la padella

What la padella does

La Padella s.a.s. is a family-owned Neapolitan rosticceria founded December 8, 1967 by Antonio and Francesco Cipolletta, currently in its third generation under two Mario Cipolletta family members who took over in 2004. The company operates from a single physical location at Piazzetta Arenella, 21 in Napoli, offering traditional Neapolitan rosticceria (roasted and prepared foods), dolci (traditional Italian desserts including Zeppole di San Giuseppe, Millefoglie, and Babà), and a tavola calda (hot food counter). Signature products include Frittatina di Maccheroni, Pollo allo Spiedo (rotisserie chicken since 1967), and Crocchetta di Pollo with proprietary low-temperature CBT cooking and triple-layer breading. Recipes are drawn from traditional Neapolitan sources, including an 1837 Cavalcanti cookbook entry for Zeppole di San Giuseppe.

The business serves individual consumers (primary), corporate clients, and private event hosts through five revenue streams: walk-in retail at the Arenella store, online ordering via the easylivery e-commerce platform (delivering within Napoli, provincial areas, and all of Italy), Uber Eats delivery within Napoli (9:30 AM to 10:00 PM daily), event catering at customer-chosen venues, and B2B corporate supply. Distribution is multi-channel for a 7-employee operation: physical retail, third-party delivery (Uber Eats), own e-commerce (easylivery), native iOS/Android apps, and a fidelity card loyalty program launched in 2014. The 2023 launch of packaged 'Sughi Pronti' (ready-made pasta sauces) signals an incremental shift toward shippable packaged goods.

The business model is traditional artisanal food retail with no external investment, no venture backing, and no public financials. La Padella is a member of FIPE and the Associazione Professionale Cuochi Italiani, has earned TripAdvisor Excellence certifications in 2014 and 2018, and a 1975 Ass.gen. del Commercio award for best Christmas window display in Napoli. Marketing is executed through organic social (Facebook, Instagram, Twitter), TripAdvisor, community events (including the 1st Regional Campana Cooking Course in 2017 and Sigep Rimini trade shows), and charity initiatives such as Sorrido Grazie a Te.

Name

la padella

Legal name

La Padella s.a.s.

Website

https://lapadella.it

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

La Padella is a third-generation, family-owned Neapolitan rosticceria founded in 1967, operating from a single location in Napoli's Arenella neighborhood. It serves individual consumers, corporate clients, and event hosts through retail sales, easylivery e-commerce, Uber Eats delivery, and catering services.

Ownership category

akta.pro rank

Product category

Traditional Neapolitan Rosticceria & Prepared Foods

NAICS

Limited-Service Restaurants (722513), Special Food Services (7223), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)

akta.pro secondary industries

Brasseries, Bistros & Trattorias (THAFACAI), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Neapolitan rosticceria
• Prepared italian foods
• Event catering services
• Traditional pastry shop
• Tavola calda counter

Headquarters

HQ city

Napoli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail In-Store Sales: Direct sales of rosticceria products, tavola calda items, and prepared foods to walk-in customers at the physical location in Piazzetta Arenella, Napoli.
2. E-commerce Online Shop: Online ordering through their dedicated e-commerce platform (easylivery.app) for products shipped to Napoli, provincial areas, and throughout Italy.
3. Uber Eats Delivery: Third-party delivery service via Uber Eats app, delivering products throughout Napoli from 9:30 AM to 10:00 PM daily.
4. Catering Services: Custom catering for events including corporate lunches, conferences, baptisms, communions, anniversaries, birthdays, and graduations, provided at customer-chosen locations.
5. Corporate Supply: B2B supply of rosticceria products to businesses and companies upon request.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

La Padella operates a traditional Neapolitan rosticceria and prepared-food retail shop from a single location in the Arenella neighborhood of Napoli, selling ready-to-eat roasted meats, fried specialties, traditional pasta dishes, and pastries made from family recipes. In addition to in-store sales, the business offers online ordering and home delivery across Italy, Uber Eats delivery in Napoli, and custom catering services for corporate events and private celebrations.

Product overview

La Padella is a family-run Neapolitan rosticceria established in 1967, now in its third generation of the Cipolletta family. The business operates from a single location in Naples and offers a traditional food retail operation organized into four main categories: Rosticceria (roasted meats and prepared foods), Dolci (desserts), Tavola Calda (hot food counter), and made-to-order items. Signature products include the famous Frittatina di Maccheroni, Pollo allo Spiedo, and various Neapolitan classics like Lasagna Napoletana, Gnocchi alla Sorrentina, Gateàu, and Zeppole di San Giuseppe. The company also provides catering services for events and maintains an online shop for remote ordering. The business has been built on traditional recipes passed down through generations, emphasizing quality ingredients and Neapolitan culinary heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosticceria (Roasted Meats & Prepared Foods)

Quantifiable outcome

• 50th Anniversary celebrated in 2017

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling La Padella products to be delivered throughout Napoli via the Uber Eats app. Delivery operates daily from 9:30 AM to 10:00 PM. This partnership extends their reach to customers who prefer ordering through digital platforms.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor serves as a marketing and review platform for La Padella, providing visibility to tourists and locals searching for dining options in Napoli. The company maintains an active listing and has received TripAdvisor Excellence certifications.
• FIPE (Federazione Italiana Pubblici Esercizi)minorOthersProfessional association membership providing industry representation and networking for retail and tourism businesses in Italy.
• Associazione Professionale Cuochi ItalianiminorOthersProfessional association membership for Italian cooks, providing industry connections and professional development opportunities.
• AIA (Agricola Italiana Alimentare)minorOthersPreferred poultry supplier for rotisserie chicken. AIA is described as a leading brand in the sector, recognized for quality worldwide.
• AmadoriminorOthersPreferred poultry supplier for rotisserie chicken alongside AIA. Amadori is described as a leading brand in the poultry sector.
• easyliverycoreTechnology or IntegrationE-commerce platform provider powering La Padella's online ordering system for products delivered within Napoli, provincial areas, and throughout Italy.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eataly: Global Italian specialty food retail and restaurant chain. Comparable as a large-scale seller of premium Italian regional products, including prepared foods and catering-adjacent offerings.
• Signorvino: Italian specialty food and wine retail chain with prepared food offerings. Useful for benchmarking scaled specialty Italian food retail and DTC economics.

Direct peers

• La Masardona: Historic Neapolitan pizzeria/frittatina specialist with a strong street-food identity. Comparable as a Naples-based specialty food operator with signature products and tourist-facing brand.
• Friggitoria Florio: Traditional Neapolitan fried food specialist (friggitoria) operating in Naples. Closely comparable as a neighborhood-rooted specialty food operator offering the same fried rosticceria staples (frittatine, crocchè).
• Tandem Rosticceria: Neapolitan rosticceria known for cuoppo (fried street food cone) and traditional Neapolitan rosticceria products. Direct competitor in the same rosticceria product category within Naples.
• Rosticceria E Cucina Vesuvio: Neapolitan rosticceria and tavola calda concept comparable to La Padella in product mix, service model, and target market. Useful comparable for local retail/tavola calda unit economics.
• Casa Infante: Historic Neapolitan rosticceria founded in 1947, known for traditional Neapolitan street food classics. Direct competitor serving the same product category in the Naples metropolitan area.

Regional players

• Gaudenzi Rosticceria: Italian rosticceria-style food chain with comparable prepared-food product offerings. Useful comparable for assessing scalability of the rosticceria format.
• Volpicelli Bakery: Long-established Neapolitan bakery and pastry shop with a comparable retail prepared-foods model. Comparable in product category (Italian desserts, savory baked goods) and family-business heritage.

Others

• Foodinho / Easycoop (codice): EasyLivery is La Padella's e-commerce platform partner. Listed as OTHERS since it is an enabling technology partner rather than a competitor, but useful as a reference for the white-label food delivery infrastructure space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LaPadellaNapoli
• Facebookfacebook.com/Rosticceria-La-Padella-1521520138114974
• Instagraminstagram.com/la_padella_dal_1967_unica_sede
• LinkedInlinkedin.com/company/la-padella

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about la padella