LA PIQUETTE LLC
La Piquette LLC operates a single-location French bistro in the Cleveland Park neighborhood of Washington, DC, serving classic French cuisine led by chef Francis Layrle to neighborhood residents and DC diners via dine-in, brunch, takeout, and delivery.
- Company typePrivate
- Founded2013
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LA PIQUETTE LLC does
La Piquette LLC operates a single-location, neighborhood French bistro at 3714 Macomb St NW in the Cleveland Park neighborhood of Washington, DC. The restaurant opened in November 2013 as a more casual, informal alternative to the owners' sister restaurant, Bistrot Lepic, which has operated in Georgetown since 1995. The kitchen is led by chef Francis Layrle, a Gascony native with 50+ years of culinary experience including a 35-year tenure as chef de cuisine at the French Embassy, where he cooked for seven ambassadors. The menu features classic French bistro fare—beef tartare, duck confit, braised short ribs, boudin blanc, cassoulet, Dover sole—built on locally and regionally sourced ingredients (Amish produce from Pennsylvania, Dover sole from Denmark). Average entree price is approximately $22.50, with premium Dover sole priced at $45.
The business monetizes across four primary streams: dine-in service across brunch (Sat-Sun), lunch (Tue-Fri), and dinner (Mon-Sun); takeout via Toast Tab online ordering and Uber Eats delivery; holiday prix fixe menus at higher fixed prices; and a small branded merchandise line sold on-premises. The restaurant partners with OpenTable for reservations and Constant Contact for email marketing, while earned media from the Washington Post (Tom Sietsema), Washingtonian, and Times Herald provides credibility and customer acquisition. The target customer is Cleveland Park neighborhood residents seeking authentic French bistro dining, with secondary draw from broader DC diners. Ownership rests with co-founders Bruno Fortin and Cyril Brenac; the business is bootstrapped with no institutional capital, operates with approximately 5 employees per the input data, and has no disclosed revenue, no technology platform beyond standard restaurant SaaS tooling, and no AI or proprietary software components.
LA PIQUETTE LLC firmographics
Firmographics- Name
- LA PIQUETTE LLC
- Legal name
- La Piquette
- Website
- https://lapiquettedc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Piquette LLC operates a single-location French bistro in the Cleveland Park neighborhood of Washington, DC, serving classic French cuisine led by chef Francis Layrle to neighborhood residents and DC diners via dine-in, brunch, takeout, and delivery.
- Ownership category
- akta.pro rank
LA PIQUETTE LLC industry classification
Industry- Product category
- Restaurant Services
- NAICS
- Restaurants and Other Eating Places (72251), Food Services and Drinking Places (722)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where LA PIQUETTE LLC is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LA PIQUETTE LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Service: Traditional table service restaurant offering indoor and outdoor dining. Revenue generated from food and beverage sales during brunch, lunch, and dinner service periods.
- Merchandise Sales: Branded merchandise including umbrellas, fleece blankets, t-shirts, wine accessories, and kitchen towels. Currently available for pick-up only.
- Prix Fixe Menu Events: Special holiday prix fixe menus for Valentine's Day, Easter, Mother's Day, Christmas, and New Year's Eve. Higher-priced fixed-menu format for special occasions.
- Takeout and Delivery: Online ordering through Toast Tab platform and delivery through Uber Eats. Revenue from food prepared for off-premises consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Dinner Menu |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
LA PIQUETTE LLC product offering
Product offeringCore offering
La Piquette LLC is a French bistro restaurant in the Cleveland Park neighborhood of Washington, DC, serving traditional French cuisine across brunch, lunch, and dinner service. The restaurant also offers a curated wine program (La Cave), cocktails (Boissons), holiday prix fixe menus, takeout and delivery, and branded merchandise to neighborhood diners and DC visitors.
Product overview
La Piquette LLC operates a single-location French bistro restaurant in Cleveland Park, Washington DC. The core offering is an authentic French dining experience featuring classic French dishes such as beef tartar, duck confit, and cassoulet. The business operates across multiple meal periods with distinct brunch (weekends), lunch (Tuesday-Friday), and dinner (daily) menus. Additional revenue streams include a wine bar (La Cave) with curated French wines, house cocktails (Boissons), and an online merchandise store. The restaurant partners with third-party platforms for reservations (OpenTable), online ordering (Toast Tab), and delivery (Uber Eats). The sister restaurant Bistrot Lepic is separately owned and located in Georgetown.
Differentiator
Problem solved
Functional benefit
Products and services
- Brunch service Weekend brunch service offering traditional French breakfast and brunch items to neighborhood diners and visitors at the Cleveland Park restaurant.
- Lunch service Midday French bistro lunch service offering traditional French lunch dishes and prix fixe options to local diners at the Cleveland Park location.
- Dinner service Evening French bistro dinner service featuring traditional French cuisine prepared by Chef Francis Layrle, served to neighborhood diners and DC visitors.
- La Cave wine program Curated French wine list ("La Cave") offered alongside meals, featuring selections by the glass and bottle for dine-in guests.
- Boissons cocktail menu Cocktail and non-wine beverage menu ("Boissons") served alongside the French food program to dine-in customers.
- Holiday prix fixe menus Special prix fixe menus offered on French and American holidays, providing a multi-course dining experience at a set price for celebratory occasions.
- Takeout service Off-premise takeout option allowing customers to order La Piquette French dishes for pickup and consumption at home or work.
- Delivery service Delivery of La Piquette French menu items to customers' homes or offices through third-party delivery platforms.
- La Piquette branded merchandise Restaurant-branded merchandise (such as apparel and accessories) sold as a complementary retail offering to regular customers and fans of the bistro.
Companies that use LA PIQUETTE LLC
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
LA PIQUETTE LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
LA PIQUETTE LLC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bistrot LepiccoreBistrot Lepic is La Piquette's sister restaurant, co-owned by Bruno Fortin and Cyril (Cyrille) Brenac who also own La Piquette. Bistrot Lepic was established in 1995 and is located near Georgetown. The two restaurants share ownership and La Piquette was created as a more casual alternative to the sophisticated Bistrot Lepic dining experience.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
LA PIQUETTE LLC competitors and assessment
Company assessmentDirect peers
- Bistrot Du Coin: Casual French bistro in Connecticut Avenue corridor serving similar neighborhood-diner demographic with traditional French fare, comparable price points, and walk-in-friendly atmosphere.
- Et Voila: Belgian-French bistro in DC's Palisades neighborhood serving classic French and Belgian fare. Comparable neighborhood-bistro positioning targeting local DC residents seeking authentic European cuisine.
- Bistrot Lepic: Georgetown sister restaurant co-owned by the same principals (Bruno Fortin and Cyril Brenac). Most directly comparable as a French bistro in DC sharing ownership, sourcing philosophy, and customer base, though operating in a more upscale Georgetown setting.
- Brasserie Liberté: Modern French brasserie in Georgetown offering all-day French dining with extensive wine program. Competes for DC diners seeking French bistro experience with slightly more contemporary positioning.
- Café Alsace: Alsatian-French bistro in DC's Dupont Circle serving traditional French regional cuisine. Similar single-location neighborhood-bistro model with comparable menu approach and price point.
Broad incumbents
- Mon Ami Gabi: Multi-location French bistro chain by Lettuce Entertain You with locations in Chicago, Las Vegas, and suburban DC-area markets. Comparable French bistro concept at greater scale with standardized operating model.
- Le Diplomate: Iconic French brasserie in DC's Logan Circle owned by Stephen Starr. Directly competes for French-dining occasions in the DC market with significantly higher visibility, larger footprint, and institutional backing.
Regional players
- Marcel's by Robert Wiedmaier: Belgian-French fine-dining destination in DC's West End. Comparable culinary heritage and French-trained chef credentials but operates at a substantially higher price point and more formal setting than La Piquette.
Others
- Daniel by Daniel Boulud: Flagship fine-dining French restaurant of Daniel Boulud, who is a personal friend and collaborator of Chef Layrle. Relevant as a culinary reference point and brand-adjacent connection rather than a direct competitor.
Emerging players
- Kinship: Modern French-influenced American restaurant in DC's Penn Quarter by chef Eric Ziebold. Competes for the same upscale DC diner seeking French-rooted cooking, though with contemporary American rather than traditional bistro execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
LA PIQUETTE LLC social profiles
Digital presenceLA PIQUETTE LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA PIQUETTE LLC leadership team
Management profileNumber of profiles
Profiles3 records
LA PIQUETTE LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA PIQUETTE LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA PIQUETTE LLC
What does LA PIQUETTE LLC do?
La Piquette LLC is a French bistro restaurant in the Cleveland Park neighborhood of Washington, DC, serving traditional French cuisine across brunch, lunch, and dinner service. The restaurant also offers a curated wine program (La Cave), cocktails (Boissons), holiday prix fixe menus, takeout and delivery, and branded merchandise to neighborhood diners and DC visitors.
Is LA PIQUETTE LLC a public or private company?
LA PIQUETTE LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LA PIQUETTE LLC founded?
LA PIQUETTE LLC was founded in 2013. It employs 1 to 10 people.
Where is LA PIQUETTE LLC based?
LA PIQUETTE LLC is headquartered in Washington, United States, in the North America region.
How does LA PIQUETTE LLC make money?
Four revenue lines are on record. Dine-in Service is the primary driver. The others are merchandise Sales, prix Fixe Menu Events and takeout and Delivery.
Who are LA PIQUETTE LLC's main competitors?
Direct peers on record are Bistrot Du Coin, Et Voila, Bistrot Lepic, Brasserie Liberté and Café Alsace. Broad incumbents are Mon Ami Gabi and Le Diplomate. Marcel's by Robert Wiedmaier is listed as a regional player. Daniel by Daniel Boulud is listed as an others. Kinship is listed as an emerging player.
Does LA PIQUETTE LLC have an API?
No public API is recorded for LA PIQUETTE LLC.
What industry is LA PIQUETTE LLC in?
LA PIQUETTE LLC's product category is Restaurant Services. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 72251 and its SIC code is 5812.