at farmers, municipalities, rural organizations and the public in Österbotten.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• ProAgria Etelä-Pohjanmaa rycoreStrategic or Co-development Partner · 1 January 2026ProAgria Österbottens Svenska Lantbrukssällskap cooperates with ProAgria Etelä-Pohjanmaa ry on sheep and goat advisory services in Ostrobothnia. Additionally, ProAgria Etelä-Pohjanmaa ry administers the VastuuFarmi Länsi project, with ÖSL as a collaborating partner.
• Försörjningsberedskapscentralen (HVK)coreStrategic or Co-development Partner · 4 June 2025ProAgria and HVK (Finland's Supply Preparedness Centre) entered a new cooperation to strengthen preparedness on Finnish farms and deepen Nordic cooperation on food supply and food safety.
• Livskraftscentralen i Österbotten (formerly NTM-centralen i Österbotten)coreStrategic or Co-development Partner · 1 January 2024Projects such as Beredskap i Österbotten 2.0 and Mer Mat Österbotten receive EU rural financing from NTM-centralen i Österbotten, whose tasks are now managed by Livskraftscentralen i Österbotten.
• Hämeen ammattikorkeakoulu (HAMK)minorStrategic or Co-development Partner · 1 December 2015The ArvoBio project (garden production cycle project) was implemented in cooperation with Hämeen ammattikorkeakoulu, LUKE, and ProAgria Lantbrukssällskapet, during the period 1.12.2015–31.05.2019.
• Naturresursinstitutet LUKEminorStrategic or Co-development Partner · 1 December 2015LUKE (Natural Resources Institute Finland) collaborated on the ArvoBio project and also works with ÖSL on profitability bookkeeping calculations, where LUKE processes the data for research purposes.
• Bokföringssällskapet i Finland Ab (BFS)coreStrategic or Co-development PartnerÖSL is a co-owner of Bokföringssällskapet i Finland Ab, through which bookkeeping and tax services are provided for agricultural clients. Bookkeeping work is carried out by ÖSL's own bookkeepers and economic advisors.
• Orkla Confectionery & Snacks Finland AbminorStrategic or Co-development PartnerAs part of the TuoHI (profitable carbon-neutral potato) project, a study trip visited Orkla Confectionery & Snacks Finland Ab's factory in Godby, Åland, including a tour of the production line and finished goods warehouse.
• FinneFarmminorStrategic or Co-development PartnerFinneFarm, a pilot farm in the European Climate Farm Demo project, hosted a field day in collaboration with ÖSL. The event featured farm carbon footprint presentations and soil improvement practices.
• Österbottens Svenska Producentförbund (ÖSP)minorStrategic or Co-development PartnerÖSP participates in the Beredskapsveckan (Preparedness Week) by organizing a preparedness breakfast for staff and raising awareness on social media.
• Korsnäs kommunminorStrategic or Co-development PartnerKorsnäs municipality participates in Beredskapsveckan Österbotten alongside ÖSL.
• Vasaregionens Utveckling AB (VASEK)minorStrategic or Co-development PartnerVASEK participates in Beredskapsveckan by sharing information about entrepreneur preparedness in the Vaasa region.
• Staden JakobstadminorStrategic or Co-development PartnerThe City of Pietarsaari/Jakobstad participates in Beredskapsveckan by hosting a citizen forum on climate adaptation and home preparedness.
• Österbottens förbund – Pohjanmaan LiittominorStrategic or Co-development PartnerÖsterbottens Förbund (Ostrobothnian Regional Council) participates in Beredskapsveckan by focusing on internal preparedness and cybersecurity awareness.
• Sundom ungdomsförening r.f. / Sundom HelpminorStrategic or Co-development PartnerThe Sundom youth association organizes a preparedness event during Beredskapsveckan.
• Svenskfinlands byarminorStrategic or Co-development PartnerSvenskfinlands byar participates in Beredskapsveckan, planning to launch a video about rural preparedness and present a study on village houses as 'preparedness centres'.
• Yrkesakademin i ÖsterbottenminorStrategic or Co-development PartnerÖSL collaborates with Yrkesakademin i Österbotten on a grazing day (betesdag) event at the YA farm, combining practical farm management with educational outreach.
• Aktion ÖsterbottencoreStrategic or Co-development PartnerThe Farmer Time Finland project is co-financed by the European Union via Aktion Österbotten and the NTM-centralen i Österbotten.
• Matka-Mainio OyminorOthersMatka-Mainio Oy from Nilsiä is the responsible travel organizer for study trips such as the potato trip to Åland.
• H. Ranta OyminorOthersH. Ranta Oy from Kurikka handles transportation for study trips organized by ÖSL.
• Hushållningssällskapet (Sverige)coreStrategic or Co-development PartnerNordic advisory organizations ProAgria, Hushållningssällskapet in Sweden, and Norsk Landbruksrådgivning held a top-level meeting to calibrate good advisory methods and discuss farm-level preparedness. The organizations share a common goal of ensuring food safety through strong Nordic preparedness cooperation.
• Norsk Landbruksrådgivning (Norge)coreStrategic or Co-development PartnerNordic advisory organizations ProAgria, Hushållningssällskapet in Sweden, and Norsk Landbruksrådgivning in Norway held a top-level meeting to calibrate good advisory methods and discuss farm-level preparedness, building on the Åland2023 congress and Farmari 2024 exhibition.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MTK (Maa- ja metsätaloustuottajain Keskusliitto): Finnish central union of agricultural and forestry producers; a much larger, nationwide farmer advocacy and service body. Competes for member mindshare and policy influence, with overlapping service and lobbying activities.

Direct peers

• Svenska Lantbruksproducenternas Centralförbund (SLC): Central organization for Swedish-speaking Finnish farmers, advocating for and providing services to the same farmer base that ÖSL serves. Strong overlap in member/audience and Ostrobothnian regional focus.
• Norsk Landbruksrådgivning: Norway's nationwide agricultural advisory organization providing crop, livestock, economics and organic advisory to Norwegian farmers. The Nordic counterpart and joint Nordic-cooperation partner of ÖSL.
• Hushållningssällskapet: Sweden's national network of agricultural advisory societies, operating the same impartial, member-driven advisory model in Sweden. Already a confirmed Nordic cooperation partner for ÖSL on farm-level preparedness.
• ProAgria Keski-Suomi ry: Another Finnish ProAgria regional center delivering the same ProAgria advisory model under the national ProAgria brand; comparable in service mix (business, crop, livestock, organic) to ÖSL but operating in a Finnish-speaking region.
• Faba (Faba tjänster): Finnish cooperative providing livestock breeding, herd management and advisory services to dairy and beef farmers; overlaps with ÖSL's Husdjursrådgivning livestock advisory line in the same Ostrobothnia market.
• ProAgria Etelä-Pohjanmaa ry: Finnish ProAgria regional center covering South Ostrobothnia; cooperates with ÖSL on sheep/goat advisory and co-administers the VastuuFarmi Länsi project. Operates the same ProAgria advisory brand and service catalog in an adjacent region.

Emerging players

• Agriwebb: Sweden-based digital farm management SaaS platform for livestock and crop operations. Represents the digital-first advisory channel that competes with traditional human advisory providers like ÖSL.

Regional players

• Danske Økonomiske Rådgivere: Danish agricultural advisory centers delivering business/economic, crop and livestock advisory to Danish farmers; structurally the same member-driven advisory model as ÖSL but serving Denmark rather than Finland.

Others

• Luonnonvarakeskus (Luke): Finnish Natural Resources Institute; state research institute that processes profitability bookkeeping data for ÖSL and collaborated on the ArvoBio project. Adjacent enabling institution rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNzpjWxWId_CXb6_Nostjeg/featured
• Facebookfacebook.com/ProAgria-%C3%96sterbottens-Svenska-Lantbrukss%C3%A4llskap-1433357276922464
• LinkedInlinkedin.com/company/proagria-%C3%B6sterbottens-svenska-lantbrukss%C3%A4llskap
• Instagraminstagram.com/lantbrukssallskapet

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProAgria Österbottens Svenska Lantbrukssällskap